CRM Content Manager

At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, TV channels and

production studios. We believe in the power of content not only as a way to tell stories and touch lives, but also as a way to

expand worlds.

We’re looking for the best people to join us on our journey. Right now, we’re searching for a CRM Content Manager to join us

on-site at our Stockholm office – are you ready to hit play on an exciting career change? This position is a temporary substitute

role from approximately February 2027 to August 2028.

As a CRM Content Manager, you will work in the CRM team and help shape how Viaplay communicates with millions of customers across

the Nordic markets. Your responsibility will be to create engaging and relevant content across CRM channels that inspires viewing,

strengthens the customer experience, improves retention and drives sales. You will:

• Craft impactful messages for email, push notifications and other channels across the Nordic markets. This includes copywriting,

creating images and other media, coordinating translations and assets, as well as composing, laying out and configuring each

message.

• Create, manage, maintain and optimize content in automated transactional and lifecycle messaging across the customer journey,

from onboarding to retention and win-back. Apply a solid technical understanding of event-based triggers, customer data,

integrations and dynamic content. Work cross-functionally with Product & Tech, development teams and external consultants to

implement, troubleshoot and continuously improve triggered messaging.

• Ensure that your activities are impactful and evolve over time. Track relevant KPIs and continuously learn and optimize for

better performance.

• Contribute to team learning and growth. Carry out A/B tests, continuously follow up and report on communication results, and

apply the learnings to future activities.

• Actively contribute to the evolution of tools and processes for message production, keeping the team ahead of the curve and

prepared for future expansion and the challenges it may bring.

• We aspire to continuously improve and to learn something from everything we do. You will be challenged, and you will have loads

of fun!

As a CRM Content Manager, you will be at the heart of our work. It is essential that you are structured and organized and have a

passion for messaging and how it strengthens the customer experience.

You are a proactive, self-driven doer with strong communication skills, a creative mindset and a tech-savvy, hands-on approach.

You are forward-leaning with a go-getter attitude, comfortable producing content across multiple CRM channels and continuously

improving content quality, tools and production processes. We’re looking for someone who can:

• Have at least 3-5 years of experience creating and managing automated transactional and lifecycle communications — from

customer onboarding to retention and win-back — in a CRM or marketing automation platform.

• Create digital content that engages, inspires and influences audiences while enhancing the customer experience for all Viaplay

customers.

• Previous experience working with and developing tools and ways of working that support and unlock the creative process, such as

Adobe Campaign, translation tools, campaign software or other CMS platforms.

We’ve got you covered! 30 days of paid vacation every year, an attractive pension and insurance scheme, and generous parental

leave pay lift.

Entertainment is what we love, and entertainment is what we do. So, unlimited access to Viaplay seems only fair for you to get to

know the product – including series & viewing events, new release movie rentals, linear channels and more.

If this feels like your kind of challenge, make sure you apply by attaching your CV here – you may also want to add your LinkedIn

profile. Please don’t send us your application via email because we won’t be able to accept it. We do, however, welcome any

questions you may have about this particular position.

Want to learn more about who we are and what we do? Check out our careers page or follow us on Instagram! We’re only ever a few

clicks away.