WPP Media | Senior Manager Brand Analytics

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   MEDIA PLANNING MANAGER ROLE OVERVIEW As a Media Planning Manager, you will manage integrated media and communications planning for a key global client, covering both digital and offline channels. This role requires balancing strategic thinking with operational execution—translating business objectives into full-funnel media strategies and actionable plans. While the account has a strong digital focus, offline channels such as TV, OOH, and print remain critical, requiring a planner who can develop cohesive cross-channel recommendations. You will work closely with senior client stakeholders, internal /external activation teams, creative partners, and external media vendors to ensure campaigns are strategically aligned, effectively executed, and continuously optimized. This role also includes project leadership responsibilities and mentoring junior team members. KEY RESPONSIBILITIES INTEGRATED MEDIA STRATEGY & PLANNING * Work with directors and develop comprehensive, insight-driven media strategies aligned with client marketing and business goals. * Define channel roles, budget allocation, audience targeting, and campaign phasing across digital and offline media. * Ensure integration between brand-building and performance-driven channels * Apply audience research, competitive analysis, and historical performance data to strengthen planning recommendations. CAMPAIGN PLANNING, EXECUTION & OPTIMIZATION * Translate strategy into detailed media plans, flowcharts, timelines, and budget trackers. * Partner with digital activation teams, TV buyers, and media vendors to ensure accurate implementation. * Monitor campaign pacing, delivery, and performance against KPIs. * Identify optimization opportunities and recommend adjustments based on real-time performance and insights. CLIENT MANAGEMENT & COMMUNICATION * Serve as a primary day-to-day contact for client stakeholders, ensuring clear and proactive communication. * Present media strategies, plans, and performance reports confidently in both Japanese and English. * Understand the client’s category, business priorities, and competitive landscape to provide relevant recommendations. * Support senior leadership in strategic discussions and annual planning. DATA ANALYSIS & REPORTING * Analyze campaign performance across channels and translate findings into actionable insights. * Prepare campaign reports and post-campaign analyses. * Use data to inform future planning, budget allocation, and performance forecasting. * Ensure planning recommendations are grounded in measurable outcomes. PROJECT & TEAM MANAGEMENT * Lead planning projects from briefing through execution and reporting. * Manage timelines, deliverables, and cross-functional coordination. * Oversee workload allocation and support development of junior team members. * Ensure accuracy and quality of planning outputs. CROSS-FUNCTIONAL & EXTERNAL COLLABORATION * Work closely with internal teams (Digital Activation, Analytics, Strategy, Creative, Investment). * Coordinate with external partners, including media owners, creative agencies, and production teams. * Contribute to internal knowledge sharing on media trends, tools, and best practices. WHAT SUCCESS LOOKS LIKE First 3 months * Gain a strong understanding of the client’s business, target audiences, and media ecosystem. * Support plan development and begin contributing strategic recommendations. * Establish working relationships with internal teams and client stakeholders. Within 6 months * Independently lead planning for selected campaigns or projects. * Present plans and performance updates directly to clients. * Provide informed recommendations based on media trends and performance insights. Within 12 months * Lead annual planning and campaign reviews. * Deliver data-driven strategic recommendations for future campaigns. * Act as a trusted planning lead for the client and internal teams. REQUIRED SKILLS AND EXPERIENCE * 5+ years of experience in media planning or communications planning within an agency environment. * Strong knowledge of both digital media (programmatic, paid social, search, video, display) and offline media (TV, OOH, print, radio). * Experience managing integrated campaigns and coordinating multiple stakeholders. * Strong analytical skills and proficiency in Excel (pivot tables, lookups, budget tracking). * Excellent presentation and communication skills in Japanese and English. * Ability to manage multiple projects and deadlines simultaneously. * Experience mentoring junior staff or leading projects preferred. TYPICAL SCOPE OF AUTHORITY * Own planning workstreams for key campaigns. * Recommend channel strategy and budget allocation. * Present directly to mid- to senior-level client stakeholders. * Provide guidance to planners and executives. #LI-DNP We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   Description  This role forms a key part of the Mindshare Japan Leadership Team. The Client Leader will be responsible for working collaboratively with local, regional and global colleagues to deliver best in class service and delivery to the several clients.  Leading the client relationship and maintenance of the quality of contracted services, lobbying additional assignments as well as developing an appetite for and building revenues from out-of-scope offerings and value add services for the assigned client are also core to this role. Additionally, it is expected to work on the new business pitch with the collaboration work with the regional and global teams in Mindshare networks as well as WPP agencies.  Finally ensuring commitments made to clients are specific and deliverable, ideally exceeded!  3 best things about the job:  1. Opportunity to manage the several teams. 2. Key strategic role in Mindshare’s business and Japan's leadership 3. Exposure with regional and global teams across Mindshare network and WPP agencies   Measures of success:  In three months,  * Gained the respect of your team, leadership team and global/ regional stakeholders  * Created relationships with key clients  * Set your own agenda and roadmap for media  In six months,  * Met revenue and client satisfaction targets  * Ensured that each member of the team can successfully followed up on their professional growth plan  In twelve months,  * Optimized the team structure as required  * Be described as our clients’ lead business partner across key accounts  Objectives  * Lead a brand with services scope focused on communications planning and online media campaign implementation management, by leveraging performance data analytics and your digital expertise.  * Define the strategic approach on the account to meet the client’s business objectives and strategies and oversees the implementation of the annual planning as well as the implementation approach in conjunction with the client team  * Support management for the profitable and efficient running of each account through the allocation of resources, process and systems across the portfolio.  Client Management  * Anticipate the client’s needs and set up internal process to meet / exceed them  * Own the end-to-end client interaction and engagement to ensure the long term success of the relationship  Operational Excellence  * Lead conversations with global and regional teams and cascade clear understanding of strategic principles, guidelines and deliverables to the team  * Manage team to ensure deliverables are met  * Improve interfaces between planning, buying and digital teams within Mindshare and wider GroupM  * Build capabilities in diversified offerings such as content, digital, analytics, etc.  People Leadership  * Identify, retain and develop talents at all levels in order to effectively deliver to the customer with operational excellence.  * Manage and develop the team individually and collectively  * Maintain high level of motivation throughout team members  Qualifications and Requirements  * 7+ years of senior management experience  * Bachelor’s degree in a business, numerical or analytical degree  * Excellent communication and negotiation skills, ability and flexibility to manage both local and global stakeholders  * Ability to influence and manage senior client stakeholders (media managers, marketing directors and country heads)  * Demonstrable people management experience gained within a matrix management structure and specific capability at developing and sharing knowledge and developing team(s) and resource capabilities  * Bilingual preferred with fluency in English.    More about Mindshare  We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.  Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at mindshareworld.com and follow us on Twitter @mindshareand facebook.com/mindshareapac and linkedin.com/company/mindshare.    About GroupM Japan  GroupM Japan is a part of the GroupM that leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.     Brief Description  As a Senior Digital Media Planner, you will be responsible for creating the digital media strategy and accompanying plans that address clients’ business needs. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts).   Description  Mindshare I Senior Digital Media Planner  Digital Tokyo, Japan  Description  Position at Mindshare  As a Senior Digital Media Planner, you will be responsible for creating the digital media strategy and accompanying plans that address clients’ business needs. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts).   Reporting of the role  This role reports to the Media Planning Directo .   3 best things about the job:  * Diversity　of Clients – you get to work with a wide portfolio of clients (from, FMCG to technology, financial, and so on).  * Young and Dynamic Team– as the demand for digital continues to evolve, so does the team members of the team. What used to be a full digital media planning and buying team now also has non-media and mobile specialists. You get to learn from the experience of each individual.  * Support– Mindshare is backed by strong teams: (1) Within Mindshare (from the business unit teams and the specialist teams – Strategy, Client Leadership, etc.); and, (2) GroupM (from User Experience, Production, Creative Services, CRM, and Analytics).  Measures of Success   In three months– you would have established a good working relationship with key stakeholders (internal and external teams); you would have learned the day-to-day requirements of your assigned clients and have proposed process improvements, as needed. You would have proposed, defended and followed-through on the media strategy and plans that answer client briefs.  In six months– you would have helped enhance processes for digital media planning, primarily for your assigned accounts. You would have mastered the proprietary and syndicated planning tools (including but not limited to, programmatic media). Also establish the strong relationship with the key media publishers and platform.  In twelve months - you would have done collaborative work with various internal teams (Client leadership, Strategy, etc) and have come up with solid integrated digital media campaign case study/studies. And start developing and implementing the innovative solution.  Responsibilities of the role:  * Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients)  * Manage and engage with client counterparts and internal account teams for key account assignments  * Negotiate with media publishers  * Identify and propose innovative digital media solutions to clients  * Do campaign implementation (collaboration with ad operations team), optimization and reporting  * Participate in new business pitches, etc.  * Provide assistance to Media Planning Director for business development of key agency accounts  Qualifications:  * Experience in a digital media function  * Experience in advertising, public relations/communications, marketing or any similar field  * Strong English verbal and written communication skills as advantage  * MS Office Skills (Excel and PowerPoint)  * Strong analytical and numerical skills  * Client servicing skills  * Has a good grasp of the Japanese digital media landscape; capable of using media tools  * Strong project management skills – ability to manage multiple projects and accounts  * Can work with minimal supervision  * Energetic team player, and ability to work under pressure  * Experience in performance and programmatic media planning would be an advantage  * Fluency in Japanese as a priority and English as strong advantage  About Mindshare  We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.  Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).   Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.   About Japan  Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.  WPP Media is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.  #LI-DNP We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.