Head of Performance Marketing
About SoScale
At SoScale Media, we’re on a mission to scale brands through high-performing content rooted in creativity, performance data, and
platform fluency. We blend bold ideas with a sharp performance mindset to deliver UGC and ad strategies that don't just look great
— they convert. We’re fast-growing, culture-driven, and relentlessly focused on results. Our values shape how we work:
Extreme Ownership – We don’t wait. We take initiative and own outcomes.
Profit – We make work that works. For our clients, and for our business.
Above & Beyond – We over-deliver, bringing passion and extra to every brief.
Relationships – We move as a team, lead with empathy, and care deeply.
💼 WHAT YOU’LL DO
OWN PAID GROWTH FOR OUR CLIENTS
Lead our Performance team across Meta, Google, TikTok — grounded in CAC, ROAS and profitable growth
Architect full-funnel media strategies and test plans tailored for DTC ecom businesses
Build and run forecasting, budget pacing, spend allocation and creative iteration frameworks
Diagnose and resolve performance dips — from creative fatigue to tracking issues and bidding inefficiencies
Collaborate with Creative Strategy to translate insights into profitable ad concepts
FINANCIAL OWNERSHIP
Own the financial performance of each account: spend efficiency, MER, margin contribution
Monitor and proactively improve client profitability
Build growth models to guide investment decisions and scaling plans
Spot upsell opportunities, margin leaks and financial risk early
LEAD CLIENT RELATIONSHIPS
Act as strategic lead on top-tier clients (7–8 figure brands), ensuring long-term retention and performance
Translate platform metrics into clear, actionable narratives for founders, CMOs and brand teams
Align internal teams across Creative, Performance, and Content to meet client goals
BUILD THE TEAM & SYSTEMS
Coach and mentor media buyers and analysts
Build internal processes for testing, scaling, and optimization
Implement tools and systems (AI, dashboards, automation) that improve results and efficiency
Collaborate cross-functionally to ensure client success from ad to post-purchase
🧠 WHAT YOU BRING
5–10+ years of hands-on performance marketing experience for DTC ecommerce brands
Agency background with experience managing 7–8 figure ad accounts
Deep knowledge of Meta Ads, Google Ads, TikTok, and attribution tools
Clear POV on what makes a high-performing ad, and how to test creative systematically
Strong financial acumen: CAC, MER, LTV, contribution margin, payback period
Fluent in both Swedish and English — you’ll be leading calls and presenting to C-level clients
Strong communicator and leader with experience managing and growing a team
📊 WHAT SUCCESS LOOKS LIKE
✅ You’ve transformed our performance marketing into a scalable system
✅ Our clients trust you — and stay with us long term
✅ You elevate everyone around you with clear frameworks and real mentorship
✅ SoScale is known as one of the sharpest ecom growth partners in Europe
💼 WHAT WE OFFER
A senior leadership seat at one of Stockholm’s fastest-growing performance agencies
Hybrid setup: work from home or join us in our creative Vasastan office
Wellness allowance (5 000 SEK) and full healthcare coverage
30 days paid vacation — plus your birthday off
Learning & development budget for leadership and platform education
The opportunity to build SoScale’s next era of growth and reputation in the European DTC scene
👉 BUILT AD ACCOUNTS THAT SCALE PROFITABLY? LET’S TALK.
Apply now and help define what best-in-class growth leadership looks like for ecommerce brands.