Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into
conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more
productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable
moments.
We truly believe that you achieve the best results by doing things together. And that successful leaders need to
adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition
to help over 1 billion people listen, learn and work better together.
Help build the future of
discoverability
Search is changing faster than ever.
People no longer discover products only through
Google. They ask ChatGPT, Gemini, Claude and Perplexity. They watch YouTube, browse Reddit, visit review sites and learn through
communities.
At Mentimeter, we believe the companies that win will combine world-class SEO fundamentals with AI-native
systems, automation and modern workflows to become discoverable wherever customers search, ask, learn and buy.
That’s why
we’re looking for a Senior Search & Discoverability Lead.
This is not a traditional SEO role.
It’s an opportunity to build Mentimeter’s discoverability capability for the AI era.
Your mission
Make Mentimeter the obvious answer wherever people search, ask and learn.
You’ll own discoverability
across traditional search, AI search and emerging discovery channels.
Success won’t be measured by rankings or traffic.
It will be measured by qualified acquisition, activation and business impact.
What you’ll do
Build world-class SEO foundations
Build and continuously improve Mentimeter’s technical SEO, content
strategy, search intent, information architecture, international SEO, structured data, Core Web Vitals and user experience.
Own search & discoverability
Own Mentimeter’s discoverability strategy across:
- Organic Search
- Paid Search
- AI Search & LLM visibility
- Google AI Overviews
- YouTube
- Review sites
- Communities
- Emerging discovery channels
Treat search as one
integrated ecosystem rather than separate channels.
Build the Discoverability Operating System
This is a builder role.
- Design and build the AI-native operating system that powers discoverability at
Mentimeter.
Create scalable systems that continuously:
- Research competitors
- Discover customer
questions
- Identify opportunities
- Generate content briefs
- Enable content production
- Optimize
existing content
- Publish improvements
- Measure performance
- Learn from results
- Recommend the
next best actions
The goal is a living system that continuously improves through AI, automation and human
expertise.
Build AI-native workflows
- Design agentic workflows by connecting AI models,
APIs, MCPs, analytics platforms, CMS workflows and internal data.
Measure, experiment and
evolve
- Define success metrics.
- Build dashboards.
- Run experiments.
- Measure
business impact.
- Continuously evolve how Mentimeter approaches discoverability.
Enable the
organization
Build systems, workflows and guidance that enable Product Marketing, Brand, Customer Marketing,
Customer Success, Enterprise Marketing and Product teams to create better, more discoverable content.
Who you
are
You’re deeply experienced in SEO fundamentals but excited about where search is heading.
You
understand that AI doesn’t replace SEO. It amplifies it.
You’re a builder who enjoys creating systems, not just executing
tasks.
You think from first principles, move comfortably between strategy and execution, and naturally experiment with new
AI tools and workflows.
Qualifications What you’ll need
- 8+ years
of SEO experience, preferably in-house.
- Deep expertise in technical SEO, content strategy and search intent.
- Experience growing large, international websites.
- Experience with localization at scale.
- Working knowledge
of Google Ads and paid search.
- Experience with AI search and LLM visibility.
- Hands-on experience building AI
workflows, automations or agentic systems.
- Super user of modern AI tools such as Claude, ChatGPT and Gemini.
- Strong understanding of APIs and MCPs.
- Strong commercial mindset with experience using experimentation and analytics
to drive business outcomes.
- Exceptional writing and communication skills.
- Experience collaborating closely with
engineering teams.
Nice to have
- Experience from a product-led SaaS company.
- Experience managing SEO or SEM agencies.
- Active contributor to the SEO or AI community through writing, speaking or
community engagement.
- Familiarity with Python, JavaScript or SQL.
Success in this
role
After your first year:
- Organic registrations have grown significantly.
- Organic
contributes substantially more ARR.
- AI search has become a meaningful acquisition channel.
- Mentimeter’s
visibility across ChatGPT, Gemini, Claude and Perplexity has increased significantly.
- Share of Voice has increased across
our highest-value topics, entities and use cases.
- Mentimeter consistently appears for the most important searches across
both Google and AI search.
- Technical SEO, Core Web Vitals and site performance have improved significantly.
- Content production has become dramatically faster through AI-native workflows.
- Time from idea to published, localized
content has been significantly reduced.
- Paid and organic search operate as one integrated discoverability system.
Discoverability has become a strategic growth capability that drives measurable business impact.
📍 Location: This is a hybrid role at Mentimeter HQ in Stockholm. Our
guideline is at least 3 days a week at the office.
Please note that we do not offer relocation sponsorship for the position.
💡Our
recruitment process:
- Screening interview
- Hiring Manager Interview
- Business Case +
Competence Interview
- Culture interview (incl. conducting a personality & logical ability test)
- References
& Offer
Not sure you tick every box? Apply anyway—great matches often come in surprising
shapes.
At Mentimeter where we currently boast over 50+ different nationalities, you'll be part of a culture that values
creativity, innovation, and inclusivity. We believe in supporting our team members' growth and offering them the platform to
excel. If you're eager to contribute to our mission and make a significant impact, we'd love to hear from you.
Compensation:
At Mentimeter, we believe in fair and transparent compensation that
grows with you.
The full salary range for this role is SEK 60,000–SEK
86,000 per month. It’s intentionally broad to reflect the different stages of growth within the role: from early
development to deep expertise and meaningful impact. Where an individual is placed within the range depends on factors such
as relevant experience, demonstrated skills, and alignment with the role’s requirements.
We’re committed to supporting your
growth. You’ll have ongoing development conversations with your manager, and your salary will evolve as you build skills and
contribute to our mission.
In addition to your monthly salary, we offer a comprehensive benefits package—learn more about
What Mentimeter can offer
At Mentimeter we can offer
a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional
development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and
relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your
place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million
people. It’s not all about work though, we also offer a very healthy view on work-life balance.
All of this comes attached
with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting
our Benefits & Perks page
AI and Hiring at Mentimeter
At Mentimeter, we believe AI helps us work smarter - but it
never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring. We use AI as a
sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient. But the meaning,
decisions, and interactions always come from people.
AI does not screen or decide on candidates.
There is no automated filtering, ranking, or decision-making in our recruitment process. Every
application is reviewed by a person.
Hiring teams may use AI to
support their work - for example, to structure notes, prepare interview questions, or organize their thinking.
AI strengthens our work, but it does not define it. At Mentimeter, we’re not building an AI-driven
hiring process - we’re building a people-first culture, where technology helps us listen, learn, and grow together.
Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So
we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people
feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of
color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly
required. In order to give everyone a voice, we need to be as diverse as our users.
Learn more about our culture by
visiting our Culture page.
Review our Privacy Policy for more information.