Senior Event Sponsorship Program Manager

Director, Event Partnerships

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. ABOUT THE ROLE The Director, Event Partnerships (Sponsorship) will own the development and execution of Snowflake's exhibitorship sales and partner engagement strategy, leading a high-performing team to deliver world-class partner event experiences that drive awareness, pipeline impact and community engagement. This includes partner sponsorships, activations and programs at the following key Snowflake-led flagship events: Snowflake Summit, Snowflake World Tours, and the Data for Breakfast series. WHAT YOU'LL DO * Own Regional & Global Event Strategy: Lead end-to-end partner experiences, sponsorships, and logistics for flagship regional and global events across NOAM and LATAM as well as set guidelines for international counterparts. Oversee engagement for major annual programs (averaging 500+ partners per year), partner executive activations, and hospitality/ancillary events. * Drive Prospectus, Revenue & Sales Operations: Design, price, and launch annual Partner Sponsorship Packages and Promotional Opportunity prospectuses. Partner with finance and leadership to set revenue targets, manage forecasting, handle custom requests, and scale recurring annual partnership revenue. Understand – and report on – buyer journey, industry trends, white space sales opportunities, and build long-range pipeline projection plans. * Maximize Partner Enablement & ROI: Host internal and external executive councils to gather feedback for continuous program optimization. * Establish Global Standards & Legal Frameworks: Develop global project timelines, standardized guidelines, workflows, and enablement kits to ensure a consistent partner experience. Collaborate with legal teams to establish rules, regulations, and T&Cs for each event cycle. * Lead Teams & Agency Partners: Direct a cross-functional internal workflow team managing contracting, invoicing, and platform operations. Serve as the primary manager for tier-one external event production agencies, onboarding and leading extended agency teams. * Optimize Through Data & Collaboration: Partner across global marketing and regional sales teams to align on priorities and cross-functional deadlines. Produce comprehensive post-event recap decks, financial reporting, and KPI analytics for stakeholders. WHAT WE'RE LOOKING FOR * 12+ years of experience in B2B corporate sponsorship events, with 3+ years in senior leadership roles managing large-scale partner programs, sponsorship revenue, and high-performing teams. * Proven revenue generator with experience designing sponsorship prospectuses, managing complex sales operations, and establishing multi-year financial targets within the enterprise technology or SaaS space. * Exemplary operational leader capable of managing massive logistical footprints, complex budgets, and large external agency teams (e.g., managing 15+ agency reps). * A natural connector and collaborator who seamlessly brings constituents from across departments and global organizations together to move towards a common set of goals. * A visionary with a problem-solving mindset who has the ability to scale processes globally while maintaining a premium partner experience. Snowflake is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Senior Manager, Field Marketing Acquisition

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is about empowering enterprises to achieve their full potential and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology and careers to the next level. Snowflake Inc. is seeking a dynamic, results-oriented Senior Manager of Field Marketing- Acquisition, based in San Francisco or New York, to lead our Acquisition Field Marketing Team. In this role, you will own and evolve the strategic marketing vision for the acquisition sales motion, accelerating adoption of Snowflake’s AI Data Cloud. You will manage a team of individual contributors, leading the design, execution, and measurement of field marketing programs that drive pipeline growth and customer acquisition. Success in this role requires strong cross-functional leadership, close alignment with sales and marketing, and the ability to influence stakeholders at all levels. Responsibilities: * Own the field marketing strategy for Acquisition, focused on net-new logos. * Design and lead integrated field programs: combining ABM, SDR alignment, partner co-marketing, and executive engagement to drive demand * Oversee high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) as part of a broader acquisition strategy * Optimize campaign mix and strategy based on KPIs including account engagement, pipeline impact, and ROI * Partner closely with Sales leadership to align on territory plans, account strategy, and pipeline goals * Build strong relationships with cross-functional teams (Growth Marketing, Product Marketing, Brand, Customer Marketing, SDR Teams and Partner Marketing) * Fostered a collaborative, growth-oriented team through continuous support, professional development opportunities, and defined career pathways. Required Skills & Experience: * 8+ years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions. * Proven success driving pipeline creation and revenue impact in close partnership with commercial and enterprise sales teams * Bachelor’s degree in marketing, business, or related field (MBA preferred) * 4+ years of people management experience, including managing 5+ direct reports * Strong executive presence and ability to influence Sales leaders * Data-driven mindset with experience measuring pipeline, ROI, and impact * Comfortable operating in a fast-paced, growth-oriented environment * Knowledge of using marketing tools like Marketo, Salesforce, wordpress * Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps) * Demonstrates creative spark as expressed in ideas for messaging, creative design, etc. * Must be legally authorized to work in the United States without restriction * This position requires a hybrid work schedule requiring 3 days per week in office. HOW WILL YOU MAKE YOUR IMPACT? Apply today to bring your enthusiasm, creativity, and expertise to Snowflake, where you’ll play a pivotal role in advancing our Field Marketing Acquisition efforts. Enjoy high visibility and close partnership with Sales leadership, build scalable acquisition programs from the ground up, lead a team while staying close to execution, and make a direct impact on pipeline and revenue growth—driving adoption of Snowflake’s AI Data Cloud. If you’re a senior field marketer who excels at running events, leading people, and driving growth, we want to hear from you. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Startup Business Development Lead - Snowflake for Startups

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. ROLE OVERVIEW The Startup Business Development Lead will be a pivotal member of a small, agile, and global team. This role acts as a coordination overlay across Sales, Marketing, Product, AI Partnerships, Ventures, and Solutions Engineering teams, with the primary goal of targeting and winning workloads from top AI-native startups. The successful candidate will be a strategic thinker with a passion for the AI/ML ecosystem, dedicated to identifying and nurturing high-potential startups and ensuring their growth with Snowflake. This is a business role that requires intimate understanding of evolving AI technologies. Keys to success include proactive founder engagement, disciplined prioritization, cross-functional execution, and a commitment to measurable business outcomes. KEY RESPONSIBILITIES 1. Build relationships with high-priority AI-native startups * Leverage existing networks and cultivate new relationships to secure introductions to founders of high-potential AI-native startups. * Engage founders through direct outreach, partner referrals, industry events, conferences, and targeted networking opportunities. * Create meaningful founder engagement by connecting startup needs with relevant Snowflake product, go-to-market, and customer opportunities. * Leverage technical knowledge of AI to win trust and build collaboration hypotheses. 2. Prioritize the startup landscape and maintain market intelligence * Develop and maintain a categorized list of high-priority startups, including Tier 1 and Tier 2 companies, based on strategic importance, growth potential, funding, technology trends and alignment with Snowflake. * Continuously monitor venture funding activity, startup formation, product trends, and AI/ML ecosystem shifts to refine prioritization. * Partner with Sales, Marketing, Product, AI Partnerships, Venture, and Solutions Engineering to maintain a unified approach to startup outreach and engagement. 3. Drive growth, adoption, and partnerships on Snowflake * Allocate time strategically, with approximately 80% of efforts focused on Tier 1 startups and 20% focused on other high-potential opportunities. * Facilitate introductions between Tier 1 startup founders and Snowflake Executive Leadership Team members, meaning senior Snowflake leaders who can help deepen strategic relationships. * Provide go-to-market support by helping startups understand how Snowflake enterprise customers may evaluate, adopt, and expand startup solutions. * Support Product-Led Growth, meaning self-serve product adoption and expansion, by promoting Cortex AI products to startups not currently built on Snowflake and creating a path for them to move additional data and workloads onto Snowflake. * Collaborate with Sales and Solutions Engineering teams to help them sell Cortex AI products effectively and understand the consumption patterns, buying motions, and adoption needs of startups. 4. Build demand generation and ecosystem visibility * Identify and recommend high-leverage events, sponsorships, and ecosystem programs that enhance Snowflake visibility and generate quality startup leads. * Contribute to workshops, founder programming, PR initiatives, and other content that helps AI startups understand Snowflake offerings and adoption paths. * Design or support scaled events that create meaningful engagement among startups, venture firms, Snowflake customers, and internal Snowflake stakeholders. 5. Measure outcomes and report progress * Use measurement insights to refine startup prioritization, engagement strategy, and cross-functional operating cadence. * Track, and report progress against objectives including priority startup acquisitions, Snowflake commitment contracts, startup influenced consumption via connected apps on Snowflake etc. * Provide regular reports to management on startup engagement progress, outcomes, successes, challenges, and areas for improvement. * Work with Finance and Sales Operations to ensure accurate tracking of startup adoption, usage, commitments, and engagement metrics. QUALIFICATIONS * 8+ years of experience in business development, partnerships, startup ecosystem development, venture capital, corporate venture, GTM, cloud technology, AI/ML, or a related field. * Proven experience supporting high-growth startups at different stages of growth, with preference for candidates who have startup operating experience or have worked closely with founders. * Strong understanding of the AI technology stack, AI startup ecosystem, venture funding trends, cloud and data platform adoption patterns, and key product trends shaping AI-native companies. * Established network across startup founders, venture capital firms, accelerator ecosystems, enterprise technology leaders, and partner organizations. * Ability to translate Snowflake capabilities into startup-relevant value propositions, including product adoption, customer access, GTM support, and workload growth. * Strong executive presence, communication, presentation, and interpersonal skills, with the ability to engage founders, venture partners, senior executives, sales teams, and technical stakeholders. * Founder empathy and strong judgment in balancing startup needs with Snowflake business priorities, customer expectations, and internal capacity. * Comfort with ambiguity and willingness to operate strategically and tactically in a fast-paced, evolving environment. * Data-oriented operating style, including the ability to define metrics, track outcomes, identify patterns, and communicate progress clearly. WHAT SUCCESS LOOKS LIKE IN 12 MONTHS * Built credible, responsive relationships with top venture capital firms and ecosystem partners who help connect with high-priority AI-native startups. * Created meaningful engagements with top-tier AI startup founders and established repeatable paths for moving priority startups toward Snowflake adoption and growth. * Led or supported scaled events and ecosystem programs that drive quality customer engagements, founder participation, and actionable follow-up. * Demonstrated innovative ideas for creating campaigns, events or business development programs that address evolving technology trends or unmet startup needs. * Created a trusted operating rhythm with Sales, Marketing, Product, AI Partnerships, Venture, Solutions Engineering, Finance, and Sales Operations. Reports to Head, Snowflake Startups Additional Details: Hybrid Role: In office 3x per week in Menlo Park, CA Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com