Performance Marketing Manager

GoCardless

About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.  GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!  And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! We are looking for a Global Performance Marketing Manager to own paid media strategy and execution across our global demand generation campaigns (UK&I, Europe and North America). Reporting to the Director of Global Demand Generation and working in close partnership with the Senior Global Campaign Manager, you will be responsible for how we reach our Ideal Customer Profile (ICP) - translating campaign narratives and messaging into high-performing paid media programmes that drive pipeline and closed-won bookings.  You will define how we show up in-market: architecting campaigns in-platform, shaping audience segmentation, setting the testing framework, and leading the relationship with our paid media agency.  This is a specialist role operating within a sales-led GTM motion and an ABM framework. KEY RESPONSIBILITIES * Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts. * Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably. * Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures. * Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas. * Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose. * Own the testing framework, running structured experiments across creative, audiences, and channels, and feeding performance insights back to inform future campaign strategy and messaging. * Manage our paid media agency partnership, overseeing in-platform execution, defining the guardrails they operate within, and driving continuous performance improvement. * Deliver channel performance reporting, providing insights needed to assess campaign effectiveness. * Build robust attribution and measurement, partnering with Marketing Operations to establish accurate cross-channel attribution - connecting in-platform performance data to commercial metrics that matter to the business. * Collaborate with Regional Demand Generation Managers on local market strategy, audience priorities and budget allocation to ensure global campaigns land effectively. * Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour. SKILLS & QUALIFICATIONS * You have a minimum of 3–4 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS. * You have proven experience executing within a sales-led go-to-market engine rather than self-serve, with familiarity of ABM and enterprise buying cycles. * You have hands-on expertise with paid media platforms and are comfortable owning campaign architecture end-to-end in-platform. * You are analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction. * You have experience managing agency relationships, setting clear expectations, and holding partners accountable to performance. * You are proficient in campaign-related technologies including CRM, MAP, and ABM platforms. Base salary range: £63,200 - £94,800 Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (SOME OF) THE GOOD STUFF * Wellbeing - stay healthy with dedicated support and medical cover * Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period * Adaptive Working - allows you to work flexibly, around your lifestyle * Equity - all permanently employed GCs get equity to help you make a valuable contribution * Parental leave - to suit everyone embarking on life's great adventure * Learning Budget - lead your own development with an annual learning budget * Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’) LIFE AT GOCARDLESS   We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.  DIVERSITY & INCLUSION As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25%  Neurodiverse — 9%  LGBTQIA+ — 9%  Disabled — 1%  Average age — 33 Female — 45% Male —  55%  We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here Sustainability We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here. Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.

Attio

Attio is the CRM built for the AI era. Designed for the most ambitious go-to-market teams, it gives companies the power to understand every customer, automate at scale, and build their go-to-market motion exactly as they need. We've raised $116M from some of the world's best investors: GV (Google Ventures), Redpoint, Balderton, Point Nine, and 01A. We hire builders who thrive on complex technical challenges, hold themselves to a high bar, and genuinely care about delighting the people who use what they build. The team here brings sharp judgement, real craft, and the drive to do exceptional work. We're obsessed about the details and energized by the frontier. If you want to do the best work of your career, this is the right place. ABOUT THE ROLE Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth. We’re looking for a Growth Marketing Manager to own one of Attio’s most important growth opportunities: turning more of our existing traffic into customers. You’ll lead our conversion optimisation efforts across landing pages, the marketing website, and paid acquisition journeys. Working closely with Performance Marketing, Studio, Marketing Website, Lifecycle, Product Marketing, and Content, you’ll build the experimentation engine that helps us understand what resonates with prospects and continuously improve conversion across the funnel. This is a hands-on, high-impact role suited to someone who combines strong commercial instincts with rigorous experimentation. You’ll be responsible for identifying opportunities, running high-quality tests, and scaling the learnings that drive meaningful business growth. WHAT YOU’LL DO Drive Conversion Growth: Own conversion rate optimisation across Attio’s paid acquisition journeys, landing pages, and marketing website — improving conversion at every stage of the funnel and turning more existing traffic into signups and pipeline. Lead Experimentation: Build and run our experimentation programme, from hypothesis generation and prioritisation through to implementation, analysis, and scaling successful learnings across the business. Own the Website Experience: Own the performance of our landing pages and highest-intent website experiences, including pricing, competitor, and solution pages. You’ll optimise copy, messaging, layout, and creative direction to improve conversion. Improve Acquisition Performance: Partner closely with Performance Marketing to improve message-to-landing-page fit across ads, keywords, RSAs, and audience targeting — increasing conversion across paid acquisition channels. Work Across the Funnel: Collaborate with Studio, Lifecycle, Marketing Website, Product Marketing, and Content teams to deliver high-quality experiments, campaigns, and customer journeys that drive measurable business outcomes. WHAT YOU’LL BRING Proven CRO Experience: A track record of improving conversion across landing pages and websites through structured experimentation, with clear examples of measurable business impact. An Experimental Mindset: Experience designing and running A/B and multivariate tests, with a rigorous approach to hypothesis development, analysis, and decision-making. Strong Commercial and Creative Judgement: Strong instincts for messaging, conversion psychology, and user experience, paired with the ability to write effective copy and provide confident creative and layout direction. Paid Acquisition Experience: A strong understanding of how targeting, ads, keywords, landing pages, and on-site experiences work together to drive conversion across paid acquisition funnels. Analytical Fluency: Experience using analytics, experimentation, heatmapping, and session replay tools to diagnose performance, uncover opportunities, and make data-informed decisions. High Ownership: A proactive operator who works effectively across design, content, product marketing, lifecycle, and performance teams, with a high bar for quality and execution. WHAT WE OFFER * UK benefits * Equity in an early-stage tech company on an incredible trajectory * 25 days holiday plus local public holidays * Apple hardware * Private medical insurance through AXA * Pension contribution through Hargreaves Lansdown * Enhanced family leave * Team off-site in fun places! (We've been to Barcelona, Lisbon, Malta, and Split so far) WHAT DOES THE HIRING PROCESS LOOK LIKE? * Initial conversations * 30-minute intro with a member of our Talent team * 30-minute track record interview with our Growth Marketing Lead * Core interviews * A series of working sessions exploring your approach to CRO and experimentation, a practical landing page and website teardown, and values alignment * Final stage * 30-minute closing conversation with a member of our leadership team * Offer call (if it's a mutual fit)

Metaview

Metaview is an AI company focused on recruiting. We build AI agents that help world-class companies hire with radically more speed and precision. We automate the toil, and augment the human for companies like Brex, Affirm, Deel, ElevenLabs, and Airtable. Founded by Siadhal and Shahriar after their experiences scaling Uber and Palantir, we’ve raised over $50m from top-tier investors. Most recently, Google Ventures led our series B. We’re growing 5x YoY, our customers are raving fans of the product, and our story has been covered in Fortune, Forbes, TechCrunch, and The Times. It’s still day 0: Now is the time to re-engineer how work gets done with AI at the core, and our toughest challenges still lie ahead. We’re looking for people seeking the hardest, most fulfilling work of their lives. HOW WE WORK We operate with one core principle: velocity. In practice, this means we: * Optimize everything we do around accelerating rate of learning. * Do truly great work * Communicate openly and directly, and with full context. All while maintaining a hard-earned reputation for craft and quality. THE ROLE * We're looking for a Growth Manager (Demand Generation) to help define what AI-native demand generation looks like. * You'll optimize the engine that generates qualified pipeline today while reinventing how it's built tomorrow using AI. * This is a hands-on builder role with clear ownership of marketing-qualified pipeline, partnering closely with Sales, SDRs, Product Marketing, Content and Design to build a world-class demand generation engine. * You'll scale proven acquisition channels, launch ambitious growth experiments, build AI-powered marketing systems, and continuously improve how efficiently Metaview generates pipeline. * Success in this role comes from shipping high-quality experiments, learning quickly, and doubling down on what works. KEY OWNERSHIP AREAS: * Drive demand generation: Scale paid, organic, outbound and partnership channels to grow qualified pipeline. * Build AI-first growth systems: Leverage AI to automate campaign creation, optimization, reporting and demand generation workflows, enabling faster execution at greater scale. * Drive channel performance: Continuously improve efficiency across paid media, SEO/AEO and lifecycle programs. * Launch growth experiments: Test and scale new channels, campaigns and acquisition opportunities. * Partner with Sales & SDRs: Align marketing programs to generate higher-quality pipeline and accelerate revenue. WHAT YOU BRING * Experience in demand generation, growth marketing or performance marketing at a high-growth B2B SaaS company. * Proven track record owning outcome metrics (e.g., SQLs, pipeline, funnel conversion), with a clear point of view on how to measure and iterate. * Strong understanding of demand channels and program design (e.g., paid search, paid social, sponsorships, SEO/AEO, email), and when to use each. * Hands-on builder mentality: you can take an experiment from idea → build/spec → launch → analyze → iterate, and ship quickly without sacrificing quality. * Customer-first, product-minded approach with strong UX and messaging taste—able to design and optimize critical touchpoints like sign-up and onboarding flows. * Comfortable working cross-functionally with Product, Design, and GTM to move the funnel end-to-end, bringing clarity, momentum, and good judgment. HOW YOU’LL WORK * Use AI tools to rapidly prototype landing pages, campaigns, experiments, and internal tooling. * Leverage LLMs and agents to generate, test, and refine messaging, creative, and growth ideas at high velocity. * Build lightweight automations and workflows to eliminate manual toil in experimentation and reporting. WHAT WE OFFER * The best co-workers you'll ever have, in an environment that fosters cohesion, collaboration, and performance. * Supreme rate-of-learning as we re-orient how the world works with AI. * High compensation, through cash and equity. * All the benefits you'd expect and more.