Content Marketing Manager (UK Market)

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM Our Product Marketing team's mission is to generate insights that inform Stripe's product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Unlike many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. WHAT YOU'LL DO As the regional product marketing lead for the UK, you'll champion the needs of our users in the region and help to define and develop a strong, trusted brand in the market. You'll connect the dots between product, sales, and marketing to enable our growth while delivering successful user outcomes. RESPONSIBILITIES * Lead the delivery of our product marketing priorities to drive growth for businesses from the UK in close partnership with our product, go-to-market, and marketing teams. * Be a subject matter expert in the needs of our current users and prospective targets through user research, competitive landscape understanding, and deep product understanding. * Develop, deploy, and maintain tailored value propositions and narrative messaging that resonates with local user needs to be deployed in creating marketing content, campaigns, and sales collateral. * Drive high-quality launches and adoption of products by working closely with a range of cross-functional teams including product, sales, engineering, marketing, design, communications, partnerships, and more. * Enable the efficiency and productivity of our sellers in the region through knowledge transfers on products and solutions, market-specific content and tools, and support in field deployment. * Monitor key business indicators around product adoption, usage, and satisfaction to identify blockers and solutions to optimize our growth funnel in the market. * Partner with country marketing teams to deliver relevant content programmes for priority events, integrated marketing campaigns, and ongoing demand generation. WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * A strong communicator when it comes to both writing and speaking - confident in engaging and influencing senior leadership stakeholders internally and externally * 8+ years of experience in B2B technology marketing and sales - prior product marketing experience is a plus * A champion for your market needs - comfortable working on a fast-growing, sophisticated market while advocating for the needs of users from your region * Focused on results - balancing customer needs and business goals to propose ambitious growth strategies * Good leadership and influencing skills - able to drive cross-functional alignment and progress towards impactful outcomes with limited resources * Proven track record in a global tech company. Experience in the financial services industry is preferable. * This role will require some domestic and international business travel.

Tripadvisor

Product Marketing Manager, International I Viator About Tripadvisor  The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork. TAG Experiences is redefining how travelers discover and book experiences globally. As the strategic architect for our 2026 international growth, the Product Marketing Manager (PMM) will be responsible for expanding our Total Addressable Market (TAM) by directing marketing resources, aligning sales efforts, and providing the R&D roadmap with the market intelligence necessary to win against entrenched local competitors. Currently, our 80% revenue concentration in the U.S. poses a significant risk and acts as a ceiling to our growth. To achieve our goal of 10% global TAM share, we must look beyond the U.S. market. The PMM will drive this expansion by analyzing competitor gains, translating market-specific friction into R&D requirements, and organizing granular, country-specific marketing structures. Job Location: Remote This role is a remote position in London, UK. Occasional travel to company offices as necessary. KEY RESPONSIBILITIES Strategic Market Intelligence & Prioritization * Define the "Win" Strategy: Analyze why competitors like GetYourGuide are gaining share and direct resources to close those gaps. * Prioritize R&D Efforts: Translate market-specific friction—such as the 15-25% lower conversion on multi-lingual sites—into prioritized requirements for localized features like native language filters and regional payment methods. * Data-Driven Roadmap: Use data to rank problems and opportunities by impacted audience size and confidence, ensuring engineering pods work on high-leverage international features. Go-to-Market (GTM) & Marketing Orchestration * Resource Direction: Organize the efforts of SEM, SEO, and Content teams to move from coarse non-English accounts toward granular, country-specific structures that increase clickshare. * Localized Content: Direct the creation of stand-alone SEM landers and content incorporating regional idioms and cultural references to improve SEO and trust. * Funnel Optimization: Oversee all funnel metrics—from increased traffic to supplier signup pages to getting more products live—ensuring teams prioritize the most effective opportunities. Sales Enablement & Supply Growth * Supply Gap Identification: Assist Sales and Destination Management teams in identifying high-demand supply gaps, such as FIGS-language tours in Rome. * Asset Development: Develop geo-specific landing pages and assets for the Sales engine to address local supplier objections and highlight growth opportunities. Cross-Functional Orchestration * Operational Leadership: Serve as the "glue" between R&D, Marketing, and the Supply Org to ensure international initiatives are built into quarterly roadmaps. * Integrated Strategy: Ensure all channels work together to amplify adoption and support critical international supply priorities. SUCCESS METRICS (KPIS) * Top-of-Funnel Conversion: Measurable increase in international site traffic and account creation. * Bottom-of-Funnel Conversion: Increase in product creation initiation and the number of products that go live. * Market Share: Progress toward the 10% global TAM share target. QUALIFICATIONS * Experience: 10+ years in marketing (per AD standards) with a focus on product marketing and international GTM strategy. * Strategic Thinking: Proven ability to translate business objectives into effective multi-channel campaign strategies. * Cross-Functional Leadership: Demonstrated ability to lead through influence and collaborate with Product, Sales, Data, and Engineering teams. * Analytical Rigor: Deep experience using data to prioritize opportunities and manage performance dashboards. * Communication: Excellent stakeholder management and communication skills to drive alignment across a global organization. What We Offer  * Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses * “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. * Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. * Donation matching. Give back? Give more! We match qualifying charitable donations annually. * Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. * Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. * Travel perks. We believe that travel is employee development, so we provide discounts and more. * Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. * Health benefits. We offer great coverage and competitive premiums. * Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.   Our Cultural Pillars: Traveler first We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.  Execution is our edge We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.  We succeed together The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements. We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com. If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!

Attio

Attio is the CRM built for the AI era. Designed for the most ambitious go-to-market teams, it gives companies the power to understand every customer, automate at scale, and build their go-to-market motion exactly as they need. We've raised $116M from some of the world's best investors: GV (Google Ventures), Redpoint, Balderton, Point Nine, and 01A. We hire builders who thrive on complex technical challenges, hold themselves to a high bar, and genuinely care about delighting the people who use what they build. The team here brings sharp judgement, real craft, and the drive to do exceptional work. We're obsessed about the details and energized by the frontier. If you want to do the best work of your career, this is the right place. ABOUT THE ROLE Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth. We’re looking for a Growth Marketing Manager to own one of Attio’s most important growth opportunities: turning more of our existing traffic into customers. You’ll lead our conversion optimisation efforts across landing pages, the marketing website, and paid acquisition journeys. Working closely with Performance Marketing, Studio, Marketing Website, Lifecycle, Product Marketing, and Content, you’ll build the experimentation engine that helps us understand what resonates with prospects and continuously improve conversion across the funnel. This is a hands-on, high-impact role suited to someone who combines strong commercial instincts with rigorous experimentation. You’ll be responsible for identifying opportunities, running high-quality tests, and scaling the learnings that drive meaningful business growth. WHAT YOU’LL DO Drive Conversion Growth: Own conversion rate optimisation across Attio’s paid acquisition journeys, landing pages, and marketing website — improving conversion at every stage of the funnel and turning more existing traffic into signups and pipeline. Lead Experimentation: Build and run our experimentation programme, from hypothesis generation and prioritisation through to implementation, analysis, and scaling successful learnings across the business. Own the Website Experience: Own the performance of our landing pages and highest-intent website experiences, including pricing, competitor, and solution pages. You’ll optimise copy, messaging, layout, and creative direction to improve conversion. Improve Acquisition Performance: Partner closely with Performance Marketing to improve message-to-landing-page fit across ads, keywords, RSAs, and audience targeting — increasing conversion across paid acquisition channels. Work Across the Funnel: Collaborate with Studio, Lifecycle, Marketing Website, Product Marketing, and Content teams to deliver high-quality experiments, campaigns, and customer journeys that drive measurable business outcomes. WHAT YOU’LL BRING Proven CRO Experience: A track record of improving conversion across landing pages and websites through structured experimentation, with clear examples of measurable business impact. An Experimental Mindset: Experience designing and running A/B and multivariate tests, with a rigorous approach to hypothesis development, analysis, and decision-making. Strong Commercial and Creative Judgement: Strong instincts for messaging, conversion psychology, and user experience, paired with the ability to write effective copy and provide confident creative and layout direction. Paid Acquisition Experience: A strong understanding of how targeting, ads, keywords, landing pages, and on-site experiences work together to drive conversion across paid acquisition funnels. Analytical Fluency: Experience using analytics, experimentation, heatmapping, and session replay tools to diagnose performance, uncover opportunities, and make data-informed decisions. High Ownership: A proactive operator who works effectively across design, content, product marketing, lifecycle, and performance teams, with a high bar for quality and execution. WHAT WE OFFER * UK benefits * Equity in an early-stage tech company on an incredible trajectory * 25 days holiday plus local public holidays * Apple hardware * Private medical insurance through AXA * Pension contribution through Hargreaves Lansdown * Enhanced family leave * Team off-site in fun places! (We've been to Barcelona, Lisbon, Malta, and Split so far) WHAT DOES THE HIRING PROCESS LOOK LIKE? * Initial conversations * 30-minute intro with a member of our Talent team * 30-minute track record interview with our Growth Marketing Lead * Core interviews * A series of working sessions exploring your approach to CRO and experimentation, a practical landing page and website teardown, and values alignment * Final stage * 30-minute closing conversation with a member of our leadership team * Offer call (if it's a mutual fit)