
Tripadvisor · London
About Tripadvisor The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experience...
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and
experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich
content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.
The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor,
Viator, and TheFork.
We seek a B2B marketing professional with Braze experience who is a creative thinker and can help conceptualize and bring to life
best-in-class email marketing campaigns.
The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to
finish and are able to create the plan and execute it.
ensure the business is positioned to drive long-term customer engagement and retention.
requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from
other tools), and dynamic content requirements.
development, setup, testing, launching, and scoring of campaigns & programs.
recommendations to drive measurable improvement in results and identify new opportunities.
The ideal candidate
the best solutions
Skills & Experience
What We Offer
bonuses
across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
Traveler first
We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their
collective behaviors and insights are what drives us.
Execution is our edge
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business.
Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish
what can be done today, knowing tomorrow will bring fresh challenges.
We succeed together
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate
relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a
clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort,
our learnings, and our collective achievements.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the
application or the recruiting process, please make sure to reach out to your individual recruiter or our team at
AccessibleRecruiting@tripadvisor.com.
If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the
answers!
SENIOR CRM MARKETING SPECIALIST Location: Hybrid/Remote in the UK | Department: CRM Marketing | Employment Type: Full-Time About Tripadvisor The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork. ABOUT THE ROLE We’re looking for a highly technical CRM marketer to design, build, and optimize sophisticated lifecycle programs across multiple channels. You’ll serve as a Braze subject matter expert, owning the end-to-end execution of CRM programs—from audience segmentation and journey architecture to personalization, experimentation, and technical troubleshooting. The ideal candidate is equally comfortable architecting complex Braze Canvases, building Content Card experiences, writing advanced Liquid personalization logic, and solving technical problems independently. Experience with SMS and WhatsApp is a plus as we continue to expand our omnichannel capabilities. WHAT YOU’LL DO Own lifecycle strategy and automation architecture * Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes. * Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences. * Modernize existing journeys through structured experimentation and continuous optimization. Build and execute CRM programs in Braze * Serve as a Braze subject matter expert. * Build and manage Campaigns, Canvases, and Content Cards. * Create advanced personalization using Liquid. * Configure dynamic content, audience segmentation, and behavioral triggers. Troubleshoot and solve technical problems * Investigate and resolve issues related to audience qualification, journey logic, personalization, data discrepancies, and campaign performance. * Partner with Analytics, MarTech, and Engineering teams to diagnose integration and data flow issues. * Proactively identify risks and implement scalable solutions. Drive experimentation and performance optimization * Design A/B tests with clear hypotheses and measurable success criteria. * Analyze performance data to improve audience targeting, customer journeys, and content effectiveness. * Share insights and recommendations with stakeholders. Partner across the business * Collaborate closely with Product Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success teams. * Translate business goals into effective CRM strategies. * Act as a trusted CRM expert and strategic partner across the organization. QUALIFICATIONS Required * 5+ years of CRM, lifecycle marketing, or marketing automation experience, preferably in a B2B environment. * 3+ years of hands-on Braze experience. * Deep expertise building and managing Braze Canvases. * Advanced proficiency with Liquid personalization. * Experience designing complex lifecycle automation programs. * Strong technical troubleshooting and problem-solving skills. * Strong analytical and experimentation skills. * Excellent project management and communication skills. * Ability to work independently in a fast-paced, highly cross-functional environment. Preferred * Experience with SMS and/or WhatsApp programs. * Working knowledge of SQL. * Experience working with APIs, customer data platforms (CDPs), or data warehouses. * Experience supporting global and multilingual campaigns. * Familiarity with AI tools and applying AI to CRM workflows. Skills & Experience * Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work. * Proven ability to operate effectively with a global-first mindset What We Offer * Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses * “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. * Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. * Donation matching. Give back? Give more! We match qualifying charitable donations annually. * Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. * Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. * Travel perks. We believe that travel is employee development, so we provide discounts and more. * Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. * Health benefits. We offer great coverage and competitive premiums. * Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates. Our Cultural Pillars: Traveler first We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. Execution is our edge We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. We succeed together The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements. We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com. If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers! #LI-WR1
About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. With over half a billion Pinners searching, saving and engaging with tens of billions of Pins, analysts at Pinterest can call upon a massive supply of high-intent data – one of the most unique data sets in the world. As a Senior Insights Partner on the Sales Insights team, you will execute analyses and craft data storytelling using this data and other sources, to help clients succeed on Pinterest. Your work will teach advertisers about their customers, categories, culture and more on Pinterest, driving them to invest though bespoke insights that help marketers realise their brands’ full potential on the platform. As a Senior Insights Partner, you will be responsible for understanding your sectors’ and its advertisers’ business priorities, developing insight-led sales collateral designed to further Pinterest’s revenue objectives. You will partner with the Sales team to identify the most significant needs of advertisers that, addressable through analysis and research. You will ideate and execute insights research projects to meet these needs, through first-party behavioral data analysis, qualitative/quantitative studies, and integration of syndicated research. You will distill findings into compelling insights stories with actionable recommendations, deepening advertiser partnerships and driving revenue. What you’ll do: * Conduct analysis of first-party platform data to build insights to drive revenue for the UK CPG and Emerging (non-endemic) sectors * Translate a diverse array of datasets into compelling, actionable insights stories and narratives, supporting revenue goals and company-, market- and sector-level go-to-market strategic priorities, and informed by advertiser requirements, stakeholder input and challenging business