ABOUT THE OPPORTUNITY

Contentful is looking for a Optimization Strategist (f/m/d) to join our Field team a business-minded subject matter expert who can

walk into a room with a VP of Digital or CMO, command the conversation, and turn optimization and experimentation ambitions into

committed business goals.

This is a revenue-impacting Field role that sits at the intersection of subject matter expertise and solution selling. Whether

you've spent your career selling personalization platforms or you've led optimization and experimentation programs inside a large

enterprise and developed a sharp commercial instinct along the way — what matters is that you can walk into a complex sales cycle,

earn credibility fast, and move opportunities forward. The right candidate brings a genuine point of view on optimization — how to

prioritize it, how to measure it, and how to communicate the vision to leaders who are still figuring out where to start.

WHAT TO EXPECT?

1. SOLUTION SELLING & FIELD ENGAGEMENT

Partner with Account Executives to drive pipeline and move opportunities forward — bringing the optimization and

experimentation credibility and executive presence that accelerates deals from interest to commitment.

This role influences pipeline and revenue outcomes in partnership with AEs but does not carry an individual quota.
Lead discovery and strategy sessions with senior digital and marketing leaders, mapping business objectives to concrete use

cases, content and audience strategies, data flows, and experimentation patterns that make the case for Contentful

Personalization and Analytics.

Collaborate with Solution Engineers and Value Engineers to position Contentful Personalization within a customer's broader

composable architecture — connecting the dots across CMSs, CDPs, CRMs, analytics platforms, AI models, and ecommerce.

2.OPTIMIZATION STRATEGY & ADVISORY

With deep domain expertise, guide prospects and customers through what a successful optimization and experimentation practice

can look like — and what it takes organizationally to get there.

Conduct structured enterprise discovery to assess where customers are today, where they can realistically go, and how to

prioritize use cases, audiences, and channels to show early value.

Advise on change management, governance models, operating structures, and organizational readiness — from experimentation

processes to centers of excellence — that enable optimization and experimentation to scale across brands, regions, and teams.

3. THOUGHT LEADERSHIP & FIELD INTELLIGENCE

Represent Contentful as a subject matter expert on optimization and experimentation strategy in customer conversations, at

industry events, and in partner engagements

Bring structured field intelligence back to Product, GTM, and Marketing teams — surfacing patterns, gaps, and emerging trends

that sharpen Contentful's positioning and roadmap.

WHAT YOU NEED TO BE SUCCESSFUL?

A genuine point of view on optimization, experimentation, and analytics — combined with the commercial instinct to generate

interest, build internal champions, and drive deals forward.

Proven ability to engage C-suite and senior business leaders (CMO, CDO, CIO, Heads of Digital) and drive strategic investment

decisions — whether through a sales cycle or an internal program.

Deep familiarity with optimization and personalization platforms, A/B testing, segmentation, and experimentation in enterprise

contexts — whether gained from selling platforms (e.g., Optimizely, Adobe, VWO) or running programs at scale inside an

enterprise organization.

5+ years in optimization, digital experience, or analytics leadership — or 3+ years in enterprise presales or digital strategy.

Most candidates will be stronger in one track. What's non-negotiable is genuine optimization expertise paired with commercial

drive.

Willingness to travel up to ~25%.

HIGHLY DESIRED

Direct experience selling or buying personalization and optimization platforms (e.g., Optimizely, Adobe Target, VWO, Dynamic

Yield, Sitecore, or similar) — giving you a competitive and commercial frame of reference that's hard to replicate.

Technical awareness of MACH and composable architectures — sufficient to credibly connect Contentful's approach to the

customer's existing stack without needing to go deep on implementation.

Familiarity with how AI, LLMs, and AEO/GEO influence personalization and optimization strategies.

WHAT SUCCESS LOOKS LIKE

Attached to and influenced close-won opportunities rates and ACV in the EMEA Enterprise and Strategic segments.
Delivered executive-level discovery and business case sessions that moved qualified opportunities from interest to active

evaluation and successful close.

Established Contentful as a credible optimization and experimentation strategic partner — not just a CMS/DXP — in customer

conversations.

WHAT’S IN IT FOR YOU?

Join an ambitious tech company reshaping the way people build digital experiences
Full-time employees receive Stock Options for the opportunity to share in the success of our company
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, education

days, compassion days for loss, and volunteer days

Time off to care for and focus on your growing family
Use your personal annual education budget to improve your skills and grow in your career
Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting

learning and networking exchange beyond the usual work duties

An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

WHO ARE WE?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging,

personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization,

automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions,

and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy

and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

EVERYONE IS WELCOME HERE!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment

that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and

we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without

regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or

length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting

coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through

copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal

information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request

or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as

reach out to us at security-esk@contentful.com with any information you may have.

By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to

the collection, processing, use, and storage of my personal information as described therein.

Role

Optimization Strategist (f/m/d)

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