TikTok Shop Specialist

Did you know that TikTok Shop is already the fourth-largest online beauty retailer in both the US and the UK, with beauty sales

growing 84% and 60% respectively last year?

Over the coming year we aspire to make TikTok Shop one of Estrid’s most important sales channels, and we’re looking for someone

who wants nothing more than to take on that challenge, build it from the ground up, and see just how far it can go.

We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create one of the world’s

greatest consumer brands. In these past years, we’ve done more than most thought possible and have established ourselves as an

outlier consumer case. But to be honest, we see this as only the beginning - and we would like you to join us in building the

rest.

As a TikTok Shop Specialist you’ll work directly with our Head of Growth to turn TikTok Shop into one of Estrid’s most important

growth engines. You’ll own the day-to-day of the shop, from listings and promotions to creator partnerships and ads, and dig into

the numbers to understand what actually drives sales.

• Find, manage and build a community for the creators and affiliates who sell Estrid through TikTok Shop – they are at the heart

of our TikTok Shop performance

• Keep track of the economics of the shop: calculate the margin on each product after fees, commissions and ad spend, and support

the budget planning to help grow it profitably

• Get excited about building a community of creators who don’t just sell Estrid, but genuinely love the brand and feel a special

connection to it

• Love the numbers: you dig into the data to understand what’s really driving sales, work out how to optimise it, and then get

going on execution

The Estrid culture isn’t just a collection of inspiring quotes we pin to our walls - it’s the foundation on which everything we do

is built. The behavior of every person matters. Some of our values: Speed, Stay Hungry, High Standards, and Keep It Simple.

You will play an important role in building one of our newest sales channels, working directly with our Head of Growth and

learning fast by doing. Everything you do will have a real impact, and you’ll see the results in the numbers every day. For the

right person, there are great opportunities to develop and grow together with Estrid. The position is based at our office in

Stockholm City. We work from the office five days a week, because we believe we build faster and better together.

We’re a driven and ambitious team with offices in Stockholm and London. We’re now around 70 full-time employees, one third of

which have international backgrounds. Our corporate language is English.

Estrid is an equal opportunity employer. We are committed to building a diverse and inclusive workplace, and you are welcome at

Estrid for who you are. We believe that the more perspectives we have represented at our office, the more we will all thrive,

grow, and bring value to the world. Our community is for everyone, and the same is true for our workplace.