Campaign Performance Improvement Expert

Everway

Every mind is unique. Yet much of the world is still built for what’s considered "normal," leaving too many people behind. At Everway, we change that by creating technology that helps everyone understand and be understood. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued. Our careers fit real life. When you join us, you’re not just taking a job. You’re joining a movement to build a more neuroinclusive world. We’re a global community of over 800 employees spanning North America, UK, Europe, Australia, and New Zealand. A career here is purposeful and fast-moving, with clear expectations, modern tools, and the clarity to focus on what matters most.  Our people are supported and encouraged to show up as they are, with different ways of thinking welcomed and valued. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully. Join us at Everway - together, we can unlock the full potential of every mind. ABOUT THE ROLE We're looking for an experienced Paid Social Media Manager to lead Everway's global paid social media strategy across key platforms including LinkedIn, Facebook, and Instagram. This role is responsible for owning paid social end-to-end, from strategy, audience planning, budget management, and campaign execution through to optimisation, reporting, testing, and performance improvement. You'll work closely with Brand, Content, Campaign, Product, and the wider Social Media team to ensure paid social activity supports business goals and reaches the right audiences at the right moments throughout the customer journey. This is an opportunity for a paid social specialist who enjoys combining strategic thinking, platform expertise, audience insight, testing, and commercial decision-making to drive measurable business impact. MAIN RESPONSIBILITIES PAID SOCIAL MEDIA STRATEGY * Own the paid social media strategy across priority platforms, ensuring alignment with global brand, campaign, product, and business objectives. * Translate campaign and business objectives into effective paid social plans. * Identify the most effective channels, audiences, formats, and tactics to achieve campaign goals. * Ensure paid social activity complements and amplifies wider marketing activity. CAMPAIGN PLANNING & ACTIVATION * Plan, build, launch, and optimise paid social campaigns across LinkedIn and Meta platforms. * Develop audience strategies including retargeting, lookalike, customer list, and account-based audiences. * Create structured testing plans across creative, messaging, audiences, formats, and placements. * Continuously optimise campaigns based on performance and audience behaviour. BUDGET MANAGEMENT * Own paid social budgets and forecasting. * Allocate spend strategically across campaigns, audiences, and objectives. * Balance investment across testing, optimisation, and scaled activity. * Monitor performance and adjust spend to maximise results. AUDIENCE STRATEGY AND TARGETING * Develop and manage audience strategies across platforms, applying platform-specific targeting approaches. * Build and maintain custom audiences, retargeting pools, lookalike audiences, and account-based or customer-list audiences where appropriate. * Ensure audience strategies align with personas, funnel stages, and campaign objectives. * Connect audience planning to wider campaign strategy and organic social activity. TESTING, OPTIMISATION, AND BEST PRACTICE * Plan and execute structured testing across creative, messaging, formats, audiences, and placements. * Apply platform best practices consistently, with a strong understanding of how each paid social platform functions. * Stay up to date with platform updates, algorithm changes, and emerging advertising opportunities. * Identify opportunities to improve performance through testing, experimentation, and innovation. PERFORMANCE MEASUREMENT AND REPORTING * Own paid social reporting and dashboards, focusing on metrics aligned to campaign objectives. * Define success measures and KPIs appropriate to the audience, platform, and campaign goal. * Provide clear reporting, insights, and recommendations to stakeholders. * Connect paid social performance to wider customer journey outcomes, including attribution, lead quality, and conversion performance. COLLABORATION * Work closely with Organic Social, Brand, Content, Product, and Campaign teams. * Ensure paid social activity is integrated into wider marketing plans. * Support thought leadership, brand awareness, demand generation, and product marketing initiatives. * Collaborate with agency and platform partners where required. ESSENTIAL CRITERIA * 3+ years of professional experience in paid social media, paid acquisition, or a related digital marketing role. * Experience planning, executing, and optimising paid social campaigns across LinkedIn and Meta platforms. * Experience managing paid media budgets, forecasting performance, and making investment decisions based on results. * Experience developing audience strategies, including retargeting, customer list, lookalike, and account-based audiences. * Ability to analyse campaign performance data and translate insights into recommendations and action. * Understanding of how paid and organic social activity work together to support marketing objectives. * Ability to collaborate effectively with internal and external stakeholders across multiple regions and functions. * Experience using AI-enabled tools or automation to improve campaign planning, optimisation, reporting, or workflow efficiency. DESIRABLE CRITERIA * Degree or equivalent experience in Marketing, Digital Marketing, or a related field. * Experience working for a global B2B organisation. * Experience working within a technology or SaaS business. * Experience applying account-based marketing strategies within paid social campaigns. * Experience working in an agile environment. Please submit your application by Wednesday 22nd July 2026. Please note: applications may close early due to high demand, so early submission is encouraged. Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter.  Ready to make an impact? Apply today and be part of a company that invests in your success! We are committed to providing a Drug-Free Workplace for all employees. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. You can view our Recruitment and Selection Policy here. Please click the link for our Privacy Notice

British American Tobacco Sweden AB

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together! British American Tobacco Sweden has an exciting opportunity for a Western Europe CRM & Consumer Care Development Executive in Malmö The Omnichannel CRM & Consumer Care Development Executive supports the design, delivery and optimisation of CRM and Consumer Care programmes across Western Europe. The role contributes to strategy and executes data-led, compliant activations across the ACR framework to drive consumer acquisition, engagement and retention. It ensures effective delivery of CRM initiatives aligned to business targets, while leveraging performance data and insights to continuously optimise results. The ideal candidate combines creativity, consumer insight and data to build effective CRM journeys, with strong capability in omnichannel activation and project management. Your key responsibilities will include: Analyse consumer trends, competitive landscape and industry developments to identify opportunities for CRM & Consumer Care growth, innovation and continuous improvement. Develop strong understanding of brand priorities and market dynamics, sharing insights and best practices to drive capability and performance across Western Europe. Support the development of CRM & Consumer Care strategies and plans through data-driven insights on consumer segments, journeys and activation opportunities. Support the design, delivery and optimisation of CRM & Consumer Care programmes end-to-end, including managing project planning, timelines and budgets, briefing and coordinating stakeholders and agencies, and driving targeting, personalisation and testing to improve campaign performance. Collaborate with cross-functional teams and agency partners to deliver initiatives, managing dependencies and risks to ensure successful outcomes. Contribute to the optimisation of the ACR framework and Consumer Care initiatives, improving targeting, engagement and activation effectiveness. Ensure all CRM & Consumer Care programmes are delivered in full compliance with legal, regulatory and internal governance standards, maintaining high quality and data integrity across systems. Support the optimisation of CRM processes, controls and MarTech capabilities, including acting as a technical expert for Salesforce Marketing Cloud and Service Cloud, driving continuous improvement and commercial outcomes for WE DRBU. Track and report on CRM & Consumer Care performance, leveraging data and analytics to generate insights, monitor impact against key metrics (e.g. engagement, NPS, CSAT), and drive continuous optimisation and business performance. What are we looking for? Proven experience in CRM, digital marketing, activation or consumer care roles, with working knowledge of digital marketing platforms and performance analytics tools (e.g. Shopify, Trustpilot, Adobe suites, Google Marketing Platform, Google Search Console, Power BI), and strong proficiency in Microsoft Office tools; FMCG or multi-brand experience preferred. Strong commercial acumen, with the ability to link CRM & Consumer Care activities to business objectives and measurable outcomes. Consumer-focused mindset with strong attention to detail and commitment to delivering high-quality experiences, combined with a strong understanding of omnichannel marketing ecosystems and how online and offline touchpoints integrate to deliver best-in-class consumer journeys. Analytical capability with the ability to interpret data, generate actionable insights and translate them into recommendations, combined with a proactive problem-solving mindset and focus on continuous improvement and performance optimization. Project management skills, with the ability to manage multiple campaigns and priorities simultaneously while maintaining high attention to detail. Team player with the ability to collaborate effectively across cross-functional teams and agency partners to deliver high-quality outcomes. Strong communication and storytelling skills, with the ability to translate complex information into clear and engaging narratives. Hands-on experience in CRM segmentation, targeting and journey development, with strong understanding of consumer journeys and activation mechanics; familiarity with CRM MarTech platforms (e.g. Salesforce Marketing Cloud or equivalent). Salesforce Marketing Cloud Email Specialist certification is considered a plus, if not must be obtained as part of the role. Full professional proficiency in English. What we offer you? We offer a market leading annual performance bonus (subject to eligibility) Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills We prioritise continuous improvement within a transformative environment, preparing for ongoing changes WHY JOIN BAT? In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

Shift Technology

Shift delivers AI agents that transform insurers' most critical work. By combining deep industry expertise and unmatched data resources, Shift provides proven results that have earned the trust of hundreds of the world's leading insurers. Our insurance-grade AI is accurate, explainable, and secure—empowering human experts to move with unmatched speed, total confidence, and a renewed focus on the people they serve.        Your browser does not support the video tag. Our culture is built on innovation, trust, and a drive to transform the insurance industry through our SaaS platform. We come from more than 50 different countries and cultures and together we are creating the future of insurance. Learn more at www.shift-technology.com   We are looking for a data-driven Marketing & Campaign Operations Specialist to sit at the intersection of campaign execution, data engineering, and marketing performance. This role is not about simply running email blasts, launching ad campaigns, or enriching contact data; it is about building the architectural pipes that power our outbound and inbound marketing engines, and fine-tuning as you go. The ideal candidate possesses the analytical mindset of a marketing operations lead, with the communications, strategy, and autonomy of a growth marketer. You will be responsible for orchestrating multi-source data workflows and campaigns on behalf of field marketing, owning marketing infrastructure and the tech stack (e.g. HubSpot/Salesforce), and managing marketing budget tracking and performance reporting to justify continued marketing investment. What Your Impact Looks Like At Shift, we value ownership from day one. In this role, you will: Marketing Campaign Optimizations (40%) * Be the go-to marketing expert on all things digital, support field marketing in strategizing, creating, and reporting on all types of digital campaigns (email, display, search, and organic channels).  * Work with brand and project management to templatize as much of the campaign planning process as possible * Regularly report on campaign performance, implement testing scenarios as needed, document winning strategies, suggest opportunities for improvement, and share results with broader GTM stakeholders * Build robust campaign workflows and automations that allow for best-in-class digital experiences, personalizations, and insights  Marketing Operations & Infrastructure (30%) * Audit tool utilization across our marketing stack (including Contrast, Asana, Canva, and more), handling user management, integration upkeep, and new tool recommendations * Manage the lifecycle of marketing data flowing between HubSpot and Salesforce, ensuring strict data hygiene, crisp lead-to-account mapping, and seamless handoff processes * Research, select, and implement a data orchestration tool of record; ensuring marketing & sales data (contacts, leads, and accounts) are enriched and automated wherever possible * Work closely with Sales Operations and Sales Enablement to ensure marketing processes are documented and trained, share tool changes, release notes, and digital best practices with field marketing Budgeting, Reporting, and Analytics (30%) * Build and own the dashboards that track core marketing metrics (Pipeline, influence, impact, and ROI)  * Act as the primary gatekeeper for the marketing budget. Track monthly media spend (e.g., LinkedIn, Google Ads) and software expenses against our * Manage the annual planning process * Translate raw marketing data into strategic insights for leadership, clearly demonstrating how our data orchestration efforts translate to pipeline impact.   WHAT YOU'LL NEED TO SUCCEED We are looking for a Shifter who is... * Ops Fluent: You bring 3–5+ years of experience in Marketing Operations, RevOps, or Growth Marketing at a B2B SaaS or technology company. * Tech Savvy: You possess deep administrator familiarity with HubSpot and Salesforce, specifically regarding custom object mapping, routing rules, and workflow builders. * Data Architect: You have proven expertise building automated data tables, managing API connections, enrichment waterfalls, and manipulating unstructured data using orchestration tools like Clay or Zapier. * Growth Minded: You thrive on testing new automated techniques, welcome a high appetite for change, and are excited about using emerging AI tools to scale marketing systems. You actively look for ways to continuously improve workflows and help your peers grow. * Communicator with Impact: You can tailor highly technical data insights into structured, clear, and relevant stories for non-technical stakeholders or executives. You listen carefully to ensure mutual understanding before executing next actions. * Collaborative: You naturally partner with cross-functional teams across different countries, seeking out global strengths to deliver unified outcomes. You build long-term alignment and trust through consistent, transparent updates.   Interview Process: * Recruiter Interview * Hiring Manager Interview * Interviews with Marketing and Sales Ops Teammates * Case Study (Presentation and Panel Discussion) To support our permanent, full time employees at every stage of their careers and lives, we provide a competitive total rewards and benefits package. Here are the global benefits we’d like to highlight: * Flexible remote and hybrid working options * Competitive Salary and a variable component tied to personal and company performance * Multiple Learning and Development opportunities, including Focus Fridays, a half-day each month to focus on learning and personal growth * Generous PTO and paid holidays * Mental health benefits  * 2 MAD Days per year (Make A Difference Days for paid volunteering) Additional benefits may be offered by country, based on your eligibility - ask your recruiter for more information. Intern and Apprentice positions may receive some of these benefits - ask your recruiter for more details. AI tools are used to help review applications for this role. Read our AI in Recruitment Notice for what the AI considers, how to request a human review, and our most recent bias audit. At Shift we strive to be a diverse and inclusive workforce. We welcome applications from and hire people who will contribute to the diversity of our company, without regard to race, color, religion, marital status, age, national or ethnic origin, physical or mental disability, medical condition, pregnancy, genetic information, gender identity or expression, sexual orientation, or other non-merit criteria. Shift Technology is committed to providing reasonable accommodations for qualified individuals with disabilities in our application and employment process. Should you require accommodation, please email accommodation@shift-technology.com and we will work with you to meet your accessibility needs. Please be aware of scammers and only trust correspondence that comes from emails ending in "shift-technology.com". We will never do initial outreach to you via Whatsapp/Text/SMS, never ask for banking information or personal identification numbers (ex. Social Security Number) as part of our recruitment process. Shift Technology does not accept unsolicited CVs from recruiters or employment agencies in response to the Shift Technology Careers page or a Shift Technology social media post. Any unsolicited CVs, including those submitted directly to hiring managers, are deemed to be the property of Shift Technology.