Growth Marketing Lead

iwoca

We're looking for a Growth Marketing Lead This is a hands-on, high-impact role in which you will design and launch the end-to-end marketing strategy for our new SME insurance business. Your mission is to build a scalable, multi-channel growth engine that brings fast, flexible and fair insurance to underserved SMEs across the UK. The company We're here because we believe in SMEs. We believe they deserve better than confusing jargon, slow and outdated customer experiences, and being caught out by hidden conditions and fees. And we believe it's our job to help them navigate risk with confidence. Since 2012, iwoca has made finance fast, flexible, and fair for over 150,000 businesses. Now, we're doing the same for insurance. We're building a brand new insurance business from the ground up — to protect SMEs in the moments that matter most. Our passionate team is driven to help even more SMEs succeed by providing access to better finance and services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. The team The team is a small, smart, entrepreneurial group responsible for launching iwoca's new SME insurance business. The Growth Marketing Lead will be a founding member and report directly to the Insurance Venture Lead. Here’s how the team work together: * Customer-obsessed: The team challenges itself to build insurance that its customers actually want, rather than what insurers simply want to sell. * Curious & supportive: The team collaborates across disciplines to find creative solutions to complex problems in a safe and supportive environment. * Motivated & humble: The team is motivated, fast-paced and highly autonomous. We’re humble and make sure to celebrate wins and have fun along the way. * Entrepreneurial & growth-minded: The environment is ideal for someone who thrives on taking full ownership and is ready to roll up their sleeves and build. The role Strategy & Vision: * You will own the end-to-end marketing strategy, define our Go-To-Market approach, and run experiments across messaging, audiences, channels, pricing and customer journeys. * Initially, this is a very hands-on role where you will roll up your sleeves to launch and manage campaigns across digital, partner, and offline channels. * You will have the autonomy to drive the roadmap and, as the venture scales, ownership of the marketing budget and the opportunity to build and lead a marketing team of specialist direct reports. * Influence product development using conversion data and customer feedback to help the team prioritise features that drive acquisition. Execution & Scaling: * Develop and optimise a multi-channel growth engine by validating value propositions and scaling effective acquisition paths across search, social and direct mail. * Implement and manage lead nurturing workflows to guide prospects through the sales pipeline, including marketing and cross-selling B2B insurance products to our existing base of 150,000+ iwoca customers. * Own and drive core acquisition metrics and unit economics from top-of-funnel awareness to policy-bound conversion and renewals, ensuring we build a scalable and sustainable growth model. * Create high-converting content for all acquisition channels. * Leverage AI and automation tools to accelerate content creation, increase experimentation velocity and improve campaign optimisation. The requirements Essential: * 8+ years of experience owning customer acquisition in a startup, scale-up or venture environment, with responsibility for growth metrics and marketing spend. * An experimentation mindset with the ability to design A/B tests, interpret results, and make decisions even when data is noisy or imperfect. * A highly data-literate approach, comfortable reading dashboards, questioning anomalies, and using data to guide decisions. * Hands-on copywriting skills with a willingness to test, iterate, and start over if campaigns don’t convert. * Demonstrable expertise in marketing automation (HubSpot strongly preferred). Bonus: * Experience in fintech or insurtech. * Hands-on visual design and copywriting skills, with the ability to build and iterate your own content and assets using tools like Figma or Adobe Creative Suite. The salary We expect to pay from £80,000 - £100,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews. The culture At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most effective. We're a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them. The offices We put a lot of effort into making iwoca a great place to work: * Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. * Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions. The benefits * Flexible working hours. * Medical insurance from Vitality, including discounted gym membership. * A private GP service (separate from Vitality) for you, your partner, and your dependents. * 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave. * A one-month, fully paid sabbatical after four years. * Instant access to external counselling and therapy sessions for team members that need emotional or mental health support. * 3% Pension contributions on total earnings. * An employee equity incentive scheme. * Generous parental leave and a nursery tax benefit scheme to help you save money. * Electric car scheme and cycle to work scheme. * Two company retreats a year: we’ve been to France, Italy, Spain, and further afield. And to make sure we all keep learning, we offer: * A learning and development budget for everyone. * Company-wide talks with internal and external speakers. * Access to learning platforms like Treehouse. Useful links: * iwoca benefits & policies

Attio

Attio is the CRM built for the AI era. Designed for the most ambitious go-to-market teams, it gives companies the power to understand every customer, automate at scale, and build their go-to-market motion exactly as they need. We've raised $116M from some of the world's best investors: GV (Google Ventures), Redpoint, Balderton, Point Nine, and 01A. We hire builders who thrive on complex technical challenges, hold themselves to a high bar, and genuinely care about delighting the people who use what they build. The team here brings sharp judgement, real craft, and the drive to do exceptional work. We're obsessed about the details and energized by the frontier. If you want to do the best work of your career, this is the right place. ABOUT THE ROLE Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth. We’re looking for a Growth Marketing Manager to own one of Attio’s most important growth opportunities: turning more of our existing traffic into customers. You’ll lead our conversion optimisation efforts across landing pages, the marketing website, and paid acquisition journeys. Working closely with Performance Marketing, Studio, Marketing Website, Lifecycle, Product Marketing, and Content, you’ll build the experimentation engine that helps us understand what resonates with prospects and continuously improve conversion across the funnel. This is a hands-on, high-impact role suited to someone who combines strong commercial instincts with rigorous experimentation. You’ll be responsible for identifying opportunities, running high-quality tests, and scaling the learnings that drive meaningful business growth. WHAT YOU’LL DO Drive Conversion Growth: Own conversion rate optimisation across Attio’s paid acquisition journeys, landing pages, and marketing website — improving conversion at every stage of the funnel and turning more existing traffic into signups and pipeline. Lead Experimentation: Build and run our experimentation programme, from hypothesis generation and prioritisation through to implementation, analysis, and scaling successful learnings across the business. Own the Website Experience: Own the performance of our landing pages and highest-intent website experiences, including pricing, competitor, and solution pages. You’ll optimise copy, messaging, layout, and creative direction to improve conversion. Improve Acquisition Performance: Partner closely with Performance Marketing to improve message-to-landing-page fit across ads, keywords, RSAs, and audience targeting — increasing conversion across paid acquisition channels. Work Across the Funnel: Collaborate with Studio, Lifecycle, Marketing Website, Product Marketing, and Content teams to deliver high-quality experiments, campaigns, and customer journeys that drive measurable business outcomes. WHAT YOU’LL BRING Proven CRO Experience: A track record of improving conversion across landing pages and websites through structured experimentation, with clear examples of measurable business impact. An Experimental Mindset: Experience designing and running A/B and multivariate tests, with a rigorous approach to hypothesis development, analysis, and decision-making. Strong Commercial and Creative Judgement: Strong instincts for messaging, conversion psychology, and user experience, paired with the ability to write effective copy and provide confident creative and layout direction. Paid Acquisition Experience: A strong understanding of how targeting, ads, keywords, landing pages, and on-site experiences work together to drive conversion across paid acquisition funnels. Analytical Fluency: Experience using analytics, experimentation, heatmapping, and session replay tools to diagnose performance, uncover opportunities, and make data-informed decisions. High Ownership: A proactive operator who works effectively across design, content, product marketing, lifecycle, and performance teams, with a high bar for quality and execution. WHAT WE OFFER * UK benefits * Equity in an early-stage tech company on an incredible trajectory * 25 days holiday plus local public holidays * Apple hardware * Private medical insurance through AXA * Pension contribution through Hargreaves Lansdown * Enhanced family leave * Team off-site in fun places! (We've been to Barcelona, Lisbon, Malta, and Split so far) WHAT DOES THE HIRING PROCESS LOOK LIKE? * Initial conversations * 30-minute intro with a member of our Talent team * 30-minute track record interview with our Growth Marketing Lead * Core interviews * A series of working sessions exploring your approach to CRO and experimentation, a practical landing page and website teardown, and values alignment * Final stage * 30-minute closing conversation with a member of our leadership team * Offer call (if it's a mutual fit)

Mirakl

About Mirakl:   Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy. Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus). With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.   For more information, visit www.mirakl.com.   Mirakl in Numbers: * 🗓️ Founded in 2012 | Member of French Tech Next40 * 👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo   Our Values: Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.   Our 5 values guide how we collaborate: * 💡 Work Hard Together: Teamwork and collaboration are the foundation of our success * 🏆 Get Things Done:  We prioritize action and efficiency for impactful results * 🚀 Go Above & Beyond:  We tackle challenges proactively and always aim for excellence * 🎓 Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture * 🤝 Satisfy & Empower Clients: We're committed to our clients' success   GROWTH MARKETING DIRECTOR 📍 MUNICH | LONDON | PARIS    1. THE TEAM YOU'LL JOIN You'll be part of our EMEA Marketing team led by Hélène Kehren, VP Marketing EMEA. The team consists of 10 professionals covering field marketing and digital marketing across the EMEA region, supporting all business lines within the Mirakl organization. Together, you'll be driving Mirakl's growth by generating demand, building brand presence, and enabling revenue across EMEA markets. This role focuses specifically on building and scaling the inbound growth engine for Mirakl Connect’s SMB segment in EMEA, ensuring predictable pipeline generation and conversion across all digital touchpoints. You will lead and develop a team of 3 Digital Marketing professionals. "The team is entering an exciting phase: with the AI transformation, we're looking for someone who can bring true digital-growth expertise and help us build a next-level inbound engine for Mirakl Connect in Europe. You'd be joining a group that's already strong in demand generation, and stepping into the one area where we're ready to push harder, innovate faster, and scale smarter." - Hélène Kehren, VP Marketing EMEA   2. YOUR IMPACT * Build and own the inbound funnel end-to-end: Design, deploy, and continuously optimize Mirakl Connect's SMB marketing funnel across EMEA,  from traffic acquisition to lead conversion,  with a focus on digital channels * Lead and develop a team of three in digital marketing, driving their professional growth and performance * Drive AI-powered demand generation: Partner with the AI Strategist and the Mirakl Connect SMB sales team to automate and scale demand generation workflows, reducing manual effort while increasing funnel velocity * Own organic visibility and full-funnel performance reporting: Support GEO and SEO initiatives for Mirakl Connect across EMEA markets, and deliver actionable insights through funnel metrics (CPL, acquisition cost, pipeline contribution) to continuously improve performance * Align cross-functionally with the global Mirakl Connect Marketing lead, content, sales, and RevOps: Collaborate with key stakeholders of the  marketing team to produce traffic-driving and conversion-optimized assets, and liaise with the Channel Manager and Revenue Operations teams to ensure clean lead processing and structured feedback loops * Manage relevant vendor and agency relationships in EMEA   3. WHAT YOU'LL BRING TO THE ROLE Experience * 7+ years in B2B SaaS growth/demand generation, specialising in high‑velocity SMB acquisition and scalable inbound lead engines. * Proven track record managing SEO/SEM/GEO, paid social (Meta, LinkedIn, etc.), display, and/or email automation campaigns at scale * Previous experience managing a small team or mentoring junior marketers Skills * Digital growth expertise: Hands-on command of inbound funnel mechanics, paid and organic channels, and conversion optimization * AI-savvy: Comfortable leveraging AI automation tools to accelerate campaign ideation, audience targeting, copywriting, and performance optimization * Analytical mindset: Able to translate data into clear, actionable decisions * Cross-functional collaborator: Skilled at navigating and aligning multiple international stakeholders * Team player: You collaborate effectively and share best practices to elevate team performance   4. TOOLS USED * HubSpot * Salesforce * 6sense, Linkedin, Google, Meta… * Google Analytics 5. LANGUAGES * English: Fluent (C2 level required) * French or German: A strong plus   6.  PERKS & BENEFITS * 🚇 Public Transport Pass: Reimbursement on your public transport subscription * 🏥 Health Insurance: Coverage tailored to individual or family needs * 🍽️ Meal Allowance: Monthly meal allowance provided by Mirakl * 🏠 Hybrid Setup: 4 days in-office & 1 day remote * 🏋️ Gym Allowance: Access to partner gyms and wellness studios * 🌴 Paid Time Off: Prorated paid vacation days per calendar year   7. OUR HIRING PROCESS We warmly encourage you to apply to any of our roles, even if you think you're not an exact match. Please click the "Apply" button to submit your application — this helps us make the best possible assessment and get back to you as quickly as possible. 1. Introductory Call: A conversation to learn about your background and motivations, and to answer your questions about Mirakl, the team, and the role 2. Business Interview: Meet the hiring manager to discuss your experience, problem-solving approach, and impact 3. Values Interviews & use case : Meet with team members from different functions to explore your alignment with our core values and present a real-life scenario 4. Final Decision & Offer: We consolidate feedback quickly and aim to share decisions without delay — if successful, we'll walk you through the offer details, benefits, and next steps We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations. As part of our recruitment process, Mirakl processes your personal data to review and manage your application and, where appropriate, to consider your profile for future opportunities. You can exercise your data protection rights at any time, and as further detailed in our policies. For more information about how we process your personal data and your rights, please consult our Recruitment Privacy Notice, here in English and here in French.  We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews.