Global CRM - Change Management Lead

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   Why we're hiring: WPP is at the forefront of one of the most significant transformations in the marketing and advertising industry. We are evolving our Enterprise Technology capabilities—bringing together over 2,500 technology professionals into a single, integrated global organisation. This team is central to enabling the continued transformation of our agencies and corporate functions. As part of this journey, WPP is undertaking a major multi-year programme to simplify and modernise its technology landscape, including consolidating multiple CRM platforms into a globally governed Microsoft Dynamics solution. This transformation is critical to: * Improving client and pipeline visibility * Strengthening data quality and reporting * Enabling AI- and data-driven commercial workflows * Reducing cost, complexity, and duplication across agencies To support this, we are hiring a CRM Functional Lead / Product Owner to drive functional leadership across the global CRM platform. This role will: * Own and govern functional decision-making * Prevent divergence and unnecessary local customisation * Ensure business requirements are translated consistently into delivered capabilities * Maximise value realisation from WPP’s global CRM investment The CRM Functional Lead / Product Owner will own the functional vision, design, and backlog for WPP’s Global CRM Programme, which is consolidating multiple legacy solutions into a single, enterprise-wide Microsoft Dynamics platform. Operating at the intersection of business, design, and technology, this role translates business strategy, global CRM processes, and market needs into a clear, prioritised product roadmap—balancing global standardisation with controlled local flexibility. Within a complex, multi-agency environment, the role acts as the single point of accountability for what the CRM does, ensuring all functional decisions align with business priorities, design standards, and delivery constraints. What you'll be doing: * Own the functional vision and roadmap for the Global CRM platform, aligned to programme objectives and enterprise governance * Act as Product Owner for Microsoft Dynamics CRM, managing and prioritising the global functional backlog across markets, agencies, and release phases * Lead the definition of global CRM processes, user journeys, roles, and functional standards in partnership with business stakeholders and the CRM Design Authority * Evaluate and shape requests for market, agency, or client-specific variations, ensuring alignment with agreed guardrails and enterprise standards * Partner closely with technology delivery teams and system integrators to ensure functional requirements are feasible, well-designed, and delivered to a high standard * Provide clear functional input into release planning, prioritisation, sequencing, and trade-off decisions * Support change, training, and adoption activities by ensuring functional designs are clear, consistent, and well communicated * Act as a key escalation point for functional scope, prioritisation, and design decisions across the programme What you'll need: * Proven experience as a Product Owner or Functional Lead on large‑scale, global CRM or enterprise SaaS implementations * Strong understanding of Microsoft Dynamics CRM capabilities and configuration‑led delivery models * Experience operating in complex, decentralised or multi‑business organisations, balancing global standards with local needs * Ability to translate business strategy and process requirements into clear, prioritised functional backlogs * Strong stakeholder management skills, with experience influencing senior business and technology leaders * Comfort operating in ambiguity, managing competing priorities, and making pragmatic trade‑off decisions * A delivery‑focused mindset with strong attention to detail and outcomes * Experience working with systems integrators and external delivery partners   Who you are: You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.   What we'll give you: Passionate, inspired people – We aim to create a culture in which people can do extraordinary work. Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? #LI-Hybrid  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   Why we're hiring: As part of WPP’s multi-year Enterprise Technology transformation, the Global CRM Programme is a critical capability driving improved client engagement, commercial visibility, and data-led growth. We are consolidating multiple legacy CRM platforms into a single, enterprise-wide Microsoft Dynamics solution—introducing significant technical complexity and a clear need for strong architectural leadership. We are therefore hiring a Senior Solution Architect to: * Define the end-to-end technical architecture for WPP’s global CRM platform * Ensure the solution is scalable, secure, high-performing, and maintainable * Translate complex business requirements into robust, future-proof designs * Enable the successful consolidation of diverse legacy CRM solutions across agencies As Senior Solution Architect, you will be accountable for designing the technical blueprint of WPP’s enterprise-wide Microsoft Dynamics CRM platform. You will ensure alignment with WPP’s broader enterprise architecture and apply best practice across Dynamics 365. Working closely with business, functional, and technology teams, you will help shape a cohesive, integrated platform that balances global consistency with local flexibility—providing a strong and sustainable foundation for WPP’s agencies, markets, and clients. What you'll be doing: * Lead the end-to-end architecture and technical design of the global Microsoft Dynamics 365 CRM platform, ensuring alignment with enterprise architecture and the CRM roadmap * Define technical standards, design patterns, and specifications across customisation, configuration, extensions, and integrations * Translate complex business requirements into scalable, secure, and high-performing solutions within the Dynamics ecosystem * Partner with the Global CRM Systems & Data Integration Lead to establish integration patterns across key enterprise systems (e.g. finance, marketing, identity, analytics) * Oversee the design of data migration from multiple legacy CRM platforms, ensuring integrity, consistency, and quality * Provide technical leadership and guidance to development teams, system integrators, and external partners throughout delivery * Evaluate and recommend Dynamics 365 capabilities, add-ons, and Azure services aligned to programme objectives * Ensure the solution meets security, performance, scalability, and maintainability standards * Identify and mitigate technical risks, dependencies, and constraints across the architecture * Contribute to Design Authority and Programme Board discussions, clearly articulating and defending architectural decisions * Support release planning and market on-boarding by ensuring technical readiness, stability, and resilience What you'll need: * Proven experience as a Solution Architect delivering large-scale, global CRM transformation programmes * Deep expertise in designing and implementing Microsoft Dynamics 365 solutions (Sales, Service, and Marketing modules preferred) * Strong understanding of cloud architecture patterns, design principles, and best practices for enterprise applications * Hands-on experience with Azure services (e.g. Functions, Logic Apps, Data Factory) to integrate and extend Dynamics 365 * Solid knowledge of data modelling, migration strategies, and data governance within a CRM environment * Ability to translate complex business requirements into clear, structured, and technically sound architectural designs * Excellent communication and stakeholder management skills, with the ability to clearly articulate complex technical concepts to non-technical audiences, including senior leaders * Proven experience collaborating with system integrators, development teams, business analysts, and functional leads in a global, federated environment * A pragmatic, outcome-focused mindset with a strong emphasis on sustainability, long-term value, and technical excellence * Confident in making informed technical trade-offs and clearly articulating their business impact   Who you are: You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day. What we'll give you: Passionate, inspired people – We aim to create a culture in which people can do extraordinary work. Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? #LI-Hybrid  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.   Are you eager to learn about innovative technologies and lead a team to success? Would you like to work with cutting-edge internal tools developed by the Catalyst team (MAP's internal product team)? If so, you could be the Salesforce Marketing Cloud Consulting Manager we are looking for! WHAT WILL YOUR DAY LOOK LIKE? As the Application Consultant Manager, you will lead a dynamic team while also being deeply involved in technical solutions, ensuring that marketing campaigns for global brands are launched seamlessly at scale. Your role will include both team leadership and individual contributor responsibilities. You'll be responsible for guiding your team in streamlining client operations and activating new technical capabilities while ensuring the development and adoption of Catalyst tools. At the same time, you’ll remain hands-on in configuring, implementing, and optimizing end-to-end client experiences. More specifically your tasks will include: Team Leadership and Management * Lead and mentor a team of Application Consultants, ensuring their professional growth and the successful adoption of Catalyst tools across clients. * Set performance goals, provide constructive feedback, and foster a culture of collaboration and innovation within the team. * Oversee team productivity, project timelines, and ensure resource allocation for optimal delivery of solutions. * Promote a culture of continuous improvement, ensuring the team is always advancing technical skills while also achieving client success. Individual Contributor Responsibilities * Collaborate effectively within a cross-functional team to understand client business objectives and translate them into technical requirements. * Drive the successful configuration and implementation of customized business rules, automations, and features in the Catalyst platform. * Identify, troubleshoot, and resolve technical issues to ensure a seamless user experience for clients. * Use data to build audiences, manage segments, and optimize marketing strategies. * Continuously assess and advise on product improvements, always seeking ways to enhance the Catalyst platform. * Serve as a trusted advisor for clients, guiding them through the setup and optimization of their marketing automation setups, customer journeys, and lifecycle programs. * Experience working with a marketing automation platform, either, SFMC, adobe campaign or braze. WHO ARE YOU GOING TO WORK WITH? You’ll be working with a highly skilled team, including developers, architects, data specialists, and product managers, all focused on delivering exceptional products and customer experiences. You will also collaborate closely with other internal teams, including creative and client-facing experts, to drive success. WHAT DO YOU BRING TO THE TABLE? You are a strategic thinker with excellent leadership skills, ready to balance team management with direct technical contribution. Your deep understanding of marketing operations and customer journey optimization allows you to advise both your team and clients on the best technical solutions. You possess strong JavaScript skills and have experience developing tailored solutions within a marketing automation platform. Additionally, you bring: * Proven experience in leading a team of marketing automation (SFMC or adobe campaign) consultants and guiding them in delivering technical solutions to clients. * Experience with salesforce marketing cloud OR adobe campaign is essential * Strong problem-solving and analytical skills, with the ability to adapt to changing project requirements. * Expertise in data management and the ability to use data for segmentation and reporting. * A client-focused approach that ensures the delivery of solutions that align with clients' business goals. A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-EMEA   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.