Senior Product Designer

About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.   Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. * £18m annual revenue, including £9m ARR * Over 1 million companies formed * Certified B Corp and Carbon Neutral Business * Forecast to grow 5x–10x over the next three years   The Role The Head of Digital leads BSQ Group's digital infrastructure, website performance, and data intelligence. This is a technically-grounded leadership role responsible for ensuring our growing portfolio of websites - currently four, scaling to six -are optimised for performance, conversion, and user experience. Sitting alongside the Head of Marketing, this role provides the analytical and technical backbone of our digital operations. The ideal candidate will understand how marketing and digital interact, can translate data into actionable insight, and is experienced in leading SEO, analytics, and digital product delivery. Website experience is non-negotiable.   Key Responsibilities Website Ownership & Performance * Take overall accountability for the performance, reliability, and growth of BSQ Group's website portfolio * Ensure all websites are optimised for speed, UX, accessibility, and conversion across desktop and mobile * Manage the expansion from 4 to 6 websites, including planning, delivery, and ongoing performance management * Own design and front-end delivery in collaboration with shared designers and developers SEO Leadership * Lead the SEO Director and Technical SEO Specialist to deliver measurable organic growth * Set the technical SEO roadmap including site architecture, crawlability, indexation, and schema * Ensure alignment between technical SEO and the content strategy led by the Head of Marketing * Stay ahead of algorithm changes and search landscape shifts, adapting strategy accordingly Conversion Rate Optimisation (CRO) * Own the CRO programme across all websites — hypothesis generation, A/B testing, and implementation * Work closely with designers, developers, and the data team to build and prioritise a testing roadmap * Drive improvements in on-site conversion metrics and funnel efficiency Data, Analytics & Insight * Own the analytics infrastructure — ensuring accurate, reliable tracking across all digital properties * Build dashboards and reporting frameworks that give the business a clear view of performance * Partner with the Head of Marketing to create a joined-up view of the full customer acquisition journey * Translate complex data into clear commercial insight for senior stakeholders Tech Stack & Tools * Own and evolve the digital tools and technology stack, ensuring it supports business growth * Identify, evaluate, and implement platforms and tooling to improve operational efficiency and performance * Maintain governance and documentation of systems, integrations, and data flows Cross-Functional Collaboration * Work with the design and development teams. * Work closely with the product team to ensure clear boundaries and effective handoffs between digital and product * Contribute to ecommerce strategy and growth planning at a senior level   What We Are Looking For * Significant hands-on experience in a digital, ecommerce, or growth-focused environment * Proven website ownership experience -understanding of UX, front-end delivery, and website performance at depth * Strong SEO knowledge- able to lead and challenge both strategic and technical SEO specialists * Experience owning or leading CRO programmes with demonstrable results * Highly data-literate: experienced with analytics platforms (GA4, Looker Studio, or similar) and attribution modelling * Ecommerce background- understands transactional funnels, on-site conversion, and digital acquisition * Experience managing or working alongside designers and front-end developers * Ability to manage multiple websites or digital properties concurrently * Marketing literacy - understands content, paid media, and affiliate well enough to collaborate effectively with the Head of Marketing * Experience with technical integrations, APIs, or web development fundamentals * Familiarity with company formation, legal services, fintech, or similar regulated/niche verticals   What We Offer * Competitive salary and comprehensive benefits package * Hybrid working model * Real opportunities for progression as the business scales * The chance to influence both customer experience and product development * A culture that values ownership, impact, and continuous learning   Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.

About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence. Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. * £18m annual revenue, including £9m ARR * Over 1 million companies formed * Certified B Corp and Carbon Neutral Business * Forecast to grow 5x–10x over the next three years The Role The Head of Marketing is a commercially minded, performance-driven leader responsible for driving customer acquisition, revenue growth, and online visibility across BSQ Group's portfolio of company formation websites. This role sits at the intersection of content, SEO, paid media, and analytics - with a mandate to grow our digital channels through rigorous, data-led execution. This is not a brand-building role. As a specialist company formation business -where most customers form a company once in their lifetime - our acquisition model is built almost entirely on organic and paid online presence. The successful candidate will think like an ecommerce operator and measure success in conversions, cost per acquisition, and channel ROI. Key Responsibilities Performance & Acquisition • Own the marketing strategy with a clear focus on performance, acquisition, and revenue contribution • Manage a team of Senior Content Managers, Freelance Writers, Videographer, Social Media Manager, Affiliate Marketing Manager • Set and manage KPIs across all channels: organic traffic, paid media ROAS, conversion rates, and cost per acquisition • Drive continuous improvement in channel-level ROI and report results to senior leadership Content & SEO • Lead and develop two Senior Content Managers and oversee all freelance content production • Set editorial strategy aligned to search intent, SEO priorities, and conversion goals • Ensure content output — written, video, and social — serves acquisition objectives across all six websites • Collaborate closely with the Head of Digital and SEO Director on keyword strategy and on-page optimisation Paid Media & Affiliate • Own paid media strategy and budget across search, display, and social channels • Oversee affiliate marketing programme, including partner recruitment, commission structures, and performance tracking Social Media & Video • Provide strategic direction for social media and video content, keeping output commercially relevant • Manage the in-house videographer and social media resource to maximise reach and engagement that drives acquisition Cross-Functional Collaboration • Work alongside the Head of Digital on shared resources (designers and developers) to ensure marketing-led projects are delivered on time • Partner with the Head of Digital on data and analytics to build a joined-up view of customer journeys and acquisition performance • Contribute to website strategy What We Are Looking For • Proven track record in a senior marketing role within an ecommerce, transactional, or lead-generation business • Strong performance marketing mindset - demonstrates commercial results, not just reach or awareness metrics • Hands-on experience leading content teams and setting editorial strategy tied to SEO and conversion • Fluency in paid media channels (PPC, paid social) with budget management experience • Experience with affiliate marketing programme management • Credibility to lead and inspire Senior Content Managers- strong marketing expertise is essential for this • Data-literate: comfortable interpreting analytics and making decisions based on performance data • Experience working across multiple websites or digital properties • Familiarity with company formation, legal services, or fintech verticals • Experience working alongside digital/technical teams on CRO and UX-driven projects • Understanding of SEO strategy at a directorial level (able to brief and challenge the SEO Director What We Offer * £90-110k and comprehensive benefits package * Hybrid working model * Real opportunities for progression as the business scales * The chance to influence both customer experience and product development * A culture that values ownership, impact, and continuous learning Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.