questions * Complementing first-party analysis and storytelling, leverage third-party syndicated data sources (e.g. ComScore, GlobalWebIndex, Mintel, eMarketer) to deepen understanding, strengthen arguments and provide wider context. In some instances, partner with research agencies to commission and take to market custom research. * Engage key clients directly, partnering with Sales to present your work and influence external stakeholders in the room through presentations, workshops and other engagements * Lead technical and operational projects and initiatives to improve the impact of the broader Insights team. Collaborate with peers and stakeholders across multiple functions to deliver against company-wide go-to-market strategies. * Manage effective working relationships with internal stakeholders across multiple functions, including Sales, Marketing and Creative teams. Act not only as an analyst, but as a crucial business partner driving your sectors’ success. * Use Pinterest’s rich and evolving AI toolkit to fuel speed, efficiency and quality in end-to-end insights workflows, from business need identification, industry knowledge, narrative construction, data analysis, presentation and reporting, with a clear understanding of AI’s strengths and limitations What we’re looking for: * 6+ years of relevant experience using data to solve business challenges and data storytelling, crafting engaging and actionable insights designed to influence * 4+ years of experience in data querying and manipulation in SQL is a must * A track record of critical evaluation and verification of AI-assisted work, including testing, source-checking, data validation and peer review where appropriate; builds AI solutions with tooling available, shares expertise and improves how the wider team uses AI * Ability to connect data analysis to real business questions/objectives in order to impact business decisions, producing proven outcomes * Experience contributing to research and insights planning, with an ability to consolidate sometimes ambiguous business needs into prioritised deliverables, balancing multiple requirements and stakeholders * Experience building high-quality presentations in Google Slides; aptitude with data visualization or design is a plus * Strong communication skills and the ability to use data storytelling to craft engaging and actionable insights for a variety of professional audiences; experience presenting insights to audiences large and small * Track record of operating independently, demonstrating data-backed storytelling skills, being detail-oriented, and delivering results in a highly organized yet engaging manner * Experience in the digital space required; social media platforms, ad agencies, or research agencies a plus * Experience working quickly and efficiently in a fast-paced tech environment * Excellent relationship-building skills, and a strong ability to work cross-functionally as well as independently * Experience in the CPG or Emerging (non-endemic) sectors within an analytical or advertising function is a plus * Experience executing or commissioning qualitative and quantitative research is a plus * Experience leading programs or initiatives within their team or company is a plus * An understanding of and passion for Pinterest * Bachelor’s/Master’s degree in a relevant field or equivalent experience Relocation Statement: * This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model. In-Office Requirement Statement * We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection. * This role will expected in the office for in-person collaboration 1 times per week and therefore needs to be in a commutable distance from the London office #LI-HYBRID #SL2 Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support. By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.
About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. As a Senior Client Account Manager, in our French Sales Team, you will be in charge of driving a sophisticated book of business of large brands in the French market. We’re looking for an experienced self-driven Senior Client Account Manager to help our most strategic partners successfully grow their business through Pinterest. You’ll work directly with some of our key advertisers and agencies as a trusted consultant to their business. Your strategic advice, sales skills & coaching are core to bringing to life the value we deliver as a platform. If this sounds like fun, we’d love to hear from you! What you’ll do: * Build and nurture relationships with our Partners, proactively reaching out to partners regarding campaign performance, optimizations, updates, and opportunities. * Ensure that our partners objectives and requirements are met by liaising between them and our internal teams ( Measurement & Insights, Product Marketing, Creative Strategy, etc). * Gain a deep understanding of our partners’ business goals and turn data into compelling stories and actionable insights to help them succeed. * Specifically own the “how” conversation with advertisers to advise on media strategies across targeting, bidding models, creative, measurement, etc. * Become an expert at Pinterest campaign best practices, enabling yourself to be the resource for performance related opportunities. Ensure that campaign setup is optimal. Interpret and communicate campaign results so that the customer sees impact. Evaluate if a digital media campaign is successful and how to troubleshoot. Understand how to drive results, optimize campaigns and deliver performance updates to partners. Ensure the performance metrics that were agreed upon are being met, and take action to course correct. * Actively engaging in client meetings to understand their key objectives and challenges. Presenting and explaining complex solutions in a clear and concise manner to help partners achieve their objectives. Handle resistance, complaints, or objections from partners professionally and patiently. Cross sell and upsell opportunities that contribute to the team’s ability to exceed revenue targets. * Understand complex processes and products, distilling them down into a digestible format for our partners’, Provide partners with guidance and expertise on product, service best practices and features. Be highly knowledgeable about all relevant Pinterest ad product features and capable of clearly explaining their benefits to a customer. Maintain up-to-date education and fluency on evolving product roadmap and iterations. Efficiently interfaces with appropriate cross-functional teams to answer product-related questions or challenges when needed. * Pitch new performance products and campaign best practices at scale. What we’re looking for: * Digital advertising sales experience, managing high value relationships, driving strategic learning agendas and owning client communication. * Track record of compelling data-backed storytelling and recommendations. * Expert in managing forecasts and achieving goals. * Strong communication skills in person, on the phone, and through email. * A team player who’s able to work in a fast-paced environment with technical and non-technical teams. * Expertise in digital advertising and media sales including campaign optimization, analytical problem solving, and product/platform knowledge. * Technical foundation with relevant experience in Search/Shopping/Display/Social advertising technologies. * Bachelor’s/Master’s degree in a relevant field or equivalent experience. * Fluency in French and English. Relocation Statement: * This position is eligible for relocation assistance. Visit our PinFlex page to learn more about our working model. In-Office Requirement Statement: * We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role. * This role will need to be in the office for in-person collaboration 2 times per week and therefore can be situated in a commumatable distance from Dublin. #LI-HYBRID #LI-PS1 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity and incentive compensation. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. Location based applicants €73.664—€128.912 EUR Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support. By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.