User Acquisition Team Lead

Almedia

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000). We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world. AT ALMEDIA, YOU’LL: * Own way more, way earlier — you’ll be trusted with responsibility fast. * Push harder, get further — this isn’t a 9–5. We highly reward intensity. * Join a rare environment — you will work with ambitious high-speed, high-ownership people. * Fully present — we’re 5 days a week in the office to build the energising momentum we need. AI OPERATIONS SPECIALIST Salary range: €70,000-90,000/annum We are seeking an exceptionally driven and entrepreneurial AI Operations Specialist to work directly with our leadership team, leading and building large-scale strategic projects from the ground up at Almedia. This isn't a classic job; it's a pivotal role for someone ready to commit fully to delivering significant impact, pushing boundaries, and seeing their ideas come to life. In addition to leading core strategic initiatives, this role carries a strong AI focus. We are looking for someone operationally excellent but also technically strong and hands-on - a hard worker who can actively drive and execute AI initiatives across teams. You will not only shape strategy but also help translate AI opportunities into practical implementation, ensuring measurable business impact. WHAT YOU’LL DO 🎯 Lead high-priority projects: Take full ownership of key projects from start to finish, ensuring timely delivery and alignment with company goals. Drive AI initiatives across the organisation: Identify, scope, and execute AI-driven projects that improve operational efficiency, user acquisition performance, product innovation, and decision-making processes. Act as the bridge between business needs and technical execution. Develop a deep understanding of the business: Engage with all aspects of the company, from user acquisition to product development, to gain a comprehensive view of how the business operates - and identify where AI can unlock leverage. Facilitate cross-departmental coordination: Ensure smooth communication and alignment between internal teams on objectives, timelines, resource needs, and AI project implementation. Optimise operational efficiency: Identify and implement strategies - including automation and AI-driven workflows — to enhance productivity and streamline processes. WHAT YOU’LL BRING 💡 * Experience in project management, operations, user acquisition, business development, business strategy, or AI-driven initiatives. * You're absolutely obsessed with AI and spend every minute you can researching and exploring the latest news and tools. * Ability to lead and execute projects independently, ensuring alignment with strategic objectives. * Strong business acumen with a solid understanding of business operations, product development, and user acquisition. * Hands-on mindset with the capability to translate AI concepts into practical execution (e.g., automation, AI tools, data workflows, experimentation). * Analytical mindset: Able to extract insights from data and make strategic decisions based on business intelligence. * Excellent communication skills for collaborating across departments and with the leadership team. WHY ALMEDIA? 🎁 * Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success. * Scale With Almedia: Grow alongside a startup that has been profitable from day one. * Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin. * Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more. We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.

iwoca

The company Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. THE TEAM The Acquisition Strategy and Tech team is the integrated growth engine for iwoca in Germany. We bridge the gap between high-level commercial strategy and the technical systems that power our customer journey. By combining growth analytics, performance modeling, and full-stack engineering, we own the end-to-end acquisition funnel – from the very first touchpoint to a completed loan application. Our Core Focus: Strategic Growth & Analytics: We serve as the central hub for our Direct Marketing and Sales channels. We translate complex data into actionable strategies, ensuring our outreach is both scalable and profitably managed. Technical Infrastructure: We build and maintain the proprietary systems and models that drive our German operations. This includes optimizing the "User Experience" (UX) to ensure a frictionless onboarding process for small businesses. Operational Excellence: We connect the dots between data-driven decision-making and real-world commercial impact. Our mission is to ensure every potential customer receives a clear, relevant, and rapid understanding of how iwoca can fund their business. We are a fast-moving, cross-functional unit designed to turn strategic hypotheses into measurable results. Whether it’s refining a marketing model or shipping a new feature in the application journey, we ensure that iwoca’s expansion in the German market is backed by robust tech and a clear commercial North Star. The role This role sits at the intersection of commercial strategy, data, and technology. Reporting into the Head of Direct Acquisition, you will lead a high-performing, interdisciplinary team of three and own acquisition and activation outcomes for the German market. Your primary objective is to co-define the growth strategy and partner closely with engineering and data teams to build the systems, onboarding journeys, and experiments that bring that strategy to life. The scope of this role is broad and we're not looking for someone with deep expertise in every domain the team covers – spanning strategy, analytics, product development, and data science – but rather someone intellectually curious, and skilled at asking the right questions. You'll define hypotheses, lead cross-functional initiatives, and own the roadmap for how iwoca engages with German businesses. You will be accountable for measurable impact on acquisition and conversion, bringing ideas to life through rigorous commercial insight, strong customer empathy, and practical delivery. As a Lead, you will also be responsible for coaching your team and establishing the operating rhythm for this new unit. Market and problem understanding * Deeply understand the German SME lending landscape, customer needs, and competitive context to sharpen our go-to-market strategy. * Translate market and customer insight into clearly defined product problems and prioritised commercial opportunities. * Inform targeting and segmentation strategies to help Marketing and Sales reach the right customers. Product build and optimisation * Own the roadmap for acquisition and onboarding, working with engineers and data scientists to develop tools such as lead scoring systems, eligibility checkers, and onboarding journeys. * Work with marketing and sales to evolve website content, sign-up flows, and decisioning logic to increase conversion. * Influence future team capability by helping define priorities, roles, and processes as we scale. Experimentation and insight * Design, run, and interpret A/B tests across messaging, targeting, onboarding tools, and product flows. * Identify opportunities using first-principle reasoning supported by data, customer research, and funnel analysis. Cross-functional collaboration * Manage, coach, and develop a team of at the beginning two commercial strategy analysts and a data scientist focused on acquisition strategy and operational excellence. * Lead cross-functional initiatives, aligning engineering, data, marketing, and commercial stakeholders around clear goals, hypotheses, and success metrics. * Translate high-level business goals into testable hypotheses and actionable briefs for our technical teams. * Help establish the operating rhythm, rituals, and roadmap processes for this new team. The requirements Essential: * Strong commercial mindset with proven experience driving go-to-market strategy and measurable acquisition growth. * Experience in growth strategy, revenue operations, or a highly analytical commercial role with a track record of driving tech-enabled or product-led growth. * Proven people management or team leadership experience, with the ability to build culture and establish operating rhythms in a newly formed team. * Fluency in German and strong written communication skills tailored to customer-facing environments. * Strong analytical capability and experience with experimentation frameworks and A/B testing tools. * Experience working with (or a strong desire to learn about) technical models such as lead scoring, predictive targeting, or qualification logic. * Ability to work from first principles and thrive in ambiguity with curiosity and autonomy. Bonus: * Experience in fintech, lending, B2B SaaS, or regulated products. * Experience working closely with engineering, product, or data science teams to ship features or models. * Knowledge of the German SME ecosystem or B2B financial products. The culture At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most effective. We're a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them. The offices We put a lot of effort into making iwoca a great place to work: * Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. * Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions. The benefits * A smart, motivated and international team (we represent over 35 different nationalities) with ridiculous growth-mindset. * 26 days of vacation a year plus a free day for your birthday. * One-month fully paid sabbatical after 4 years. * Mental health support with direct access to certified psychologists via our partner OpenUp. * iwoca takes over a ski chalet in winter so that you and your team can ski or snowboard (and work) for a week. During summer we are drawn to the sun. We’ve been to France, Italy, Spain, and further afield. * Access to the gym membership program, €25 for either Fit711 or Urban Sports Club. * €30 contribution towards the Deutschlandticket. * Company Pension with Canada Life. * Great office locations. In Frankfurt in the middle of the city, our Berlin office is located in Prenzlauer Berg. * A paid volunteer day that gives you the opportunity to invest time to support a charity of your choice. * Corporate Benefits discounts. * ’iwocans’ also benefit from fully stocked fridges in our offices with whatever is needed to strengthen them. There are snacks (both healthy and less healthy) for the whole day. And to make sure we all keep learning, we offer: * A learning and development budget for everyone, including a book budget. * Learning German budget. * Company-wide talks with internal and external speakers. * Access to learning platforms like Treehouse. Useful links: * See iwoca benefits & policies for detail and some additional benefits. * See iwoca interview welcome pack.

