CMO at HRTechX

Location: London Office requirement: Hybrid, 2 days in office  Employment type: Permanent AS OUR HEAD OF COMMUNICATIONS YOU’LL: lead GWI’s public relations, corporate communications, and social media efforts. Reporting into the CMO, this role will set the strategy, oversee execution, and manage a small but high-performing team. You’ll be GWI’s lead storyteller — crafting narratives that resonate with media, customers, partners, and the investor community, while strengthening our brand’s voice in a competitive market. This is both a strategic and hands-on role: you'll shape our market positioning, drive thought leadership, and ensure GWI is at the center of conversations that matter. GWI is powering agents and decision-makers with real consumer intelligence. This person will be central to telling that story as we scale it globally.  You will collaborate across functions to ensure that all messaging is consistent, accurate, and aligned with GWI’s vision and mission. WHAT WILL YOU BE DOING? Strategic leadership * Develop and execute an integrated communications strategy that spans PR, media engagement, executive comms, and social media. * Align comms strategy with company goals, product launches, and market milestones. * Monitor industry trends, competitor activity, and the evolving media landscape to ensure GWI stays relevant and visible. * Drive U.S. market expansion communications — establishing GWI’s market narrative, brand positioning, and awareness through high-impact external media strategies. Media relations & thought leadership * Serve as a trusted advisor to the executive team, shaping executive visibility and thought leadership. * Build and maintain relationships across news, business, technology, trade, and broadcast media. * Proactively pitch stories, secure high-quality earned coverage, and position GWI as a thought leader in AI and customer insights. * Develop and manage executive thought leadership programs, shape unique points of view, craft media-ready messaging, and secure top-tier speaking opportunities. * Partner with product, revenue, marketing, and insights teams to turn insights, partnerships and product innovation into compelling narratives and media angles. Executive visibility * Advise executives on public positioning, media engagement, and narrative development. * Prepare and coach spokespeople for interviews, panels, and keynotes. * Support the CEO and CFO in shaping GWI's investor and financial narrative, developing messaging for fundraising moments, board communications, and strategic announcements that require precise, high-stakes positioning.  Social media & digital engagement * Set the social media strategy across all relevant platforms, defining how GWI shows up, what it stands for, and how social amplifies the broader communications agenda rather than running parallel to it. * Partner with Marketing and Creative to ensure social is integrated into campaigns, product launches, and thought leadership moments, with clear ownership of what gets amplified and how. * Establish a performance framework for social, setting KPIs, interpreting analytics, and using data to continuously evolve the channel's role in GWI's brand presence. Team leadership & performance * Lead, mentor, and develop two direct reports with empathy and strategic direction. * Foster strong cross-functional partnerships with Marketing, Product, Revenue, and Insights to deliver integrated campaigns. * Create clear reporting on communications performance, demonstrating impact on business goals and evaluating campaign efficiency. WHAT DO I NEED TO BRING WITH ME? * Communications experience, with a proven track record spanning media relations, PR, executive communications, and investor/financial communications for high-growth B2B tech brands with at least 3 years in a leadership role.  * Demonstrated success in securing top-tier media placements that shape narrative, influence public opinion, and build brand credibility. * Skilled in translating complex technical or data-driven concepts into clear, engaging, media-ready stories. * Strong collaborator with the ability to influence and operate across all levels of the organization. * Experience working closely with senior executives on media opportunities, speaking engagements, and thought leadership. * Proficient in leveraging AI tools to improve communication strategy and execution. * Exceptional writing, editing, and storytelling abilities with an editorial mindset. * Passion for using data and insights to inform strategy and measure impact. * High intensity paired with high humility — approachable, inspiring, and grounded.   WHAT WE OFFER 🧘 At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes: * Time to recharge – 25 days’ annual leave, plus office closures over the holidays. * Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support. * Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success. * Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget. * Career growth – Accredited learning, leadership development, and global career mobility. * Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving. Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.   DIVERSITY, EQUITY & INCLUSION 🫶 Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver. As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you. We actively encourage applications from underrepresented and marginalised communities. At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.   #li-hybrid #LI-VS1

