Brand Media Lead

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. WHAT IS THE ROLE Are you ready to shape the future of AI-powered search for governments and public institutions around the world? Elastic, the Search AI Company, is seeking a senior marketing executive to lead our Global Public Sector go-to-market strategy — a high-impact, highly visible role at the intersection of regional execution and global vision. As Sr. Director of Global Public Sector Marketing, you will own the U.S. Public Sector marketing motion while simultaneously setting and influencing the global public sector strategy from day one. This is a builder's role: you'll drive immediate business results in the U.S. while laying the strategic and organizational groundwork for a world-class global public sector marketing function. Full ownership of that global organization is the long-term trajectory for the right leader. This role reports directly to the Vice President of Global Growth and Experiential Marketing. WHAT YOU WILL BE DOING * Set and influence the global public sector marketing strategy — including frameworks, playbooks, and investment priorities — collaborating across geos and senior stakeholders to shape the direction of the segment worldwide, with full organizational ownership as the function is built out * Own U.S. Public Sector marketing end-to-end, driving pipeline generation, brand awareness, partner marketing, and executive programs that deliver measurable impact against sales targets * Partner cross-functionally with government affairs, capture development, sales, product marketing, engineering, and executive leadership to ensure a unified, high-impact go-to-market across the segment * Architect and lead integrated, multichannel demand generation programs — including ABM, field events, ElasticON, trade shows, webinars, and executive engagement — designed to capture mindshare and accelerate pipeline * Orchestrate the development of public sector-specific content and sales enablement assets that support the full buyer journey, from awareness through close * Build a segment-wide thought leadership and brand presence through public relations, speaking engagements, industry influencer relationships, and social media * Develop the global partner marketing strategy for the segment, ensuring alignment with Elastic's growing partner ecosystem * Establish the metrics, reporting cadence, and optimization frameworks to demonstrate marketing's contribution to pipeline and revenue — and scale them as the organization grows WHAT YOU BRING * 12+ years of progressive public sector technology marketing experience, with demonstrated success operating at both a strategic and executional level * A builder's mindset with executive-level strategic instincts — you can define where we need to go, influence the global agenda, and personally drive the work to get there * Deep fluency in the U.S. Public Sector landscape; exposure to international public sector markets is a strong plus as we build toward a global model * Proven ability to set strategy, build consensus, and influence without authority across sales, product, engineering, and executive stakeholders in a matrixed environment * Expertise across the full marketing mix: demand generation, ABM, field marketing, partner marketing, content, and executive programs * Exceptional communication skills and executive presence — equally comfortable shaping strategy in the boardroom and engaging with agency CIOs, program managers, and systems integrators in the field * The analytical rigor to evaluate complex, multi-variable environments and exercise sound judgment on priorities, investments, and tradeoffs * Proven ability to thrive in a fast-moving, high-growth environment — energized by ambiguity and the opportunity to build something meaningful * Willingness to travel approximately 25% of the time Compensation for this role is in the form of base salary.  This role does not have a variable compensation component.   The typical starting salary range for new hires in this role is listed below.  In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.  These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.   An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.  Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being. The typical starting salary range for this role is: $200,400—$316,900 USD The typical starting salary range for this role in the select locations listed above is: $240,300—$380,200 USD ADDITIONAL INFORMATION - WE TAKE CARE OF OUR PEOPLE As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do. * Competitive pay based on the work you do here and not your previous salary * Health coverage for you and your family in many locations * Ability to craft your calendar with flexible locations and schedules for many roles * Generous number of vacation days each year * Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service * Up to 40 hours each year to use toward volunteer projects you love * Embracing parenthood with minimum of 16 weeks of parental leave Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation. We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission. Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster) Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic. Please see here for our Privacy Statement.

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. WHAT IS THE ROLE We're looking for a strategic, creative, and highly collaborative Account-Based Marketing Manager to craft and scale ABM programs across priority accounts in the Americas. This role sits at the intersection of marketing, sales, and customer success — owning high-impact campaigns, with a focus on technical and business decision-maker engagement, compelling storytelling, and pipeline contribution. This is an outstanding opportunity for a marketer who understands the nuances of enterprise technology buying cycles, complex procurement processes, and the importance of trust and credibility in technical sales environments. You will drive personalized programs that navigate sophisticated buying ecosystems — from developers and engineering leadership to CIOs, CISOs, and procurement teams. WHAT YOU WILL BE DOING ABM STRATEGY & EXECUTION * Design and implement 1:1 ABM programs aligned to target accounts and buying groups * Lead account-level planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines * Personalize messaging and value propositions around critical use cases — cybersecurity, search, AI/ML, and observability — across channels to influence enterprise buying committees * Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail * Partner closely with global campaigns, regional and partner marketing, and product marketing to align ABM efforts with broader go-to-market plays * Tailor programs to reflect the technical sophistication of buyers in hi-tech and enterprise environments, ensuring messaging resonates with both technical evaluators and business decision-makers CAMPAIGN MANAGEMENT * Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement * Build account-focused and event landing pages using our marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines * Draft account-specific messaging that resonates with CIOs, CISOs, engineering leaders, developers and IT decision-makers, positioning Elastic as a trusted partner in digital transformation * Develop paid media strategy for assigned accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and relevant digital channels * Collaborate with creative, content, and external agencies to deliver high-quality ABM assets and engagement experiences * Localize and adapt global plays to meet account needs while maintaining message consistency * Own campaign budgets, timelines, and execution MEASUREMENT & OPTIMIZATION * Define ABM metrics including account engagement, pipeline influence, velocity improvements, and return on investment * Provide regular performance reporting to team members and sales leadership * Use insights to continuously refine ABM programs for greater efficiency and scalability * Support the evolution of ABM playbooks, strategy, and execution tactics EVENT EXECUTION & LOGISTICS * Work with Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings and roundtables * Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation * Bring creative ideas to drive engagement and innovation within the enterprise and hi-tech market WHAT YOU BRING * 5–6 years of experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role * Experience crafting and delivering successful ABM programs targeting enterprise or commercial accounts * Experience marketing technical or hi-tech products to sophisticated buyers, including IT, engineering, and security personas * Strong ability to partner with sales leaders and translate technical value propositions into targeted marketing strategies * Confident in driving multi-channel campaigns and executive-level engagement programs * Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo BONUS POINTS * Familiarity with the enterprise technology landscape — including cloud, AI/ML, cybersecurity, and observability * ABM knowledge framework certification is a strong plus Compensation for this role is in the form of base salary.  This role does not have a variable compensation component.   The typical starting salary range for new hires in this role is listed below.  In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.  These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.   An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.  Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being. The typical starting salary range for this role is: $106,900—$169,100 USD The typical starting salary range for this role in the select locations listed above is: $128,200—$202,700 USD ADDITIONAL INFORMATION - WE TAKE CARE OF OUR PEOPLE As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do. * Competitive pay based on the work you do here and not your previous salary * Health coverage for you and your family in many locations * Ability to craft your calendar with flexible locations and schedules for many roles * Generous number of vacation days each year * Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service * Up to 40 hours each year to use toward volunteer projects you love * Embracing parenthood with minimum of 16 weeks of parental leave Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation. We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission. Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster) Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic. Please see here for our Privacy Statement.