CRM Automation Specialist - Full-Time

As a CRM Automation Specialist at Voi, you will strengthen our lifecycle marketing by turning data and insights into automated CRM

programmes that drive engagement, conversion, and retention across our markets. You will work hands-on in Braze to design, build,

and optimise journeys that support users from onboarding through to loyal, high-value riders. Sitting within the CRM team and

collaborating closely with Data, Marketing, and Product, you will make sure lifecycle initiatives are insight-led, measurable, and

aligned with Voi’s broader growth objectives.

• Investigate user behaviour and campaign performance to uncover automation opportunities, lifecycle gaps, and areas for

optimisation.

• Partner with Marketing, Data, and Product to ensure lifecycle activity is aligned with growth priorities and other channel

initiatives.

• Maintain strong QA processes to ensure accurate segmentation, triggers, tracking, and personalisation, while keeping visibility

across journeys to avoid overlap and conflicting experiences.

You are a data-driven CRM or lifecycle marketer who enjoys working hands-on with tools, journeys, and experiments. You are

comfortable moving between analysis and execution, can manage multiple initiatives at once, and communicate clearly with both

technical and non-technical partners.

• Experience designing, running, and evaluating A/B tests, including an understanding of experimentation methodology and

statistical significance.

• Strong analytical thinking, problem-solving, organisation, and prioritisation skills, with the ability to manage multiple

campaigns and dependencies.

Don’t meet every requirement? If you are excited about this role and our mission, and have relevant, transferable skills, we

encourage you to apply – even if you don’t check every box.

Working at Voi is more than just a job; our People Promise includes a personal voyage where you will grow as a professional and be

a part of a team and culture that builds something meaningful for society. In addition to this, you’ll have the opportunity to: