Senior Partner & Field Marketing Manager Nordics (m/f/x)

We are seeking an ambitious Field Marketing Manager to establish and lead Eye Security's market presence in the Nordics region.

This is our first marketing hire in a new market, giving you the unique opportunity to build marketing from the ground up in

Stockholm, Sweden, and subsequently expand into Denmark and Norway.

In this role, you will own the strategic and operational foundation of marketing in the Nordics. You will develop go-to-market

strategies, drive qualified pipeline, activate partner ecosystems, execute campaigns, and measure ROI. Reporting to the Head of

Marketing Benelux & Nordics, you'll work independently and collaboratively with our central Marketing team, sales organization,

partner network, and internal stakeholders to establish Eye Security as a trusted cybersecurity partner across the region.

What you will do

• Build market strategy: Develop a field marketing and channel strategy tailored to the Nordics. Define messaging, positioning,

and tactics specific to each market.

• Plan and execute campaigns: Identify and develop marketing initiatives, including demand generation, brand awareness, partner

co-marketing, and thought leadership, to drive qualified pipeline aligned with our Ideal Customer Profile.

• Own the event lifecycle: Identify and select high-value industry events and conferences. Manage all aspects from concept

through execution, lead capture, follow-up, and ROI measurement.

• Localize content and messaging: Adapt Eye Security's global positioning, content, and campaigns for the Nordics market to

resonate with local buyers and partners.

• Activate and manage the partner ecosystem: Develop relationships with channel partners and support them with co-marketing

assets, enablement resources, and campaign planning to drive pipeline together.

• Lead and coordinate events: Represent Eye Security at industry events with commercial thinking and entrepreneurial drive. Host

webinars, roundtables, and local workshops that build brand awareness and qualify leads.

• Manage agencies and vendors: Brief, oversee, and collaborate with external agencies (PR, content, demand generation) to execute

campaigns effectively and on budget.

• Own the budget and reporting: Manage the Nordics marketing budget, track spend against plan, measure pipeline contribution, and

report on marketing performance and ROI to leadership.

• Collaborate across functions: Work closely with Product Marketing, Sales, and the central Marketing team to ensure aligned

messaging, coordinated campaign execution, and maximum market impact.

• 5+ years of experience in B2B SaaS or IT marketing, with proven success in field marketing, partner marketing, or demand

generation.

• Commercial mindset: Think strategically about pipeline impact, conversion rates, and partner activation. Demonstrate experience

translating marketing activities into measurable business results.

• Go-to-market execution: Strong track record planning and launching campaigns, managing events end-to-end, and building partner

programs from scratch.

• Strategic thinking: Ability to develop market entry and expansion strategies, segment audiences, and allocate resources based

on ICP and pipeline potential.

• Self-starter mentality: Comfortable working independently in a new market with minimal existing structure, while staying

aligned with central teams. You'll wear many hats and thrive in ambiguity.

• Partnership mindset: Experience collaborating with channel partners, sales teams, and cross-functional stakeholders to achieve

shared goals.

• Hands-on project management: Excellent organizational skills, ability to manage multiple campaigns and timelines

simultaneously, and comfort with operational execution alongside strategy.

• Marketing technology: Familiarity with HubSpot and marketing automation tools is a plus. Comfortable adopting and leveraging AI

tools to work more efficiently.

• Cultural fit: You thrive in a people-focused culture, communicate clearly, and bring entrepreneurial energy to building

something new.

What we offer

• Autonomy and impact: Build the Nordics marketing function from day one. Your work directly shapes market presence and revenue

growth in a new region.

• Career growth: Transition from market builder to regional leader as we expand. Opportunity to own a strategic part of Eye

Security's European growth story.

Eye Security is providing cybersecurity with embedded cyber insurance solutions for organizations in Europe. Headquartered in the

Netherlands, we are already over 170 FTEs and continue to grow internationally.

We combine cutting-edge technology with hands-on expertise to detect, respond to, and recover from cyber threats in real time. Our

team brings together talent from intelligence, military, tech, and consulting backgrounds, all united by a shared mission: to make

enterprise-grade cybersecurity accessible to every business, not just the big players.

At Eye, you will work on projects with an international footprint, solving real-world challenges and helping to build a safer

digital future for our clients.

We evaluate candidates on commercial thinking, strategic mindset, execution excellence, and cultural fit. You can expect

conversations with our Marketing Lead, Sales leadership, and the Leadership team.

To apply: Please submit your CV and a brief cover letter (one page) describing your experience building marketing in a new market

or scaling from an early-stage marketing function.