Groupon · Chicago (35 W. Wacker Dr.); Remote - United States
Enterprise Account Manager – Things To Do (TTD)
Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our m...
Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus
merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an
AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform
that works for customers and merchants at the same time.
ABOUT THE ROLE
Groupon's Things To Do vertical — local activities, family entertainment, tours, and attractions — is one of the fastest-growing
categories on the platform. We're not looking for someone to manage inbound leads. We're looking for a builder: someone who sees
whitespace in a market, goes after the right partners, and closes deals that move the business.
This role exists to bring the top operators in Local Activities and Attractions onto Groupon — the top attractions, theme parks,
and tours, escape rooms, the trampoline parks, the zoos, the axe throwing venues, the family entertainment centers, the regional
tour operators — and to do it through relationship-driven, commercially sharp enterprise sales. You'll own the full cycle from
cold outreach to signed contract, and you'll be measured on the GP those deals generate, not the activity it took to get there.
If you have existing relationships in Local Activities or Family Entertainment Centers (FECs), that's not a nice-to-have — it's a
significant advantage.
NORTH STAR
Sign and optimize the partners that matter. Make Groupon the first call when a top-tier Local Activities or Attractions operator
wants to drive demand — and close deals with the revenue impact to prove it. Launch exclusive deals and build long term
relationships that unlock sustainable growth for Groupon.
WHAT YOU'LL DO
OWN THE FULL SALES CYCLE
- Prospect, pitch, negotiate, and close enterprise-level supply deals across Local Activities, Family Entertainment, and Tours &
Attractions — end to end, no hand-holding.
- Build and manage a disciplined pipeline of 75+ targeted accounts, tiered by GP potential and strategic fit — not just whoever
will take a call.
- Structure deals that work for both sides: net-to-retail pricing, margin-aware deal architecture, and activation timelines that
drive results
- Drive strategic growth plans, comfortably engage at the c-suite level, and level up Groupon’s footprint with the top merchants
in the sector.
BE THE PLAYMAKER, NOT THE ORDER TAKER
- Identify the whitespace in TTD supply — the FEC chains without a digital demand channel, the regional attraction groups flying
under the radar, the emerging local activity categories — and go get them.
- Come to every negotiation with a point of view on deal structure, pricing strategy, and launch approach. Push back when terms
don't make sense. Know when to walk.
- Bring your network. If you've spent time in the Local Activities or FEC space and have relationships at the operator or
management level, use them. That's an accelerant here.
DRIVE STRATEGIC PARTNERSHIP QUALITY
Prioritize deals by revenue impact and customer experience potential — a great deal on a mediocre partner is not a win.
- Partner with Category and Account Management to ensure smooth activation: from signed to live to performing without losing
momentum.
- Feed commercial intelligence back into the team: what partners are saying, what competitors are offering, what deal structures
are landing — and which aren't.
OPERATE WITH COMMERCIAL PRECISION
- Understand the unit economics. Know what a good margin looks like, what an unsustainable one looks like, and how to negotiate
the gap.
Use Salesforce with discipline: pipeline hygiene, stage accuracy, real-time updates. Your CRM reflects reality, not optimism.
- Leverage AI tools in your daily workflow — prospecting lists, outreach drafting, deal research, and prep. You don't wait to be
handed a tool; you find one and figure it out.
WHAT YOU BRING
EXPERIENCE
- 2-5+ years in B2B sales — strong preference for Things to Do experience or marketplace/ experience economy, hospitality,
entertainment, or adjacent industries where you've sold something intangible and won.
- A proven track record of closing complex, multi-stakeholder enterprise deals — not just managing a pipeline that never
converts.
- Existing relationships in Local Activities, Family Entertainment Centers (FECs), or the broader Attractions category are a
meaningful differentiator and will be weighted accordingly.
- Experience negotiating margin, deal terms, or pricing structures in a supply or commercial context — you understand what
net-to-retail means and why it matters.
COMMERCIAL & ANALYTICAL ACUMEN
- You can build a business case, model deal economics, and negotiate multi-variable terms without losing momentum or stakeholder
trust.
You understand the difference between a high-volume deal and a high-value deal — and you prioritize accordingly.
You're comfortable presenting to and negotiating with senior operators, GMs, and ownership groups.
OPERATING STYLE
You treat your pipeline like a portfolio — always assessing quality, cutting what's not moving, and doubling down on what is.
You send the imperfect email rather than wait for the polished one. You book the meeting before the deck is done.
- AI fluency is a baseline here, not a bonus. You already use AI tools in your workflow and you bring new ones without being
asked. Claude cowork proficiency required.
You hold yourself accountable to outcomes. Missing a number because you 'tried hard' doesn't sit well with you.
You are a builder, always pushing the limit of what’s possible. Not happy with status quo.
LOCATION & WORK MODEL
Chicago-based preferred. Hybrid, 3 days/week in office.
- Remote will be considered only for candidates who bring demonstrated TTD supply experience or a major account track record in
Local Activities or Attractions. This is not a remote-by-default role — TTD is a relationship business, and proximity to the
team and the market matters.
HOW WE OPERATE
At Groupon, we run on five principles: Extreme Ownership, Speed Over Comfort, Impact Obsessed, Simplify to Scale, and Disciplined.
In this role, that means:
- Extreme Ownership — Your number is your number. You don't wait for marketing to warm leads or product to fix a gap. You find
the angle and you close.
- Speed Over Comfort — You move the deal forward before conditions are perfect. A good proposal sent today beats a great one sent
next week.
Impact Obsessed — You close deals that move GP, not deals that are easy. Volume without quality isn't a win.
Simplify to Scale — When you crack a pitch that works, you document it. What you build should make the next rep faster.
- Disciplined — Your pipeline is immaculate. You follow up systematically, update CRM in real time, and never let a warm lead go
cold.
HOW WE MEASURE SUCCESS
Metric:
New enterprise TTD partners signed per quarter (Gross profit-weighted)
Double Digit Gross Profit growth on your book of business
Average deal quality: GP per partner + customer rating at launch
Pipeline conversion rate: first meeting to close
Time to first campaign live for newly signed partners
Why it matters:
Volume matters, but GP is the scoreboard
Deals that go live and perform — not just signed and stalled
Quality benchmark, not just headcount
Efficiency and qualification discipline
Speed of execution after signature
WHY YOU’LL LOVE IT HERE:
Base compensation: $55,000-$75,000 + bonus
OTE: approx. 120K+
Hybrid work model (3 days/week in Chicago office)
Alternate locations: Can be remote for the right fit
Full benefits package including Medical, Dental, Vision, EAP, 401(k) Match, ESPP, Life & Disability Insurance, FSAs, and more
Real impact on a high-visibility category
Autonomy, ownership, and a chance to influence how major national brands show up on Groupon
Groupon [https://www.groupon.com] is an AI-First Company
We’re committed to building smarter, faster, and more innovative ways of working and AI plays a key role in how we get there. We
encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how
technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role you’ll be
right at home here.
Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local
e-commerce marketplace, click here [https://www.groupon.com/articles/about]. You can also find out more about us in the latest
Groupon new [https://www.groupon.com/articles/press]s as well as learning about our DEI approach
[https://www.groupon.com/articles/dei]. If all of this sounds like something that’s a great fit for you, then click apply and join
us on a mission to become the ultimate destination for local experiences and services.
Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've
noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing
personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job
offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not
responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our
official career website at Groupon Careers [https://www.grouponcareers.com/]
Role
Enterprise Account Manager – Things To Do (TTD)
Category
Other
Location
Published
July 22
Deadline
August 22
Source