Senior Digital Marketing Specialist – SEO, Leadgenerierung & KI (everyone is welcome) Berlin

Sway Sourcing Sweden AB

Vi söker nu en mycket senior digital specialist till ett växande bolag inom digital marknadsföring. Rollen passar dig som har lång erfarenhet och en stark meritlista inom prestationsdriven annonsering. I denna roll kommer du att ansvara för att utveckla och optimera betalda sökstrategier, främst inom plattformar som Google Ads och Bing Ads, men även andra digitala kanaler. Du får en central roll i att driva lönsamhet och leverera datadrivna insikter för flera olika uppdrag. Som senior specialist arbetar du nära kunder genom hela samarbetet – från onboarding till löpande optimering och strategisk rådgivning. Du ansvarar för att identifiera möjligheter, analysera resultat och kontinuerligt förbättra den digitala närvaron i olika kanaler. Ansvarsområden Ansvara för strategi och genomförande av betalda kampanjer med fokus på att nå uppsatta KPI:er Strukturera och optimera konton, inklusive sökordsanalys, budgivning, annonstexter och A/B-testning Följa upp och analysera kampanjresultat samt ta fram konkreta rekommendationer Säkerställa samarbete mellan olika funktioner för att nå övergripande marknadsmål Ha löpande dialog med kunder kring resultat, insikter och strategiska initiativ Kvalifikationer Minst 6 års erfarenhet av paid search (Google Ads, Bing Ads) God kunskap inom analysverktyg såsom Google Analytics, Tag Manager eller liknande Dokumenterad erfarenhet av att hantera större budgetar och leverera mätbara resultat Stark analytisk förmåga samt god projektlednings- och kommunikationsförmåga Erfarenhet av kundansvar och ett tydligt kundfokus Certifieringar inom Google Ads och Analytics Strukturerad, noggrann och effektiv i ditt arbete Flytande i svenska eller norska samt engelska (ytterligare nordiska språk är meriterande) Meriterande Förståelse för SEO och samspelet mellan organiskt och betalt sök Erfarenhet av andra betalda kanaler som LinkedIn, Meta, TikTok, display och video Kunskap inom konverteringsoptimering (CRO) och arbete med landningssidor Erbjudande Konkurrenskraftig ersättning Möjlighet att utvecklas inom försäljning, digital marknadsföring och ledarskap En roll i ett ambitiöst bolag med stora tillväxtmöjligheter Hybrid arbetsmodell Sociala aktiviteter och teaminitiativ Ett engagerat team med hög energi Vänligen skicka in ditt CV på engelska! Tillträde och ansökan: Start: Så snart som möjligt Anställningsform: tillsvidareanställning Sista ansökningsdagen: snarast Plats: Stockholm (hybrid) Urval och intervjuer sker löpande! Sway Sourcing är en innovativ rekryteringspartner som specialiserar sig på att matcha rätt talang med rätt företag – snabbt och effektivt. Vårt huvudfokus ligger inom Ekonomi, Administration, HR, Marknad och IT, men vi har även den breda expertis och flexibilitet som krävs för att leverera skräddarsydda rekryteringslösningar inom alla branscher. Trots att vi är en relativt ny aktör har vi redan byggt förtroende hos många av Sveriges största företag och arbetar både nationellt och internationellt. Med baser i Sverige och Spanien erbjuder vi en unik kombination av lokal expertis och global räckvidd. Vårt starka nätverk och djupa branschinsikter gör oss till en självklar partner för företag som vill ligga steget före i sin rekrytering.

