Creative Director, Marketing

Smartly

Senior Account Executive will be reporting to the Director of Northern Europe, you will own and shape Smartly's Retail & Finance strategy across the UK market. This is more than a new business role - the Senior Account Executive will become the face of Smartly within the UK Retail & Finance industry, leveraging your executive network and market expertise to establish Smartly as the partner of choice for leading Finance & retailers. While Retail & Finance is the clear primary focus, experience and relationships within Financial Services and Automotive will be highly valued, enabling you to identify opportunities across adjacent enterprise verticals. The Senior Account Executive be empowered to operate with a high degree of autonomy while partnering closely with Product, Solution Consulting, Onboarding, Customer Success, Marketing, and Leadership to deliver exceptional customer outcomes. ABOUT SMARTLY Smartly is the AI-powered advertising technology company transforming how brands create, manage, and optimize digital advertising. Our platform unifies media, creative, and intelligence to help the world's leading brands achieve exceptional business outcomes across today's largest digital channels. We're looking for an exceptional Senior Account Executive to become Smartly's Retail & Finance Industry Lead in the UK—a highly strategic role responsible for accelerating our growth within one of our most important verticals. WHAT YOU'LL DO * Lead Smartly's go-to-market strategy for the UK Retail & Finance sector, building our presence and reputation across enterprise Finance & retailers. * Develop and execute a strategic territory plan focused on acquiring and growing relationships with leading UK Retail & Finance brands. * Leverage an established network of senior decision-makers across Retail & Finance , with additional relationships in Financial Services and Automotive viewed as a significant advantage. * Build trusted relationships with C-level executives and senior leaders across Marketing, Digital, Finance , Media, and Technology. * Lead complex, consultative sales engagements from prospecting through negotiation and close. * Work seamlessly with cross-functional teams—including Product, Solution Consultants, Onboarding, and Customer Success—to ensure customers realise value throughout their journey. * Represent Smartly at industry events and become a recognised voice within the UK Retail & Finance ecosystem. * Deliver accurate forecasting and maintain a healthy pipeline across strategic enterprise accounts. WHAT WE'RE LOOKING FOR REQUIRED * Significant experience driving enterprise sales and strategic customer growth within the UK market. * A well-established network of senior relationships across leading UK Retail &/or Finance organisations. * Experience gained within a high-growth SaaS company, advertising technology or marketing technology business, or at a leading digital or social media platform (such as Meta, TikTok, Snap, Pinterest, LinkedIn, Google, or similar) * Demonstrated success navigating complex enterprise buying cycles and engaging executive stakeholders. * A highly autonomous, self-directed approach, with the ability to build pipeline and execute independently. * Exceptional collaboration skills, with a proven track record of partnering cross-functionally across Sales, Product, Solutions Consulting, Onboarding, and Customer Success. * Outstanding commercial acumen, executive presence, and consultative selling skills. PREFERRED * Additional experience or executive relationships within the Financial Services and/or Automotive sectors * Strong understanding of digital advertising, commerce, retail media, and the evolving AI-driven marketing landscape. SUCCESS IN THIS ROLE You are recognised as a trusted advisor within the Retail & Finance industry and bring credibility with senior decision-makers across the UK's largest brands. You thrive in an entrepreneurial environment where you have the freedom to shape strategy, build executive relationships, and influence outcomes. Equally comfortable working independently and collaborating across functions, you'll help position Smartly as the leading AI-powered advertising platform for UK Finance & retailers while unlocking growth opportunities across complementary sectors such as Financial Services and Automotive. ABOUT SMARTLY Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it. Visit Smartly to learn more. The processing of your information is described in our Candidate Privacy Notice.

GoCardless

About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.  GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!  And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! We are looking for a Global Performance Marketing Manager to own paid media strategy and execution across our global demand generation campaigns (UK&I, Europe and North America). Reporting to the Director of Global Demand Generation and working in close partnership with the Senior Global Campaign Manager, you will be responsible for how we reach our Ideal Customer Profile (ICP) - translating campaign narratives and messaging into high-performing paid media programmes that drive pipeline and closed-won bookings.  You will define how we show up in-market: architecting campaigns in-platform, shaping audience segmentation, setting the testing framework, and leading the relationship with our paid media agency.  This is a specialist role operating within a sales-led GTM motion and an ABM framework. KEY RESPONSIBILITIES * Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts. * Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably. * Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures. * Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas. * Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose. * Own the testing framework, running structured experiments across creative, audiences, and channels, and feeding performance insights back to inform future campaign strategy and messaging. * Manage our paid media agency partnership, overseeing in-platform execution, defining the guardrails they operate within, and driving continuous performance improvement. * Deliver channel performance reporting, providing insights needed to assess campaign effectiveness. * Build robust attribution and measurement, partnering with Marketing Operations to establish accurate cross-channel attribution - connecting in-platform performance data to commercial metrics that matter to the business. * Collaborate with Regional Demand Generation Managers on local market strategy, audience priorities and budget allocation to ensure global campaigns land effectively. * Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour. SKILLS & QUALIFICATIONS * You have a minimum of 3–4 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS. * You have proven experience executing within a sales-led go-to-market engine rather than self-serve, with familiarity of ABM and enterprise buying cycles. * You have hands-on expertise with paid media platforms and are comfortable owning campaign architecture end-to-end in-platform. * You are analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction. * You have experience managing agency relationships, setting clear expectations, and holding partners accountable to performance. * You are proficient in campaign-related technologies including CRM, MAP, and ABM platforms. Base salary range: £63,200 - £94,800 Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (SOME OF) THE GOOD STUFF * Wellbeing - stay healthy with dedicated support and medical cover * Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period * Adaptive Working - allows you to work flexibly, around your lifestyle * Equity - all permanently employed GCs get equity to help you make a valuable contribution * Parental leave - to suit everyone embarking on life's great adventure * Learning Budget - lead your own development with an annual learning budget * Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’) LIFE AT GOCARDLESS   We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.  DIVERSITY & INCLUSION As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25%  Neurodiverse — 9%  LGBTQIA+ — 9%  Disabled — 1%  Average age — 33 Female — 45% Male —  55%  We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here Sustainability We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here. Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.

GWI

Location: London Weekly office requirement: Hybrid, 2 days/week Employment type: Permanent AS OUR MARKETING OPERATIONS MANAGER YOU’LL: Run the engine behind our go-to-market, and build it as you go. You’ll own our marketing tech stack and the automations that connect it. Data flows cleanly between systems, leads move fast and land in the right place, and every campaign is measurable. You keep the machine running today, and you’re trusted to push it forward tomorrow: building the agents and AI-powered workflows, many of them running on Claude, that give our GTM teams an edge. This role carries real leverage. It’s central to our FY27 goal of accelerating GTM execution through smarter operations. You’ll keep our systems trustworthy, automate the manual work, and speed leads through the funnel, which frees the wider team to chase the bigger strategic bets. You’ll report to the Marketing Operations Director, collaborating deeply with Revenue Operations and Sales Operations on GTM optimisation, and work across Marketing, Revenue, and Product, right at the heart of how GWI turns human insight into pipeline.   WHAT YOU'LL BE DOING * Build AI-powered GTM automation and agents. Turn manual work into systems that scale. You’ll automate enrichment, routing, the value-proposition engine and creative enablement using Clay, Zapier, Claude and our wider AI stack. This is where you push the edges: prototyping agentic workflows and showing the wider GTM teams what’s now possible. * Speed up lead velocity and routing. Sharpen our scoring models and tune routing in LeanData. Build AI-powered routing checks so there are fewer errors, faster progression, and sales time spent only on the leads worth chasing. * Make attribution self-serve. Run Dreamdata to deliver account-level funnel and multi-touch, allbound attribution the whole business can use. You’ll also own the pipeline reporting that leadership and the board rely on. * Operationalize account signals and market intent. Capture and wire up buyer and account signals from across the stack, from website behavior and product usage to third-party intent, so they flow into scoring, routing and rep alerts. Turn raw intent into something the team can act on the moment an account heats up. * Own the HubSpot and Salesforce integration. Keep our two systems of record in sync: lifecycle stages, lead status, sync errors, field audits, and clean dedupe and deletion. Everything downstream depends on getting this right. * Automate campaigns and events. Set up campaigns and the automations behind them in HubSpot and Salesforce. Run tools like Qualified and Goldcast, and own the reporting setup for the moments that matter. * Power new product launches. Provide the operational backbone for coordinated launches: enablement, campaign activation, and the measurement that ties releases to pipeline and adoption. * Run and govern the stack. Handle day-to-day admin across HubSpot, Salesforce, Clay, Zapier, LeanData, Qualified, Goldcast and Dreamdata. Manage access and seats, support renewals, and keep everything compliant and documented. * Be the team’s go-to for ops. Own the marketing operations triage queue, the one reliable place for system, campaign and data requests from across Marketing, Revenue and RevOps. * Document how it all works. Keep SOPs and process docs in Notion so systems and automations stay transparent, repeatable and resilient.   What do I need to bring with me? You’re a hybrid: part commercial thinker, part builder. You’ve probably come from marketing ops, sales ops or RevOps. You treat GTM like a design problem, mapping the journey and building systems that scale rather than just wiring tools together. You think about ROI, and you always ask whether a workflow actually helps someone close a deal. You know your way around a modern martech stack, and you go deep on HubSpot in particular. You’re fluent in building workflows, managing lifecycle stages and properties, configuring lead scoring, and keeping data clean at scale. Beyond the CRM, you’ve worked across the tool types this role touches: marketing automation platforms (HubSpot, Marketo, Pardot), lead routing (LeanData), enrichment and data tooling (Clay, Clearbit, ZoomInfo), attribution (Dreamdata, Bizible), conversational and booking tools (Qualified, Drift), and workflow automation (Zapier, n8n). You won’t have used every one, but you recognize the categories and you pick new platforms up fast. Most of all, you’re curious and resourceful. You learn new tools by getting your hands dirty. A fast-moving landscape excites you rather than fazing you, and you turn messy, open-ended problems into something structured and testable. You already build with AI, not just chat with it: chaining prompts, wiring up agents, and automating tasks that used to eat someone’s afternoon. Hands-on experience with an LLM like Claude, ChatGPT or Gemini is a real plus.   Bonus points for: * Built agentic workflows or AI automations that drove a real GTM outcome * Deep HubSpot experience, ideally with admin-level configuration or certification * Hands-on with Clay and workflow tools like Zapier or n8n * Experience with attribution tooling like Dreamdata * Time around a sales motion, enough to understand pipeline velocity and where automation helps versus hurts   WHAT WE OFFER 🧘 At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes: * Time to recharge – 25 days’ annual leave, plus office closures over the holidays. * Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support. * Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success. * Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget. * Career growth – Accredited learning, leadership development, and global career mobility. * Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving. Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.   DIVERSITY, EQUITY & INCLUSION 🫶 Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver. As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you. We actively encourage applications from underrepresented and marginalised communities. At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.   #li-hybrid #LI-