ABOUT THE OPPORTUNITY Contentful is looking for a Optimization Strategist (f/m/d) to join our Field team a business-minded subject matter expert who can walk into a room with a VP of Digital or CMO, command the conversation, and turn optimization and experimentation ambitions into committed business goals.  This is a revenue-impacting Field role that sits at the intersection of subject matter expertise and solution selling. Whether you've spent your career selling personalization platforms or you've led optimization and experimentation programs inside a large enterprise and developed a sharp commercial instinct along the way — what matters is that you can walk into a complex sales cycle, earn credibility fast, and move opportunities forward. The right candidate brings a genuine point of view on optimization — how to prioritize it, how to measure it, and how to communicate the vision to leaders who are still figuring out where to start.  WHAT TO EXPECT?  1. SOLUTION SELLING & FIELD ENGAGEMENT * Partner with Account Executives to drive pipeline and move opportunities forward — bringing the optimization and experimentation credibility and executive presence that accelerates deals from interest to commitment.  * This role influences pipeline and revenue outcomes in partnership with AEs but does not carry an individual quota. * Lead discovery and strategy sessions with senior digital and marketing leaders, mapping business objectives to concrete use cases, content and audience strategies, data flows, and experimentation patterns that make the case for Contentful Personalization and Analytics. * Collaborate with Solution Engineers and Value Engineers to position Contentful Personalization within a customer's broader composable architecture — connecting the dots across CMSs, CDPs, CRMs, analytics platforms, AI models, and ecommerce. 2.OPTIMIZATION STRATEGY & ADVISORY * With deep domain expertise, guide prospects and customers through what a successful optimization and experimentation practice can look like — and what it takes organizationally to get there. * Conduct structured enterprise discovery to assess where customers are today, where they can realistically go, and how to prioritize use cases, audiences, and channels to show early value. * Advise on change management, governance models, operating structures, and organizational readiness — from experimentation processes to centers of excellence — that enable optimization and experimentation to scale across brands, regions, and teams. 3. THOUGHT LEADERSHIP & FIELD INTELLIGENCE * Represent Contentful as a subject matter expert on optimization and experimentation strategy in customer conversations, at industry events, and in partner engagements * Bring structured field intelligence back to Product, GTM, and Marketing teams — surfacing patterns, gaps, and emerging trends that sharpen Contentful's positioning and roadmap. WHAT YOU NEED TO BE SUCCESSFUL? * A genuine point of view on optimization, experimentation, and analytics — combined with the commercial instinct to generate interest, build internal champions, and drive deals forward. * Proven ability to engage C-suite and senior business leaders (CMO, CDO, CIO, Heads of Digital) and drive strategic investment decisions — whether through a sales cycle or an internal program. * Deep familiarity with optimization and personalization platforms, A/B testing, segmentation, and experimentation in enterprise contexts — whether gained from selling platforms (e.g., Optimizely, Adobe, VWO) or running programs at scale inside an enterprise organization. * 5+ years in optimization, digital experience, or analytics leadership — or 3+ years in enterprise presales or digital strategy. Most candidates will be stronger in one track. What's non-negotiable is genuine optimization expertise paired with commercial drive. * Willingness to travel up to ~25%. HIGHLY DESIRED * Direct experience selling or buying personalization and optimization platforms (e.g., Optimizely, Adobe Target, VWO, Dynamic Yield, Sitecore, or similar) — giving you a competitive and commercial frame of reference that's hard to replicate. * Technical awareness of MACH and composable architectures — sufficient to credibly connect Contentful's approach to the customer's existing stack without needing to go deep on implementation. * Familiarity with how AI, LLMs, and AEO/GEO influence personalization and optimization strategies. WHAT SUCCESS LOOKS LIKE * Attached to and influenced close-won opportunities rates and ACV in the EMEA Enterprise and Strategic segments. * Delivered executive-level discovery and business case sessions that moved qualified opportunities from interest to active evaluation and successful close. * Established Contentful as a credible optimization and experimentation strategic partner — not just a CMS/DXP  — in customer conversations. WHAT’S IN IT FOR YOU? * Join an ambitious tech company reshaping the way people build digital experiences * Full-time employees receive Stock Options for the opportunity to share in the success of our company * Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family. * We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days,  education days, compassion days for loss, and volunteer days * Time off to care for and focus on your growing family  * Use your personal annual education budget to improve your skills and grow in your career * Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties  * An annual wellbeing stipend to care for your physical, financial, or emotional health * A monthly communication phone/internet stipend and phone hardware upgrade reimbursement. * New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best. WHO ARE WE? Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide. EVERYONE IS WELCOME HERE! “Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us! If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know. Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have. By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.