Senior Website & Content Strategy Consultant (m/w/d)

DEPT

Senior Content Manager (Web & Acquisition) London, hybrid 3 month FTC WHO ARE WE? DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This is an embedded role working directly within the marketing team of a UK Award winning fintech, based at their offices in Canary Wharf. In their next phase of growth th focus is scaling the current account proposition from hundreds of thousands of customers to millions. Organic acquisition will play a critical role in that, and our website is set to become a key growth driver, supporting both traditional search and emerging AI-driven discovery. This is a growth role at the intersection of content, performance, and the future of search. You’ll help shape how a modern fintech gets discovered and chosen, and make sure that when customers find us, the experience helps them make smarter financial decisions. We already have a clear strategy for how we show up across search and large language models, and this role will play an important part in delivering it. We’re looking for a Senior Content Manager who’s as comfortable in GA4 and tools like Hotjar as they are in a copy doc, and at home pulling insights from BI dashboards (we use Tableau) – someone who can spot data-driven opportunities and pull the right levers to act on them, whether that’s writing content themselves, briefing partners, or running tests with product and engineering. You’ll sit within our content team alongside other content managers, social and SEO, all reporting into the Head of Content & Social. It’s a hands-on individual contributor role focused on helping drive measurable web growth, with scope to grow over time as our team evolves into a more strategic, performance-driven content function. We are open to either a 3 month fixed-term contract, or freelance. WHAT YOU’LL DO Create and improve high-performing web content * Write and optimise website content that drives acquisition, conversion and stronger customer outcomes * Create new pages and improve existing ones across the Zopa website – from the homepage to key landing pages, help and support and beyond – partnering with product on transactional journeys where content support is needed * Apply strong editorial judgement to improve clarity, structure and effectiveness on every page you touch Work closely with SEO and performance partners * Partner with our SEO and GEO consultant to deliver against a defined roadmap * Liaise with our performance agency to create PPC landing pages optimised to convert paid traffic * Translate search and PPC insights into clear, effective content * Partner with product to ensure we have an effective and optimised web to app conversion experience Improve how our website works * Audit and improve existing content, identifying what to fix, remove or consolidate * Help bring more structure and consistency to how content is managed across the site * Identify growth opportunities, propose content-led tests, and partner with product and engineering to get them shipped * Help pull our brand promise through every product surface so the customer experience feels joined up Teams you’ll work with * Product marketing, product, design and engineering – to shape and ship better web experiences * Brand and creative – to keep tone, visual identity and experience consistent across the site * SEO/GEO consultants and our performance agency – to translate insights into action Across these partnerships, we’d expect you to push back constructively on briefs and propose better ways to solve problems through content. You’ll also manage freelance support where needed, including briefing, editing and QA. What success looks like * Clear, high-quality web content that performs against acquisition and conversion goals * Measurable improvements in engagement and conversion on the pages they own, with a clear contribution to organic visibility (including LLMs) and traffic at the site level * A more structured, scalable website experience that supports growth across products * Our Better Banking All Round promise pulled through clearly on every key page * Strong collaboration across product marketing, product, design, engineering and brand WHAT YOU’LL BRING  A GROWTH MINDSET * Energised by content that drives measurable outcomes, not just content that ships * Sees content as one of several levers – happy to write, but equally happy to brief, partner or test their way to a better result * Takes ownership of the outcomes their work drives (engagement and conversion on the pages they own), not just outputs APPRECIATION AND UNDERSTANDING OF WEB PERFORMANCE * Strong working knowledge of how web pages drive acquisition and conversion * Hands-on experience with GA4 and tools like Hotjar, and comfortable pulling insights from BI dashboards (we use Tableau) – used to spot opportunities, brief them in, and measure impact after they ship * Able to use data to inform decisions and improve content performance A STRONG WRITER AND EDITOR * Excellent writing skills with a sharp eye for clarity and structure * Able to simplify complex ideas and create engaging, effective content * High attention to detail * A degree in English, Journalism or a related field is a plus Experience working on web content * Experience creating or managing website content for acquisition or conversion * Ideally from an e-commerce, marketplace or app-led business * Familiar with SEO principles, without needing deep technical expertise Strong collaborator * Comfortable working with product marketing, product, engineering, design and brand teams * Confident shaping and challenging briefs * Able to operate in a fast-moving environment WE OFFER * A flexible, hybrid working policy * The choice of medical healthcare providers (Bupa or Medicash)  * 25 days holiday plus bank holidays and your birthday off each year * Company pension scheme  * EAP scheme * Ride to work scheme  * Enhanced family friendly policies * Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®. * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHO ARE WE?  We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.  Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Valtech

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.  THE OPPORTUNITY At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.  We are proud of:  * The work we do and the innovation we drive  * Our values of share, care and dare  * A workplace culture that fosters creativity, diversity and autonomy  * Our borderless, global framework, which enables seamless collaboration   The role   As a Senior Digital Experience Analytics & Optimisation Consultant, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring minimum 6 to 8 YEARS of experience, a growth mindset and a drive to make a lasting impact.  You will thrive in this role if you are:  * A curious problem solver who challenges the status quo  * A collaborator who values teamwork and knowledge-sharing  * Excited by the intersection of technology, creativity and data  * Experienced in Agile methodologies and consulting (a plus)  As a Senior Experience Analytics & Optimisation Consultant, you will leverage advanced Web Analytics and Conversion Rate Optimisation experience to study user behaviours, inform strategic decisions and run experiments to optimise digital performance across customer accounts.  In this role you will have daily contact with multiple product teams at a large enterprise business. Largely self-sufficient, you will get your hands busy with various Analytics and Optimisation technologies, and you will collaborate with multi-disciplinary teams to undertake data deliverables and implement a/b tests and personalisations at scale.   You will be part of a large Data practice spanning all European markets, with teams of experts across fields such as data engineering, AI, web analytics, experimentation, data strategy, martech and more.  Role responsibilities * Extract and analyse web behavior data from multiple platforms (Adobe Analytics, Adobe Target, GA4, ContentSquare, Qualtrics, Adoreboard, among others).  * Identify user problems, trends, and anomalies to generate actionable insights and experiment hypotheses.  * Study how analytics tags / events are implemented in various areas of a website to identify measurement gaps and produce relevant recommendations.  * Consult with product teams to recommend digital measurement for upcoming product features.  * Collaborate with cross-functional teams to translate data findings into strategic recommendations.  * Design dashboards and reports to communicate insights to technical and non-technical stakeholders.  * Plan and document experiments end-to-end, including: targeted pages & audiences, metrics, design briefs, development briefs, content brief, QA brief, analytics briefs, test duration etc.  * Work with multi-disciplined teams (designers, developers, QA testers...) on the end-to-end implementation of experiments in Adobe Target.  * Be an expert in Adobe Target, with knowledge about audiences, pages, KPIs and advanced features (ML recommendations, Automated personalisation, Visitor profile attributes, Profile scripts...)  * Use Adobe Analytics and ContentSquare to report on experiment performance and provide clear recommendations and learnings.  * Plan and conduct workshops with stakeholders, for example to ideate solutions to user problems  MUST HAVE QUALIFICATIONS * 6-8 years in web analytics and or CRO roles  * Proficiency with Optimisation platforms (Adobe Target, Optimizely, AB tasty, Kameleoon etc)  * Proficiency with web analytics platforms (Adobe Analytics, GA4, ContentSquare, Hotjar, Qualtrics, Similarweb, Fullstory...)  * Familiarity with how Tag Management platforms work (Google Tag Manager, Adobe Launch, Tealium...)  * Hands-on experience designing dashboards (e.g. Looker Studio, Adobe Analytics, PowerBI...)  * Strong data literacy, ability to communicate compelling stories with data.  * Analytical rigour and awareness of risk in data interpretation, especially in the context of A/B testing.  * An interest in working with product teams on shaping remarkable digital experiences  * Familiarity with agile development and collaborative delivery across distributed teams.   * Strong problem-solving skills and ability to translate business goals into measurable optimisation activities.   * Comfortable working in a large, complex international organisation.   * Ability to coach and guide junior analysts.  * Excellent communication skills in English and Spanish.  * Willingness to travel quarterly to Brussels for workshops and collaboration sessions.  If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.  COMMITMENT TO REACHING ALL KINDS OF PEOPLE  We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.  THE BENEFITS   This is a hybride position based in Spain/ Madrid at the client's site office. Beyond a competitive compensation package, we offer:  * Flexibility, with remote and hybrid work options (country-dependent)  * Career advancement, with international mobility and professional development programs  * Learning and development, with access to cutting-edge tools, training and industry experts  Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.     YOUR APPLICATION PROCESS Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps.  ⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses ending in @valtech.com.  We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.     ABOUT VALTECH Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.  At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.  At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.  Are you ready to create what’s next? Join us.

DEPT

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients. First things first: If you’re reading this and thinking “maybe…”, go for it. Even if your background doesn’t match every single point, we’d still love to hear from you. You might bring something we didn’t even know we needed. It’s not about ticking every box, it’s about the energy, ideas, and perspective you bring. Maybe you’re not a strategist by title, but you’ve crafted campaigns, built content ecosystems, shaped stories, or just know how to connect the dots in a way others don’t. Great, we’re listening. The only hard requirement? We need someone who can speak Dutch and English fluently. Other than that? Surprise us. That being said… We’re looking for a Senior Content & Comms Strategist to join our team. You’ll work on large-size projects and consultancy, developing smart, integrated content and comms strategies that drive impact across the customer journey. This role is for someone who loves to puzzle, an expert in making complex things click. You can zoom all the way in (platform nuances, channel roles, formats, sequencing, production realities) and zoom all the way out (brand positioning, long-term direction, business goals, what success really means). You’re comfortable holding the whole comms ecosystem in your head, and turning it into something clear, actionable, and exciting for clients and teams. You’ll work closely with brand strategists, creatives, media experts, and specialists to make sure our work is noticed, shared, and remembered. WHAT YOU’LL DO You’ll spend your days turning ideas into strategies that actually land for our clients, which include brands like ING, Audi, Nikon, Stokke, Praxis and many more. That means: * Designing integrated content & comms strategies across channels and touchpoints (paid/owned/earned/shared), balancing creativity with performance. * Turning client goals into clear strategic direction: frameworks, messaging logic, journey maps, channel roles, content systems, and creative briefs. * Mapping complex ecosystems (audiences, moments, channels, formats, partners) and making smart choices about what matters most. * Bringing audience insight + culture + platform behavior together to guide what we make, where it lives, and why it should work. * Teaming up with brand strategists to bring positioning to life in the real world. * Working hand-in-hand with creatives to make sure big ideas are built to travel, across channels, formats, and timelines. * Collaborating with media and platform strategists, influencer specialists, CRM experts, and partners to keep campaigns consistent across touchpoints. * Presenting your thinking beautifully: making complexity feel simple, structured, and exciting for clients and teammates. * Building strong client relationships and becoming a trusted day-to-day strategic partner. * Supporting new business with sharp thinking, clear points of view, and compelling strategic narratives. * Keeping your finger on the pulse of culture, tech, innovation, communications and platforms. WHAT YOU BRING: * 5+ years in content strategy, comms strategy, creative strategy. * A natural connector and collaborator: you know strategy doesn’t work in a vacuum, and you bring the right people to the table to make ideas stronger. * You have an instinct for linking audience insights to storytelling, channels, and formats. * A systems thinker: you can map an ecosystem, spot gaps, see dependencies, and create a strategy that’s built to work in real life. * Experience linking digital + offline comms into one coherent approach. * You’ve helped shape content and comms for websites, web apps, and apps. * You’ve worked across B2B and B2C contexts, and you adjust your approach to different buying cycles, stakeholders, and decision dynamics. * You’ve worked with global brands and local markets, and you know how to build scalable localisation approaches. * A strong communicator and presenter: you can land complex thinking simply, clearly, and convincingly. * A confident client partner: you can facilitate decisions, challenge constructively, and build trust. * High craft standards, genuine love for the work, and a relentlessly curious mindset. * HBO-/WO-level education (Bachelor’s or Master’s). * Fluent in Dutch and English (must-have!). WE OFFER * A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.  * 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days. * DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs. * Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office. * Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.  * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together! * You can discover even more employee benefits here.   WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.