Demand Generation Marketing Manager

Adyen provides payments, data, and financial products in

a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice.

At Adyen, everything we do is engineered for ambition.

For our teams, we

create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled

to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team.

Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Adyen is

looking for a data-driven, proactive, and collaborative Demand Generation Manager to join our team. This role will be based in our

Stockholm office and report directly to the Head of Marketing.

The Demand Generation

role is focused on driving measurable impact for Adyen’s new customer acquisition efforts. In this role, you’ll be responsible for

planning, executing, and optimizing targeted Account-Based Marketing (ABM) campaigns across owned channels, paid media, and

events.

The ideal candidate is experienced in meeting revenue-based goals through 1:Many, 1:Few, and 1:1 ABM campaigns,

collaborating closely with SDRs, Sales, and Event teams. This is a matrixed-role requiring seamless collaboration across the

region and Global Marketing teams to generate sales-accepted opportunities.

• Event-Driven Demand Generation: Leverage both external trade shows and Adyen-owned events as core demand generation

vehicles—driving targeted prospect attendance, designing pre-/post-event nurture tracks, and ensuring rigorous pipeline

follow-up.

• Targeting & Segmentation: Partner with SDRs and Sales to identify high-priority target accounts and build

highly segmented lists based on market priorities.

• Content & Messaging: Map, plan, and create compelling messages and

creative tailored to prioritized accounts and specific event touch-points.

• Digital Collaboration: Collaborate closely

with the Digital Marketing Manager to create effective media strategies that surround target accounts.

• Campaign

Execution: Build and run regional email programs, direct marketing efforts, and optimized landing pages to convert interest into

sales-accepted opportunities.

• Global Alignment: Work closely with the Global Acquisition Marketing team to implement and

scale localized strategies.

• Analytics & Optimization: Leverage analytics tools to measure and determine the

effectiveness of campaigns and event activations across all touch points.

• 3+ years of experience in a B2B demand generation or integrated marketing role, with a proven track record of driving net-new

customer acquisition.

• 5+ years of experience in marketing or similar
• Proficiency with ABM and marketing

automation tools; knowledge of Marketo is a strong plus.

• Analytical mindset with experience using data to optimize

campaigns. Experience with Looker (or similar BI tools) is a plus.

• A healthy balance between strategic thinking and

hands-on execution—you can design the plan and build it, too.

• Agile & Self-Motivated: A self-starting contributor

with the ability to multitask, prioritize responsibilities, and navigate a fast-paced environment.

• Native spoken and

written Swedish is required.

• Fluent spoken and written English is required.
• Travel: Willingness and ability to

travel domestically and internationally 20%+ (e.g., to support key trade shows and Adyen events).

Our

Diversity, Equity and Inclusion commitments ​

Our unique approach is a product

of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our

business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices

like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet

100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your

application!

Ensuring a smooth and enjoyable

candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our

interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process

here. Don’t be afraid to let us know if you need more flexibility.

This

role is based out of our Stockholm office. We are an office-first company and value in-person collaboration; we do not offer

remote-only roles.