Key Account Manager (Sales Manager) Public Sector (hybrid) (m/w/d)

]init[ AG für digitale Kommunikation

ÜBER ]INIT[ Du möchtest die Gesellschaft von morgen mitgestalten? Dann bist du bei ]init[ richtig. Denn unsere digitalen Lösungen sind für Menschen gemacht und haben gesellschaftliche Relevanz. Klingt spannend? Dann steig ein und arbeite gemeinsam mit über 1.400 ]init[s in interdisziplinären Teams an unseren sieben Standorten – oder flexibel von überall in Deutschland aus. DEINE MISSION BEI ]INIT[ Von der Beratung in Digitalisierungsprojekten bis zur Umsetzung von modernen Service-Portalen, Fachanwendungen und Apps. Als Sales Manager Public Sector Digitalisierung (all genders) betreust du eigenständig unseren Kunden im Public Sector und verantwortest die strategische Konzeption und Umsetzung der Vertriebsaktivitäten für die Leistungen von ]init[. DAS GIBT ES ZU TUN * Du betreust unsere Key Accounts im Public Sector und identifizierst neue Potenziale bei spannenden Kund:innen im Länderbereich * Du entwickelst Go-to-Market-Strategien und bringst dich aktiv in die Gewinnung neuer Leads und Opportunities ein * Gemeinsam mit unserem Bid-Management- und Delivery-Team erstellst du Angebote und überzeugende Angebotspräsentationen * Dabei verantwortest du die Preisgestaltung, das übergreifende Qualitätsmanagement sowie die Steuerung interdisziplinärer Angebotsteams * Du wirkst aktiv beim Ausbau und Management großer Rahmenverträge mit * Darüber hinaus konzipierst und unterstützt du zielgerichtete Vertriebs- und Marketingkampagnen * Du bringst sehr gute Deutschkenntnisse in Wort und Schrift mit DAS BRINGST DU MIT * Du begeisterst dich für Digitalisierung, Transformation und innovative Lösungen im Public Sector * Darüber hinaus verfügst du über ein gutes Verständnis für die Modernisierungs- und Digitalisierungsthemen der Verwaltung, von der Registermodernisierung und einer für Alle-Services über den D-Stack und die EUDI-Wallet bis zu Staatsmodernisierung und Bürokratieabbau. * Du bringst mehrjährige Erfahrung im Vertrieb, Consulting- oder Agenturumfeld mit – idealerweise im Public Sector * Außerdem hast du eine hohe IT-Affinität und interessierst dich für neue Technologien und digitale Trends * Dein souveränes Auftreten sowie ein hohes Maß an Eigeninitiative zeichnen dich aus DAS BIETEN WIR DIR * Because we care: 30 Urlaubstage und Workation innerhalb der EU schaffen Freiraum für Erholung und neue Perspektiven. So lassen sich Beruf und Privatleben gut miteinander verbinden. * Work with us: Flexible Arbeitszeiten, mobiles Arbeiten und Teilzeitmodelle ermöglichen dir, Arbeit und Alltag passend zu gestalten – immer abgestimmt mit deinem Team und deinen Projekten. * Learn with us: Mit der ]init[ Academy, Trainings, Zertifizierungen und bereichsübergreifendem Wissensaustausch entwickelst du dich fachlich und persönlich kontinuierlich weiter. * Grow with us: Profitiere von bereichsübergreifendem Wissensaustausch und entwickle dich gemeinsam mit deinen Kolleg:innen kontinuierlich weiter. * Ride with us: JobRad, ÖPNV-Zuschuss und weitere Mobility Benefits unterstützen dich dabei, flexibel und nachhaltig unterwegs zu sein. * Start with us: Welcome Week, strukturiertes Onboarding und Patenschaften sorgen für einen gelungenen Einstieg und helfen dir, schnell im Team und deinen Projekten anzukommen. WERDE TEIL DES TEAMS Gestalte mit uns die digitale Zukunft – in Vollzeit oder Teilzeit, remote oder im Office. Wir freuen uns auf deine Bewerbung unter Angabe deines frühestmöglichen Eintrittstermins und deiner Gehaltsvorstellung. Vielfalt und Chancengleichheit sind für uns selbstverständlich. Bewerbungen von Menschen mit Behinderung und Gleichstellung begrüßen wir ausdrücklich.   Da uns und unseren Kund:innen Sicherheit wichtig ist, kann je nach Position nach einer Zusage eine vertrauliche Sicherheitsüberprüfung erforderlich sein. RECRUITER Anne Kroll

