Technology Lead - Salesforce Marketing Cloud

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Do you thrive on shaping the strategic technological future of the world’s leading brands? Are you a visionary architect who can orchestrate complex MarTech ecosystems to deliver hyper-personalised customer experiences at scale? Can you translate ambitious business objectives into scalable, compliant, and future-proof enterprise architectures?  If you are a strategic technology leader with a consultancy mindset, strong stakeholder management skills, and a passion for driving innovation across enterprise MarTech landscapes, then you might be the Enterprise Architect we’re looking for.  What will your day look like?  As an Enterprise Architect, you will be the strategic technical leader responsible for defining, evolving, and governing enterprise-wide MarTech architecture for our clients. You will operate at the intersection of business, technology, data, and innovation, translating business strategies into scalable architectural roadmaps that drive measurable business outcomes.  You will act as a trusted advisor to both clients and internal stakeholders, ensuring that enterprise marketing ecosystems align with long-term business objectives while supporting innovation, operational excellence, scalability, and profitability.  You will also act as an ambassador of VML MAP values, principles, and ways of working, contributing to the growth and evolution of the wider Tech & Data practice.  More specifically, your responsibilities will include:  Strategic Vision & Enterprise Roadmaps  * Define and maintain enterprise MarTech architectural roadmaps aligned to both short-term and long-term business goals.  * Translate complex business strategies into scalable technical visions and actionable transformation plans.  * Align enterprise architecture with broader business and marketing objectives to support growth and customer-centricity.  * Support clients in defining future-state architecture and transformation strategies.  Enterprise Architecture & MarTech Orchestration  * Design and orchestrate complex enterprise MarTech ecosystems involving multiple platforms, marketing clouds, vendors, integrations, and data sources.  * Define scalable architectural blueprints and integration patterns across disparate systems and cloud environments.  * Ensure interoperability, scalability, performance, reliability, and operational efficiency across the wider technology landscape.  * Simplify and optimise enterprise ecosystems while maintaining alignment with strategic business goals  Data, Governance, Privacy & Security  * Define enterprise-wide data architecture strategies, governance principles, and integration standards.  * Ensure compliance with data privacy regulations such as GDPR and CCPA through Privacy by Design principles.  * Establish architectural governance frameworks, standards, and best practices.  * Ensure enterprise solutions maintain strong security, scalability, and data quality standards.  Innovation & Emerging Technologies  * Drive innovation initiatives and continuously evaluate emerging MarTech, AI, and cloud technologies.  * Identify opportunities to improve client ecosystems, operational maturity, and customer experiences through modern technology adoption.  * Stay up to date with evolving industry trends, enterprise architecture patterns, and best practices  * Champion AI adoption and innovation initiatives where relevant.  Consultancy, Client Leadership & Business Growth  * Act as a trusted advisor to senior client stakeholders, including CMOs, Enterprise Architects, and business leadership teams.  * Influence strategic decision-making by connecting business needs with enterprise technology opportunities  * Support pre-sales, strategic consulting, innovation initiatives, and transformation programs.  * Partner with Account, Strategy, and Solution Consulting teams to identify growth opportunities and shape enterprise solution approaches.  * Balance technical excellence with commercial pragmatism to drive both client value and sustainable delivery outcomes.  Cross-Capability Collaboration & Technical Leadership  * Operate across cross-functional and cross-capability teams, including Tech & Data, Experience, Strategy, Paid Media, Marketing Operations, Solution Consulting, and Account capabilities.  * Provide technical leadership across large-scale and complex client engagements.  * Mentor and support Solutions Architects, Technical Architects, Developers, and other technical specialists.  * Drive alignment across global teams, portfolios, and capabilities to promote reusable enterprise patterns and best practices.  * Contribute to communities, guilds, knowledge-sharing initiatives, and capability growth across VML MAP.  Operationalisation & Continuous Improvement  * Support the stabilisation, optimisation, and operationalisation of enterprise MarTech ecosystems.  * Ensure enterprise solutions deliver measurable business outcomes and long-term operational success.  * Oversee KPIs, performance metrics, and ROI expectations across enterprise platforms.  * Participate in resolving complex technical and operational challenges across client ecosystems.      Who are you going to work with?  You will operate at the intersection of business and technology, engaging with a broad spectrum of stakeholders internally and externally.  You will work closely with:  * C-suite stakeholders, including CMOs and enterprise leadership teams.  * Client architects, technical teams, and external vendors.  * Internal Account, Strategy, Experience, Paid Media, Marketing Operations, and Solution Consulting teams.  * Technical Architects, Solutions Architects, Developers, Data Engineers, TPMs, and other Tech & Data specialists.  * Communities, Guilds, and innovation initiatives across the wider VML MAP organisation.  At VML MAP, we value diversity, collaboration, innovation, and continuous growth. We empower our leaders to bring both strategic thinking and personal leadership into their day-to-day work while helping others grow and succeed.  What do you bring to the table?  As a person, you are a strategic and influential technology leader with strong emotional intelligence and consultancy capabilities. You can navigate ambiguity, influence senior stakeholders, and connect business strategy with enterprise technology direction.  You are highly collaborative, self-driven, innovative, and commercially aware, with a passion for mentoring others and contributing to the wider growth of the organisation.  You are comfortable operating across both strategic transformation discussions and complex enterprise technology challenges.  In addition, you have:  * 10+ years of progressive experience in technical architecture, with extensive experience operating in Enterprise Architect roles within MarTech ecosystems  * Deep expertise across Salesforce Marketing Cloud and broader enterprise MarTech platforms such as Data Cloud, CDPs, CRM, Analytics, CMS, AdTech, and cloud ecosystems.  * Proven experience designing and governing enterprise-wide marketing technology landscapes across multiple vendors and cloud environments.  * Strong understanding of enterprise architecture principles, integration patterns, API strategies, cloud solutions, scalability, reliability, and performance optimisation.  * Experience defining enterprise data architecture, governance models, and privacy-by-design frameworks.  * Demonstrated experience influencing business outcomes through enterprise technology strategy and consultancy.  * Strong stakeholder management and influencing skills, including experience engaging with executive leadership and senior client stakeholders.  * Experience supporting pre-sales, innovation initiatives, strategic consulting, and business development activities.  * Passion for mentoring, knowledge sharing, and growing technical communities.  * Strong understanding of the digital agency landscape and consultancy-driven client delivery models.  * Experience working across global teams and cross-functional organisations.  * Familiarity with enterprise architecture frameworks such as TOGAF and their practical application within MarTech ecosystems.  A leader in personalised customer experiences  VML MAP is a world-leading Centre of Excellence that helps businesses humanise the relationship between brands and customers through hyper-personalisation at scale, marketing automation, CRM, and data-driven experiences.  With the brain of a consultancy, the heart of an agency, and the power of technology and data, we work with some of the world’s most admired brands to help them become truly customer-centric organisations.  As an Enterprise Architect, you will play a critical role in shaping and evolving enterprise MarTech landscapes, driving innovation, solving complex integration challenges, and aligning technology ecosystems with strategic business outcomes.  Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.  A global network  We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-EMEA  About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.   Are you eager to learn about innovative technologies? Would you like to work with some of the awesome internal tools developed by the Catalyst team (MAP internal product team)? Then you might be just the Application Consultant we are looking for!  WHAT WILL YOUR DAY LOOK LIKE? As our new Application Consultant, you will become part of our growing development team. Here, you will deal with lots of moving pieces and help us build the most effective way to launch marketing campaigns at scale for global brands – focusing on making the process as seamless and efficient as possible for marketers and operations specialists while also activating new technical capabilities. As an Application Consultant you will bridge the gap between technology and marketing strategies. They work closely with clients to understand their business objectives and translate them into technical requirements. They collaborate with developers to ensure the technical solutions align with the client's business goals. More specifically, your tasks include:  * Collaborating effectively within a cross-functional team, partnering with operations and product teams to ensure seamless product delivery and client success. * Driving the successful adoption of Catalyst tools across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences. * Streamlining client operations by configuring and implementing customized business rules and automations. * Bringing product visions to life by configuring and implementing new features according to provided specifications and designs. * Ensuring the quality and reliability of implementations by rigorously testing configurations and newly developed features. * Proactively identifying, troubleshooting, and resolving technical issues within existing applications, ensuring a seamless user experience. * Collect business requirements by engaging with marketers to translate them into technical specifications * Utilize tools to build data audiences and manage segments while understanding their quality and integrity * Contributing to a culture of continuous improvement by identifying and recommending opportunities to optimize the Catalyst platform and its features. WHO ARE YOU GOING TO WORK WITH? You will join a team of highly skilled developers, architects, data specialists, product managers and project managers who are passionate about building great products and customer experiences together. You will also get to work closely with experts from other technology, creative and client teams.  WHAT DO YOU BRING TO THE TABLE? As a person, you have a team player mindset and an open-minded attitude. You can communicate ideas and technical topics honestly and clearly – also to non-experts – while respecting the views of others on the team.  You are eager to understand and find solutions, allowing you to quickly adapt to changing situations and come up with new ideas. As a strategic thinker, you take into consideration the big picture, and critically assess the projects you're working on, consulting and advising when needed. At the same time, you solve problems in an analytical and pragmatic manner, both independently and as part of the team. Moreover, you have experience with: * Deep understanding of Marketing Operations: Proven understanding and implementation of advanced marketing automation setups, leveraging best practices for optimal performance. * Experience with Salesforce Marketing Cloud is mandatory  * Customer Journey Expertise:  experience crafting and optimizing customer journeys, lifecycle stages, and trigger-based marketing programs that drive engagement and conversions. * Client-Focused Approach: Adept at understanding and adapting to diverse client processes and ways of working, with a track record of delivering tailored technical solutions. * Technical Proficiency: Strong JavaScript programming or alike skills and experience developing client-specific solutions within a marketing automation platform. * Data Management: Experience querying, validating, understanding and using data for developing relevant audiences to communicate or report to A LEADER IN PERSONALIZED CUSTOMER EXPERIENCES VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A GLOBAL NETWORK We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.  #LI-EMEA   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.

VML MAP

WHO WE ARE WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. Are you eager to learn new technologies and inspire a team to build cutting-edge solutions within Salesforce Marketing Cloud? Do you appreciate a collaborative and empowering working environment where you get a high level of decision-making authority, the support you need, and the opportunity to shape technical strategy? Can you lead a team in transforming complex business requirements into excellent technical solutions within the SFMC ecosystem? And would you like to lead some of the world’s most skilled marketing automation developers on one of the industry's most advanced CRM platforms? Then you might be just the one we are looking for! What will your day look like? As a Manager - Salesforce Marketing Cloud Development, you will be responsible for leading and inspiring a team of skilled developers, defining the technical architecture, and overseeing the end-to-end delivery of complex Salesforce Marketing Cloud projects. Your job will be to translate advanced client requirements into robust, scalable technical solutions within SFMC by researching concepts, strategy, and target for the project. You will guide your team in developing automations, approving technical specifications, estimates, deployment plans, and test methodologies. Furthermore, your tasks include: * Driving product implementation and customisation initiatives within Salesforce Marketing Cloud for major clients. * Establishing and ensuring adherence to best practices for testing, maintaining, and optimising client applications and platforms built on SFMC. * Leading stakeholder communication, providing strategic project feedback and updates, and championing agile methodologies within your team's delivery. * Mentoring and developing junior and senior developers, fostering a culture of continuous learning and excellence within the SFMC space. * Contributing to solution architecture and technical roadmap planning for large-scale Salesforce Marketing Cloud implementations. Who are you going to work with? You will lead within an exciting and challenging professional environment, collaborating closely with Architects, Technical Project Managers, and other Managers across our diverse capabilities. You will foster cross-functional partnerships with Data Specialists and Designers, ensuring seamless integration and innovative solutions built leveraging Salesforce Marketing Cloud. Our common feature is that we are all competent, respectful teammates who you will inspire and empower to go the extra mile to help one another. We value room for diversity, and you will get a chance to shape your daily tasks while leading your team's professional skillset development. We are proud of our multicultural environment and easy-going, dynamic atmosphere where we not only work together – we are great at having fun as well. What do you bring to the table? You are a visionary and influential leader with a proactive approach to problem-solving and a passion for developing talent. Your proven ability to act as a strategic advisor for clients and colleagues means you confidently articulate complex technical concepts, influence decision-making, and drive organized, high-quality project delivery within the Salesforce Marketing Cloud domain. You are adept at breaking down ambitious projects into manageable chunks and ensuring your team meets deadlines. In addition, you have: * 6+ years of progressive developer experience, with at least 2+ years in a leadership or mentorship capacity within an agency or consulting environment, specifically focused on Salesforce Marketing Cloud. * Deep architectural and hands-on expertise with Salesforce Marketing Cloud, including advanced knowledge of Adstudio, Social Studio, and Einstein. * Mastery of technologies such as SQL, AMPscript, and JavaScript, with a strong emphasis on setting technical standards and guiding complex SFMC implementations. * Demonstrated experience with Workflow Engines, HTML, CSS, and proficiency in multiple programming languages, contributing to innovative solution design and technical problem-solving within SFMC. * Exceptional communication and presentation skills (in English), enabling you to articulate strategic vision and technical roadmaps to diverse audiences, and influence client decisions related to Salesforce Marketing Cloud solutions. * Strong marketing domain knowledge is a significant plus. A leader in personalized customer experiences VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric, leveraging platforms like Salesforce Marketing Cloud. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. A global network We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.   About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our Privacy policy. California residents should read our California Recruitment Privacy Notice.