Sales Development Representative (SDR) - Denmark

YOUR MISSION At Passendo, we are dedicated to driving innovation and delivering exceptional value to our clients through cutting-edge solutions. We believe in the power of targeted marketing strategies that connect us with the right customers. As we continue to grow, we are looking for a passionate and skilled Account Based Marketing (ABM) Manager to join our dynamic team.   As an Account Based Marketing Manager, you will play a critical role in developing and executing ABM strategies that target high-value accounts and drive engagement. You will develop and implement end-to-end account-based marketing strategies to drive engagement, pipeline, and revenue growth for target accounts.   You will collaborate closely with sales, product, and the tech teams to create personalized campaigns that resonate with our key accounts, ensuring alignment with overall business objectives. YOUR PROFILE Roles and responsibilities  Be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs     * Own and run ABM at Passendo * Define and coordinate success criteria for ABM to succeed and utilize marketing automation and CRM tools to track, analyze, and report on campaign performance, adjusting strategies as necessary to optimize results * Coordinate content for website, blog posts, and other forums, and sales documentation needed for ABM * Pursue and nurture leads until qualified and enhance the buyer journey as it relates to content development and inbound marketing efforts * Conduct thorough insights to understand key account needs, pain points, and decision-making processes * Work closely with the product and content functions to produce high-quality, relevant content that addresses the interests of target accounts * Build and maintain relationships with stakeholders within target accounts to foster engagement and loyalty * Monitor industry trends and best practices in ABM, continuously seeking new ways to enhance our marketing efforts   Skill set and experiences * 3-5 years of experience in ABM, Lead Generation, or Performance Marketing or related roles within B2B Experience in creating, launching campaigns, and reporting its results * Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth * Strong understanding of the sales and marketing alignment, particularly in an ABM context. * Excellent written and verbal communication skills, with the ability to create compelling marketing messages * Proficiency in marketing automation platforms (e.g., HubSpot) and CRM tools (e.g., Salesforce). * Analytical mindset with experience in measuring and interpreting marketing metrics to drive decisions * Strong project management skills and the ability to manage multiple priorities in a fast-paced environment Innovative thinker with a passion for driving results through targeted marketing strategies WHY US? What We Offer: * Competitive salary  * Comprehensive benefits package * Opportunities for professional development and career growth * A dynamic, collaborative, and inclusive work environment * Flexible working arrangements (hybrid options available). How to Apply: If you are an enthusiastic marketer who thrives on creating impactful strategies for key accounts, we want to hear from you! Please submit your resume highlighting your relevant experience.

🌏 Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to be exact.  💻 Product: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value. Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste. 📈 Scale: We’re growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earth’s atmosphere! Our partners in North America include Tim Hortons, METRO and Whole Foods Market. ⭐️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIME’s 100 Most Influential Companies. Most recently, we won Apple’s coveted Cultural Impact Winner.  In the B2B CRM team at Too Good To Go, we empower our partner stores to fight food waste through engaging, action-oriented communications at scale.  We’re now looking for a B2B CRM Lead to take over the reins, so that we continue bringing forth this mission.  Your Mission You'll work day to day with stakeholders across Product, Data, Commercial, and Marketing to develop and execute against the B2B CRM roadmap. You’ll be a key evangelist for the power of B2B CRM to retain and optimise our partner stores and their supply on the app. From product launches to experimentation to data activations, you set the direction and are dogged in the pursuit of improving the efficiency of our retention and growth engine cross-functionally.  You’ll also lead and advise our team of CRM Managers and freelancers – whose expertise spans both technical and strategic – to release, optimise and scale engaging campaigns, lifecycle programmes, and partner communications globally, both adhoc and automated. This can mean advising on new channel implementations from a strategic standpoint, exploring the MarTech ecosystem and what it can offer for omni-channel, personalisation, and/or AI-decisioning improvements, or even translating adhoc efforts into repeatable frameworks through experimentation.  What we're looking for Our ideal candidate is an experienced leader who can recognise when business opportunities can and should benefit from being folded into the CRM landscape. You will shine in this role if you can think big, and convince others, about how targeted, scalable lifecycle communications align with our north star of saving more food. While we value some technical expertise in marketing automation, CRM or B2B SaaS technologies, we also appreciate your project management skills and ability to juggle priorities to get the job done. Responsibilities  * Oversee strategy behind and execution of B2B marketing planned campaigns, lifecycle marketing automated programs and operational communications * Prioritise defined company priorities – and advocate for them cross-functionally – in the B2B CRM roadmap  * Work closely with the CRM, Product, Marketing & Commercial teams to scope requests and new ideas for features, automations, adhoc comms, and messaging formats * Mentor team members on project prioritisation against strategic goals and establish best practices for scalable, efficient CRM work  * Set the direction for data activation, data-driven insights and proper reporting/attribution work to be able to understand and communicate business impact of CRM efforts, using an experimentation framework for testing and iterative improvements Requirements * Experience leading CRM, retention, lifecycle or marketing automation teams * Track record of improving B2B lifecycles, lead-gen funnels and/or SaaS comms * Working knowledge of Salesforce Marketing Cloud (SFMC) * MarTech understanding of CDPs like HighTouch, Census or Segment, and a product analytics and experimentation platform like Amplitude or MixPanel  * Strategy- and partner-centric, with the ability to think through and deliver against what you believe our supplying partners need and want most * A great communicator who is able to win the hearts and minds of stakeholders across different departments  * A self-starter with an adaptable work-style - able to get results in a fast-paced environment   * A team player - willing to go the extra mile to meet tight deadlines and an ability to inspire and motivate team members to do the same  * Able to work effectively remotely when required  Good to have  * B2B marketing background preferred; marketplace or two-sided platform experience a bonus * Braze experience is a bonus but not a barrier * Knowledge of the broader Salesforce ecosystem like Sales Cloud, Service Cloud, Data Cloud or similar Our values * We win together: Food waste is a big beast to fight. We believe in a #oneteam. * We raise the bar: We always push for more. We work smart, smash barriers and elevate one another. * We keep it simple: Our ambitions are bold but our solutions are simple. * We build a legacy: We’re proud of the change we’re driving.  * We care: We always look out for each other. Caring is also about the way we do business. We do the right thing. What we have to offer  * A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role. * Working alongside an international community of users, partners and 1,350+ colleagues across 20 countries that are on the same important mission. * Personal and professional development opportunities in a fast-paced scale-up environment. * An inclusive company culture where you can bring your authentic self to work * A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care. Benefits * WORK FLEXIBLY:  * Enjoy hybrid working from our great offices, at home or abroad. * Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave * Health insurance and pension plans (subject to country of employment). * Additional days off for significant life events * CELEBRATE & SOCIALISE * Regular social events like summer and winter parties. * Coffee, snacks and fully-equipped kitchens. * Get to know our community with a monthly free Surprise Bag * Paid volunteer time through our Shareback volunteering programme * Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups  How to apply * We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go. * Submit your CV and Cover letter in English. * Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging. #LI-LO1 #LI-Hybrid   A Movement for Everyone We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong. We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.