Head of marketing

JetBrains

At JetBrains, code is our passion. Ever since we started back in 2000, we have been striving to make the strongest, most effective developer tools on earth. By automating routine checks and corrections, our tools speed up production, freeing developers to grow, discover, and create. We’re honored that more than 11 million users consistently choose our tools. We’re particularly proud to call 88 Fortune Global Top 100 companies our valued customers. We’re looking for talented and passionate people to join us and be part of our journey. The Marketing department is searching for an experienced B2B Marketing Manager to join one of our offices or work remotely. As a Head of B2B Marketing , you will be working with various roles within the company to help define and execute a marketing strategy targeting JetBrains business customers, from SMBs to mid-size and large enterprises worldwide. Major responsibilities: * Develop and execute a marketing strategy focusing on the B2B / Enterprise customer segment, considering their specific needs and challenges and the global marketing strategy. * Together with product teams and functional marketing teams, plan and execute campaigns targeted at the focus segment – including digital marketing campaigns, offline and online events, PR campaigns, and more. * Plan and execute account-based marketing strategies designed to cater to specific enterprise accounts. * Participate in sales enablement activities, working closely with JetBrains sales and customer success teams and resellers to understand what content, training, and activities can help them work more efficiently with customers. * Oversee a high-level marketing narrative targeted at different target personas within the B2B / Enterprise audience and coordinate content production in alignment with product marketing, internal copywriters, and external agencies. * Together with the marketing automation department, design, implement, and improve the leads generation pipeline to ensure quality leads reach the internal sales organization. * Become an advocate of the B2B / Enterprise segment of JetBrains customers at all levels of the organization. * Work with the Market Research and Analytics team to collaborate on market research to ensure JetBrains is on the right track to serve the focus segment best. * Work closely with sales, product marketing, product and marketing leadership, customer support, customer success, and other departments to ensure a cohesive approach to targeting and serving B2B / Enterprise customers. Required skills: * Excellent knowledge of the B2B / Enterprise customer segment and their unique needs and challenges. * Successful experience marketing software or SaaS products or services to B2B / Enterprise customers. * An understanding of the software purchase process in companies, including decision-making personas, the decision-making process, and other aspects. * A general understanding of (and curiosity towards) differences between industry segments and cultures regarding marketing approaches and decision-making processes. * The ability and desire to work efficiently in a distributed team without direct supervision. * Strong analytical skills and admiration of data. * Attention to accuracy and detail. * Excellent organizational skills and the ability to prioritize tasks. * An entrepreneurial drive with an appreciation for both the user experience and business aspects. * Excellent spoken and written English. * Good communication and teamwork skills. Preferred skills and qualifications: * A bachelor’s degree or 5+ years of proven experience in B2B Marketing, Business Development, or a related discipline. * Experience in building and leading multi-role marketing teams. * Familiarity with and understanding of JetBrains products or similar products from other vendors. * Prior experience working in IT companies or a technical background.   We are an equal opportunity employer We know great ideas can come from anyone, anywhere. That’s why we do our best to create an open and inclusive workplace – one that welcomes everyone regardless of their background, identity, religion, age, accessibility needs, or orientation. We process the data provided in your job application in accordance with the Recruitment Privacy Policy.

JetBrains

#LI-DNI At JetBrains, our mission is to make professional software development more productive and enjoyable. We are committed to continuous innovation and excellence, delivering solutions that empower developers to build, test, and deploy high-quality software. Our products are known for their robustness, intuitive design, and seamless integration into the development workflow. Our team is composed of passionate, talented professionals who thrive on tackling challenging problems and creating innovative solutions. We foster a dynamic and supportive work environment that encourages collaboration, creativity, and professional growth. We are seeking a visionary Head of Brand to lead the development and execution of strategies that will elevate our brand's global presence and impact. You should be driven by a passion for building strong, recognizable brands and excel at integrating cross-functional efforts to create cohesive and compelling brand narratives. Your focus will be on long-term brand growth and alignment with our business objectives. This is a unique opportunity to shape the future of software development tools and join a company at the forefront of technological innovation. If you are passionate about developer tools and have a proven track record in technology marketing and brand building, we invite you to join our team and contribute to our mission of enhancing developer productivity worldwide. In this role, you will: * Develop and implement comprehensive brand strategies to enhance brand recognition across global markets for B2C and B2B audiences. * Enhance the brand’s presence and reputation by developing and maintaining a strong brand voice and identity that resonates with target audiences. * Increase company awareness by bringing content and stories to life. * Oversee the development and implementation of innovative marketing campaigns to increase brand awareness and user engagement. * Lead and mentor a team of brand marketing professionals, fostering a collaborative culture of creativity and excellence. * Collaborate with cross-functional teams, including design, product, product marketing, and marketing communications, to ensure consistent brand messaging and visual identity. * Manage the brand marketing budget, ensuring the efficient allocation of resources and maximizing ROI. * Conduct market research and analyze consumer insights to inform brand strategies and identify growth opportunities. * Identify and establish strategic partnerships with key industry players, influencers, and communities to expand reach and drive brand metrics. * Monitor and analyze brand performance metrics, using insights to optimize strategies and drive continuous improvement. * Stay up to date with industry trends, the competitive landscape, and emerging marketing technologies to keep the brand ahead of the curve. We’ll be happy to have you on our team if you have: * A bachelor's degree in marketing, business, communications, or a related field – with a master's degree being a plus. * At least 12 years of experience in brand management driving prominent brands or in a similar role, preferably within the tech industry, in communications, or with a creative agency. * A proven track record of developing and executing successful brand strategies and marketing campaigns for large, international tech brands with a global audience. * A deep understanding of modern tech trends and agendas. * Strong leadership and team management skills, with the ability to inspire and motivate a diverse team. * Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders. * Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights. * The ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. * A creative mindset and passion for innovation and excellence in brand building. We are an equal opportunity employer We know great ideas can come from anyone, anywhere. That’s why we do our best to create an open and inclusive workplace – one that welcomes everyone regardless of their background, identity, religion, age, accessibility needs, or orientation. We process the data provided in your job application in accordance with the Recruitment Privacy Policy.

Sam Media

YOUR MISSION We are looking for a Senior Performance Marketing Manager to strengthen our team in Amsterdam, The Netherlands, and work with other team members in Kuala Lumpur, Malaysia. As a Senior Performance Marketing Manager at Sam Media you will handle day-to-day operations such as Google Ads and programmatic campaign management, leveraging data to drive revenue for the business, and collaborate with other departments to bring the best value. Responsibilities: * Own the creation, implementation, and optimization of all display activity for your markets to drive revenue for the business. * Creating banners and publishing campaigns * Managing Google Ads campaigns and making sure that our investments bring the expected revenue within the given time frame. * Leverage data and analytics tools to determine the effectiveness of campaigns and constantly optimize. * Observing user journey on the pages and working with design to optimize to the full extent. * Collaborate with other teams (Business Development, Design, Data & Tech) to bring campaigns to life. * Develop and execute country marketing strategies to grow/maintain revenue. * Explaining, sharing important actions taken on marketing side with the Country Focus team(s) * Working with other teams to get the most out of marketing campaigns * Identify and test new verticals and funnels YOUR PROFILE * 4+ years of experience with Google Ads (display) in different verticals. * Comfortable segmenting large data sets to optimize campaigns (Knowledge of simple data tools is a plus) * Experience in the mVAS industry or subscription modeled businesses is required. * Experience with other marketing channels (Meta, Tiktok, GMP) is a plus. WHAT WILL MAKE YOU SUCCESSFUL * A data-driven attitude with an analytical mind * Attention to detail * Results-driven and performance-focused * Embracing a test & learn approach and not afraid to fail * Eagerness to do A/B tests to keep the campaigns ahead of the competition * Proactive and creative problem-solving capabilities * Team player mentality * Determined, unafraid to challenge others and push boundaries to achieve success * Self-motivated and resilient, able to tackle complex challenges head-on * Ability to multitask and strong project management skills WHY US? * We offer a competitive salary in line with market conditions and your skills and experience. * We offer flexible working schedules. * Personal development, learning and growth is integrated in our culture, you have the freedom and the budget to travel, attend conferences, workshops and training. * We offer visa sponsorship and a comprehensive relocation package when applicable. * We organize many company-sponsored activities including an annual company retreat.