Global Lifecycle Marketing Manager, New Verticals

Wolt

ABOUT WOLT At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe. Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life. As the Regional CRM Lead, you will be instrumental in defining, developing, and executing our CRM strategy within our North region, including countries in the Nordics and the Baltics. You will lead the creation of innovative programs and propositions, driving customer lifetime value and retention through advanced CRM practices.  This role demands a highly strategic individual with a deep understanding of customer behaviour, data-driven decision-making, and a proven ability to lead cross-functional initiatives across diverse regions. The skill to connect CRM initiatives to real business impact is fundamental for succeeding in this role. The role will report directly to the Director of CRM WHAT YOU’LL BE DOING DAY-TO-DAY IN THIS ROLE, YOU’LL: * Own the strategic development and execution of customer-centric initiatives, translating business objectives into actionable, data-led campaigns and customer journeys * Collaborate closely with local marketing teams and align on a combined roadmap and shared priorities * Develop and lead the execution of sophisticated, multi-channel CRM communication strategies across email, push notifications, in-app messaging, and emerging channels, optimizing for engagement, retention, and subscription growth. * Drive the strategic integration of CRM initiatives with broader marketing, product, and design roadmaps to create seamless and impactful customer experiences across all touchpoints * Drive campaign reporting and performance analytics, producing actionable insights and presenting strategic recommendations to senior leadership to inform roadmap prioritisation * Establish governance and quality assurance standards for all outbound communications to ensure compliance with industry regulations and adherence to brand tone and guidelines * Lead and orchestrate complex loyalty and CRM initiatives by effectively collaborating with and influencing diverse stakeholders across central and regional marketing, product, design, and the consumer business team * Identify and implement opportunities for automation, reducing manual tasks and increasing efficiency through advanced customer journey mapping and triggered workflows * Mentor and guide junior team members, providing strategic oversight, feedback, and development support OUR HUMBLE EXPECTATIONS * At least 7 years of progressive experience in loyalty program management, CRM strategy, or customer engagement roles, with a demonstrable track record of success in a senior capacity * Preferably working within B2C from a tech, e-commerce, or similar industry with at least 3 years of managerial experience * Strong leadership and influencing skills, with the ability to effectively collaborate with and inspire cross-functional teams in a global organization. * Proven experience in designing, launching, and optimizing complex, multi-channel subscription programs * Excellent communication and presentation skills, with the ability to articulate complex strategies to diverse audiences, including senior leadership * Demonstrated ability to drive innovation and adapt to a rapidly evolving technology landscape * Previous experience with Iterable/Braze/CleverTap/Leanplum is preferred * Previous experience in food delivery, on-demand delivery, or e-commerce is a strong plus WHAT WE OFFER This is a rare opportunity to step into a high-impact regional role at one of Europe’s most loved tech companies. As Regional CRM Lead, you'll shape the future of how we connect with our customers across diverse markets in Northern Europe. You’ll get to drive CRM innovation at scale, turning data into meaningful, personalised customer experiences. You’ll work alongside talented marketing, product, and analytics teams across the region and globally—learning fast, building smart, and making a real business impact. If you're someone who thrives on autonomy, enjoys building from the ground up, and wants to help define CRM excellence at a regional level, this is the role for you Here’s what you can expect: * A key strategic role with regional scope and visibility * Lots of room to experiment, innovate, and own your roadmap * A strong learning environment with sharp and kind teammates * The chance to build scalable, data-led CRM programs with real impact * The opportunity to work across 10+ diverse markets and customer segments * Competitive salary and benefits, plus stock options * A friendly, inclusive culture where people (and data!) come first NEXT STEPS We review applications on a rolling basis, so we recommend applying sooner rather than later. Once we receive your application, our Talent Acquisition team will take a look—and if there’s a match, we’ll be in touch to kick things off! Here’s a quick look at what the process typically includes: 1. Intro chat with our Talent Acquisition Partner 2. Interview with the Hiring Manager 3. Case or task round – an opportunity to show how you think 4. Final interviews with key stakeholders across Marketing and CRM     OUR COMMITMENT TO DIVERSITY AND INCLUSION We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

