
Betsson · Malta
Excellent opportunity to join Betsson Group as our new Gaming Manager - Greece THE WOW You will be directly responsible for setting the customer engagemen...
Excellent opportunity to join Betsson Group as our new Gaming Manager - Greece
You will be directly responsible for setting the customer engagement strategy for our Gaming products in the local market
including Casino, Live Casino and Poker.
You will be measured on your ability to impact top-line KPIs; your main objectives are to drive retention and engagement,
conversion rates with attractive welcome offers, improve customer satisfaction and increase overall player lifetime value.
with the local customer value proposition.
requirements to the relevant teams to improve key journeys and experiences.
through to first deposit.
confident with retention tactics using hyper segmentation to drive market growth.
profitability and activity.
understanding of what motivates customers.
By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy
You will have full responsibility for the Greek market, overseeing customer experience, lifecycle management and local marketing strategy. Your key objective is to drive sustainable revenue growth and maximize customer value. The Greek market includes both online casino and sportsbook operations. Responsibilities * Lead and develop best in class team of local experts and professionals * Drive revenue growth through customer engagement * You will develop and implement the local market strategy and annual plans, while managing the local budget. In close collaboration with Central teams, you will review and approve quarterly market and CRM plans, ensuring that local marketing teams deliver effective strategies and measurable results for the Greek market * Accountable for customer life cycle from acquisition to retention * Drive brand awareness through a mix of onsite and offsite marketing channels closely following any market trends * Ensure that customer engagement is delivered through effective customer marketing and an optimized site experience. Responsible to overview, flag and improve the customer’s experience and journeys * Optimise daily operations to improve quarterly performance and meet annual revenue targets * Responsible that all executions are compliant in their market * Follow closely the competition and industry/market trends Requirements * Bachelor's degree in business, sales, or marketing * More than 10 years’ experience in marketing or commercial positions * At least 3 years of experience at a senior strategic level * Direct experience working on Greek market * Solid people management experience * Deep understanding of Casino and Sportsbook with a proven track record of delivering commercial success * Gaming retail experience will be considered an asset * Excellent skills in communication, both verbally and in writing * Excellent project management abilities in driving multiple initiatives at once * Results orientated and strong analytical skills * Proactive, driven and have a positive can-do attitude * Energised by a rapidly changing environment and welcome the unexpected challenges What you will get * Working with a great team of people were teamwork, support and learning is our passion * Working within a dynamic and fast paced industry. * Competitive remuneration package and relocation support to Malta available. * Hybrid structure with the option to work remotely twice a week. * Healthcare plan. * Fabulous office and work environment in one of Malta’s prime locations. * On the job training by skilled people who have sound experience in the industry. * Multiple company events throughout the year, and fun team building events. * Dedicated time for training through online platforms. CHALLENGE ACCEPTED? BY SUBMITTING YOUR APPLICATION, YOU UNDERSTAND THAT YOUR PERSONAL DATA WILL BE PROCESSED AS SET OUT IN OUR PRIVACY POLICY
You will have full P&L responsibility for the Belgian market, overseeing customer experience, lifecycle management and local marketing strategy. Your key objective is to drive sustainable revenue growth and maximize customer value. The Belgian market includes both online casino and sportsbook operations, as well as a retail sportsbook network of over 400 points of sale across the country. RESPONSIBILITIES * Lead and develop best in class team of local experts and professionals * Drive revenue growth through customer engagement * You will develop and implement the local market strategy and annual plans, while managing the local budget. In close collaboration with Central teams, you will review and approve quarterly market and CRM plans, ensuring that local marketing teams deliver effective strategies and measurable results for the Belgian market * Accountable for customer life cycle from acquisition to retention * Drive brand awareness through a mix of onsite and offsite marketing channels closely following any market trends * Ensure that customer engagement is delivered through effective customer marketing and an optimized site experience. Responsible to overview, flag and improve the customer’s experience and journeys * Optimise daily operations to improve quarterly performance and meet annual revenue targets * Responsible that all executions are compliant in their market * Follow closely the competition and industry/market trends REQUIREMENTS * Bachelor's degree in business, sales, or marketing * More than 10 years’ experience in marketing or commercial positions * At least 3 years of experience at a senior strategic level * Direct experience working on Belgian market * Solid people management experience * Deep understanding of Casino and Sportsbook with a proven track record of delivering commercial success * Gaming retail experience will be considered an asset * Excellent skills in communication, both verbally and in writing * Excellent project management abilities in driving multiple initiatives at once * Results orientated and strong analytical skills * Proactive, driven and have a positive can-do attitude * Energised by a rapidly changing environment and welcome the unexpected challenges WHAT YOU WILL GET * Working with a great team of people were teamwork, support and learning is our passion * Working within a dynamic and fast paced industry. * Competitive remuneration package and relocation support to Malta available. * Hybrid structure with the option to work remotely twice a week. * Healthcare plan. * Fabulous office and work environment in one of Malta’s prime locations. * On the job training by skilled people who have sound experience in the industry. * Multiple company events throughout the year, and fun team building events. * Dedicated time for training through online platforms. CHALLENGE ACCEPTED? BY SUBMITTING YOUR APPLICATION, YOU UNDERSTAND THAT YOUR PERSONAL DATA WILL BE PROCESSED AS SET OUT IN OUR PRIVACY POLICY
THE WOW Betsson is partnering with Thunderbite, and Xtremepush company, and we are looking for a CRM Project Manager – Gamification to join our CRM team and lead this exciting rewards product within Commercial. In this role, you will be responsible for creating, managing, and optimising a range of gamification products and reward configurations, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and similar mechanics across multiple markets, brands, products, and jurisdictions (B2C+B2B). These gamified experiences will support both personalised customer journeys and broader onsite global campaigns managed by the CRM Campaign Operations team. To succeed in this role, you should have hands-on experience working with Thunderbite and Xtremepush. A TASTER OF WHAT YOU WILL BE INVOLVED WITH: * Within Commercial, own and manage the end-to-end delivery of gamification rewards across multiple markets, brands, products, and jurisdictions (B2C+B2B). * Create, configure, launch, and optimise gamification mechanics, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and other interactive reward experiences using Thunderbite. * Build and maintain reward structures, probability models, and prize allocation logic to ensure commercial viability and alignment with promotional budgets. * Monitor and optimise reward costs across all launched gamification products. * Ensure all gamification activities comply with internal processes, responsible gaming principles, and market-specific regulatory requirements. * Work closely with local teams to ensure a tailored and localised customer experience. * Stay informed on industry trends and competitor activity to continuously evolve and enhance the gamification offering. * Collaborate closely with Xtremepush and internal product development stakeholders to support the successful implementation and continuous enhancement of the gamification portfolio. WHAT WE ARE LOOKING FOR * A degree in economics, marketing, business or IT management or equivalent work experience * At least 4 years’ experience in a CRM, Product, or similar commercial role within the iGaming industry. * Proven hands-on experience working with Thunderbite / Xtremepush Gamification products and mechanics. * Solid knowledge of probability models, reward structures, and campaign cost calculations. * Strong understanding of gamification strategy, customer engagement, and retention within online gaming environments. * Ability to build and maintain strong relationships with key stakeholders across multiple teams and functions. * Excellent written and verbal communication skills in English. * Proficiency in Spanish or Portuguese is considered a strong advantage. * Strong organisational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment. * Analytical and commercially minded, with a proactive approach to problem-solving and optimisation. CHALLENGE ACCEPTED? By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy