
Primer · United Kingdom
An Introduction to Primer Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce com...
An Introduction to Primer
Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce
complexity, improve performance, and capture more revenue - all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best
companies rely on.
Watch our showcase >
Read up on our $100m Series C
Learn more about our culture >
Own Primer's GTM intelligence layer
Maintain and continuously improve the dashboards and data models at the core of how our GTM teams operate and make decisions.
You'll identify gaps, build new views, and ensure the data our teams rely on is accurate, trusted, and acted upon - not just
looked at.
Keep the AI in our BI sharp
Continuously train and improve our BI tool’s (Omni) AI model so that natural-language queries, whether through Omni directly or
via Claude, return accurate, contextually aware results. You are the steward of how well our BI tool thinks.
Partner with data engineering to optimise performance, and build what's missing
Own and maintain the semantic data layer and transformation logic so that dashboards are fast, consistent, and built on a
foundation that scales. Identify where missing data sources are limiting GTM intelligence and work with the data engineering team
to build the pipelines that close those gaps. You understand the data landscape end-to-end and can make a clear case for what
needs to be optimised or built.
Surface pipeline and account intelligence
Build models and dashboards that go beyond historical reporting - surfacing engagement signals, account health indicators, and
expansion opportunities that help GTM reps prioritise the right actions at the right time. Partner with data engineering and
product ops to embed analytic events across Primer's web and dashboard environments, capturing user and intent signals that bring
a new layer of behavioural intelligence into GTM.
Model Salesforce data correctly
Ensure CRM data is well-structured, correctly modelled, and fully leveraged in reporting. Work with RevOps and GTM leadership to
make sure what lives in Salesforce is trusted, clean, and meaningful, so that any reporting built on top of it actually reflects
reality.
Build models that drive revenue decisions
Partner with RevOps to develop data models that calculate potential ROI for prospects evaluating Primer products, and build the
forecasting infrastructure that improves the accuracy of payment volume and revenue projections.
Own the GTM data foundation
Define and maintain field definitions, naming conventions, and data quality standards across the GTM tech stack. Good AI starts
with good data, and good data starts with clear governance.
Build the AI context layer for GTM
Create and maintain the shared knowledge infrastructure that gives AI tools, including Claude, the right context to produce
high-quality outputs. You'll build and curate the GTM knowledge base that sits behind our AI.
Build GTM AI workflows, with Claude at the core
Work with GTM stakeholders, and Primer’s AI Strategy & Enablement Lead to spot processes where in-house AI workflows, skills and
artifacts unlock real self-serve value. Build the more complex workflows hands-on, and upskill others to build the simpler ones
themselves. Since Claude is central to AI at Primer, this includes enabling connectors to key business tools and building the
skills that make Claude genuinely useful in a GTM role.
Own adoption and impact, not just the build
Shipping something is the start, not the finish. You own the rollout until it sticks, partnering with GTM Enablement on training
and documentation so it lands inside existing enablement programmes rather than as a one-off. Collect feedback, iterate, and track
and report on GTM AI use cases and their measurable impact.
Promote self-serve data literacy
Coach GTM stakeholders to explore data autonomously. Build the education and support that turns Omni from something people request
help with into something they reach for themselves.
Stay ahead of the AI landscape
Proactively assess new AI tools and new features in Primer's existing tech stack. Make clear recommendations on what to adopt,
pilot, or ignore. Ensure we're extracting full value from what we already pay for.
Solid data and analytics foundation
3-5 years of experience in a data analytics, BI, or revenue operations role. You're comfortable working with complex datasets,
building dashboards, and communicating what the numbers mean - without needing someone else to pull the data for you.
SQL proficiency
You write SQL fluently. Joins, window functions, aggregations - you can interrogate a data warehouse directly and know how to
model data correctly, not just query it.
Hands-on AI experience
You use AI tools in your daily work, have built workflows or automations using LLMs, and understand enough about how they work to
make them reliably useful rather than impressively unreliable.
Strong understanding of APIs and MCPs
You know how to retrieve data from APIs, trigger actions via them, and think in terms of integrations. You don't need to be a
software engineer, but you're comfortable operating at the boundary between data and tooling.
CRM data experience
You understand how Salesforce (or similar CRM) data is structured, where it tends to go wrong, and how to model it for reliable
reporting and AI consumption.
