B2B Brand Commercial Manager (gn)

The Quality Group

Start: Immediately | Level: Intermediate/Senior | Location: Netherlands, UK or Germany, remote | Type: Full-time (40h/week)  ESN is expanding its B2B footprint across Europe. This role bridges the gap between brand and commerce — translating ESN's German go-to-market playbook into market-specific strategies that give our international sales teams a clear brief: where to play, how to win, and what to bring. Reporting into the Head of International for ESN, you'll own the commercial framework for new markets including Switzerland, France, Italy, and the UK, working in close partnership with local sales leads and the brand team in Germany. This role requires flexibility to travel between the international markets of ESN within Europe and regular visits (around 1-2x times/month) in the Headquarter in Hamburg, Germany.    YOUR MISSION   * You define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics * You curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs * You set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success * You develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets * You enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks * You track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets * You ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets—translating strategy without reinventing it     YOUR EXPERIENCE & SKILLS   * You bring 8+ years of experience across key account management, category management, and trade marketing—ideally within sports nutrition, FMCG, or consumer health * You have strong KAM expertise with full ownership of major retail or wholesale accounts, including JBP negotiations and end-to-end trade term management * You master category management tools such as range reviews, planogram development, shopper insights, and space-to-sales optimization * You bring deep trade marketing experience across activation planning, promotional architecture, sell-in materials, and in-store execution * You have worked across multiple European markets and understand how to adapt strategies beyond a one-size-fits-all approach * You are fluent in English, with German or another European language as a strong plus   YOU'LL TRIVE IF YOU   * Think like a GM, not just a marketer — you care about sell-through as much as brand fit * Can simplify complex brand strategy into tools a sales rep can use in a buyer meeting  * Are energised by ambiguity and enjoy building structure where there isn't any yet * Have enough commercial edge to push back on promotions that destroy value * Are genuinely curious about the sports nutrition category and how it varies market to market   WHY CHOOSE US? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from* * Flexible working hours and remote work options * Attractive employee discounts (50% discount on our products) * Subsidy for the E-gym Wellpass (Classpass in NL & UK) * Workation * Corporate benefits (only in Germany) * 28 days vacation/year * and much more *Benefity may very depending on the location. ABOUT US The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!

The Quality Group

Start: Immediately | Level: Head of | Location: Hamburg, remote | Type: Full time (40h/week)   You own the build-up and scaling of our VMS Unit (Vitamins, Minerals, Supplements) within the ESN Brand.  Your mandate: turn the category into a focused, high-performing growth engine — driven by clear strategic choices, strong commercial execution and disciplined prioritization.  You operate with full business ownership: steering growth, profitability and complexity as if you were already running your own business. This role is located in the headquarter in Hamburg and offers a hybrid set up with around one time per month visits in the HQ. YOUR MISSION * You own the revenue, margin and overall growth trajectory of the VMS unit and steer core KPIs across channels and markets * You define and drive a clear growth strategy with explicit trade-offs and translate it into actionable plans * You partner with leadership and finance to lead budgeting, forecasting and performance tracking * You build and scale categories and make end-to-end portfolio decisions on where to play, what to scale and what to stop * You define and evolve the product and line architecture and turn consumer, product and commercial insights into clear growth bets * You ensure strong cross-functional collaboration with R&D, supply chain and commercial teams to drive execution * You define channel-specific strategies (DTC, B2B, Amazon) and execute across pricing, promotion, assortment, activation and full-funnel marketing * You lead a high-performing team and cross-functional setup, drive data-led performance with a strong ROI mindset, and create clarity through prioritization and resource allocation   YOUR EXPERIENCE & SKILLS * You bring 10+ years of experience across product marketing, category marketing, commercial roles, strategy consulting, or high-growth scale-up environments — ideally in sports nutrition, FMCG, VMS, or consumer health * You have a proven track record of owning and scaling business areas or categories with clear impact on revenue, margin and performance * You understand how to translate product, pricing, promotion and channel decisions into category-level outcomes * You have experience operating across multiple European markets and understand local differences in consumers, channels and execution * You ideally bring a background in top-tier consulting, leading FMCG, or high-performance e-commerce environments * You are fluent in English; German is a strong plus   You’ll Thrive If You  * Think and act like a future GM — you take end-to-end ownership for business outcomes  * Operate with a strong bias for ownership, speed and accountability — as if you were running your own business  * Make clear, commercially driven decisions, balancing growth, profitability and focus  * Turn strategy into concrete execution, from portfolio and pricing to channel activation  * Are energized by ambiguity and enjoy building structure, clarity and scalable models from scratch  * Bring the commercial edge to challenge complexity and value-destructive promotions  * Have a strong curiosity for the VMS / sports nutrition category and how it evolves across markets     Why This Role  * True end-to-end business ownership without being confined to a single function  * Direct impact on growth, profitability and strategic direction   * High exposure to leadership and key decision-making   * A role designed as a stepping stone towards General Management     WHY CHOOSE US? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: * Flexible working hours and remote work options * Attractive employee discounts * Subsidy for the E-gym Wellpass * Workation * Corporate benefits * 28 days vacation/year * and much more   ABOUT US The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!

The Quality Group

Start: As soon as possible | Level: Junior | Location: Germany (Remote) | Working hours: Full-time (40 hours/week) As a Media & Shopper Activation Manager – Core Markets International, you will be responsible for planning and executing retail media and shopper activation initiatives that ensure a strong brand presence at the point of sale. You already have experience in Trade Marketing, Shopper Marketing or Retail Media and are excited to help drive the growth of ESN & More Nutrition? Then we'd love to hear from you – become part of our team! YOUR MISSION * Plan, coordinate and execute retail media activities across our core markets (Netherlands, Switzerland and Italy) * Brief, manage and ensure the quality of design assets and shopper marketing content * Develop and implement point-of-sale (POS) campaigns, customer-specific activations and strategic partnerships * Roll out and implement displays, POS materials and placement concepts across all relevant markets * Create and continuously improve guidelines and best practices to ensure a consistent brand appearance * Manage and coordinate external agencies, retail marketing departments and additional service providers * Support budget planning and take ownership of allocated budgets * Report directly to the Media & Shopper Strategy Manager – International within the Media & Shopper Marketing Team YOUR EXPERIENCE & SKILLS * Bachelor's degree, preferably in Marketing, Media, Business or a related field * 2–3 years of professional experience in Trade Marketing, Shopper Marketing, Retail Media or Brand Activation * Experience within the FMCG industry and a strong understanding of the retail landscape in the Netherlands, Italy and/or Switzerland * Proven experience in developing, planning and executing activation and media initiatives * Strong project management skills with the ability to collaborate across multiple stakeholders and international markets * Experience managing external agencies and service providers * Proficient in Microsoft Office and comfortable working with KPIs, reporting tools and international processes * A proactive team player with a hands-on mentality, excellent communication and coordination skills * Creative and strategic mindset combined with a structured, independent and solution-oriented way of working * Fluent English is required. In addition, you are professionally proficient in Italian, Dutch or French * Willingness to travel 1–2 times per month WHY JOIN US? At The Quality Group, more than 1,200 people share one common mission: rethinking nutrition to make it healthier, smarter and more valuable for our community. We believe in teamwork, ownership and the courage to challenge the status quo. Every contribution matters—regardless of your role or location. Depending on your location, you can expect a variety of benefits, including: * Attractive employee discounts on ESN & More Nutrition products * Flexible working hours and remote work opportunities * Mobility and fitness subsidies (e.g. Wellpass, Germany Ticket) * Company pension scheme * Workation opportunities and much more Throughout the recruitment process, you'll learn more about the specific benefits available at your location and what it means to be part of TQG—a company driven by passion, quality and the ambition to shape the future of nutrition. ABOUT US The Quality Group (TQG) is a leading innovator in sports nutrition and has united the successful brands ESN and More Nutrition since 2021. Founded in 2004, ESN is Germany's market leader in sports nutrition, offering products such as protein powders, bars and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthier, reduced-sugar nutrition products, providing smart solutions for conscious eating and weight management—without compromise. Our vision is to empower people to become the best version of themselves. Through innovation, passion and premium-quality products, we help improve health, performance and overall well-being. With an agile company culture and exciting career opportunities, TQG is a strong partner for both our customers and our employees. This is us – The Quality Group. Nice to meet you. Now it's your turn! We look forward to your application! At TQG, we value diversity and equal opportunities. Regardless of your gender, age, background or identity, what matters most is who you are and what you bring to the team. Join us and grow with us.