Field Marketing Manager - West

Partner Marketing Manager Lead, Scale Services Partners

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is seeking a Senior Partner Marketing Manager to lead go-to-market strategy for our scale services partner ecosystem spanning system integrators and resellers. This is a category-level leadership role, not a single-partner execution role. You will own the end-to-end marketing strategy for the Scale Services category, set goals for internal and external stakeholders across that category, and enable regional field teams and partners to self-execute joint go-to-market motions at scale. You will be expected to identify gaps across the sales, marketing, and partner ecosystem — and build the programs, frameworks, and tools to close them. You will operate with minimal oversight on ambiguous, cross-functional challenges and help others navigate similar complexity. WHAT YOU'LL DO CATEGORY-LEVEL STRATEGY & PLANNING * Own and develop joint marketing plans at the Scale Services category level — across the full SI/reseller ecosystem, not just individual partners. * Set goals for internal stakeholders (field marketing, PMM, alliances) and external partners, and be accountable to category-level pipeline and revenue outcomes. * Enable partner organizations and regional teams to build and submit their own joint marketing plans to Snowflake; establish the frameworks and templates that make this repeatable. * Make forward-looking bets on which partner relationships to invest in and grow — advising leadership on ecosystem prioritization. POSITIONING & MESSAGING * Develop new and innovative ways of articulating the Snowflake Value Proposition To Partners, particularly for large, multi-faceted partner relationships with complex solution overlays. * Champion Snowflake's AI Data Cloud narrative through the partner lens, ensuring SI/reseller messaging reflects the latest platform capabilities and customer use cases. GO-TO-MARKET PROGRAMS & DEMAND GENERATION * Identify gaps across sales, partner, and marketing motions and design new, innovative campaigns (demand gen, ABM motions, events, partner activations) customized to target customer and prospect segments. * Build campaigns-in-a-box, partner playbooks, and enablement resources that empower partners and field teams to execute independently with minimal hand-holding. * Align new campaign programs with field marketing, ABM, SDR, and product marketing functions to ensure pipeline alignment and avoid duplication. ECOSYSTEM EXPERTISE & PRODUCT ALIGNMENT * Be a recognized specialist in the SI/reseller ecosystem — deeply understanding partner business models, key GTM plays, and how partner capabilities map to customer use cases. * Embed with partner alliances and product marketing teams to proactively shape programs that align with future product launches and Snowflake platform milestones. * Build and grow a partner marketing community of practice — driving joint storytelling, shared enablement, and co-marketing best practices across the ecosystem. CROSS-FUNCTIONAL LEADERSHIP & COMMUNICATION * Build bridges between teams that don't traditionally work together — connecting partner alliances, product marketing, field marketing, SDR, and regional teams to create net-new GTM opportunities. * Develop a long-term communication strategy for the Scale Services ecosystem; empower geos to own and execute these channels on their own with clear guardrails. * Represent the partner perspective at VP/Director-level internal forums and at partner executive briefings. * Anticipate cross-team roadblocks and dependencies before they become blockers; resolve independently without escalation. * Provide directional guidance and mentorship to IC3/IC4 partner marketing teammates. WHAT YOU'LL BRING * 10+ years of B2B marketing experience, with at least 6+ years in partner marketing, channel marketing, or ecosystem GTM roles. * Deep familiarity with the SI/GSI and reseller ecosystem (e.g., Deloitte, Accenture, slalom, CDW, Presidio, or similar). * Proven ability to operate at a program/category level — not just executing campaigns but designing the systems that allow others to execute. * Strong cross-functional influencer — comfortable driving outcomes across sales, alliances, product, and marketing without direct authority. * Experience developing scalable enablement materials (playbooks, campaigns-in-a-box, partner toolkits) that field teams and partners actually use. * Demonstrated ability to navigate ambiguity — takes fuzzy problems and builds structured, executable plans. * Familiarity with cloud data platforms, AI/ML workloads, or data infrastructure a strong plus. * Excellent executive communication skills; comfortable presenting to VP and C-suite stakeholders internally and externally. HOW WE'LL MEASURE SUCCESS * Partner-sourced and partner-influenced pipeline generated through the SI/reseller ecosystem. * Co-marketing investment secured and activated with top-tier scale partners. * Partner and geo self-sufficiency — adoption rate of campaigns-in-a-box, playbooks, and enablement tools. * Demand generation program efficiency (cost-per-response, MQL conversion from partner-sourced programs). * Cross-functional program launches aligned to product milestones and Snowflake GTM priorities. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Senior Manager, Field Marketing Acquisition

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is about empowering enterprises to achieve their full potential and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology and careers to the next level. Snowflake Inc. is seeking a dynamic, results-oriented Senior Manager of Field Marketing- Acquisition, based in San Francisco or New York, to lead our Acquisition Field Marketing Team. In this role, you will own and evolve the strategic marketing vision for the acquisition sales motion, accelerating adoption of Snowflake’s AI Data Cloud. You will manage a team of individual contributors, leading the design, execution, and measurement of field marketing programs that drive pipeline growth and customer acquisition. Success in this role requires strong cross-functional leadership, close alignment with sales and marketing, and the ability to influence stakeholders at all levels. Responsibilities: * Own the field marketing strategy for Acquisition, focused on net-new logos. * Design and lead integrated field programs: combining ABM, SDR alignment, partner co-marketing, and executive engagement to drive demand * Oversee high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) as part of a broader acquisition strategy * Optimize campaign mix and strategy based on KPIs including account engagement, pipeline impact, and ROI * Partner closely with Sales leadership to align on territory plans, account strategy, and pipeline goals * Build strong relationships with cross-functional teams (Growth Marketing, Product Marketing, Brand, Customer Marketing, SDR Teams and Partner Marketing) * Fostered a collaborative, growth-oriented team through continuous support, professional development opportunities, and defined career pathways. Required Skills & Experience: * 8+ years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions. * Proven success driving pipeline creation and revenue impact in close partnership with commercial and enterprise sales teams * Bachelor’s degree in marketing, business, or related field (MBA preferred) * 4+ years of people management experience, including managing 5+ direct reports * Strong executive presence and ability to influence Sales leaders * Data-driven mindset with experience measuring pipeline, ROI, and impact * Comfortable operating in a fast-paced, growth-oriented environment * Knowledge of using marketing tools like Marketo, Salesforce, wordpress * Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps) * Demonstrates creative spark as expressed in ideas for messaging, creative design, etc. * Must be legally authorized to work in the United States without restriction * This position requires a hybrid work schedule requiring 3 days per week in office. HOW WILL YOU MAKE YOUR IMPACT? Apply today to bring your enthusiasm, creativity, and expertise to Snowflake, where you’ll play a pivotal role in advancing our Field Marketing Acquisition efforts. Enjoy high visibility and close partnership with Sales leadership, build scalable acquisition programs from the ground up, lead a team while staying close to execution, and make a direct impact on pipeline and revenue growth—driving adoption of Snowflake’s AI Data Cloud. If you’re a senior field marketer who excels at running events, leading people, and driving growth, we want to hear from you. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Lead Product Marketing Manager, Developer Experience

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. Snowflake is growing fast and we're scaling our team to help enable and accelerate our growth. We're passionate about our people, our customers, our values and our culture! We're also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. And as a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging. Do you want to shape how the world's best builders — data engineers, ML engineers, and app developers — experience Snowflake? We're looking for a technically sharp, builder-obsessed product marketer to own go-to-market strategy for Snowflake's developer-facing product areas. This person will work at the intersection of product, engineering, and field teams to craft narratives that resonate with hands-on builders — from individual contributors writing code to technical architects evaluating platforms. You'll be Snowflake's voice to the developer community and the developer community's voice back into Snowflake. WHAT YOU'LL DO: * Build and execute go-to-market strategies for Snowflake developer products, spanning awareness through adoption, across multiple product areas * Develop technically credible messaging, positioning, and content — including documentation guides, technical blogs, demo scripts, reference architectures, and code-level examples — that speaks to how builders think and work * Own the developer persona: deeply understand the workflows, pain points, and decision criteria of data engineers, ML engineers, software developers, and technical architects * Create sales and partner enablement materials that help field teams articulate developer value propositions and close technical evaluations * Drive product launch strategy and execution, including naming, segmentation, channel mix, and launch tiers, in partnership with product management and the broader marketing team * Partner with developer advocacy, community, and documentation teams to build an integrated motion that drives hands-on adoption and retention OUR IDEAL CANDIDATE WILL HAVE: * 7–10 years of product marketing experience, with meaningful exposure to developer-facing or technical products in data, AI, or cloud infrastructure * Hands-on technical fluency — you've written code (Python, SQL, or similar), understand APIs and developer workflows, and can credibly engage with engineering teams and technical buyers * Demonstrated track record creating messaging and content for builder personas that drives awareness, trial, and adoption * Experience developing technical content assets including reference architectures, demo narratives, technical solution briefs, and developer how-to content * Strong cross-functional skills — can partner effectively with product management, engineering, sales, and developer relations to align GTM strategies and execute launches * Competitive instincts: comfortable dissecting technical products, benchmarking capabilities, and translating competitive positioning into field-ready battle cards * Excellent written communication skills; ability to translate complex technical capabilities into clear, outcome-focused narratives for both technical and business audiences * Experience with developer community engagement (GitHub, Stack Overflow, developer conferences) is a plus * BS/BA in a technical field (Computer Science, Engineering, Data Science) or equivalent experience; MBA a plus * Willingness to travel up to 25% of time Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com The following represents the expected range of compensation for this role: * The estimated base salary range for this role is $145,000 - $205,000. * Additionally, this role is eligible to participate in Snowflake's bonus and equity plan. The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com