Marketing Operations Manager

GoCardless

About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.  GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!  And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! We are looking for a Global Performance Marketing Manager to own paid media strategy and execution across our global demand generation campaigns (UK&I, Europe and North America). Reporting to the Director of Global Demand Generation and working in close partnership with the Senior Global Campaign Manager, you will be responsible for how we reach our Ideal Customer Profile (ICP) - translating campaign narratives and messaging into high-performing paid media programmes that drive pipeline and closed-won bookings.  You will define how we show up in-market: architecting campaigns in-platform, shaping audience segmentation, setting the testing framework, and leading the relationship with our paid media agency.  This is a specialist role operating within a sales-led GTM motion and an ABM framework. KEY RESPONSIBILITIES * Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts. * Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably. * Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures. * Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas. * Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose. * Own the testing framework, running structured experiments across creative, audiences, and channels, and feeding performance insights back to inform future campaign strategy and messaging. * Manage our paid media agency partnership, overseeing in-platform execution, defining the guardrails they operate within, and driving continuous performance improvement. * Deliver channel performance reporting, providing insights needed to assess campaign effectiveness. * Build robust attribution and measurement, partnering with Marketing Operations to establish accurate cross-channel attribution - connecting in-platform performance data to commercial metrics that matter to the business. * Collaborate with Regional Demand Generation Managers on local market strategy, audience priorities and budget allocation to ensure global campaigns land effectively. * Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour. SKILLS & QUALIFICATIONS * You have a minimum of 3–4 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS. * You have proven experience executing within a sales-led go-to-market engine rather than self-serve, with familiarity of ABM and enterprise buying cycles. * You have hands-on expertise with paid media platforms and are comfortable owning campaign architecture end-to-end in-platform. * You are analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction. * You have experience managing agency relationships, setting clear expectations, and holding partners accountable to performance. * You are proficient in campaign-related technologies including CRM, MAP, and ABM platforms. Base salary range: £63,200 - £94,800 Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (SOME OF) THE GOOD STUFF * Wellbeing - stay healthy with dedicated support and medical cover * Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period * Adaptive Working - allows you to work flexibly, around your lifestyle * Equity - all permanently employed GCs get equity to help you make a valuable contribution * Parental leave - to suit everyone embarking on life's great adventure * Learning Budget - lead your own development with an annual learning budget * Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’) LIFE AT GOCARDLESS   We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.  DIVERSITY & INCLUSION As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25%  Neurodiverse — 9%  LGBTQIA+ — 9%  Disabled — 1%  Average age — 33 Female — 45% Male —  55%  We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here Sustainability We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here. Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.

Genius Sports

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com          About this role - Product Marketing Manager, Betting Genius Sports is evolving from a technology and services business into a more product-led organization. Within Betting, that means helping the market understand the breadth and value of our sportsbook portfolio — from official live data and in-play products to trading automation, football propositions, BetVision, Edge and emerging AI-powered data capabilities.  We are looking for a Product Marketing Manager, Betting to help shape, launch and grow our sportsbook technology portfolio. This is a high-impact role within one of Genius Sports’ most commercially important and mature business areas, working closely with Product, Marketing, Commercial and Operations teams to bring complex betting products to market in a clear, compelling and commercially effective way.  This role is ideal for a B2B product marketer who enjoys turning complex technology into sharp positioning, clear sales narratives and practical go-to-market plans. You will support the Director of Product Marketing while owning important workstreams across product launches, sales enablement, customer insight, product adoption and market positioning.  You will play a central role in helping Genius Sports tell a stronger Betting story: not just as a trusted provider of official data, but as a technology-led sportsbook partner helping operators improve performance, increase efficiency and create more engaging betting experiences.  Responsibilities   Product positioning and messaging  * Develop clear, differentiated positioning and messaging for Genius Sports’ Betting products, translating technical product capabilities into customer-centric value propositions.  * Build messaging frameworks that help Product, Commercial and Marketing teams consistently explain what our products do, who they are for, why they matter and how they compare in market.  * Help reposition Genius Sports’ Betting portfolio around technology leadership, automation, product performance and sportsbook innovation.  Go-to-market planning and product launches  * Own and support GTM plans for key Betting product launches, releases and strategic packages across the sportsbook portfolio.  * Work with Product, Commercial and Marketing teams to define target audiences, customer pain points, launch objectives, timelines, KPIs, sales motions, collateral needs and campaign requirements.  * Support major product and market moments, including new football season activity, major tournaments, product releases, and flagship industry events.  Sales enablement and commercial support  * Create high-quality sales enablement materials that help Commercial teams confidently sell complex Betting products.  * Develop sales decks, one-pagers, battlecards, product narratives, FAQs, internal briefings and training materials.  * Run product training and enablement sessions for Commercial teams, ensuring sales teams understand new products, releases, positioning and proof points.  * Partner with Commercial stakeholders to understand barriers to adoption or deal progression, then create tools and messaging that help overcome them.  Customer insight and market understanding  * Build a strong understanding of sportsbook customers, operator needs, market trends and the competitive landscape.  * Conduct and synthesize customer interviews, sales feedback, surveys and market research to inform product positioning, messaging and GTM strategy.  * Act as a customer and market voice within the Marketing team, helping ensure campaigns and collateral reflect real sportsbook needs and buying drivers.  Product adoption and release communication  * Improve how new Betting products, features and releases are communicated internally and externally.  * Work with Product and Commercial teams to ensure important product updates are understood, adopted and commercialized effectively.  * Support stronger customer education and product utilization by creating clearer communications, launch materials and adoption-focused messaging.  Product expertise and cross-functional influence  * Develop a deep understanding of Genius Sports’ Betting portfolio, including how products work, where they create value, how they are sold, and how they compare to competitors.  * Build strong relationships across Product, Marketing, Commercial, Trading, Operations and BI teams.  * Contribute upstream in the product development process by helping shape target audiences, value propositions, product packaging, naming, messaging, and launch readiness.  Evidence, reporting and thought leadership  * Help build a stronger repository of case studies, customer proof points, product performance stories, and launch reports.  * Work with Marketing, Product and Commercial teams to identify customer success stories and turn them into compelling collateral, campaign content and thought leadership.  * Support post-launch and post-event reporting to show product impact, customer adoption, and commercial value.    Qualifications   * 3–5 years’ experience in B2B product marketing, product-led marketing, commercial marketing, or a related role.  * Experience working in a fast-moving technology environment such as sports betting, gaming, sports technology, SaaS, adtech, martech, data, trading, analytics or enterprise software.  * A strong storyteller who can simplify complex products and turn technical detail into clear, commercially compelling messaging.  * Experience developing product positioning, value propositions, launch plans, sales collateral and enablement materials.  * Strong written and verbal communication skills, with the confidence to present to internal teams and act as a product evangelist.  * Commercially minded, with an understanding of how marketing supports revenue, product adoption, and customer growth.  * Comfortable working cross-functionally with Product, Sales, Marketing and Operations teams.  * Highly organized, detail-oriented, and able to manage multiple workstreams across launches, campaigns, and stakeholder groups.  * Curious, proactive, and comfortable getting into the detail of technical products, customer needs and market dynamics.  Preferred Qualifications   * Experience marketing products or services to sportsbooks, betting operators, gaming companies, leagues, sports organizations or B2B technology buyers.  * Experience bringing SaaS, data, trading, automation, AdTech, sports tech or betting products to market.  * Experience conducting customer research, sales feedback sessions, or market analysis to inform GTM strategy.  * Experience creating sales enablement programs, product training materials or product launch frameworks.  * Knowledge of sportsbook operations, in-play betting, trading, odds, official data, football products or sports betting technology is a strong advantage.  * Bachelor’s degree in marketing, business, communications, digital marketing or a related field, or equivalent professional experience.  We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. Occasional travel may be required.  As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.   One team, being brave, driving change    We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.    Let us know when you apply if you need any assistance during the recruiting process due to a disability.

Behavox

ABOUT BEHAVOX Behavox is a cloud-native AI company providing an integrated controls platform for global banks, asset managers, hedge funds, private equity firms, insurance businesses, and commodity firms. The platform unifies communications and trade surveillance, compliant archiving, policy management as well as front-office analytics on a single, AI-native technology stack, delivered as a globally scalable SaaS-based cloud service. At Behavox, our engineering culture is built around speed, experimentation, and technical excellence, following agile principles and rapid iteration. We constantly test and adopt the latest cloud technologies and AI tooling, optimising for fast feedback loops and execution. We look for people who can move fast, challenge conventional wisdom, and who want to work at the frontier of modern AI, SaaS platforms, and distributed systems. Behavox is a high-performance organisation with a strong bias toward delivery, ownership, and responsibility. We commit, and we execute. We are building systems that are complex, mission-critical, and global in scale; systems that many consider too large or too difficult. To do that, we seek the smartest, most technically capable engineers and technologists who take end-to-end responsibility and want to win by building what others cannot. Founded in 2014 and backed by SoftBank Vision Fund, Behavox is headquartered in London, with offices worldwide, including New York City, Montreal, Seattle, Singapore, and Tokyo. About the Role As a Marketing Events Manager 3, you will lead the strategy, planning, execution and optimisation of global third-party and company-owned events that drive pipeline growth, accelerate revenue and strengthen brand authority. Reporting to the Head of Marketing Programmes (Events), this role operates with significant autonomy and contributes directly to regional and global marketing strategy. This is not a purely executional position; it requires strong commercial judgement, cross-functional leadership and a clear focus on measurable business impact. You will own the strategic development of Behavox’s event portfolio by researching, evaluating and prioritising industry conferences and sponsorship opportunities aligned to our ideal customer profile and revenue objectives. You will build and manage annual and quarterly event roadmaps tied to pipeline targets, while forecasting and controlling budgets to ensure maximum return on investment. In addition to third-party events, you will design and scale company owned experiences, including executive roundtables, client forums and flagship gatherings. These initiatives will strengthen customer engagement, elevate brand perception and create differentiated market positioning. You will be responsible for building scalable playbooks that ensure repeatable success across regions. This role also serves as a central connector across Marketing, Sales, Product Marketing, Customer Success, Finance, Legal and Leadership. You will align messaging, coordinate activation strategies, manage vendor relationships and ensure seamless execution from pre-event planning through to post-event follow-up. Establishing clear success metrics - including meetings secured, MQLs, SQLs, pipeline influence and revenue attribution - will be critical, as will continuously analysing performance data to refine and optimise strategy. Global travel will be required as necessary to support high-impact initiatives. What You'll Bring * Global B2B event planning and execution within enterprise SaaS, fintech, or high-growth technology environments. * Revenue marketing strategy, including pipeline generation, acceleration, and attribution modelling. * Event operations management, including logistics planning, vendor oversight, and risk mitigation. * Commercial contract negotiation, budget forecasting, and financial management for multi-region initiatives. * Cross-functional stakeholder management within complex, matrixed organisations. What You'll Do * Independently plans and delivers complex global events end-to-end within a team structure, managing timelines, logistics, vendors, and stakeholders. * Develops and executes event strategies aligned to pipeline and revenue targets, ensuring measurable ROI. * Negotiates and manages event and vendor contracts while maintaining budget control and cost efficiency. * Designs and implements structured activation plans (pre-event, on-site, post-event) to maximise pipeline creation and acceleration. * Produces detailed performance reporting and post-event analysis to continuously optimise strategy and execution. What We Offer * The opportunity to work on a global, mission-critical AI platform alongside the best engineers and technologists across multiple geographies. * A role with real ownership and impact, building complex systems at scale in an environment that values speed, experimentation, and technical excellence. * A highly attractive benefits package, including competitive cash compensation, an equity award aligned with long-term value creation, and comprehensive health insurance for employees and their families. * Modern, comfortable offices, with an expectation of working from the office 2 days per week, reflecting our belief in strong in-person collaboration. * A generous time-off policy of 30 days annually, plus public holidays and sick leave, recognising the importance of sustained high performance. About Our Process We take Talent very seriously and we are building a community of extraordinary individuals working together in very high performing teams. We also know that the best Talent always has options so we believe that the process has to be a two way assessment - the company AND the candidate assessing the business needs alignment, the career next step alignment, and the cultural alignment.  During the process we will begin by exploring the core factors regarding salary and location along with core experience and skills and values alignment. We will then deep dive explore the critical technical competencies we have identified for the role, and then we will deep dive in behavioral competencies. The most aligned candidate will then be asked to do a practical work task simulation activity so we can make sure that you will enjoy the kind of work the role requires, and this task will typically be presented and discussed with a group of colleagues and managers. Finally we will ask you to meet with a number of our senior leaders to make sure that you are making the most informed call possible. Please note that: * We want to get to know you and have a genuine conversation, so the use of AI tools or assistance during live interviews is strictly prohibited and will result in immediate disqualification from the process  * Interviews may be recorded for internal review purposes to ensure fairness and enable collaborative hiring discussions within the team.