Smartsheet

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. WHAT YOU'LL DO LEAD SEO/AEO PERFORMANCE TRACKING AND ANALYSIS   * Build and maintain the measurement framework for SEO and AEO performance — organic search visibility, AI engine mention rates, keyword rankings, content gap analysis, and attribution to pipeline. * Translate performance data into clear priorities and recommendations, identifying where Smartsheet is winning, where we're losing ground, and where the highest-value opportunities exist — and partnering with content and strategy teams to act on them. * Track and analyze Smartsheet's visibility across AI engine experiences (ChatGPT, Gemini, Perplexity, Google AI Mode/Overview) and bring insights that inform our AEO content and optimization approach. * Stay close to algorithm changes, AI search trends, and competitive dynamics, and bring a current, informed perspective to the team's planning conversations. SUPPORT AND STRENGTHEN PAID MEDIA PERFORMANCE   * Conduct account audits across paid search and paid social channels — identifying structural inefficiencies, performance gaps, and opportunities to improve return on investment. * Develop and execute testing strategies across ad copy, audiences, bidding approaches, and landing pages — with clear hypotheses, clean measurement, and results that feed into channel decisions. * Partner with paid media leads as an analytical resource on complex performance questions, budget scenarios, and channel mix assessments. * Manage the finance relationship across paid channels — including budget tracking, vendor invoice management, reconciliation, and reporting — ensuring accuracy and alignment with financial operations. INFORM DECISIONS THROUGH CLEAR COMMUNICATION   * Synthesize channel performance into concise narratives for senior audiences — turning data into something stakeholders can act on. * Partner with marketing operations, analytics, and finance to ensure data infrastructure supports reliable, actionable measurement. * Surface emerging opportunities and gaps proactively — and come with recommendations, not just observations. DRIVE INNOVATION THROUGH AI USAGE * Actively integrate AI tools into day-to-day workflows across paid and organic channels — from creative testing and keyword research to reporting automation and content gap analysis — with a bias toward speed and signal over manual process. * Identify and pilot emerging AI-powered platforms and capabilities that can meaningfully improve channel performance or team efficiency, and bring a clear-eyed view of what's worth adopting versus what's noise. * Partner with the broader digital team to share what's working, document what you're learning, and help raise the floor on how the team uses AI — not just in your own lane, but across paid and organic. * Stay current on how AI is reshaping search behavior, platform algorithms, and buyer journeys — and translate that into practical implications for how we plan, optimize, and measure. WHAT YOU BRING * 8-10 years of experience in demand generation, performance marketing, or digital marketing — with meaningful hands-on experience across both paid media and SEO. * Deep working knowledge of paid search and paid social platforms (Google Ads, LinkedIn Ads, Microsoft Ads) at a performance level. * Strong SEO expertise — keyword research, competitive analysis, on-page optimization, content gap analysis, rank tracking — and a genuine understanding of how AEO and AI search are reshaping organic visibility. * Proven ability to build performance frameworks and dashboards that connect channel activity to business outcomes, ideally including pipeline contribution. * Experience managing financial processes across paid channels — budget tracking, reconciliation, vendor billing — and working directly with finance or operations partners. * Strong analytical skills: comfortable working across large datasets, identifying what matters, and communicating it clearly to both technical and non-technical audiences. * Excellent written and verbal communication in English, including experience presenting findings and recommendations to senior stakeholders. * Comfortable operating independently in a global, cross-functional environment — good at navigating ambiguity and moving work forward without a lot of hand-holding. YOU'LL STAND OUT IF YOU HAVE * Experience with AEO-specific tools or AI engine visibility tracking (e.g., AirOps, Profound, or similar). * Familiarity with B2B SaaS demand generation and MQL/pipeline attribution models. * Working knowledge of SEMrush, Ahrefs, or similar platforms at a practitioner level. * Experience working across paid and organic search in an integrated way.   Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote

Amenitiz

At Amenitiz, we're on a mission to simplify hospitality management - empowering over 15,000 independent hoteliers to run smarter, not harder. We're more than just another SaaS scale-up. We're revolutionizing one of the world's oldest industries. Backed by over $80M from top-tier VCs who support disruptive giants like Alibaba, Toast, Zendesk, Delivery Hero, Revolut, and Loom, we've been recognized as a TravelTech Titan and one of Wired's hottest start-ups. From our Barcelona HQ, we turn bold ideas into real impact, ownership into innovation, and collaboration into results that matter - every single day. About the role Amenitiz is an all-in-one hotel management platform built for independent hoteliers — PMS, channel manager, booking engine, and website builder in one place. Organic search is one of our most strategic acquisition channels, and this role sits at its centre. As Senior SEO Specialist, you'll own the end-to-end organic search strategy across five locales (EN, FR, IT, ES, PT), with France as the primary growth market. Your north-star metric is New MRR driven through organic — not just rankings or traffic. If you're the kind of SEO who thinks beyond rankings, who's already paying attention to how AI systems surface content, and who wants to build something with real business impact — this role was written for you. Your missions * Partner with the Content team to ensure all content is SEO, AEO, and AI search optimised across all five locales — briefing, reviewing, and iterating per locale. * Own our competitor comparison pages and a 100+ term hospitality glossary programme — systematically improving every page across copywriting quality, SEO, structured data, and AI search visibility. * Manage technical SEO: hreflang, canonical strategy, JSON-LD structured data (FAQPage, HowTo, BreadcrumbList), Core Web Vitals, and crawl health across our Webflow site. * Own our Answer Engine Optimisation (AEO) strategy — FAQ architecture, featured snippet capture, and People Also Ask coverage across all content types. * Drive our visibility in AI-powered search — optimising content to be cited and recommended by Google AI Overviews, Perplexity, ChatGPT, and Gemini when a hotelier searches for hotel management software. * Monitor performance across Google Search Console, GA4, and Semrush — translating data into clear priorities and actions. About You * 3+ years of experience in SEO or digital marketing, with strong knowledge of on-page optimization and content SEO. * Solid technical SEO foundations: you can write and validate JSON-LD from scratch, manage hreflang at scale, and diagnose crawl and indexation issues independently. * Comfortable working in Webflow or a comparable CMS without developer support. * Strong analytical mindset — you connect SEO activity to pipeline and revenue, not just traffic. * Fluent in English; strong written communication skills. Our Offer * Competitive salary with performance-based incentives * Stock options - with a back-loaded vesting schedule * Comprehensive health insurance * Flexible benefits - save on meals, childcare, transportation, and training with our tailored remuneration options * On-demand salary access - no need to wait until the end of the month * Any book, purchased for you, plus access to a shared team library * An international team of 35+ nationalities based in one of Europe's leading tech hubs   #LI-DD1 Apply now to join our team and be a part of our exciting journey at Amenitiz!