Clear communicator with a coaching instinct
You can explain data and AI concepts to non-technical stakeholders clearly, and you care about building their capability - not
just doing it for them.
High autonomy in ambiguous environments
You don't wait for the problem to be fully defined. You identify the opportunity, make a case for it, and go build it.
Payments or fintech experience
Familiarity with the metrics, data models, and commercial dynamics of a payments or B2B SaaS business.
Experience with dbt, Snowflake or similar data tooling
You've worked alongside or within data engineering pipelines and understand how data gets from source to warehouse.
Python or scripting proficiency
Useful for data manipulation, automation, and building lightweight AI tools beyond what SQL alone can handle.
Omni or comparable BI tool experience
You've worked with a modern BI tool and understand how to get the best out of its AI layer.
Prompt engineering practice
You have a structured approach to prompt design and can teach others how to improve the quality of their AI interactions.
We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people
who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering
success for our merchants.
We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We
invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including
workations, our annual company retreat, and access to co-working spaces across most major cities.
The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a
meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong
onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face
alone.
🌍 We are fully remote and globally distributed; and have been since day one
💰 Competitive share options
🌴 Uncapped holiday, with 25 days minimum to be taken
🗣️ Co-working space access across major cities
📅 Workations & Company Retreat
💻 The best equipment for your role
🏠 £500 towards your home office setup
🔎 Generous learning budget
🏥 Private Medical Insurance
📈 A broad set of additional perks and benefits (depending on location)
At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your
experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for
this or other roles.
Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to
discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or
belief, gender identity, marriage and civil partnership, or any other background or belief.
About Us Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response. Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM. Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats. Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com. Role Summary We are seeking a Director of Global System Integrators (GSIs) to lead and manage Sophos’ GSI motion at its current stage of maturity. This role will own strategic direction, partner execution, GTM alignment, and performance management for a focused set of strategic GSIs. Reporting to the VP of Global Service Providers, the Director will be accountable for strategic direction, execution rigor, and measurable outcomes—ensuring GSI activity is well integrated into the broader service provider and channel sales model today, while helping shape how the motion scales over time. This role requires a leader who is comfortable building structure, setting a strategy, and operating in ambiguity, without over‑engineering ahead of maturity.
Thought Machine's mission is bold – to properly and permanently rid the world's banks of legacy technology. To achieve this, we have developed the foundations of modern banking through core and payments technology which run natively in the cloud. What we are attempting is hard and means we need great people working together to build great technology. We have grown rapidly in the past few years – growing our team to more than 550 individuals across offices in London, New York, Singapore, Sydney and our newly established Engineering Hub in Lisbon. We have raised more than £500m in funding and our investors include Molten Ventures, Eurazeo, Intesa Sanpaolo, Temasek, Nyca Partners, JPMorgan Chase Strategic Investments, Standard Chartered Ventures, and more. We have created a culture that enables our team to produce the best work in the industry while ensuring we have fun along the way. We're regularly cited as having a fantastic workplace culture and have been recognised by Sifted magazine as having one of the highest Glassdoor ratings for a UK fintech company and the industry's most generous employee share package. Named one of the world's most innovative fintechs by Global Finance Magazine, we were also recognised by the Financial Times as one of Europe's fastest-growing companies for two consecutive years—and a UK Best Employer for 2026. At Thought Machine, we believe the next era of finance is predictive, personal, and powered by AI. Over the last decade, we engineered the cloud-native foundation making that vision a reality — bridging sophisticated architectural logic with the real-time data required for world-class customer experiences. Our platform is globally recognised for its radical flexibility and resiliency, empowering the world’s most ambitious banks and fintechs to build, launch, and scale the products and experiences of tomorrow, faster than ever before. After a record year of growth and recently finalising our next fundraising round, we are entering our most ambitious stage of growth yet. We are now looking for a Head of Partnerships to architect and lead the ecosystem that will bring Vault Core and Vault Payments to every bank and fintech on the planet. As Head of Partnerships, you will own the strategic direction and commercial performance of the Thought Machine partner ecosystem. Sitting at the intersection of product strategy and market expansion, you are responsible for ensuring our platform remains the central gravity for the modern financial stack. Starting with a team of five, you will work to ensure we identify and engage the right partners to become a seamless part of our customer offering. You will be the bridge between our internal product roadmap and the external commercial market, ensuring that our ecosystem accelerates sales cycles, opens new territories, and provides a complete, end-to-end solution for our clients big and small. Key duties: * Ecosystem Strategy & Architecture: Identify and prioritise partnership categories—from global payment networks to AI-driven specialists—that enhance our competitive position and solve critical customer needs. * Commercial Deal Architecture: Design and negotiate high-stakes commercial frameworks, including revenue-sharing and joint go-to-market (GTM) strategies that drive measurable ARR growth for Thought Machine and our partners. * Team Leadership & Scaling: Manage and scale a high-performing team of five Partnership Managers, shifting the focus from "introductions" to "executed commercial outcomes" while building repeatable global processes. * Market-Product Alignment: Collaborate with Product Leads to ensure that third-party integrations are high-quality, reliable, and add immediate value to our core banking and payments products. * AI Opportunity & Productisation: Lead the strategy for integrating AI-first partners, ensuring their capabilities are leveraged to deliver the "predictive and personal" banking experiences our clients demand. * Partner Governance & Quality Control: Establish and enforce "Vault-Certified" standards, defining the technical and operational benchmarks partners must meet to ensure zero compromise on system resiliency and regulatory compliance (e.g., DORA, SOC2). * Commercial Enablement & GTM: Develop the playbooks and sales enablement tools required to turn technical solutions and integrations into sellable product sets that accelerate sales cycles and open new territories. * Strategic Intelligence: Act as a primary feedback loop for the CPO, providing data-backed insights on market trends and competitor moves to inform "build-vs-buy-vs-partner" decisions. * Regional Expansion: Develop and execute partnership plans that support our growth in North America, EMEA, and APAC, ensuring our ecosystem is localised and compliant. * Performance & ROI Optimisation: Implement a rigorous framework for tracking ecosystem health, focusing on metrics such as partner-influenced pipeline, integration adoption, and impact on customer time-to-value. Who you are: * Strategic Growth Leader: Extensive experience in Partnerships, Business Development, or Product Strategy within Fintech or Enterprise SaaS. You have a proven ability to use CRM data and market trends to quantify the impact of an ecosystem on sales velocity and LTV. * Commercially Driven: You have a track record of closing complex, multi-million pound deals and understand how to align technical product roadmaps with aggressive revenue targets. * Complex Stakeholder Navigator: You can effectively influence internal Engineering teams while simultaneously navigating the procurement, legal, and risk hurdles of Tier 1 global financial institutions. * Solution-Minded: You understand the modern financial technology landscape and can identify which combination of Thought Machine and partner tech solves a client’s problem most efficiently. * Effective Leader: You have experience managing and developing teams through rapid scale, focusing on clear accountability and the transition from a "deal-support" to a "market-making" model. * A Master Communicator: You navigate high-level negotiations with global incumbents and agile startups alike, building trust through clarity and commercial logic. Traits we value: * Commercial Rigour: You prioritise opportunities based on ROI, market demand, and strategic impact. * Ambitious Outlook: You are motivated by the challenge of replacing legacy banking tech and believe in the AI-powered future of finance. * Metrics Driven: You are able to set and enforce leading, present, and lagging metrics on performance, both for our partners and our team * Decisiveness: You are comfortable making high-stakes calls and moving at the pace of a Series E scale-up. * Directness: You value transparency and provide clear, actionable insights to your team and your peers. Benefits: * Highly competitive salary * Pension plan (match up to 5%) * Life insurance - three times annual salary * Competitive maternity (six months fully paid) and paternity leave (four weeks fully paid) * Shared parental leave (matched to our maternity leave for the same point in time) * 25 days holiday and bank holidays * Flexible working hours * Cycle-to-work scheme * Electric car scheme * Season ticket loan * Access to outstanding learning materials and courses * Sports and hobby clubs, subsidised by Thought Machine * All the latest tech you need * Start the day properly with fresh fruit and cereals * Huge range of healthy (and not-so-healthy) snacks, smoothies and drinks * A talented and experienced team as your colleagues * An environment where we encourage learning and progress * Two charity days a year * Weekly food pop-up We actively hire candidates who demonstrate technical excellence in their field and welcome people of all ages and backgrounds, providing everyone with equal access to professional development. You are encouraged to apply even if your experience doesn't accurately match the job description. We also encourage applications from those with different abilities, including candidates with ADHD, autism, dyslexia or dyspraxia.
ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: * Tide is available for UK, Indian, German and French SMEs * Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly * Over $300 million raised in funding * Over 2,800 Tideans globally * Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 * We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT THE TEAM The Admin Services commercial team are responsible for driving adoption and usage of essential products for Small Business Owners. This includes Tide’s range of accounting packages, as well as invoicing, expense management, payroll and Company Formations / Company Secretariat services. Most of these are sold on a subscription basis, providing consistent value to members and a consistent revenue stream to Tide. The team works closely with Product, Finance, Business Insights, CRM and Operations teams to translate member and commercial insights into appealing product enhancements, effective positioning, and strategies that enhance engagement and retention. ABOUT THE ROLE We’re looking for an exceptional Commercial Head to drive revenue growth from Admin Services in the UK. You will sit at the heart of Tide’s commercial function, and be responsible for collaborating with cross-functional teams to understand performance, uncover opportunities, and work across multiple areas to deliver. This will require a relentless focus on the numbers and our members, product prioritisation, and detailed planning to ensure revenue targets are hit and customer lifetime value is always increasing. In this role, you will be responsible for the strategy and implementation of core activities to drive activation and usage of the broad range of Admin Services products. This includes close partnership with marketing teams to ensure seamless delivery of ‘always on’ campaign activity. This role will also own the strategy and launch approach for new product launches, ensuring that all channels and member touch points are considered. This includes end-to-end journeys and transaction channels. You’ll need to partner effectively with multiple stakeholders to make this happen – excellent organisation and communication skills essential. SOME OF THE THINGS YOU’LL BE DOING: * Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Admin Services, ensuring revenue accountability and proactive identification of risks and opportunities. * Analytics-Driven Insight: with the support of the BI team you will analyse member behaviour, segment audiences, and measure subscription cohort performance. You will then translate this data into clear recommendations that shape product prioritisation, pricing, positioning and communications. * Product Development: Leveraging the commercial and analytics insights, you will partner with the Product teams to address areas of opportunity. This will include shaping product positioning, aligning on roadmaps and supporting successful product launches with tailored GTM strategies. * Launch Strategy: You’ll support new feature launches across channels, partnering with excellent sales, and operations teams to deliver best-in-class experiments. You’ll facilitate brainstorm sessions / workshops to surface creative ideas and implementation plans. * Stakeholder Management: As you’ll be working in a highly collaborative way, it will be key to communicate regularly with a wide range of stakeholders. This will include Tide’s Senior Leadership Team as well as the C-Suite. * Commercial & Competitor Intelligence: Lead ongoing commercial research and competitive analysis to monitor trends, and benchmark to translate it into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition. * Member Obsession. You will be or become an expert in the core motivations of our members in order to focus on bringing their voice to commercial and product design discussions. WHAT WE ARE LOOKING FOR * Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve. Able to set and track clear KPIs across all initiatives to meet revenue goals. * 7+ years’ experience leading ‘always on’ activity to drive commercial performance. This will ideally be with specific experience in Accounting and other Admin Services products, ideally in a fintech environment – key is demonstrated ability to plan and deliver consistent activity that drives commercial impact. * Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans. * Proven GTM track record – delivering holistic, high impact omni-channel campaigns (across sales, CRM, in-app contact points) * Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment. * Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence. * Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift. * Team Management: Able to coach and guide a small team who will ‘own’ specific products under your overall area leadership. WHAT YOU’LL GET IN RETURN: * Competitive salary * Vitality Health Insurance, with a proactive focus on mental and physical wellbeing * Hundreds of perks and discounts through Vitality Health Insurance (fitness watches, Waitrose cashback, gym membership etc.) * 24/7 Employee Assistance Programme * 25 days holiday with the ability to buy extra days * Professional L&D budget per year * Referral bonus when you bring your friends to join Tide * Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution * Spacious brand new office in Liverpool street with an all-day snacks bar * Enhanced family-friendly leave * 24 hours paid volunteering time off per year * Flexible work from home or at the office arrangements * Monthly team socials (we’ve had themed bingo, online cocktail making sessions, wellbeing challenges and themed virtual pub quizzes) * Sabbatical leave #LI-SH1 TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard. Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: * Tide does not charge any fees at any stage of the recruitment process. * All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. * Communication from Tide will only come from an official @tide.co email address. * Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process. Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy. Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.