Senior Data Scientist and Marketing Effectiveness (MMM)

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   HE OPPORTUNITY  We are seeking an experienced, visionary, and transformative SVP, Product to lead the critical capability area of Marketing Performance within the WPP Open platform. This is a truly unique opportunity to define the future of how WPP measures and attributes marketing effectiveness across our vast and diverse agency and client ecosystem.  Leveraging WPP's pioneering agentic marketing platform, you will lead the development of best-in-class solutions that turn live signals into predictive intelligence, empower our agencies and clients to drive superior outcomes, and solidify WPP Open's competitive edge. Your mandate will extend beyond traditional paid media measurement, encompassing a holistic view of performance across the entire Paid, Earned, Shared, and Owned media spectrum.  This role demands a leader who can not only set a compelling product vision, but also inspire and lead a multi-disciplinary team, ensuring robust commercial accountability and sustainable growth. You will directly contribute to achieving key WPP Open priorities, including driving profitability, maximizing strategic advantage, and delivering an integrated, intelligent experience for our users and clients.  JOB PURPOSE  The SVP, Product for Marketing Performance will be responsible for defining and executing the product vision, strategy, and roadmap for all capabilities related to marketing measurement, attribution and reporting within the WPP Open platform. This includes the development of visualizations and user experiences to democratize and utilize campaign and performance data, and the development of advanced analytics capabilities to enable Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Incrementality testing, and Geo-experimentation.  Including the use of agentic tooling for automated analytics outputs and conversational data analytics.  You will build, inspire, and mentor high-performing, 'full-stack' product teams comprising product managers, engineers, data scientists, UX/UI designers, and enablement specialists. A core part of your mandate will be to foster a culture of agility, innovation, collaboration, and continuous improvement, making decisive progress over perfection in a fast-paced environment.  KEY RESPONSIBLITIES Strategic Product Vision & Leadership: * Define and champion the end-to-end product vision, strategy, and roadmap for Marketing Performance within WPP Open, ensuring seamless alignment with WPP's overarching business goals, strategic product drivers, and client needs.  * Conduct in-depth market research, competitive analysis, and client needs assessment, relentlessly pursuing truly differentiating products that provide a clear competitive advantage.  * Translate complex business problems and evolving client challenges into clear, actionable product requirements and features, with a strong emphasis on holistic performance measurement.  * Develop and execute a clear strategy for integrating, harmonizing, and evolving existing performance measurement and reporting products/features into a unified, AI-enabled WPP Open offering, moving from customization to configurability.   Product Leadership & Team Transformation: * Lead, inspire, and mentor high-performing, multi-disciplinary 'full-stack' teams (Product Managers, Engineers, Data Scientists, UX/UI, Enablement specialists), fostering a culture of ownership, innovation, and continuous improvement.  * Set clear Objectives and Key Results (OKRs) and performance metrics for the Marketing Performance product area and individual team members, ensuring product KPI metrics track adoption, impact, and performance.  * Cultivate an environment where innovation thrives, talent flourishes, and every team member is empowered to deliver their best work.   Commercial Acumen & Growth: * Own a significant operating and capital expenditure budget for the Marketing Performance product area, making critical decisions within the financial framework.  * In partnership with commercial teams, define and manage the product commercials for your portfolio, including pricing strategy, revenue forecasting, and profitability analysis, ensuring robust commercial accountability and sustainable growth.  * Demonstrate ruthless prioritization to maximize business value and achieve ambitious goals, continually identifying and addressing customer pain points and opportunities.  * Ensure maximized product investment impact by simplifying the product portfolio and rationalizing product priorities effectively.   Cross-functional Collaboration & Stakeholder Management: * Collaborate seamlessly with Product, Engineering, Data Science, UX/UI Design, Data & Intelligence, Architecture & Infrastructure, and Enablement teams to ensure unified platform vision and successful development and delivery.  * Partner with WPP agency leadership, client teams and strategic external partners to understand evolving needs, gather feedback, and ensure optimal product market fit and adoption.  * Communicate product strategy, roadmap, and progress effectively and influentially to senior leadership, diverse stakeholders, and internal teams, translating complex concepts into clear, compelling presentations.  * Cultivate and manage high-impact relationships with key internal and external partners, driving collaborative initiatives and maximizing mutual value.  Product Development & Execution: * Oversee the entire product lifecycle from discovery and ideation through development, launch, and post-launch iteration, emphasizing agile and iterative development.  * Prioritize features and initiatives based on strategic impact, client value, technical feasibility, and business objectives, with a relentless focus on driving meaningful adoption and impact.  * Ensure timely delivery of high-quality, scalable products and features that meet defined requirements, performance standards, and the architectural principles of WPP Open.  * Define and monitor key performance indicators (KPIs) for product success, continually optimizing based on data and user feedback.   Domain Expertise & Innovation: * Maintain deep expertise in marketing performance measurement, advanced attribution models (MTA, MMM, including various methodologies), media mix optimization, incrementality testing, and experimentation design (e.g., geo-experimentation).  * Lead the application of AI and agentic tooling to enhance marketing performance reporting, diagnostics, automated analytics output (eg; Post Campaign Analyses), and recommendations, evolving towards conversational data analytics.  * Identify and evaluate emerging technologies and trends (in data architecture, analytics, AI) to ensure WPP Open remains at the forefront of marketing performance innovation.  * Serve as the definitive subject matter expert on Reporting & Analytics data and technology, offering invaluable support during client pitches and fostering thought leadership within the organization.    REQUIRED SKILLS & QUALIFICATIONS  Experience:  * 15+ years of progressive experience in Product Management, with at least 8 years in a senior leadership role (e.g., SVP, VP) managing multiple product teams.  * Demonstrable experience leading product strategy, vision, and execution for large-scale marketing performance, analytics, attribution, or optimization platforms in the AdTech, MarTech, or Agency domain.  * Proven track record of successfully bringing complex, data-driven, and AI-enabled products from concept to market, driving significant competitive advantage and exponential growth.  * Extensive experience navigating and leading product teams through significant organizational change, mergers, or integrations, transforming disparate teams into a unified, high-performing organization.  * Strong understanding and application of modern agile product development methodologies.  * Experience managing significant operating and capital expenditure budgets and defining commercial models for product portfolios.  * Proven experience in managing global product rollouts and supporting a large, diverse client base (e.g., 1000+ clients across multiple markets).    Domain Expertise:  * Advanced, hands-on knowledge of how marketing activity across Paid, Earned, Shared, Owned media channels is measured, coupled with a proven ability to translate this expertise into a compelling product vision and strategic roadmap.  * Deep expertise in advanced measurement techniques including Marketing Mix Modeling (MMM) (including various methodologies like Bayesian), Multi-Touch Attribution (MTA), Incrementality testing, and marketing experimentation.  * Strong understanding of marketing data sources, data ingestion, transformation, and reporting challenges.  * Deep expertise in data architecture and engineering principles, data modeling, ETL processes, data warehousing, and advanced analytics, particularly in the context of marketing data.    Leadership & Communication:  * Exceptional leadership, team-building, and people management skills, with a passion for mentoring and developing diverse talent.  * Superior verbal and written communication skills, with the ability to articulate complex technical and strategic concepts to diverse audiences (technical, business, executive, client) and build compelling presentations.  * Strong influencing, negotiation, and conflict resolution abilities, capable of building strong relationships and collaborating effectively with internal and external stakeholders.  * Proven ability to navigate and excel within a fast-paced, multi-market, matrixed global organization.    Strategic & Analytical Thinking:  * Exceptional strategic thinking and complex problem-solving abilities, with the capacity to identify ptimal courses of action and articulate a clear, long-term vision.  * Highly analytical and data-driven, with the ability to make informed decisions based on market insights, user data, and business objectives.  * A proactive, independent, and adaptable leader with a strong sense of ownership, thriving within demanding, fast-paced environments.    Who you are: You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.   What we'll give you: Passionate, inspired people – We aim to create a culture in which people can do extraordinary work. Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? #LI-Hybrid  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Would you like to lead high-impact customer loyalty and retention strategies for our global top-tier clients and drive significant business transformation by cultivating lasting relationships and maximizing customer lifetime value? Are you a highly motivated, business-savvy professional ready to leverage your extensive strategy consulting experience to tackle complex challenges related to building enduring customer engagement and advocacy? Then you might be just the Strategy Consulting Manager we’re looking for!  