Marketing Manager, Europe

Adyen

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Adyen is looking for a market-oriented, proactive and commercially minded Product Marketing Manager. You will be part of a dynamic team that doesn’t limit itself to marketing products. The Adyen Product Marketing team’s primary role is to empower the regional commercial & marketing teams to execute revenue growth initiatives in line with the commercial strategy. This is a global role, where you will report to the Product Marketing Lead for one of our business units. In this role you will be working in a multidisciplinary team (4-7 people) composed of Product Marketing Managers working together to support our 20+ local markets around the world.  Together you will be articulating and packaging our unique value to our different target market verticals. You will be responsible for driving well-executed product launches and adoption campaigns, go-to-market playbooks and demand generation initiatives that effectively promotes our solutions, drives demand and ultimately contributes to revenue growth.  The ideal candidate has extensive experience in a B2B product marketing role (optimally in the Payments, Banking or SaaS industry) with a track record of delivering revenue driving go-to-market programs in collaboration with local and global senior stakeholders.  As an experienced product marketing manager, you set the bar high for yourself and always look to achieve the highest business impact in the most efficient manner. You know the difference between good and great and can explain it to others. You are able to balance the strategic and the tactical, and deliver in an agile and iterative way. What you’ll do: * Go-to-Market playbooks: Equip the regional marketing teams with ready to localize playbooks and campaigns for different target markets, in line with the commercial strategy  * Sales Enablement: Equip the commercial team with the tools and knowledge needed to effectively sell our solutions * Demand Generation & Thought Leadership: Architect and execute integrated demand generation campaigns to build a robust sales pipeline. Develop content to set up Adyen as an industry leader * Product Launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups  * Product Adoption: Develop programs focused on driving customer engagement and feature adoption for existing merchants * Positioning & Messaging: Research, develop and validate compelling positioning and messaging that resonates with the target audience * Set hypotheses and report on the impact of your activities using data-driven findings  * Build rich relationships with key stakeholders within the Marketing, Commercial, Product and GTM organizations Who you are: * Master’s degree in marketing, business, or a related field * Proven experience (3+ years) in product marketing within the B2B enterprise technology industry * Knowledge of Payments, Banking or FinTech products  * Proven interpersonal and communication skills  * Action-oriented and proactive specialist with strong project management skills * Fluent spoken and written English is a requirement * Comfortable working across time zones and multiple cultures Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

Adyen

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. About the role Adyen is looking for a Global Event Marketing Manager, Operations & Enablement who will be the driving force behind the efficiency, scalability, and measurement of Adyen’s global event portfolio. This role focuses on centralizing processes, technology and reporting to maximize the productivity of our 22 local event managers and 350+ events and accurately prove event marketing ROI.  What you’ll do * Design, document, and implement Standard Operating Procedures (SOPs) across the entire event lifecycle (planning, registration, contracting, post-event lead flow) to drive consistency and efficiency. * Own, manage, and optimize the centralized event technology stack, including our event management platform (Cvent) and prebooked meeting platform (Jifflenow). * Ensure seamless integration between event technology tools and core business systems, specifically managing data flow into Marketo (marketing automation) and Salesforce (CRM) to guarantee data accuracy and sales enablement. * Lead the adoption and best practices for on-site lead capture tools, such as Icapture, ensuring regional teams adhere to standardized data collection protocols. * Be the primary point of contact between the Event Marketing Community and the Demo Tool team. Support the community with onboarding into demos, facilitate knowledge sharing between the event team and manage internal processes/collaborate with Supply chain to streamline event hardware supplies.  * Manage key global operational vendor relationships (e.g., event tech providers) to ensure service quality and cost efficiency. * Maintain and automate our Global Event Measurement Framework and Dashboard to track essential KPIs, accurately calculate event ROI, and report on pipeline generation and campaign effectiveness to leadership. * Serve as the internal technical expert and trainer, leading enablement sessions for the 22 event marketing managers on new tools, processes, and reporting requirements. Who you are * 5+ years of experience in B2B Event Marketing. You have a proven track record of executing high-impact events and understand the end-to-end lifecycle of event management. * You have spent a significant portion of your career (at least 2-3 years) focused on Event Operations, Marketing Ops, or Enablement. You are ready to move away from individual execution to focus on global scalability and efficiency. * Deep, hands-on administrative expertise with major event management platforms. Experience with Cvent, Jifflenow, or iCapture is a plus. * A passion for documentation, process optimization, and creating scalable solutions for a large, decentralized team. * Highly organized, detail-oriented, and effective at training and collaborating with cross-functional stakeholders (RevOps Tooling, RevOps Analytics, Finance, Legal, Marketing). * Exceptional analytical skills with a data-first mindset, capable of defining KPIs, building clear ROI models, and generating strategic insights from complex global data sets. * Knowledge of Marketo and Salesforce is a plus. * Fluent spoken and written English. Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

Datadog

Datadog is seeking a Senior Field Marketing Manager to drive growth in the Public Sector across the EMEA region - initially within the United Kingdom. This role is pivotal to driving pipeline and business growth through a combination of in-person events, virtual programs, executive engagement, and ABM tactics. We are seeking a seasoned enterprise marketer with a proven track record in developing and executing integrated marketing programs that drive awareness, engagement, pipeline creation, and customer growth across government, defence, education, healthcare, and broader public sector organisations throughout the region. You will work closely with sales leadership, partner teams, and cross-functional marketing stakeholders to deliver impactful campaigns and events that support Datadog’s growth objectives across EMEA Public Sector markets. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: * Develop and execute the field marketing strategy for Datadog’s EMEA Public Sector business, aligned to regional pipeline and revenue goals * Partner closely with sales leaders and account teams to understand market priorities and create programs that drive awareness, engagement, opportunity creation, and customer expansion * Own the marketing pipeline from start to finish * Collaborate with global and regional marketing teams to deliver integrated campaigns across digital, partner, content, and event channels * Plan and execute industry events, trade shows, executive programs, customer engagements, and Datadog-hosted experiences * Measure, analyse, and communicate program performance, using data-driven insights to optimise results and scale best practices * Support strategic Datadog events and industry conferences, including customer summits, partner events, roadshows, and flagship company programs * Effectively engage with senior leadership across functions, and secure their buy-in for key initiatives Who You Are:  * 7+ years of B2B field marketing experience supporting public sector, government, defence, education, healthcare, or regulated industry audiences in EMEA * Demonstrated ability to build strong partnerships with sales teams and develop marketing programs that contribute to pipeline and business growth * Proven track record of executing integrated marketing campaigns and events that generate high-quality leads and measurable outcomes * Ability to collaborate effectively with cross-functional teamsStrong analytical skills with experience tracking, reporting, and optimizing marketing performance metrics * Solution-oriented, highly motivated and proactive self-starter who works well as both team lead and individual contributor. * Stellar communication and relationship building skills that help you connect with a range of people, from entry-level employees to the C-suite.  * Apply a growth mindset towards our business, function and your development. * Outstanding organisational skills, ability to follow through, and capable of meeting deadlines while balancing multiple projects and priorities. * Willing and able to travel up to 40%  Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply. Benefits and Growth:  * Generous and competitive benefits package * New hire stock equity (RSUs) and employee stock purchase plan * Continuous career development and pathing opportunities  * Product training to develop an in-depth understanding of our product and space * Best in breed onboarding * Internal mentor and buddy program cross-departmentally * Friendly and inclusive workplace culture Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog. ---------------------------------------------------------------------------------------------------------------------------------- About Datadog:  Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center. ---------------------------------------------------------------------------------------------------------------------------------- Equal Opportunity at Datadog: Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.  Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form. This form is for accommodation requests only and cannot be used to inquire about the status of applications.  Privacy and AI Guidelines: Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines.