Partnership & PR Lead, Norway & Denmark

CAIA Cosmetics is a Stockholm-based global beauty brand, founded in 2018 by beauty industry veterans and experts in social media

and content. We create high-performing, top-quality products at accessible price points, always crafted with intention and

grounded in our Scandinavian heritage of effortlessness, warmth and clean design.

Driven by an entrepreneurial and creative spirit, CAIA blends quality and expertise with creativity and entertainment to make

beauty feel inspiring, joyful and easy to use. Our world is aspirational yet attainable - rooted in access, community, inclusivity

and our signature "effortless glow."

As Partnership & PR Lead for Norway and Denmark, you’ll shape how CAIA is seen, talked about and recommended in two key growth

markets. Based at our Stockholm HQ, you’ll report to the Head of Partnership & PR, work daily with the Global Partnership & PR

team, collaborate with Performance Marketing, Brand, CRM and E-com, and travel regularly to Oslo and Copenhagen.

You’ll drive the Norwegian and Danish Partnership & PR strategies, annual plans, KPIs and budgets, aligned with global brand and

marketing goals.

• Partnership Ads: Make them a core growth driver by identifying creators with paid potential, securing usage rights, setting up

whitelisting and testing, scaling and optimising content with Performance Marketing.

• Creators & ambassadors: Work hands-on with creators of all sizes, from mid-tier to celebrities, from scouting and briefing to

approval and reporting, and build ambassador programmes with multi-month and annual agreements.

• Negotiations & affiliates: Lead contracts with creators, agencies and partners on fees, usage rights, paid usage, exclusivity

and deliverables, and grow our affiliate networks through recruitment, commission structures and performance follow-up.

• PR & reputation: Run press relations, launches, beauty awards, editorial and reactive PR, monitor brand reputation and support

issue and crisis communication.

• Market presence & events: Build close relationships with creators, MUAs, journalists, editors and agencies, be visible at

industry events and launches, and plan and run press days, creator events and activations end to end.

Together with the global team, you’ll make sure all Norway and Denmark efforts work as one strategy, build scalable processes,

pipelines, reporting and budget tracking, and use results on reach, EMV, Partnership Ads performance, sales impact and ROI per

partner to keep improving.

You’re a strategic, commercially minded relationship-builder who loves being hands-on, out in the market and working directly with

creators. You take ownership from first contact to final results, work fast and thrive in a close, collaborative team.

• 5+ years in Partnership & PR and/or influencer marketing within beauty, fashion or lifestyle, at a brand or agency, with

measurable results in the Nordics.

• Documented success with Partnership Ads and creator whitelisting, scaling creator content in paid social with performance

teams.

• Hands-on experience with creators of all sizes, ambassador programmes and end-to-end events, including budgets, suppliers and

logistics.

• An established network across Nordic press, creators and agencies, with deep knowledge of the Norwegian and Danish beauty

scenes.