Almedia

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000). We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world. At Almedia, you’ll: * Own way more, way earlier — you’ll be trusted with responsibility fast. * Push harder, get further — this isn’t a 9–5. We highly reward intensity. * Join a rare environment — you will work with ambitious high-speed, high-ownership people. * Fully present — we’re 5 days a week in the office to build the energising momentum we need. Salary Range: €150K – €200K • Offers Equity • Offers Bonus OTE: €300K We are seeking a seasoned and visionary VP of Marketing [User Acquisition] to lead all marketing efforts for Almedia. This is a critical leadership role that will take full ownership of our user acquisition channels, influencer programs, and future marketing projects. You will be instrumental in maximizing our overall growth and scaling our user base for Freecash and other ventures. If you are a strategic leader with a proven track record of managing diverse marketing channels, building high-performing teams, and driving business-level impact, this is your opportunity to shape the future of a rapidly growing company. WHAT YOU'LL DO 🎯 * Define & Own Marketing Strategy: Develop, define, and execute the overarching marketing and user acquisition strategy for Almedia, ensuring it's aligned with ambitious growth targets and business objectives. * Lead & Mentor High-Performing Teams: Oversee and mentor the teams responsible for paid media, influencer marketing, and other growth initiatives, fostering a culture of ownership, data-driven decision-making, and continuous improvement. * Drive Multi-Channel Growth: Take full ownership of all marketing channels, from established platforms like Google Ads and Meta to emerging channels, ensuring optimal budget allocation, execution, and performance across all areas. * Pioneer New Projects: Spearhead the launch of new marketing projects from inception to completion, identifying untapped opportunities and transforming them into scalable, high-impact channels. * Collaborate for Business Impact: Work closely with the CEO, VP of People, and other stakeholders to translate marketing efforts into clear business outcomes, providing strategic insights that drive the company's growth. WHAT YOU'LL BRING 💡 * Extensive Marketing Leadership: Proven track record in a senior marketing role, with experience leading and scaling multi-channel user acquisition efforts and managing diverse teams. * Strategic & Analytical Expertise: Exceptional ability to build a comprehensive marketing strategy, leverage data and analytics to inform decisions, and communicate complex insights to a C-level audience. * Hands-On Ownership: A history of taking full ownership of projects, from managing day-to-day operations and budgets to defining long-term strategic goals. * People & Process Management: Strong leadership skills in mentoring and developing team members, as well as building and implementing scalable processes for marketing and project management. * Deep Industry Knowledge: A comprehensive understanding of the mobile ad-tech and gaming ecosystem, including key players, monetization strategies, and user acquisition best practices. WHAT MAKES YOU A GREAT FIT 🌟 * Visionary Leader & Owner: You're a natural leader who thrives on building and owning a department from scratch, demonstrating a strong entrepreneurial spirit and a "founder's mentality." * Impact-Obsessed & Proactive: You are motivated by driving significant business impact, constantly taking initiative to seek out new opportunities and solve problems before they arise. * Collaborative & Fast-Paced: You excel at working in a fast-paced environment, fostering strong collaboration across departments, and communicating effectively to ensure everyone is aligned with our ambitious goals. WHY ALMEDIA? 🎁 * Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success. * Scale With Almedia: Grow alongside a startup that has been profitable from day one. * Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin. * Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more. We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.