Technical SEO

💻 Web Manager & Technical SEO Specialist 📍 This role can be based in Utrecht, Netherlands or Malmö, Sweden 💶 Competitive salary + bonus 🌍 International team | 🏡 Hybrid working | 🧠 Learning & career growth Build what's next with us efficy Group is the European home for Tribe, Apsis, and efficy CRM. For years, our brands have earned trust across European markets by building systems that are sovereign, compliant, and now AI-native. Today, we're bringing that story together under one roof, as your European partner for AI-powered CRM. We help organisations turn customer data into autonomous action, structuring systems, orchestrating workflows, and building relationships that scale with AI. Over 300,000 users across 63 countries rely on us to grow smarter, move faster, and build lasting business relationships. Job Overview We're growing the Tribe marketing team and looking for a Web Manager & Technical SEO Specialist based in Utrecht to take full ownership of the Tribe website. You'll be the internal expert keeping the site fast, healthy, and visible, including in AI-generated search results. Sitting at the intersection of technical performance, content structure, and organic growth, your work will directly shape how Tribe is found and experienced online. Your team can't wait to welcome you! What's in it for you? ✔️ Clear ownership of a business-critical website in a fast-growing European tech company ✔️ A front-row seat to where search is heading, including GEO and AI-native discovery ✔️ Career growth opportunities and internal mobility ✔️ Modern offices in 11 European locations ✔️ Fun team events & continuous learning ✔️ Competitive salary with bonus system ✔️ Hybrid working policy What you'll be doing Own the overall technical health of the Tribe website: performance, crawlability, indexation, and uptime Act as the internal point of contact for the external web agency, briefing, reviewing, and signing off on structural changes and new templates Run regular technical SEO audits and turn findings into clear, prioritised actions Manage on-page SEO across markets: metadata, schema markup, internal linking, and crawl budget Optimise content and site structure for visibility in AI-generated summaries from tools like ChatGPT, Gemini, and Perplexity Lead the production of new landing pages, owning QA and ensuring SEO best practices are built in from the start Own website tracking and analytics via GA4 and GTM, and report on organic performance Who you are 3 to 5 years of experience in technical SEO, web management, or a closely related role, ideally in a B2B or SaaS environment Solid grasp of technical SEO fundamentals: Core Web Vitals, crawl architecture, schema markup, and hreflang for multi-market sites Comfortable managing a CMS (WordPress or similar) and coordinating with external development teams Familiar with GEO and AEO concepts, and genuinely curious about how AI search is reshaping organic visibility Analytical by nature, able to translate data from GA4, Search Console, and SEO tools into clear priorities Organised, proactive, and ownership-oriented: you spot issues before they're flagged and follow through Excellent command of English ✨ Ready to succeed and make an impact with us? Apply today - we can't wait to meet you! Please submit your application in English. efficy is a people-first employer, committed to providing equal opportunities for all candidates. We take pride in the diversity of our team and welcome you - exactly as you are. This includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status. Disclaimer efficy does not accept unsolicited assistance from search firms for this employment opportunity. Please refrain from making phone calls or sending emails. All résumés submitted by search firms to any efficy employee without a valid written search agreement will be considered the sole property of efficy. No fees will be paid if a candidate is hired as a result of an unsolicited referral.

Job Description Ready to shape the future of search and make fashion discoverable for millions of customers worldwide? Join our award-winning SEO Operations team as a Technical SEO Specialist, where you’ll play a key role in strengthening the technical foundations that help H&M perform in organic search across global markets. You’ll work on one of the most ambitious SEO programmes in the industry, ensuring our sites are crawlable, indexable, fast, and built for scalable search growth. You won’t just make technical SEO recommendations – you’ll be able to get them built. In this role, you’ll turn business priorities into impactful technical SEO and GEO initiatives that improve our site performance and visibility across all of our global e-commerce markets. You’ll identify and drive technical improvements, working hands-on with areas such as crawling, indexing, rendering, site architecture, internal linking, Core Web Vitals and structured data for both Google and wider search engines, including emerging AI search platforms like ChatGPT. Collaborating closely with Product managers, developers, and other cross-functional teams, you’ll help ensure that product and platform changes are aligned with SEO best practice and create clear business value. You’ll also contribute to technical SEO tests, pilots, and scalable innovation initiatives that help us stay ahead in a rapidly evolving search landscape. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with technical problem-solving and a strong business value mindset. This is a purely technical role, and will not involve content optimization or link building activities. However, you will support those teams with technical implementation of wider SEO business requirements. WHAT YOU WILL DO As part of our global SEO team, you will: Drive optimisation across all areas related to technical SEO. Identify and prioritize technical SEO improvements by running technical audits across our ecommerce sites and translate findings into actionable recommendations and clear implementation plans for development. Drive page performance improvement initiatives and support technical efforts that improve crawlability, indexation, site health, and user experience. Support redirect strategies, migrations, and other critical technical changes to help protect and strengthen organic performance during implementation. Lead or contribute to technical SEO tests, pilots, and scalable improvement initiatives across global markets. Work closely with Product managers, developers, and cross-functional agile teams to ensure product development supports SEO best practices and creates business value. Advise product and development teams on SEO best practices, and share knowledge through training or stakeholder enablement where needed. As part of the SEO Operations team, you will work closely with the SEO Manager, SEO Strategist and fellow SEO Specialists to deliver results. WHO YOU ARE We’re looking for someone who is: Highly analytical, methodical and organized, with strong attention to detail. Experienced in turning technical complexity into clear, actionable insights for different stakeholder groups. Curious and proactive, with a strong interest in continuous improvement and developing smarter ways of working, and a passion for solving technical challenges. Comfortable navigating both strategic discussions and hands-on technical analysis in a fast-paced environment. A strong communicator and collaborator who builds trust and works effectively across technical and non-technical teams. Comfortable taking initiative, owning complex workstreams, and driving progress in a global organization. Passionate about technical SEO and emerging web technologies, with a keen interest in keeping H&M up to date with the latest industry developments. We’d love to meet someone who has: 5+ years in a dedicated SEO role, with strong hands-on experience in technical SEO, ideally within a large-scale international ecommerce environment. Deep understanding of how search engines and LLMs crawl, render, index, and rank content, and how technical site changes can be used to create strategic business value and increase site visibility in search and AI search platforms. Experience conducting technical SEO audits and working with recommendations related to XML Sitemaps, robots.txt, canonical tags, redirects, migrations, internal linking, hreflang, JavaScript SEO, and structured data. Solid understanding of web development fundamentals, including HTML, CSS, JavaScript, content management systems, and how frontend or platform decisions impact SEO performance. Hands-on experience with Google Search Console, GA4, site analytics, and technical SEO tools such as Screaming Frog, Lumar, Semrush, Ahrefs, and other similar tools. experience with managing Akamai redirect policies Experience working closely with developers or product teams, and confidence writing clear technical requirements, tickets, or recommendations. Experience in creating data-backed business cases to secure technical SEO implementation, and in follow-up analysis to measure impact. Strong understanding of website performance, page speed, and Core Web Vitals, and how these impact both SEO and customer experience. Excellent communication skills verbally, in writing, and in presentations. Fluent in English, both spoken and written. Experience working with Jira or similar task management platforms. Experience with SQL, Python, log file analysis, SEO A/B testing, automation (including agents) would be a plus. Experience working with Adobe Experience Manager (AEM), enterprise CMS platforms, or complex frontend frameworks would be a plus. WHO WE ARE H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.