Marketing Automation and CRM Specialist

With our intelligent Aira Heat Pump at the heart, we’re making the switch to clean energy-tech easier and more affordable. Helping

Europe turn off gas and slashing energy costs one home at a time.

Founded in 2022, and with 1200+ employees and counting, Aira is driving the clean energy revolution by providing homes with modern

clean energy-tech solutions such as solar power, battery storage solutions and heat pumps. With a state-of-the-art production

facility in Poland, and HQ in Stockholm, Sweden, and hubs across the UK, Germany and Italy, Aira is well on track to install clean

energy-tech into 5 million homes by 2034.

The Growth Marketing team is part of the Commercial Area of Aira, which is responsible for turning interest in clean energy and

lower bills into installed homes. The team owns everything from brand awareness and lead generation to sales enablement and

customer conversion across all our markets.

Our team sits right in the middle of this, with a critical mission: turn every lead into a warm, well-informed prospect by getting

the right message to the right person at the right time and making sure no opportunity is lost to poor data, clunky handoffs, or

disconnected systems.

About the role

We're looking for a Marketing Automation and CRM Specialist to own and optimise Aira’s lifecycle marketing in HubSpot, building

emails, workflows, segments, and automations that nurture homeowners from first click to signed contract. You'll collaborate with

Growth Marketing, Sales, and Data teams across our European markets.

You'll have hands-on ownership of marketing automations and campaigns, working within the platform standards set by our CRM Admin,

who oversees the overall HubSpot setup, data model, integrations, and sales and installation processes.

Key responsibilities

• Own and continuously optimise Aira’s lifecycle marketing in HubSpot, including marketing emails, lead nurturing workflows, lead

scoring and audience segmentation, with a focus on conversion, upsell and lower CAC.

• Design, build, and test automated multi-channel journeys (email, SMS, in-app) that nurture leads through the funnel and improve

conversion.

• Manage and optimise audience segmentation and personalisation to ensure the right message reaches the right homeowner at the

right stage.

• Maintain data quality, hygiene, and GDPR-compliant processes across the CRM and connected systems, working within established

data standards.

• Monitor, report on, and analyse email campaigns and funnel performance, turning insights into concrete optimisation

recommendations.

• Collaborate with Growth Marketing, Product, and local market teams to roll out and localise campaigns across the UK, Germany,

Italy, and beyond.

• Hands-on HubSpot experience, ideally Marketing Hub Enterprise: building workflows, lists and lead scoring yourself, not only

briefing someone else to do it.

• Gain hands-on experience in a fast-growing scale-up, with a supportive and inclusive culture, and career advancement

opportunities.

• Thrive in a dynamic, solution-oriented culture, tackling challenges and driving meaningful solutions that make a positive

impact on the world.

• Enjoy our brand-new office at Norra Stationsgatan 93 in Stockholm. Conveniently located near public transport, with Sankt

Eriksplan and Odenplan stations just a few minutes walk away.

At Aira, we champion next-generation energy as well as diversity and inclusion. We firmly believe that a diverse workforce fosters

innovation and creativity, enhancing our ability to serve customers and communities effectively. We welcome individuals from all

backgrounds, cultures and perspectives to join our team. Our commitment is to uphold equality and inclusivity, fostering a

collaborative environment where everyone can thrive and contribute to a better future for our people and the planet.