GUS Germany GmbH

DEINE AUFGABEN Position Programme Advisors are responsible for promoting BSBI’s programme portfolio to potential students via phone, e-mail and online meetings, forming a vital and integral part of the sales team. The purpose of the role is to manage the pipeline of students from initial application right through to payment of tuition fees, offering international students support through the entire application process. You will work with minimal day-to-day supervision, leading on and managing the consultative sales process within established parameters and procedures. They will require a thorough understanding of relevant systems/processes, BSBI products, or the working environment. Role holders will strive to achieve set targets, and organize their own day-to-day work to meet clear objectives. Independence and initiative will be required to react to changing priorities and work circumstances, with the scope to make decisions within clear parameters and contribute actively to improving processes. Your tasks * Providing individually tailored advice to all prospective students, adapting to different communication styles * Consulting students through the full application circle: from initial conversation through to finalizing and closing their application to study with BSBI * Exploring possible career paths for students and assertively matching them with specific BSBI offerings * For international students: advising / making students aware of visa, immigration issues and compliance * Handling student enquiries regarding different programmes and adapting to different communication needs * Proven track record of cultivating meaningful client relationships and delivering tailored solutions * Providing outstanding customer service to all students and all stakeholders, in a timely and efficient manner, and encouraging students to choose BSBI * Portraying a positive and professional image of BSBI at all times. * Account Managing students’ applications from initial enquiry up to payment of tuition fees and registration * Leveraging available technology and keeping all records up to date * Correct and time-efficient management of leads pipeline DEIN PROFIL Requirements Essential * An undergraduate degree or equivalent experience.  * Assertive customer-centric approach ideally demonstrated through prior B2C sales roles * Excellent verbal and written communication in English (C1) * Customer-focused with excellent interpersonal skills, including professional credibility, relationship building and influencing * Results-driven, solution-oriented and self-disciplined * Ability to multitask in a busy, highly pressured, fast-paced working environment * Minute attention to detail, strong adaptability, empathy and resilience * Proficiency in Microsoft Office and/or Google Suite * Enthusiasm to work in the education sector and to support student success  * Excellent presentation skills and a high level of confidence * Proactive, self-motivated and achievement-driven with a ‘can-do’ attitude Desirable * Experience in using a CRM system, Excel and/or AI technology * Background in education business/recruitment  * Previous experience with KPIs and targets * Experience in developing and implementing key account processes * Fluency in other languages WARUM WIR? We offer * An international environment with a multicultural audience and a meaningful social impact * Support in achieving your professional goals and development * Opportunities for career growth alongside BSBI, including leadership roles * Extensive training to equip you with the knowledge and skills needed to excel * Work in a young, dynamic and positive culture that fosters collaboration * Performance-based commissions to incentivize sales success * Be at the forefront of an exciting educational opportunity, leading the way forward and growing with BSBI The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager. There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies. BSBI’s mission is to educate students to effectively shape the future and become excellent leaders of tomorrow in an ever-changing business world. It also aims to teach students to understand how businesses function and how economic success is generated. BSBI offers industry-relevant programs that focus on the development of practical entrepreneurial skills necessary for professional success. Located in the heart of Berlin, we are an international business school that offers academic excellence. We are a member of Global University Systems (GUS) and provide unlimited career opportunities for its students and staff.

Deliveroo

Join us in our mission to transform the way people shop and eat, where impact, innovation and growth drive everything we do. Our Product team defines how millions of people experience Deliveroo, turning complex marketplace challenges into simple, high-impact solutions. Working at the intersection of data, design and engineering, we set direction, prioritise what matters most, and deliver outcomes that move the business forward. We’re looking for a Senior Product Manager to join our London team. In this role, you’ll help us expand our on-demand grocery and retail offering, building a trusted shopping experience that customers rely on for their everyday local commerce needs. What You’ll Be Doing You’ll be joining the New Verticals team. New Verticals is Deliveroo’s business for on-demand grocery and retail: expanding what customers can buy on Deliveroo beyond restaurants, from everyday essentials to products from well-known brands and local stores. It’s a key growth area for the company, focused on building a trusted, repeatable shopping experience. Here’s what your day-to-day might look like: * Own high-impact growth problems end-to-end, identifying opportunities across the customer lifecycle—from acquisition and activation to retention and monetisation. * Lead cross-functional teams across Engineering, Data Science, Design, and Commercial to align on priorities and drive execution from concept to launch. * Partner with Customer Research to uncover barriers to transaction and translate those insights into high-conviction growth bets. * Design and run controlled experiments to understand how affordability and selection influence behaviour, validating hypotheses through data. * Drive alignment and trade-offs by balancing customer experience with unit economics and marketplace dynamics, communicating clearly to senior stakeholders. What You’ll Need to Thrive Our ideal candidate will bring strong expertise in some of these areas and curiosity to grow in others: * Proven ability to solve complex problems, with a knack for asking the right questions and translating ambiguity into actionable roadmaps. * High analytical fluency and significant experience being data-savvy, with the ability to diagnose performance drivers and partner effectively with Data Science. * Demonstrated ownership of high-velocity execution, maintaining a sharp eye for detail in an environment where impact is paramount. * Strong stakeholder management skills, with experience navigating trade-offs across diverse disciplines like Marketing, Operations, and Engineering. * A growth mindset and the resilience to learn fast, adapt to failures, and keep moving forward in a highly experimental environment. Why Join Us? At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: 🔧 Solve meaningful problems at real scale Work on a complex, always-on marketplace that impacts millions every day. 🌱 See your impact, fast Ship, test and improve ideas quickly in a low-hierarchy, high-ownership environment. 🧠 Grow through challenge and ownership Take on big, ambiguous problems and accelerate your career with strong support. 🌎 A culture built for builders High standards, collaboration, flexible working and continuous learning. 💰 Share in the success you help create Competitive salary and equity options, so you’re rewarded for the impact you make. ➡️ Want a deeper look at how we build? Check out our Tech Blog. We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here. Our Global Structure Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team. Diversity, Equity and Inclusion At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong. We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief. If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!