
Birger AB · Sverige
Om praktiken Vill du få praktisk erfarenhet av att bygga upp den digitala marknadsföringen från grunden? Vi söker en driven Digital Growth & Marketing Operation...
Om praktiken
Vill du få praktisk erfarenhet av att bygga upp den digitala marknadsföringen från grunden?
Vi söker en driven Digital Growth & Marketing Operations Intern som vill vara med och etablera den tekniska och operativa grunden för ett nytt digitalt varumärke.
Rollen passar dig som studerar digital marknadsföring, growth marketing, e-commerce, marketing automation eller liknande och vill förstå hur olika plattformar, datakällor och marknadsföringskanaler kopplas samman.
Du kommer inte bara att arbeta med enskilda kampanjer. Du kommer att vara med och bygga den struktur som krävs för att verksamheten ska kunna mäta, analysera och skala sin digitala marknadsföring över tid.
Arbetet omfattar bland annat uppsättning av annonskonton, spårning, analysverktyg, målgrupper, konverteringar och rapportering. När grunden är på plats får du även vara med och skapa, lansera och optimera kampanjer i olika digitala kanaler.
Det här är inte en praktik där du enbart observerar. Du får arbeta praktiskt med verkliga verktyg, system och kampanjer samt ta ansvar för konkreta delar av den digitala infrastrukturen.
Vad du kommer att göra
Sätta upp och strukturera Meta Ads Manager
Skapa och konfigurera annonskonton, användarbehörigheter och tillgångar
Sätta upp Meta Pixel och relevanta konverteringshändelser
Implementera och kvalitetssäkra Google Analytics 4
Sätta upp och arbeta med Google Tag Manager
Konfigurera Google Search Console
Sätta upp Google Ads och grundläggande kampanjstrukturer
Skapa konverteringar, mål och händelser för formulär och andra viktiga aktiviteter
Säkerställa att spårning fungerar korrekt på webbplatsen
Arbeta med UTM-parametrar och tydlig kampanjmärkning
Bygga målgrupper för remarketing och framtida annonsering
Sätta upp grundläggande rapporter och dashboards
Dokumentera konton, behörigheter, mätpunkter och arbetsprocesser
Kontrollera datakvalitet och identifiera problem i spårningen
Bidra till uppsättning av cookiehantering och samtyckeslösningar
Skapa och lansera kampanjer i Meta Ads och Google Ads
Testa budskap, målgrupper, annonser och landningssidor
Följa upp trafik, leads, konverteringar och kampanjresultat
Samarbeta med personer inom design, content, SEO och webbutveckling
Exempel på verktyg du kan få arbeta med
Meta Ads Manager
Meta Business Portfolio
Google Analytics 4
Google Tag Manager
Google Search Console
Google Ads
Looker Studio
CMS och webbplattformar
CRM-system
Cookie- och samtyckesverktyg
AI-verktyg för analys, research och kampanjproduktion
Du behöver inte kunna alla verktyg från början. Det viktiga är att du är tekniskt nyfiken, strukturerad och vill lära dig hur systemen fungerar tillsammans.
Vi söker dig som
Studerar digital marknadsföring, growth marketing, e-commerce, marketing automation eller liknande
Har ett stort intresse för digital annonsering, data och analys
Vill förstå den tekniska grunden bakom modern digital marknadsföring
Är strukturerad och noggrann
Tycker om att arbeta med system, plattformar och tydliga processer
Har ett analytiskt tänkande och kan dra slutsatser från data
Kan arbeta självständigt och ta ansvar för egna uppgifter
Är lösningsorienterad och inte rädd för att felsöka
Är nyfiken på hur trafik kan omvandlas till leads och affärsresultat
Trivs i en entreprenöriell miljö där mycket fortfarande byggs upp
Mycket god svenska i både tal och skrift är ett krav för rollen.
Meriterande men inget krav
Erfarenhet av Meta Ads Manager eller Google Ads
Grundläggande kunskap om Google Analytics 4
Erfarenhet av Google Tag Manager
Förståelse för konverteringsspårning, pixlar och events
Erfarenhet av Looker Studio eller annan rapportering
Grundläggande förståelse för SEO och Google Search Console
Erfarenhet av CMS, webbplatser eller landningssidor
Förståelse för CRM-system och leadhantering
Erfarenhet av digital annonsering eller kampanjoptimering
Grundläggande förståelse för GDPR, cookies och samtycke
Erfarenhet från startup-, byrå- eller entreprenörsmiljöer
Vad du får
Praktisk erfarenhet av att bygga upp digital marknadsföring från grunden
Arbeta med verkliga konton, verktyg och kampanjer
Förståelse för hur annonsering, webbplats, spårning och analys hänger samman
Erfarenhet av Meta Ads, Google Ads, GA4 och Google Tag Manager
Möjlighet att arbeta med både teknisk uppsättning och kampanjoptimering
Stort eget ansvar och möjlighet att påverka arbetssätt och struktur
Konkreta projekt och resultat att använda i din portfolio
Erfarenhet av att dokumentera och kvalitetssäkra en digital marknadsföringsmiljö
Nära samarbete med personer inom marknadsföring, design, content, SEO och webbutveckling
Relevant erfarenhet för framtida roller inom digital marknadsföring, growth marketing, performance marketing och marketing operations
Varför den här praktiken spelar roll
Effektiv digital marknadsföring börjar inte med att publicera annonser. Det krävs en stabil grund där konton, behörigheter, spårning, målgrupper och analys fungerar korrekt.
Utan rätt struktur går det inte att veta vilka kanaler som genererar resultat, vilka kampanjer som fungerar eller hur marknadsföringen bör utvecklas.
Under praktiken får du därför vara med och bygga den digitala infrastrukturen från början. Du får förstå hela kedjan – från att en person ser en annons till att ett besök och en konvertering registreras och kan analyseras.
När grunden är på plats kommer du även att få arbeta med att lansera, följa upp och förbättra den digitala marknadsföringen.
Vi utvecklar digitala verksamheter med fokus på långsiktig och mätbar tillväxt.
Vi kombinerar marknadsföring, innehåll, design, teknik och data för att bygga starka digitala varumärken och skapa affärsresultat.
Hos oss får du arbeta nära verksamheten, ta ansvar tidigt och vara med och bygga upp den digitala marknadsföringen från grunden.
WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments—from startups to the largest enterprises. WHAT YOU'LL DO As a Paid Digital Marketing Manager, you'll be a key driver of paid digital marketing efforts supporting our inbound funnel, driving demand, and engaging key segments of users—designing, implementing, and optimizing scaled digital campaigns. You'll help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization. In the role, you'll be the go-to expert on paid digital to support multiple segments and collaborate with a cross-functional team to deliver on marketing goals for those segments. RESPONSIBILITIES * Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program. * Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue)—measure success, optimize against targets, and report on performance on a recurring cadence. * Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data. You'll partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics and insights, and regional teams to create a best-in-class paid program. * Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap. * Partner with relevant stakeholders on audience management and ensure we're reaching the right users. * Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value. * Proactively identify areas of weakness in the paid program and flag these as requiring improvement—and then create a plan to remedy them. WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 7+ years of work experience * 5+ years of paid digital experience, preferably in paid social, display, and direct response * 2+ years of B2B marketing experience * Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality) * Experience articulating requirements to analytics, campaigns, sales strategy and ops, and marketing leadership * Self-starter with the ability to drive both strategic and tactical workstreams forward with minimal oversight * Strong problem-solving skills and ability to analyze trends and decipher actionable insights from data * Experience driving experimentation roadmaps to continuously optimize and improve campaigns * User-first sensibility * Excellent written and verbal communication skills * Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media PREFERRED QUALIFICATIONS * 10+ years of work experience * 7+ years of paid digital experience, preferably in paid social, display, and direct response * 5+ years of B2B marketing experience, preferably with ABM experience * Experience with Marketo or Salesforce * Experience driving demand for sales teams and familiarity with sales concepts, processes, and metrics
Who is Atominvest Atominvest is the operating system for modern private markets asset managers. Our modular, flexible SaaS technology underpins key investor- and portfolio-management workflows. Our customers are sophisticated private equity, growth equity, and private credit firms managing billions in assets globally. We aim to deliver ongoing high-quality outcomes for them through a long-term partnership mindset. At Atominvest, you’ll be working on something very exciting: the future of work, investments and sustainability/ ethical investing for the world’s best investors and delivering a positive impact through this. Based on the growth we are experiencing, we think we’re on to something big. It won’t be easy. Joining a scale up business is an amazing and rewarding challenge, pushing well beyond the boundaries of natural growth cycles. You’ll move quicker than feels comfortable and be brilliant at continually re-prioritizing what must get done to keep Atominvest growing year over year at the pace of the best SaaS companies on the planet. We’ve gone from zero to ten, now we’re looking to go from ten to one hundred! The Opportunity We're building out the marketing function from the ground up, and this is a rare chance to be the second marketing hire and help shape how the team operates. You'll work closely with the Head of Marketing, taking ownership of the day-to-day execution that drives growth - from events and digital marketing to content and website support - while the HoM focuses on strategy, product marketing, ABM, partnerships, and broader commercial initiatives. It’s a lean team and so this role suits someone who enjoys experimenting to drive growth and who wants ownership across the funnel rather than depth in a single specialism. This is not a coordinator role. We're looking for someone who can take a brief and run with it, manage competing priorities independently, and bring structure and ideas to our marketing operations without needing close oversight. You'll have real ownership over your areas and the autonomy to make decisions, with support and direction from the HoM. Key Responsibilities Events Management (~25–30%) * End-to-end planning and delivery of webinars, conferences, sponsorships, and in-person events, including logistics, vendor management, and on-site support where needed * Manage event budgets, timelines, and post-event reporting (leads, engagement, ROI) * Coordinate speaker and sales involvement, and ensure smooth follow-up into HubSpot and the sales pipeline Digital Marketing & HubSpot Admin (~25%) * Act as primary HubSpot administrator: manage workflows, lists, email campaigns, lead scoring, and data hygiene * Build and send marketing emails and nurture sequences * Support paid campaigns on LinkedIn and Google Ads (campaign set-up, monitoring, basic optimisation, reporting), working alongside agency partners managed by the HoM * Maintain dashboards and reporting on core digital marketing metrics Content & Social (~40-50%) * Partner with internal subject-matter experts to source insight and turn it into content (articles, LinkedIn posts, case studies, newsletters), using AI tools to accelerate production rather than writing everything from scratch * Own the organic social media calendar and posting, primarily LinkedIn * Repurpose long-form content (webinars, whitepapers, reports) into multi-channel assets * Maintain brand and tone consistency across all marketing output Website Updates * Make routine website updates (new pages, blog posts, landing pages, minor content/CMS changes) * Flag larger website or UX projects to the HoM and liaise with developers/agencies as needed What You Bring * 5–6 years' B2B marketing experience, ideally in SaaS, fintech, or financial/professional services * Hands-on HubSpot experience, ideally including admin-level configuration (workflows, lists, reporting) * A genuine generalist: comfortable moving between events, content, paid social support, and website tasks in the same week * Working knowledge of LinkedIn Ads and Google Ads (you don't need to be a paid media specialist, but you should be confident enough to manage day-to-day campaign tasks alongside an agency) * Strong project management instincts: you organise your own workload, set priorities, and proactively flag risks rather than waiting to be told what's next * Experience using AI tools (e.g. ChatGPT, Claude) * Excellent written English and an eye for clear, professional B2B content Mindset * A self-starter: as the first marketing hire, you'll need to build processes as you go, not rely on existing ones * Curious, experimental, and not afraid to challenge assumptions * Energised by building, iterating and improving rather than maintaining the status quo. Nice to Have * Experience marketing into financial services, asset management, or private capital markets * Familiarity with ABM concepts and working alongside a sales team * Basic design skills (Canva, Adobe Express) for quick-turnaround social or event assets What Success Looks Like in the First 6 Months * HubSpot is well-organised, with clean data, functioning workflows, and reliable reporting * A consistent content and social cadence is in place, fed by regular SME input and supported by AI-assisted production. * At least one major event has been delivered end-to-end with minimal HoM involvement in logistics * The HoM can confidently delegate digital marketing execution and trust it's being managed proactively Why Join Now This is a genuine opportunity to shape a marketing function from its earliest stages, with direct mentorship from an experienced Head of Marketing and a clear path to growing the team and your role as the function scales. What we offer * Competitive compensation (fixed base salary + performance incentives) * 25 days of holiday per year + bank holidays * Hybrid working style (a minimum of 3 days in our central London office is required) * Cycle2Work scheme * Employee Assistance Programme (EAP) to support employee wellness * A culture of trust, ownership, responsibility and autonomy in your work * An incredible team of smart and mission-driven people to work with * Fun working atmosphere * Significant growth opportunities * Company-wide socials and events
About Mirakl: Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy. Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus). With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways. For more information, visit www.mirakl.com. Mirakl in Numbers: * 🗓️ Founded in 2012 | Member of French Tech Next40 * 👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo Our Values: Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique. Our 5 values guide how we collaborate: * 💡 Work Hard Together: Teamwork and collaboration are the foundation of our success * 🏆 Get Things Done: We prioritize action and efficiency for impactful results * 🚀 Go Above & Beyond: We tackle challenges proactively and always aim for excellence * 🎓 Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture * 🤝 Satisfy & Empower Clients: We're committed to our clients' success GROWTH MARKETING DIRECTOR 📍 MUNICH | LONDON | PARIS 1. THE TEAM YOU'LL JOIN You'll be part of our EMEA Marketing team led by Hélène Kehren, VP Marketing EMEA. The team consists of 10 professionals covering field marketing and digital marketing across the EMEA region, supporting all business lines within the Mirakl organization. Together, you'll be driving Mirakl's growth by generating demand, building brand presence, and enabling revenue across EMEA markets. This role focuses specifically on building and scaling the inbound growth engine for Mirakl Connect’s SMB segment in EMEA, ensuring predictable pipeline generation and conversion across all digital touchpoints. You will lead and develop a team of 3 Digital Marketing professionals. "The team is entering an exciting phase: with the AI transformation, we're looking for someone who can bring true digital-growth expertise and help us build a next-level inbound engine for Mirakl Connect in Europe. You'd be joining a group that's already strong in demand generation, and stepping into the one area where we're ready to push harder, innovate faster, and scale smarter." - Hélène Kehren, VP Marketing EMEA 2. YOUR IMPACT * Build and own the inbound funnel end-to-end: Design, deploy, and continuously optimize Mirakl Connect's SMB marketing funnel across EMEA, from traffic acquisition to lead conversion, with a focus on digital channels * Lead and develop a team of three in digital marketing, driving their professional growth and performance * Drive AI-powered demand generation: Partner with the AI Strategist and the Mirakl Connect SMB sales team to automate and scale demand generation workflows, reducing manual effort while increasing funnel velocity * Own organic visibility and full-funnel performance reporting: Support GEO and SEO initiatives for Mirakl Connect across EMEA markets, and deliver actionable insights through funnel metrics (CPL, acquisition cost, pipeline contribution) to continuously improve performance * Align cross-functionally with the global Mirakl Connect Marketing lead, content, sales, and RevOps: Collaborate with key stakeholders of the marketing team to produce traffic-driving and conversion-optimized assets, and liaise with the Channel Manager and Revenue Operations teams to ensure clean lead processing and structured feedback loops * Manage relevant vendor and agency relationships in EMEA 3. WHAT YOU'LL BRING TO THE ROLE Experience * 7+ years in B2B SaaS growth/demand generation, specialising in high‑velocity SMB acquisition and scalable inbound lead engines. * Proven track record managing SEO/SEM/GEO, paid social (Meta, LinkedIn, etc.), display, and/or email automation campaigns at scale * Previous experience managing a small team or mentoring junior marketers Skills * Digital growth expertise: Hands-on command of inbound funnel mechanics, paid and organic channels, and conversion optimization * AI-savvy: Comfortable leveraging AI automation tools to accelerate campaign ideation, audience targeting, copywriting, and performance optimization * Analytical mindset: Able to translate data into clear, actionable decisions * Cross-functional collaborator: Skilled at navigating and aligning multiple international stakeholders * Team player: You collaborate effectively and share best practices to elevate team performance 4. TOOLS USED * HubSpot * Salesforce * 6sense, Linkedin, Google, Meta… * Google Analytics 5. LANGUAGES * English: Fluent (C2 level required) * French or German: A strong plus 6. PERKS & BENEFITS * 🚇 Public Transport Pass: Reimbursement on your public transport subscription * 🏥 Health Insurance: Coverage tailored to individual or family needs * 🍽️ Meal Allowance: Monthly meal allowance provided by Mirakl * 🏠 Hybrid Setup: 4 days in-office & 1 day remote * 🏋️ Gym Allowance: Access to partner gyms and wellness studios * 🌴 Paid Time Off: Prorated paid vacation days per calendar year 7. OUR HIRING PROCESS We warmly encourage you to apply to any of our roles, even if you think you're not an exact match. Please click the "Apply" button to submit your application — this helps us make the best possible assessment and get back to you as quickly as possible. 1. Introductory Call: A conversation to learn about your background and motivations, and to answer your questions about Mirakl, the team, and the role 2. Business Interview: Meet the hiring manager to discuss your experience, problem-solving approach, and impact 3. Values Interviews & use case : Meet with team members from different functions to explore your alignment with our core values and present a real-life scenario 4. Final Decision & Offer: We consolidate feedback quickly and aim to share decisions without delay — if successful, we'll walk you through the offer details, benefits, and next steps We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations. As part of our recruitment process, Mirakl processes your personal data to review and manage your application and, where appropriate, to consider your profile for future opportunities. You can exercise your data protection rights at any time, and as further detailed in our policies. For more information about how we process your personal data and your rights, please consult our Recruitment Privacy Notice, here in English and here in French. We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews.