Product Manager

Product Marketing Manager PinMeTo is no longer just a location marketing tool - we are evolving into an AI-native growth engine. With the launch of Places AI, we’ve moved beyond static data management into the world of agentic workflows, turning complex multi-location data into automated, measurable business outcomes. As we enter this phase of rapid innovation and sharper commercial execution, we are looking for a Product Marketing Manager to bridge the gap between our engineering breakthroughs and global market dominance. At our headquarters in Malmö, Sweden, you won’t just "write copy." You will join a high-velocity product ecosystem where cross-functional teams - comprising Product Managers, Designers, and Engineers - work as single units to discover and deliver world-class SaaS solutions. In this role, you will own the strategic commercial success of our entire portfolio, translating sophisticated AI capabilities into a narrative that resonates with the world’s largest multi-location brands. Are you ready to turn technical innovation into a market-leading category? The Mission Your goal is clear: Turn product innovation into commercial revenue. You will be the glue between Product, Sales, Marketing, and Customer Success. You aren’t just launching features; you are building the category narrative for the next generation of MarTech. You will ensure every launch is commercially packaged, perfectly positioned for our ICP, and equipped with the firepower Sales needs to win. What You’ll OwnCategory Positioning & Narrative Define and refine PinMeTo’s AI-native category narrative. Own the positioning for Places AI and our integrated platform products. Translate technical capabilities (AI agents, LLMs) into clear, undeniable business value. Own the "Battlecards": Know our competitors better than they know themselves and clarify our differentiation. GTM & Launch Excellence Partner with Product Managers to build structured GTM playbooks for every launch. Partner with management to define pricing and packaging models that drive expansion. Measure what matters: Track pipeline impact, feature adoption, and expansion potential post-launch. Sales & CS Enablement Create the "Greatest Sales Deck" and ROI frameworks that make the value of PinMeTo obvious. Develop cross-sell and expansion narratives to help CS grow our footprint within existing brands. Lead training sessions for internal teams and pilot customers. Market Intelligence Conduct deep-dive win/loss analysis to understand why we win (and why we don't). Validate Product-Market Fit (PMF) before we scale new features. Be the "Voice of the Market" back to the Product team to influence the roadmap. Who You Are The Strategist: You have a proven track record in B2B SaaS Product Marketing, specifically with technical or AI-driven products. The Storyteller: You can take a complex technical feature and turn it into a compelling narrative. Confident communicator, comfortable presenting to internal and external stakeholders. The Executor: You are hands-on. You don't just strategize; you build the decks, the playbooks, and the frameworks .You thrive on autonomy, love turning ambiguity into clarity and ideas into practical systems. The Data-Head: You partner with RevOps to track how product launches impact the bottom line. You have a Data-informed mindset with a bias toward execution. The Influencer: You excel at driving cross-functional collaboration and leading through influence as a senior individual contributor (no direct reports). You have an academic background in Business, Marketing, or a related technical field. Fluent in English, both written and verbal. Why This Role Matters We are investing heavily in Agentic Workflows and AI capabilities. This is a high-visibility role where your work directly dictates our growth trajectory. You aren't just joining a company; you are shaping how multi-location brands interact with AI for the next decade. This role ensures that what we build is what we win with. PinMeTo was founded in 2013, when location data of most companies was outdated, inconsistent or simply missing on services like Google, Facebook and Apple. The vision was to provide a solution that enables brands with multiple locations to connect with their customers, outperform their competitors and thrive. Since then we have grown to 100+ employees located in 8 countries, helping 1,000+ companies manage 125,000+ locations worldwide. Trusted by enterprise companies like H&M, 7-Eleven, and Hertz, PinMeTo stands as a leading player within the local search and marketing technology industry.

About Sunmedic Sunmedic is a forward-thinking medical device company dedicated to delivering innovative, safe, and effective products for patients. We’re seeking a results-driven Marketing Specialist to join our team and help grow our brand, generate demand, and support product launches across markets. This role offers the opportunity to shape go-to-market strategies, collaborate with cross-functional teams, and play a pivotal role in bringing life-saving devices to patients. What you’ll do Develop and execute integrated marketing campaigns across digital and traditional channels to drive product awareness and demand. Collaborate with Product manager, Sales, Regulatory, and Medical Affairs to create compelling messaging, positioning, and value propositions for target segments. Manage content creation (website, blogs, case studies, brochures, social media) and lifecycle activities aligned with product launches and lifecycle management. Plan and optimize digital marketing efforts (SEO/SEM, social media, analytics) to achieve lead generation and pipeline goals. Analyze market trends, customer insights, and competitive landscape to inform strategy and tactics. Support events, webinars, and trade shows; coordinate collateral and speaker opportunities. Measure, report, and optimize campaign performance with clear KPI dashboards. Ansvara för marknadsstrategi: ta fram och driva marknadsstrategi och handlingsplan för tillväxt, i linje med bolagets mål Marknadsplan och genomförande: planera, prioritera och följa upp aktiviteter (kanalstrategi, kampanjer, lanseringar) Marketing av nya sårvårdsprodukter: ta huvudansvar för planering och genomförande av marknadsaktiviteter kopplade till nya produkter (go-to-market, lanseringsplaner, kampanjer och material) Kommersiell utveckling: bidra till mål för pipeline/leadsgenerering, försäljningstillväxt och ökad marknadsandel (tillsammans med distributörer) Segment och målgrupper: utveckla segmentering och säkerställa att budskap och erbjudanden matchar behov hos relevanta målgrupper Varumärke och positionering: säkra att varumärkesplattform och kommunikation är konsekvent och tydlig Ensure regulatory and compliance: Ensure brand consistency and adherence to regulatory/compliance considerations in marketing materials. Marknadskunskap och analys: följa marknadsdata, kundinsikter och konkurrensläge samt omsätta detta i förbättringar Budget och KPI:er: ansvara för marknadsbudget samt rapportera KPI:er och resultat (ROI, leadflöden, konvertering, aktiviteter som ger effekt) Samordning internt: nära samarbete med produktion, kvalitet/QA, logistik, produktutveckling och ledning för att säkerställa att marknadens planer är genomförbara och i rätt kvalitet Who you are A creative, data-driven marketer with a growth mindset and a collaborative approach. Strong storyteller who can translate complex medical device value into clear, compelling messaging. Results-oriented with excellent project management and prioritization skills. Comfortable working in a fast-paced environment and cross-functional teams. Clear communicator with the ability to engage both technical and non-technical stakeholders. What you have Education: Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field. Experience: >2 years of marketing experience, preferably in medical devices or healthcare; B2B experience a plus. Digital skills: Proficiency with marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), Google Analytics, SEO/SEM, and social media management. Language: Proficiency in English (written and spoken); additional languages a plus. Skills: Strong written and verbal communication; compelling content creation. Ability to analyze data, derive insights, and translate into action. Project management, budgeting, and vendor coordination abilities. Design sense for basic visuals or familiarity with design tools is a plus. Knowledge of regulatory considerations for medical devices in marketing materials is a plus. Nice-to-have Experience supporting product launches or lifecycle marketing in a regulated industry. Experience with events, webinars, and field marketing. Knowledge of ISO 13485-related processes or quality systems awareness. What we offer Competitive salary and benefits. Flexible work arrangements and a collaborative, innovative culture. Opportunities for professional growth and meaningful impact in the medical device field. How to apply Share your resume/CV and a brief cover letter outlining your marketing experience and why you’re interested in Sunmedic to abbas.karladani@sunmedic.se. If you’d like, include links to notable campaigns, case studies, or programs you’ve led. Öppen för alla Vi fokuserar på din kompetens, inte dina övriga förutsättningar. Vi är öppna för att anpassa rollen eller arbetsplatsen efter dina behov.