Marketing Producer, Clash Royale

Supercell

TURN CREATIVE VISION INTO CHART-TOPPING CAMPAIGNS. HAY DAY IS LOOKING FOR A PRODUCER WHO MAKES MAGIC HAPPEN AT SCALE. (Read more about the team, flannel, the big mistake and nothing bad in this article we made.) We are looking for an experienced Creative Producer to work on Hay Day, as part of the Central Creative Studio to bring operational excellence to our performance marketing/UA creative production efforts, App Store Optimization, and creative efforts. This role is crucial in driving the success of our games and business by ensuring that our performance marketing creatives are not only visually stunning but also strategically aligned with our business & marketing goals. You will work with a team of talented creatives and producers to produce assets that captivate and engage our audience across various channels, including social media, app stores, and playable KEY RESPONSIBILITIES Creative Operations: Execute a cohesive creative strategy across performance marketing, ASO, UGC, gameplay, and animation production that aligns with Supercell's business goals. Ensure that creative content resonates with our target audience and drives engagement and conversions. Execution Excellence: Oversee the conception, development, and execution of creative assets, including visuals, videos, and copy. Ensure projects are delivered on time, within budget, and to the highest quality standards. Collaboration & Integration: Work closely with the Hay Day Team, performance marketing team, product managers, and other stakeholders to ensure a seamless integration of creative strategies with marketing campaigns and game development. Innovation & Testing: Stay ahead of industry trends and leverage insights to innovate creative processes and outputs. Implement rigorous testing frameworks to measure creative performance and iterate based on data-driven insights. Budget & Resource Management: Efficiently contribute in managing the creative studio's budget and resources, ensuring optimal allocation to meet production targets and strategic objectives. WHAT YOU'LL BE DOING * Own the Creative Strategy for our performance marketing, execution and production of Hay Day. * Scaling, testing, iterating and identifying new concepts to drive growth on paid channels. * Partner with marketing stakeholders and the game team to develop a hypotheses and data driven creative approach for Hay Day and own the feedback loop between internal and external partners. * Develop and maintain Creative pipelines and build on previous learnings to inform future creative decisions. * Work closely with marketers for each game on testing and implementation of new creatives, analyzing the results and sharing learnings with game teams and our partners to improve performance of future concepts and iterations * Provide creative feedback and direction independently without extensive input from artists or other functions * Manage existing partner relationships, in addition to sourcing new partners that will enable us to level up the quality and quantity of our creatives * Communicate and champion our IP and brand principles * Oversee creative production from initial brief through to implementation; managing deliverables, timelines, and feedback throughout the process WHAT YOU HAVE * Proven experience in a creative producer role, with a strong portfolio in performance marketing, ASO, and creative development, preferably in the gaming or entertainment industry * 5+ years of hands-on experience working on performance-oriented creatives * Experience with full game development and publishing lifecycle from early beta testing to open soft launches, global launch and live ops performance. * Extensive knowledge of creative production and outsourcing, ability to understand and manage creative pipelines end-to-end * Prior experience managing partners and working as part of an internal creative team. * Great understanding of performance marketing, user acquisition, ASO, CRM strategies, and the role of creative performance for UA, including key metrics and KPIs * Proficiency in creative and analytical tools, and an ability to use data to inform creative decisions * Ability to blend creativity with strategic business goals * Excellent project management skills, with an ability to manage multiple projects and deadlines in a fast-paced environment * Strong organizational and communication skills, with the ability to collaborate closely with both internal stakeholders and external partners * A collaborative spirit and experience working with cross-functional teams * Ability to work independently and on a project basis * Entrepreneurial mindset and ability to thrive in a fast-moving, complex environment * High level of attention to details * Passionate about user acquisition, creative, and industry trends * Passion for games * Understanding of the importance of Brand safeguarding. WHERE YOU'LL BE This role is based in our Helsinki Office. ––– That's it about the role! Below, we've gathered some things we feel are important for you to know. Totally optional, but a highly recommended read. Once you're ready to apply, just send us your application through the form on the bottom of the page. ––– ABOUT SUPERCELL Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our mission is to create great games that as many people as possible play for years and that are remembered forever. So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings, and killing lots of projects. HEY, YOU MIGHT LOVE IT HERE! Independent cells and trust are at the core of our culture. But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way. YOU ARE NOT YOUR JOB TITLE ™ Here, you won’t need to focus on chasing titles or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here. BENEFITS AND COMPENSATION Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource. RELOCATION? YES! No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind! NOT SURE IF YOU SHOULD APPLY? Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process. Wishing you all the best, The Supercell Recruitment team

Supercell

IN THE BRAWL STARS MARKETING TEAM, YOUR FOUR PS ARE PASSION, PLAYERS, POP, AND PECULIARITY! TO SUCCEED IN THIS ROLE, THE TEAM KEEPS TALKING ABOUT CREATIVITY, CREATIVITY, CREATIVITY. YOU MIGHT BE THE MISSING FOURTH C IF YOU CAN CREATE CATCHIER COPY THAN THIS! Brawl Stars is one of the biggest mobile games in the world, with 100M+ monthly active players and a content machine that ships at a pace few studios can match. We're looking for a Product Marketing Manager to own the go-to-market execution for our updates, seasons, and IP collaborations – turning every launch into a moment that players and creators can't stop talking about. This is a senior individual contributor role. You'll sit at the intersection of game development, creative production, and community – then make sure the world notices. You'll report to the Live Ops Marketing Lead and work closely with cross-functional teams across game development, live ops, community, art, and analytics. We want someone with sharp creative instincts, a bias for action, and the ability to think strategically while shipping at high velocity. We are looking for a seasoned creative marketer with product marketing experience who thrives in a multifunctional, uber-collaborative environment and is obsessed with delivering the best player experience. We value those who bring a fresh perspective, enjoy experimentation, and thrive in an environment that challenges traditional norms. The Product Marketing Manager will be part of the Brawl Stars game team within the Live Ops Marketing pillar, bridging the gap between the marketing and product teams. Brawl Stars ships at a pace few studios can match – major updates every few weeks, each accompanied by trailers, social content, creator activations, and community campaigns. This role is the engine behind all of it: ensuring every launch moment is crafted with care, lands with impact, and converts into pure fandom. From marketing strategy to in-game communication execution, this person loves to think strategically while getting their hands dirty. They have sharp creative instincts – the kind of person who can give clear, specific feedback on a trailer cut, a social post, or a visual concept – combined with exceptional communication and project management skills to bring together all marketing stakeholders: producers, communities, brand, creative and art direction, esports, regional/local activations, analysts, and researchers. You can have your particular skill (or two), and we don't expect you to be perfect in everything. What's more important is your creative eye, your ability to elevate content at speed, and your eagerness to help build a love for the game that delivers our players a seamless and immersive experience. WHAT YOU'LL BE DOING * Own the go-to-market planning and creative execution for Brawl Stars updates, seasons, chapters, and IP collaborations – from concept through delivery and retrospective. * Drive creative direction for marketing campaigns – working with in-house artists, video producers, and external partners to produce trailers, social content, and launch assets that hit the right tone and quality bar. You don't just manage creative, you elevate it. * Collaborate with the game team to shape how features and content are revealed and positioned – co-designing animations, teasers, and in-game communication that build anticipation and drive engagement. * Partner with community managers and the content creator ecosystem to ensure every launch is amplified organically – designing moments that give creators something worth making content about. * Coordinate go-to-market plans for evergreen marketing campaigns for new features, content, or updates designed to engage our global audience. Collaborate with regional teams to amplify these tentpoles with local flavor and cultural relevance. * Develop a deep understanding of the game and business, including existing features, product roadmap, and live operations. Coordinate global marketing efforts and align with product and business goals. * Strategize and operationalize player communication inside and outside the game, including pop-ups, push notifications, platform features, and store optimization (ASO). * Collaborate with Marketing Analytics and Business & Operations stakeholders to analyze campaign performance and apply learnings to inform future campaigns for constant performance improvement. * Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth. * Build repeatable creative frameworks and production rhythms that allow the team to deliver consistently at high velocity without sacrificing quality. WHAT YOU HAVE * 5+ years of experience in product marketing, ideally in the gaming industry and/or entertainment * Strong creative instincts – you can give clear, actionable feedback on a trailer, a social post, or a campaign concept. You understand what makes content land with an audience. * A solid understanding of social platforms and content culture, especially among younger audiences. You know what trends and why. * A deep understanding of the game/product development process and lifecycle management. * Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of how they can work together to deliver growth. * Analytical skills to assess market data and campaign performance – you use data to sharpen creative decisions, not replace them. * Experience giving detailed feedback and communicating direction between both internal teams and external partners while respecting schedules. * Excellent project management skills – you can run multiple launches in parallel, keep stakeholders aligned, and still care about the details. * A self-starter approach to use AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge. * Growth mindset with a passion for marketing, innovation, and risk-taking. * You are a team player and communicate excellently in English. * Strong analytical skills to assess market data and product-specific performance. * Located in or willing to relocate to Helsinki WHERE YOU'LL BE This role is based in our Helsinki Studio. ––– That's it about the role! Below, we've gathered some things we feel are important for you to know. Totally optional, but a highly recommended read. Once you're ready to apply, just send us your application through the form on the bottom of the page. ––– ABOUT SUPERCELL Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our mission is to create great games that as many people as possible play for years and that are remembered forever. So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings, and killing lots of projects. HEY, YOU MIGHT LOVE IT HERE! Independent cells and trust are at the core of our culture. But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way. YOU ARE NOT YOUR JOB TITLE ™ Here, you won’t need to focus on chasing titles or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here. BENEFITS AND COMPENSATION Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource. RELOCATION? YES! No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind! NOT SURE IF YOU SHOULD APPLY? Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process. Wishing you all the best, The Supercell Recruitment team

Supercell

FROM EXPLOSIVE ACTION TO COZY CASUAL, JOIN US TO MAKE IT ALL LOOK AS GOOD AS IT PLAYS. Supercell makes games for as many people as possible – games that are played for years and remembered forever. The Creative Studio's job is to make sure the world sees them at their best. We're looking for a versatile Gameplay Capture & Video Artist to do exactly that across our portfolio, from fast, action-driven titles to midcore and casual experiences. You'll be the person who knows how to make any game look its best on camera – capturing the moments that stop a scroll and drive installs across Meta, TikTok, YouTube and beyond, then turning that raw material into performance creative at the volume and speed UA demands. This is a UA-first craft role, and it's built on trust. Supercell runs on small, independent teams and very little process – which means you'll own your work end to end, set your own bar for quality, and be trusted to make the calls on how to hit it. We're not looking for someone who waits to be told what to do. We're looking for someone who treats this craft like it's their own studio: proactive, self-driven, and relentless about reaching a higher bar than anyone asked for. If you love games, understand what makes an ad convert, and want real ownership over your work, this is for you.   WHAT YOU'LL BE DOING * Capture high-quality gameplay footage and stills across a range of Supercell titles and genres (action, midcore, casual), with the instinct to surface the most compelling, install-driving moments in each. * Own the production of UA creative at volume – turning raw capture into testable ad variants optimized for performance across Meta, TikTok, YouTube and other paid channels. * Build AI-assisted creative tools (e.g. Scenario, Higgsfield) into your everyday workflow, feeding clean capture into AI generation and iteration to scale output and explore concepts faster. * Capture across multiple devices and platforms (iOS, Android, PC) to a consistently high technical standard. * Edit and enhance footage with sound, transitions, effects and pacing tuned for short-form, performance-driven formats. * Work iteratively with UA – reading creative performance signals and rapidly producing new variants and concepts in response. * Collaborate directly across cells – UA, marketing, brand and game teams – with minimal bureaucracy, taking your work where it has the most impact even when that's outside the strict scope of the role. * Optimize and version content for different placements, formats and aspect ratios, so every asset fits the channel and the test. WHAT YOU HAVE * Proven experience in gameplay capture and video editing for performance/UA creative, with a portfolio that shows both craft and an understanding of what drives results. * A self-set high bar – demonstrable evidence (work-related or not) of pushing your craft further than required, without anyone telling you to. * Demonstrated ability to capture polished footage across multiple games, genres and devices. * Expert proficiency with capture and editing tools – OBS Studio and Adobe Creative Suite (After Effects, Premiere, Media Encoder). * Hands-on experience (or strong, demonstrable aptitude) with AI-assisted creative tools, and a genuine drive to build them into a production workflow. * A strong feel for gameplay across genres, and an instinct for the moments that resonate with different player audiences. * Proven ability to produce high-quality creative quickly and at volume under tight, iterative deadlines. * A collaborative, data-aware mindset and the maturity to "disagree and commit" – push your point of view hard, then get fully behind the decision. * Strong communication and organizational skills, with the ability to own multiple titles and projects in parallel with little oversight. WOULD BE NICE IF YOU ALSO HAVE * Strong motion design, graphic design or animation skills. * Affinity for digital trends and memes, and the ability to apply them seamlessly into creative. * Experience with Unreal Engine for gameplay capture, camera work or visual effects. * Experience in a high-volume creative testing environment (in-house UA team or performance-focused agency) WHERE YOU'LL BE This role will be based in our Helsinki office. ––– That's it about the role! Below, we've gathered some things we feel are important for you to know. Totally optional, but a highly recommended read. Once you're ready to apply, just send us your application through the form on the bottom of the page. ––– ABOUT SUPERCELL Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our mission is to create great games that as many people as possible play for years and that are remembered forever. So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings, and killing lots of projects. HEY, YOU MIGHT LOVE IT HERE! Independent cells and trust are at the core of our culture. But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way. YOU ARE NOT YOUR JOB TITLE ™ Here, you won’t need to focus on chasing titles or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here. BENEFITS AND COMPENSATION Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource. RELOCATION? YES! No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind! NOT SURE IF YOU SHOULD APPLY? Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process. Wishing you all the best, The Supercell Recruitment team