Talon.One

ABOUT TALON.ONE:   Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.   ABOUT US: Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world's most-loved brands including Adidas, Sephora, and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.   ABOUT THE ROLE: Talon.One is hiring a Strategic Marketing Manager to turn thought leadership into the assets and playbooks that GTM teams use to win in our key ecosystems. You are a skilled B2B SaaS marketer used to the space between Product Marketing and Content Marketing. You know what makes a campaign work, how to translate a point-of-view into messaging and positioning, and how to equip GTM teams to carry that message to market.  The Strategic Marketing team is a ‘hub’ in our hub-and-spoke marketing model, working closely with other teams to execute our campaigns. This role is a key translation layer between Strategic Marketing’s industry thought leaders and those teams as we take a tailored message to our key ecosystems.  This is a full-time role based in Berlin, Germany.   ONCE YOU ARE HERE YOU WILL: * Translate overarching market narratives into assets & activations for use across GTM * Tailor campaign messaging to ecosystems, partners, verticals, and personas * Develop strategy and high-impact content for educational series and flagship events like NRF, ShopTalk, and our owned event series, INCENTIVIZE * Build enablement materials and playbooks to help sales, customer success, and account management teams activate narratives * Collaborate across product marketing, brand, partnerships, and demand generation teams to nail our campaign messaging wherever it shows up   WHAT WE NEED YOU TO BRING TO THE TABLE: * Proven B2B marketing experience across content strategy, content marketing, or product marketing roles * Background working within large enterprise marketing environments, preferably in martech, commerce tech, or retail tech * Track record of building standout messaging and orchestrating successful campaigns tied to major industry events like ShopTalk and NRF * Exceptional storytelling abilities with a knack for turning complex technical ideas into clear, usable slide decks and written content * Strong project management skills and comfort working horizontally across multiple stakeholders without needing direct ownership over execution * High-energy, collaborative mindset with the hustle required to thrive in a fast-paced environment   WHAT'S IN IT FOR YOU: * €1,000 annual learning budget and free German language courses to boost your skills * 30 days of annual leave, plus extra paid days for your birthday and moving day * Home office setup budget, a monthly home office allowance * Freedom to work from abroad for up to 90 days worldwide! * Mental health support with nilo.health and a discounted Urban Sports Club membership * 20% company subsidy on your pension contributions * Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome * Lease your ideal bike through BusinessBike

Talon.One

ABOUT TALON.ONE:   Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.   ABOUT US: Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world's most-loved brands including Adidas, Sephora, and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.   ABOUT THE ROLE: We are looking for a Campaign Manager to keep our largest strategic marketing moments connected end-to-end. As a SaaS marketer who excels at getting things done, you will serve as the operational connective tissue across partnerships, sales, customer success, and external partners. You will own the activation playbooks for our major industry presence, digital pushes, and account-based marketing (ABM) strategies. If you have a strong bias for follow-through and love the challenge of coordinating cross-functional teams to turn high-profile moments into pipeline, this role is for you. Operating within a highly collaborative hub-and-spoke marketing model, you will translate complex concepts into clear, tailored messaging for key technology ecosystems like Adobe, Braze, and Shopify. This is a highly visible role that directly shapes how our GTM teams carry our message to market and open doors with enterprise C-suite buyers. This role is not limited to one particular campaign type or channel, and instead will coordinate work in domains like events, digital campaigns, and GTM enablement to drive success. This is a full-time role based in Berlin, Germany.   ONCE YOU ARE HERE YOU WILL: * Manage end-to-end tentpole activations, transforming flagship reports and major events into sustained market momentum * Establish and own the operating cadence with GTM VPs and Heads to keep cross-functional teams aligned and accountable * Own and execute the campaign playbooks for strategic-account activations and ABM programs * Brief, equip, and enable customer success, business development, and sales teams to drive downstream campaign adoption * Manage ongoing relationships and joint thought leadership initiatives with key industry and loyalty associations * Coordinate campaign execution across diverse marketing channels including digital, events, and GTM enablement * Ensure major marketing moments successfully convert into measurable pipeline   WHAT WE NEED YOU TO BRING TO THE TABLE: * Strong B2B SaaS campaign management experience, ideally with a background in field marketing or event-heavy marketing environments * Exceptional stakeholder and project management skills with the ability to keep complex, multi-layered initiatives on track * Proven comfort leading and coordinating cross-functional project teams where you do not have direct line management authority * Relentless bias for action and follow-through, focusing heavily on post-event activation and commercial pipeline generation * Familiarity with the commercial dynamics of retail tech, martech, or commerce tech ecosystems * Ability to navigate tight timelines and high-pressure windows around seasonal peaks and major industry events like NRF, ShopTalk, and Incentivize   WHAT'S IN IT FOR YOU: * €1,000 annual learning budget and free German language courses to boost your skills * 30 days of annual leave, plus extra paid days for your birthday and moving day * Home office setup budget, a monthly home office allowance * Freedom to work from abroad for up to 90 days worldwide! * Mental health support with nilo.health and a discounted Urban Sports Club membership * 20% company subsidy on your pension contributions * Subsidised BVG public transport ticket and a dog-friendly Berlin office where your furry friend is welcome * Lease your ideal bike through BusinessBike