Senior Applicatie Analist CRM

Medior / Senior Applicatie Analist Customer Apps

Scholt Energy

JOB DESCRIPTION Wil jij bijdragen aan digitale klantoplossingen die écht impact maken? Als Applicatie Analist Customer Apps speel je een sleutelrol in de doorontwikkeling van onze digitale klantkanalen en daarmee van ons digitale visitekaartje Alles wat onze klanten online inzien, komt samen in onze customer apps: van contracten bekijken tot inzicht krijgen in energieverbruik en gebruikmaken van onze digitale dienstverlening. Het klantportaal speelt hierin een centrale rol. Jij zorgt ervoor dat deze applicaties goed werken, prettig zijn in gebruik en steeds verder worden verbeterd. Je bent het eerste aanspreekpunt voor incidenten, gebruikersvragen en changeverzoeken. Met jouw analytische blik achterhaal je snel de kern van een probleem en vertaal je deze naar duurzame, praktische oplossingen. Daarbij werk je nauw samen met collega’s van onder andere Sales, Operations, Product Management en Development om verbeteringen door te voeren die bijdragen aan een optimale digitale klantbeleving. Binnen het Customer Apps team gaan we verder dan traditioneel applicatiebeheer. We werken productgericht, met eigenaarschap, klantwaarde en continu verbeteren als uitgangspunt. Jij vertaalt businessbehoeften naar heldere functionele requirements, begeleidt testtrajecten, ondersteunt releases en zorgt ervoor dat changes succesvol landen in de organisatie. Met jouw werk heb je direct invloed op hoe klanten Scholt Energy digitaal ervaren. Je helpt processen slimmer in te richten, systemen verder te optimaliseren en bouwt actief mee aan de toekomst van ons digitale klantplatform. Je bent een analytische en communicatief sterke professional met een afgeronde hbo-opleiding, bijvoorbeeld in Bedrijfskunde, Informatica of een vergelijkbare richting. Je hebt ervaring met applicatiebeheer, functionele analyse of businessanalyse en voelt je thuis in een omgeving waarin samenwerking, eigenaarschap en verbetering centraal staan. Complexe vraagstukken vertaal jij moeiteloos naar concrete oplossingen, terwijl je gemakkelijk schakelt tussen business en IT. YOUR PROFILE * Een afgeronde bacheloropleiding, bijvoorbeeld in Bedrijfskunde, Informatica of een vergelijkbare richting * Minimaal 3 jaar relevante ervaring binnen applicatiebeheer, functioneel beheer of business analyse * Ervaring met systeemveranderingen en het vertalen van business behoeften naar oplossingen * Kennis van of ervaring IT Service Management-processen met als voorkeur ITIL * Ervaring met requirements analyse en testen is een pré * Uitstekende beheersing van de Nederlandse taal en goede beheersing van de Engels taal WHY US? * Een organisatie met een duidelijke visie: klimaat neutrale energie voor alle bedrijven. Wij ondersteunen onze klanten en partners in de energietransitie. We zijn ambitieus, maar tegelijkertijd realistisch over wat haalbaar is.  * Een open, betrokken en professionele bedrijfscultuur: bij ons staat een persoonlijke aanpak voorop maar tegelijkertijd blijven we professioneel en gefocust. We vinden het belangrijk dat collega’s het naar hun zin hebben en met een eNPS (medewerkerstevredenheid) van maar liefst +37 weten we dit met z’n allen te bereiken.  * Werkplezier als vast onderdeel van je baan.  We vieren successen. Dit doen we door onder andere elke werkweek af te sluiten met een borrel, verschillende sportevents te organiseren, een jaarlijkse teamactiviteit en een internationaal bedrijfsuitje met collega’s uit al onze landen. Jij kiest wat je leuk vindt en waarbij je graag aansluit.  * Een internationaal team dat jou verwelkomt. Gedreven collega’s uit verschillende landen die uitkijken naar jouw kennis, ideeën en energie. * Bij ons creëer jij zélf je kansen. Wie initiatief toont en wil groeien, kan bereiken wat hij of zij wil. Jij bepaalt het tempo én de richting; wij zorgen voor de mogelijkheden. Er is geen vast opleidingsbudget: iedere training, opleiding of cursus die jou sterker maakt in je rol én bijdraagt aan onze gezamenlijke ambities, ondersteunen we volledig. In 2025 stroomden maar liefst 102 collega’s intern door naar een nieuwe functie — simpelweg omdat ze hun kansen grepen en hun eigen pad vormgaven. * Aantrekkelijke arbeidsvoorwaarden. Met waaronder vakantiegeld, een zorgeloos pensioen, een fietsplan en 28 vakantiedagen, met de mogelijkheid om tot 5 extra dagen bij te kopen bij een fulltime dienstverband. * Flexibel werken mét persoonlijke verbinding. Start je dag tussen 7.00 en 9.00 uur. Je werkt minimaal drie dagen per week op kantoor en de rest kan je (indien gewenst) werken vanuit thuis. Daarvoor ontvang je een thuiswerkvergoeding én €250 om jouw thuiswerkplek naar wens in te richten. Je ontvangt deze vergoeding ongeacht of jij jouw thuiswerkplek al hebt ingericht of niet.

Senior CRM Analyst

Sumup

Senior CRM Analyst   About the team SumUp enables businesses to get paid easily, process orders quickly, sell online instantly and manage their money more efficiently. We create the tools businesses need to make their business and their customer experience thrive!   The Brazil CRM team manages communication throughout the entire user lifecycle, shaping how millions of merchants experience SumUp, from onboarding to retention initiatives. This is a team that works at the intersection of technical execution, strategy, and creativity, and the work directly influences product growth and user engagement.    We're looking for a Senior CRM Analyst to join and take real ownership of high-impact matters, developing transactional and commercial campaigns, to meaningfully contribute to the BR market's growth trajectory.   What you'll do * Design and build multi-channel campaigns and lifecycle journeys across acquisition, activation, engagement, and pre-churn stages  * Lead communication strategy and end-to-end campaign execution (segmentation, automation, copywriting, briefing creatives, platform operation) * Run medium to high-complexity analyses to report on projects performed and suggest new actions to impact key business KPIs * Collaborate closely with stakeholders from different teams, such as Product, Operations and Growth, in cross-functional projects    You'll be great for this role if… * Strong experience working in CRM roles, with a track record of managing multi-channel campaigns end-to-end * Advanced proficiency in data analysis and reporting * Hands-on experience with CRM platforms such as Iterable, Salesforce Marketing Cloud, Braze, or similar tools  * Comfort managing multiple stakeholders and projects simultaneously, with a proactive and self-driven approach to finding information and solving problems * Intermediate to advanced English communication skills, both written and verbal * Available to work in a hybrid setup from our São Paulo office   Why you should join SumUp 🌎 Work on a product used by millions of small businesses across 37 markets, from our São Paulo office 🌈 Be part of an inclusive and collaborative environment where different perspectives are valued 🏖️ 30 days of paid annual leave 🩺 Health and dental insurance (SulAmerica and Careplus) 🍽️ Meal and food vouchers (Pluxee) 🚗 Transportation vouchers 👶 Extended parental leave 💪 Gympass / Wellhub access 🤝 Employee referral programme with additional rewards 🎓 Access to learning and development opportunities across SumUp globally   About SumUp Be empowered to do more that matters.   At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.   Our commitment to small businesses is reflected in our diverse teamOpens in new window of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.   SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedInOpens in new window, InstagramOpens in new window, and TikTokOpens in new window.   Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp. Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.

Strategy Lead

Oliver

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.  Role: Strategy Lead   Location: Remote, Chicago   THE OPPORTUNITY:  This is an opportunity to join OLIVER's dedicated in-house studio embedded with embedded with a leading healthcare education institution as Strategy Lead — the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled students across a large, multi-brand portfolio of students, professionals, and enterprise audiences across the healthcare education sector.  The constraint on the next phase of growth is not lack of strategy — it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to make sure the studio is always working from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution.  You will lead the end-to-end strategy for email and CRM program — the studio's most commercially critical workstream — while also providing strategic input and optimization direction across paid, social, owned, and emerging channels. This is supported by a platform architecture where OMG organizes and orchestrates the work; Pencil is where the work gets created and optimized and Share of Model is how our client will stay one step ahead in AI-driven discovery. You will be one of the primary users of all three.  We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.   ABOUT THE ROLE:  The Strategy Lead is the strategic backbone of the OLIVER studio. Approximately 60% of your focus sits on CRM and email — owning the strategy, audience architecture, and optimization roadmap for institution enrollment marketing programs. The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web, and performance marketing — providing strategic input, testing frameworks, and optimization direction that ensures the studio is always creating the right content for the right audience in the right channel.  You are the person who connects insight to execution. You work closely with the Business Director on client strategy, with CRM Campaign Managers on email performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement. Three lead SLAs anchor the partnership — cost per asset, speed to delivery, and creative effectiveness in market — and your strategic direction should be visibly improving the third.    WHAT YOU WILL BE DOING:  CRM & Email Strategy (approx. 60%)  * Lead the end-to-end CRM and email marketing strategy for enrollment programs across all institutions — including lead nurture, application, enrolment, and retention journeys  * Define and maintain audience segmentation frameworks, personalization strategies, and lifecycle contact architectures across five healthcare education institutions.  * Build and own the testing and optimization roadmap for email — A/B frameworks, send cadence strategies, content personalization logic, and subject line performance analysis  * Partner with the Data Analyst and CRM Campaign Managers to translate performance data into clear strategic recommendations, and feed those recommendations back into the next campaign cycle  * Maintain deep platform fluency across CRM and email technology stack; advise on platform utilization, automation opportunities, and data quality requirements  Cross-Channel Strategy & Optimization (approx. 40%)  * Provide strategic input and optimization direction across broader channel mix — paid social, organic social, owned content, web, and performance marketing — ensuring channel strategies are coherent, audience-relevant, and aligned with institutional goals  * Use Share of Model to understand brand visibility in AI-generated answers, optimize AI search visibility, identify share of voice across models, and surface brand strengths and weaknesses — translating these real-time insights into strategy and content creation priorities  * Develop content and channel testing frameworks that allow the studio to learn faster, optimize more efficiently, and prove creative effectiveness across all formats  * Partner with the Associate Creative Director to translate strategic insight into creative direction — ensuring campaigns are rooted in audience understanding and channel intelligence  * Lead brand and audience insight work for the institutions: analyze conversations, sentiments, audience behavior, and content resonance; identify barriers (such as cost), motivators (such as career outcomes), and engagement triggers (such as authentic narratives) to prioritize messaging and approach opportunities  * Monitor competitor positioning, category trends, and audience signals across higher education to inform ongoing strategic recommendations  * Contribute to QBR preparation alongside the Business Director, bringing strategic performance narrative and forward-looking channel recommendations to senior client stakeholders  Account-Wide Strategic Leadership  * Serve as the studio's primary strategic voice — connecting client ambitions to studio capability, and ensuring every workstream has a clear, insight-driven strategic foundation  * Work across the studio's full team to ensure strategy is embedded in briefing, production, and review — not just in planning documents  * Develop optimization frameworks that the whole studio can use from creative testing protocols to content scoring via Pencil's performance intelligence    WHAT YOU NEED TO BE GREAT IN THIS ROLE:  * Proven experience in a senior strategy, planning, or integrated marketing role — with a track record of leading strategy across multiple channels, not just one  * Deep expertise in CRM, email marketing strategy, and lifecycle planning in a complex, multi-program environment; experience with enterprise CRM platforms (Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent) is essential  * Strong working knowledge of paid social, organic social, owned content, and/or performance marketing channels — with the ability to develop testing and optimization frameworks across the mix  * An understanding of the higher education landscape is a meaningful differentiator: students are increasingly ROI-conscious, looking for clear career pathways; adult learners and working professionals are now central growth strategies; persistent healthcare workforce shortages drive demand for specialized programs  * Strong analytical capability: comfortable with performance data, attribution modelling, A/B testing analysis, and translating insight into clear strategic direction  * Experience working with data and analytics teams to build measurement frameworks and performance dashboards  * Confident communicator and presenter; able to articulate strategic thinking clearly to senior marketing stakeholders  * A proactive, insider mindset: you don't wait for briefs — you anticipate needs, surface opportunities, and bring the studio's strategic thinking to the table before it's asked for  * Collaborative working style with the ability to coordinate effectively across creative, CRM, delivery, and client teams in a distributed, multi-location studio  Gen AI & Agentic Thinking  * Strategic command of the studio's three core platforms: OMG (where the work is organized and orchestrated), Pencil (where the work is created and optimized), and Share of Model (how our client stays one step ahead in AI-driven discovery)  * Experience using AI tools to accelerate research, audience insight, content strategy, and campaign planning — with rigorous human judgment applied to all outputs  * Ability to leverage Pencil's direct connection to live ad accounts — pulling creative performance data back into the production workflow in real time — with every asset scored, tracked, and fed back into the next brief; this is the intelligence layer most agencies don't have  * Agentic leadership: systematic, hypothesis-led thinking applied to complex, multi-channel strategic challenges  * Ability to set AI-informed quality standards and testing frameworks that the broader studio can adopt  * At the time of this posting, the base salary for this position may range from $127,500.00 to $142,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.    REQ ID: 17803 #LI-DIRECTOR  At the time of this posting, the base salary for this position may range according to what's stated below. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. Salary Range $127,500—$142,500 USD Our values shape everything we do:  Be Ambitious to succeed    Be Imaginative to push the boundaries of what’s possible    Be Inspirational to do groundbreaking work    Be always learning and listening to understand    Be Results-focused  to exceed expectations    Be actively pro-inclusive and anti-racist across our community, clients and creations     OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.     OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.