Senior Performance Marketing Manager

Global Performance Marketing Manager

GoCardless

About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.  GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!  And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! We are looking for a Global Performance Marketing Manager to own paid media strategy and execution across our global demand generation campaigns (UK&I, Europe and North America). Reporting to the Director of Global Demand Generation and working in close partnership with the Senior Global Campaign Manager, you will be responsible for how we reach our Ideal Customer Profile (ICP) - translating campaign narratives and messaging into high-performing paid media programmes that drive pipeline and closed-won bookings.  You will define how we show up in-market: architecting campaigns in-platform, shaping audience segmentation, setting the testing framework, and leading the relationship with our paid media agency.  This is a specialist role operating within a sales-led GTM motion and an ABM framework. KEY RESPONSIBILITIES * Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts. * Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably. * Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures. * Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas. * Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose. * Own the testing framework, running structured experiments across creative, audiences, and channels, and feeding performance insights back to inform future campaign strategy and messaging. * Manage our paid media agency partnership, overseeing in-platform execution, defining the guardrails they operate within, and driving continuous performance improvement. * Deliver channel performance reporting, providing insights needed to assess campaign effectiveness. * Build robust attribution and measurement, partnering with Marketing Operations to establish accurate cross-channel attribution - connecting in-platform performance data to commercial metrics that matter to the business. * Collaborate with Regional Demand Generation Managers on local market strategy, audience priorities and budget allocation to ensure global campaigns land effectively. * Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour. SKILLS & QUALIFICATIONS * You have a minimum of 3–4 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS. * You have proven experience executing within a sales-led go-to-market engine rather than self-serve, with familiarity of ABM and enterprise buying cycles. * You have hands-on expertise with paid media platforms and are comfortable owning campaign architecture end-to-end in-platform. * You are analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction. * You have experience managing agency relationships, setting clear expectations, and holding partners accountable to performance. * You are proficient in campaign-related technologies including CRM, MAP, and ABM platforms. Base salary range: £63,200 - £94,800 Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (SOME OF) THE GOOD STUFF * Wellbeing - stay healthy with dedicated support and medical cover * Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period * Adaptive Working - allows you to work flexibly, around your lifestyle * Parental leave - to suit everyone embarking on life's great adventure * Learning Budget - lead your own development with an annual learning budget * Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’) LIFE AT GOCARDLESS   We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.  DIVERSITY & INCLUSION As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25%  Neurodiverse — 9%  LGBTQIA+ — 9%  Disabled — 1%  Average age — 33 Female — 45% Male —  55%  We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here Sustainability We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here. Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.

Performance Marketing Manager

iwoca

The company Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. The role This is a high-impact, multi-channel role where you'll work across Paid Search, Direct Mail, and emerging digital platforms/trends to drive acquisition growth at iwoca. You won't be managing a single channel in isolation. You'll be helping automate operations, challenge model outputs, launch new products, and push into new ad formats across three interconnected areas. The thread connecting everything: using AI and automation to do more, faster, with better judgment. What you’ll work on PAID SEARCH; Account Management & Hygiene * Launch, optimise and scale campaigns across Google Search, Performance Max, Youtube and Demand Gen. * Keep the Google and Microsoft Search accounts healthy, consolidated, and growing - increasingly by building agents to handle the repetitive hygiene work (negatives, quality score triage, consolidation) and spending your own time on the non-obvious calls. Performance Insight * Build agent-driven monitoring and reporting to spot issues and opportunities faster than a human eyeballing dashboards ever could (ie. keywords, landing pages, search terms, creative assets) * Turn the resulting data into decisions: which campaigns to scale, kill, restructure. Reporting is an output of this, not the job. * Report on channel performance to stakeholders on a regular basis using both in-platform and internal funnel data. Testing & New Opportunities * Analyse performance data to deliver actionable insights and support ideas for testing and optimisation based on clear hypotheses e.g. landing page engagement metrics, keyword themes with lower conversion rate, under performing creative assets. * Evolve search strategy for emerging trends related to AI search behaviour (AI Overviews, AI Mode Ads). * Prepare for new search ad opportunities across ChatGPT and other AI tools. DIRECT MAIL; Automation & Operations * Find and implement new ways to automate the operational handling of the Mail channel - from campaign coordination, lead delivery to agency and unsubscribe processing. * Manage agency relationship and coordinate monthly mailing rounds (200-400k letters) * Monitor tracking setup and attribution (QR codes, mail codes, UTMs into Looker/GA4) Product Expansion * Coordinate with product launch teams on go-to-market channel strategy, including creative, data, and measurement. Model Optimisation Collaboration * Work with our data science team to monitor, refine and channel the performance of the models powering lead selection. * Interrogate predictions vs. actuals, flag divergence, push back on assumptions. * Translate model outputs into operational decisions: which percentile to mail, what ROI threshold to use, when to pause or expand. OTHER; Cross-Channel * Identify audience overlaps between Mail and Paid Search segments Support multi-channel attribution and contribute to iwoca's broader acquisition strategy The requirements Essential: * AI-native: you use AI tools daily to solve real problems - automating workflows, processing data, building things; not just prompting for copy. * High initiative: you see a manual process and instinctively ask "why isn't this automated?" You act before being asked. * Strong critical thinking: you can interrogate data, challenge assumptions, and push back on conclusions that don't add up. * Intellectually curious: excited by unfamiliar domains. You'll need to learn Mail operations, causal modelling, credit card mechanics, and emerging search formats - fast. * Data-fluent: a data driven mindset with the ability to interpret complex data, interpreting model outputs and translate it into actionable recommendations. * Commercially minded: you understand CAC, CLTV, ROI, incrementality - and can translate numbers into business decisions. * Clear communicator: you will work across data science, engineering, agencies, and senior leadership. * Organised: you can manage concurrent monthly cadences across multiple channels. PREFERRED (NOT ESSENTIAL): * Google Ads or paid search experience. * Fintech or B2B experience. * Experience working with predictive/ML models commercially. We are setting an exceptionally high bar for this hire. We're looking for mechanical sympathy with the systems you'll work in, very strong critical thinking, and genuine intellectual curiosity. Channel expertise is secondary - we'll teach you the domain. What we can't teach is how you think. The culture At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most effective. We're a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them. The offices We put a lot of effort into making iwoca a great place to work: * Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. * Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions. The benefits * Flexible working hours. * Medical insurance from Vitality, including discounted gym membership. * A private GP service (separate from Vitality) for you, your partner, and your dependents. * 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave. * A one-month, fully paid sabbatical after four years. * Instant access to external counselling and therapy sessions for team members that need emotional or mental health support. * 3% Pension contributions on total earnings. * An employee equity incentive scheme. * Generous parental leave and a nursery tax benefit scheme to help you save money. * Electric car scheme and cycle to work scheme. * Two company retreats a year: we’ve been to France, Italy, Spain, and further afield. And to make sure we all keep learning, we offer: * A learning and development budget for everyone. * Company-wide talks with internal and external speakers. * Access to learning platforms like Treehouse. Useful links: * iwoca benefits & policies

Senior Marketing Manager, Fixed Income Events

Financial Times

ABOUT US The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT. OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. JOB PURPOSE The Fixed Income Events Division of FT Live is a fast-paced, tight knit team of 35 people laser-focussed on creating the best deal-making events for the structured finance, bond market and private credit communities.  We are a portfolio of ten best-in-class events including the famous industry events Global ABS (30 years old, 5650+ people in Barcelona), ABS East (31 years old, 6390+ people in Miami), FT Global Bond Summit (35 years old, 850+ people in London) and the CEE Forum (31 years old, 2390+ people in Vienna) and fast-growing launches like Private Credit Connect: London which launched this year with over 600+ attendees. The Senior Marketing Manager (SMM) is responsible for driving delegate acquisition, audience engagement and commercial growth across Bond portfolio conferences and events, helping to strengthen our position as the leading global provider of fixed income intelligence and deal-making marketplaces.   Working closely with the Marketing Director and cross-functional partners across the FT, the SMM will lead integrated marketing campaigns, handling the full campaign lifecycle from pre-event marketing and campaign management through to on-site execution and post-event analysis. The role requires a commercially minded and strategically driven marketer with strong leadership skills, an entrepreneurial approach and a passion for data-led marketing and audience growth.   As a senior member of the marketing team, the SMM will help shape the future development of the events portfolio during an exciting phase of growth and integration within the FT. They will lead, mentor and develop junior team members, fostering a collaborative, inclusive and high-performing culture that encourages innovation, accountability and continuous improvement.   KEY OBJECTIVES Event Marketing & Commercial Leadership * Own the marketing strategy, delivery and commercial performance of flagship Fixed Income Events across the full campaign lifecycle, leading multi-channel campaigns across email, social media, digital marketing and partnerships while coordinating support from wider marketing team members where appropriate. * Deliver against delegate registration, attendance and commercial revenue targets across the global events portfolio. * Own marketing performance against key targets, ensuring campaigns are optimised to meet commercial and audience growth objectives. * Drive portfolio-level audience and revenue growth through acquisition, retention and commercial marketing initiatives. * Drive senior-level audience acquisition and segmentation strategies aligned to target markets using research, data insights and AI-powered tools. * Develop pricing strategies in partnership with commercial partners. * Accelerate inbound and audience-first marketing through SEO, content marketing, social media and community engagement. * Ensure all event websites and digital touchpoints are optimised for tracking, SEO, user experience and conversion performance. * Develop integrated multi-channel marketing campaigns using the wider FT Group and FT.com ecosystem. * Collaborate with FT editorial, subscriptions, commercial and data teams to identify cross-promotional and audience growth opportunities. * Manage event marketing budgets effectively to deliver measurable return on investment and commercial impact. * Build strong relationships across sales, production, operations, design, and wider marketing teams while championing marketing standard and innovation. * Provide strategic direction, prioritisation and oversight across team campaigns and workloads to ensure delivery against commercial objectives. * Provide senior marketing leadership on-site during flagship events, ensuring effective campaign execution, collaborator coordination and attendee experience. Strategic Projects & People Management * Provide day-to-day leadership, mentoring and development for marketing team members. * Lead recruitment, onboarding and performance management for junior and mid-level marketers. * Foster a collaborative and inclusive culture that encourages creativity, accountability and innovation. * Partner with the Marketing Director to streamline and standardise marketing processes, improving operational efficiency, campaign delivery and team effectiveness. * Ensure high standards of campaign quality assurance, governance and brand consistency across all marketing activities. * Encourage data-led decision making and continuous optimisation across campaigns and team workflows. * Lead workshops and training initiatives focused on AI adoption, digital innovation and modern marketing capabilities. * Support the evaluation and implementation of marketing technology, automation and AI-enabled tools. * Support strategic brand initiatives including rebranding, messaging development and new product or Bond event launches. * Drive greater collaboration across FT Group teams including FT.com, FT Pro and FT Specialist. * Act as a senior marketing lead within the wider business, contributing to long-term planning and commercial growth initiatives.    EXPERIENCE, SKILLS & ATTRIBUTES  Experience & skills  * Track record of managing and developing high-performing marketing teams, while providing proofing, testing, and quality assurance where required. * Experience in successfully designing and delivering multi-channel marketing campaigns. * Demonstrates effective collaboration with other brands/teams and embraces new ideas, systems, projects or processes. * Confident decision maker with the ability to assess opportunities, manage risk and make commercially informed recommendations. * Experience using all or most of; standard email platforms, Salesforce, Sprout Social, CMS systems, Canva, Google Analytics, and Google Sheets/Excel. * Experience in the commercialisation of events including launch events. * Willingness to develop knowledge both within the marketing field and the industries we serve. * Strong experience in digital marketing techniques and channels. * A proven record of testing, measuring and evaluating marketing channels to optimise spend and demonstrate return on investment. * Excellent communication skills with the ability to articulate performance metrics, challenges and opportunities to key partners and project teams. ATTRIBUTES  * Dedicated and driven to achieve commercial success. * Excellent organisational and time management skills. * Ability to build and foster excellent relationships with business partners of all levels. * Comfortable managing multiple priorities and delivering to deadlines in a fast-paced environment. * Excellent communication and partner management skills across teams and global offices. * Excellent written and verbal communication skills with strong attention to detail. WHAT’S IN IT FOR YOU? Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. We currently operate a hybrid model which requires staff to work onsite 50% of the time. Accessibility We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help. Further information At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all. Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com. Interested in the FT but don’t see the right role yet? Join our Talent Community to receive exclusive updates, featured jobs, and insights into working at the FT.   #LI-KF1