Sr. Product Marketing Lead | Amsterdam Hybrid

Pinterest

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. As a Sr. Client Partner at Pinterest, you’ll play a pivotal role in building trusted, long-term partnerships with our NL clients. Supporting them in creating value on the only platform intentionally designed to be positive and inspiring. You will define, launch, and drive strategic initiatives, operationalizing a vision that deepens relationships and delivers measurable business results. We’re seeking an exceptional candidate with a proven track record in advertising and media, a talent for building strong connections, and a passion for solving complex, ambiguous challenges. Your ability to communicate with clarity and influence stakeholders, both internally and external, will be key. With Pinterest’s advertising business thriving and our user base expanding, your leadership can help reinforce our position as the platform where brands and people connect for good, powering growth for our business and our partners. What you’ll do: * Retain, grow and diversify the value delivered to our partners, ultimately growing Pinterest revenue as a result. * Coordinate negotiations with partners to create joint business plans, learning agendas and have deep understanding of partners' business and media objectives. Responsible for stakeholder management, decision maker relationships. Arrange regular meetings with partners to discuss their requirements, learn about their objectives and remove roadblocks for partners. * Orchestrate internal support for the client and agency to solve high level strategic challenges, from measurement to creative and technical integration to deliver consistent goals and objectives of the partners on a day to day. * Track, analyze, and communicate key quantitative metrics and business trends internally and to partners. * Specifically own the “why” Pinterest conversation with advertisers to influence the way they think about the platform’s role in their overarching media mix. * Present tailored digital media strategies to partners that address their specific marketing needs and align with their business goals. Have a deep understanding of partners’ business goals and turn data into compelling stories through actionable insights to help them succeed. Leverage knowledge of the broader digital and advertising landscape, competitive platforms, and industry landscape to provide insights. * Apply knowledge of customer goals and joint strategy to increase ad investment. Secure and grow revenue for Pinterest through proactive planning, pitching, deal negotiations, and upselling. Unlock new lines of revenue by navigating across multiple lines of business, marketing objectives, regions. Influence and secure budget allocation from Search, Social, Brand, Video, Agency and other relevant teams. What we’re looking for: * Extensive experience in marketing/advertising/digital, with specific technical acumen media, search, data and measurement. * Established industry relationships and experience working with executive level business and marketing leaders within client organizations. * Proven track record of exceeding revenue goals. * Ability to translate partner value across various levels, such as executive, operational, creative, media, and analytics teams. * Strong team player and ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of operational rigor, digital acumen, and business excellence. * Expertise in digital advertising and media sales including campaign optimization, analytical problem solving, and product/platform knowledge. * This role is based in Amsterdam. * Bachelor’s/Master’s degree in a relevant field such as marketing or equivalent experience. Relocation Statement: * This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model. In-Office Requirement Statement: * We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection. * This role will need to be in the office for in-person collaboration 1-2 times per week and therefore needs to be in a commutable distance from one of our offices. #LI-HYBRID #LI-PS1 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity and incentive compensation. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. Location based applicants €72.645—€134.394 EUR Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.   By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.

Pinterest

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. We’re looking for a Sr. Product Marketing Manager to lead go-to-market strategy and execution for SMB advertisers. In this role, you'll combine deep customer and market insight with cross-functional leadership to drive product adoption, shape product strategy and fuel SMB advertiser growth. This is a high-impact, strategic position with real autonomy and a direct line to how Pinterest builds the future of advertising. What you'll do: * Market analysis: Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape * Cross-functional alignment: Aggregate insights across teams (e.g. product analytics, data science, UXR, brand research and sales) to build advertiser empathy and identify competitive opportunities that influence product development * Opportunity sizing: Define needs-based partner segmentation to inform priority opportunities. Estimate strategic and revenue impact of each initiative to allocate resources and support most effectively * Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies from including positioning, messaging, channel mix, launch plans and contingencies * Milestone management: Evaluate milestones and schedules, flag when projects are on- versus off-track and drive action through existing and new PMM best practices, tools and processes What we're looking for: * Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience * 6+ years of experience in product marketing, ads marketing or a related field * Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization * Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows * Experience developing and executing go-to-market strategies across multiple stakeholder groups * Experience leading cross-functional workstreams independently, with comfort navigating ambiguity * Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners * A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies Relocation Statement: * This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model. In-Office Requirement Statement: * We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role. * This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.    #LI-REMOTE #LI-PW1 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only $123,684—$254,644 USD Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.   By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.

Thumbtack

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ABOUT THE MARKETING & COMMUNICATIONS TEAM The Marketing & Communications team at Thumbtack is responsible for turning the company’s product ambitions into relationships that last. Product Marketing translates Thumbtack’s strategy into positioning that homeowners and professionals genuinely understand and value. Experience Marketing—spanning Lifecycle, Landing Page Optimization and Content Marketing—builds the ongoing engagement that makes Thumbtack indispensable after the first interaction. Together, these functions connect product, growth, and commercial efforts to the outcomes that matter most to the business. ABOUT THE ROLE This Sr. Director role leads both Product Marketing and Experience Marketing at a pivotal moment for Thumbtack. Demand is growing ahead of plan, the product roadmap is ambitious, and the company is investing seriously in the marketing capability that will turn transactional usage into lasting relationships. You will own strategy and execution across PMM and Experience Marketing, manage a team of experienced marketers, and work closely with Product, Commercial, and Growth leadership to keep these functions tied to the outcomes that drive the business forward. WHAT YOU’LL DO * Serve as the voice of the homeowner and the professional inside Thumbtack — building a continuous, rigorous understanding of what both audiences need, how they make decisions, and where the product earns or loses their trust, and bringing that perspective into product planning before decisions are made * Partner with product and senior leadership to shape product vision and strategy, contributing customer insight, market perspective, and positioning upstream of the roadmap rather than downstream of engineering * Lead Product Marketing to define positioning and product narrative ahead of the roadmap — for both homeowners and professionals — ensuring messaging holds coherence across a two-sided marketplace from company narrative through in-product copy * Set the strategic direction for Experience Marketing, connecting Lifecycle, Landing Page optimization and Content Marketing so behavioral signals and content performance inform each other and align with the broader growth strategy * Partner directly with the CPO, CCO, and Growth leadership on roadmap priorities, go-to-market strategy, and commercial alignment * Represent your team's strategy and results clearly to senior leadership and serve as a credible voice for PMM and Experience Marketing in cross-functional conversations * Develop your team, create clear accountability, and foster an environment where strong marketers do their best work IN ORDER TO BE SUCCESSFUL, YOU MUST BRING * 10+ years of experience in product marketing, lifecycle marketing, or both, including significant experience leading high-performing teams at the Senior Director level (or equivalent) within a high-growth company. * A track record of working closely with product teams, not just downstream of them; you have built positioning and messaging frameworks that hold across multiple audiences and a complex product portfolio. * Demonstrated ability to build positioning and messaging frameworks that hold across multiple audiences and a complex product portfolio. Preferred experience in a two-sided marketplace, where the same product must earn trust with consumers and business users who care about very different things. * A clear point of view on how segmentation, personalization, and behavioral data should shape how a company communicates with its users over time. * Strong cross-functional instincts—you earn trust with product, engineering, and commercial teams by being specific, rigorous, and useful. * A commitment to developing your team and building clear accountability structures that help strong people do their best work. EXPECTED SALARY RANGES * For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $270,300 - $349,800 * For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $243,100 - $314,600 * For candidates living in all other US locations, the expected salary range for this role is currently $229,500 - $297,000 Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com. For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy. We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.