As our client portfolio continues its rapid expansion, specializing in the development of consumer-centric strategies that effectively integrate creativity and data to cultivate valuable and loyal relationships between consumers and brands, fostering long-term retention and maximizing customer lifetime value, we are seeking an experienced Strategy Consulting Manager to join our highly engaged, skilled, and expanding Customer & Business Strategy Consulting team.  WHAT WILL YOUR DAY LOOK LIKE? You will primarily engage with client leadership teams, often leading workstreams and engagements independently. Your assignments will focus on shaping strategic direction, including:  * Leading strategic work sessions with senior client stakeholders, facilitating critical decision-making processes to enhance customer loyalty, retention, and advocacy.  * Driving the development of robust business cases, strategic recommendations, and actionable roadmaps, ensuring alignment with client objectives and market realities, with a strong focus on increasing customer lifetime value and reducing churn.  * Orchestrating comprehensive market research and data analysis, including customer segmentation, behavior analysis, loyalty program effectiveness, and Voice of Customer (VoC) insights, translating complex findings into clear, insightful, and executive-level recommendations for loyalty-driven growth.  * Designing, implementing, and optimizing comprehensive loyalty programs, customer relationship management (CRM) strategies, and personalized engagement initiatives across the customer lifecycle.  * Owning the delivery of strategic frameworks and solutions, from initial concept to implementation planning, ensuring impact and value creation through enhanced customer engagement and retention initiatives.  * Cultivating and managing deep relationships with client executives, acting as a trusted advisor and thought partner on all aspects of customer loyalty, relationship management, and customer experience (CX).  * Proactively identifying and developing new business opportunities, contributing significantly to our firm's growth and thought leadership in the loyalty and customer retention space.  * Providing guidance and mentorship to project team members, fostering a high-performance culture and ensuring the quality of deliverables for loyalty-focused engagements.  * Shaping and evolving our proprietary offerings and methodologies, contributing directly to MAP’s intellectual capital and competitive edge, particularly in customer loyalty strategy, program design, and measurement.  WHO ARE YOU GOING TO WORK WITH? You will join a team of highly skilled consultants and become part of a dynamic and international environment where you will have ample opportunity to further develop your personal and professional leadership skills. Your role will involve significant collaboration with cross-functional experts and professionals from our technology, data, creative, and client teams across our global offices. We are a leader within our field and are a transformation partner for some of the most admired brands in the world, helping them build stronger, more loyal relationships with their customers.  WHAT DO YOU BRING TO THE TABLE? As a person, you are a natural leader and a strategic thinker. You possess a self-starter and can-do mentality, thriving in complex environments while maintaining a structured approach and meticulous attention to strategic detail. You demonstrate a superior ability to collect, analyze, and synthesize diverse qualitative and quantitative data, particularly customer behavioral data, loyalty metrics, and customer sentiment, establishing profound insights and crafting compelling, executive-ready narratives.  With your advanced reasoning skills, you can interpret extensive and ambiguous information, navigating multiple abstract and concrete variables to form robust strategies that foster customer devotion. You excel at building and managing high-level stakeholder relationships, and in addition, you have:  * 5+ years of progressive strategy or management consulting experience from a top-tier consulting firm or Big 4 environment.  * Proven expertise in crafting and implementing customer, commercial, sales, marketing, or service strategies, coupled with a deep understanding of relevant business and technology transformations. Specifically, demonstrated success in developing and executing customer loyalty strategies, retention programs, and customer experience initiatives focused on increasing CLTV.  * Strong understanding of loyalty program mechanics, customer segmentation, personalization at scale, and the strategic role of data in driving loyal customer relationships.  * Familiarity with CRM platforms (Braze/SF/Adobe), Customer Data Platforms (CDPs), marketing automation tools, and analytics platforms commonly used in loyalty management.  * Demonstrated ability to lead complex projects and workstreams independently, taking full ownership of deliverables and client outcomes.  * Exceptional executive-level writing, presentation, and interpersonal communication skills, with a proven ability to influence senior stakeholders.  * High proficiency in advanced analytical tools, Excel, and PowerPoint for executive communication.  * Superior analytical and complex problem-solving abilities, capable of dissecting challenges and formulating innovative solutions to build, measure, and sustain customer loyalty.  * A willingness to travel internationally as required to meet client and project demands.  A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-EMEA About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.

Tripadvisor

About Tripadvisor We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there. Tripadvisor is the world’s largest online travel site, visited by 390 million travellers each month, and our Experiences business, Viator, is a fast-evolving and highly data-driven part of the organisation. At Viator, data is at the heart of how we build great products. We use it to understand our customers, improve decision-making, and drive measurable business impact.   About the role: As a Senior Manager of Product Data Science, you will be a key leadership figure within the Product Data Science organisation, responsible for building and scaling a high-performing team of Analysts and Data Scientists embedded within Product domains. You will not only deliver impact through your team, but also raise the overall analytical and technical bar of the organisation, ensuring data science, experimentation, and product analytics are consistently applied at a high standard across multiple product areas. You will act as a force multiplier for decision-making quality, improving how Product, Engineering, Design, and Commercial teams use data to shape strategy, prioritise work, and evaluate impact. What You’ll Do  * Lead, develop, and grow a team of Product Analysts and/or Data Scientists, ensuring consistently high performance, strong technical standards, and clear ownership of impact. * Drive effective goal-setting, planning and execution processes across Product Data Science, bringing leadership and discipline to OKRs, prioritisation and delivery against strategic objectives.  * Set and continuously raise the bar for analytical quality, experimentation rigour, and data science application across your teams, ensuring outputs are robust, actionable, and decision-oriented. * Act as a senior technical and strategic leader, reviewing and shaping high-impact analytical work, experimentation design, and advanced modelling approaches where required. * Partner closely with senior Product, Engineering, Marketing, and Commercial leaders to define priorities, shape roadmaps, and ensure data science is embedded in strategic decision-making. * Translate ambiguous business problems into structured analytical and data science problems, ensuring your team delivers clear, commercially meaningful recommendations. * Drive adoption of scalable analytical frameworks, experimentation standards, and AI-enabled tooling to improve efficiency, consistency, and speed of decision-making across teams. * Champion best practices in experimentation, causal inference, segmentation, and customer understanding, ensuring statistical and analytical rigor across the organisation. * Build and maintain strong partnerships with Data Platform, Data Engineering and other central data functions, ensuring the team can effectively leverage shared capabilities while influencing the long-term data ecosystem.  * Build and evolve the team’s capability through hiring, coaching, and performance management, ensuring strong technical depth and leadership within the function. * Identify and remove systemic blockers to high-quality analytics delivery, improving tooling, processes, ways of working and organisational effectiveness across Product Data Science while leading change that enables the team to scale.  * Influence and align cross-functional stakeholders across multiple product domains, ensuring clarity, prioritisation, and strong decision-making discipline.   Skills & Experience  * Experience: Extensive experience in data science or a similar quantitative role, with a proven track record of supporting and influencing a product organization. * Technical & Modeling Expertise: Expert Level proficiency in Python and SQL. Deep, hands-on experience with statistical modeling, (quasi) experimentation, multi-arm bandit, and a wide range of machine learning techniques (e.g., Regression, Classification, Clustering).  * Product Acumen: Demonstrated ability to define, implement, and operationalise crucial product and feature-level metrics from scratch.  * Strategic Influence: A proven track record of driving strategic impact through proactive and collaborative approach with the proven ability to lead technical discussions, drive product strategy, and communicate complex insights effectively to cross-functional partners (e.g., Product, Engineering, Design).  * Scaling Impact: Experience scaling analytics or data science capabilities, driving impact through the creation of automated processes, self-service tools, or data products.  * Critical Thinking: Leader in critical thinking, your previous experience will demonstrate the analysis of available facts, evidence, observations, and arguments in order to form a judgment by the application of rational, skeptical, and unbiased analyses and evaluation.  * Leadership: Outstanding leadership skills, with experience in mentoring, coaching, and developing teams of analysts or data scientists.  * Collaboration & Communication: Exceptional collaboration and communication skills, with the ability to engage, influence, and inspire cross-functional partners at all levels.  * Cross-Functional Partnership: Proven ability to build strong relationships and drive outcomes across Product, Engineering, Data Platform and other central functions, often without direct authority.  * Bachelor's degree in Statistics, Mathematics, Data Science, Engineering, Physics, Economics, or a related quantitative field.    You could be an especially great fit if you have: * Experience working within a high-scale technology company, marketplace, e-commerce business, or travel technology organisation. * A strong technical background in Product Data Science, Data Science, Experimentation, or Machine Learning before moving into leadership roles. * Experience building and scaling experimentation platforms, measurement frameworks, self-service capabilities, or data products. * Experience applying AI, Large Language Models (LLMs), Agentic AI, or automation technologies to improve analytics productivity and decision-making effectiveness. * Experience leading organisational change, improving analytical maturity, and raising standards across multiple teams or functions. * A reputation for raising the standard of thinking, execution, and decision-making in every team and organisation you join.       #LI-Hybrid #LI-SM1