Head of CRM

Head of CRM

Qonto

Our mission and customers: We are creating the freedom for SMEs to succeed by delivering Europe's leading finance workspace with banking at its core, augmented by financial tools. We are proud to be rated 4.8 on Trustpilot, based on 55,000+ reviews. Our culture puts customer satisfaction at the core of what we do, as proven by our Net Promoter Score of 75 (more about our culture here). Our journey: Founded in 2017 by Alexandre and Steve, Qonto has grown to 1,600+ Qontoers serving over 600,000+ customers across 8 European countries. We have been profitable since 2023, and we are just getting started. Our beliefs: We hire for skills and potential. With 80+ nationalities, 45% women, of which 56% of women in our leadership team, diversity isn't a program; It's who we are. We've built a discrimination-free hiring process because the best teams are built on merit. AI at Qonto: AI is deeply embedded in how we work (here) - Every Qontoer gets unlimited access to the best AI tools. We want people who experiment without waiting for permission, push AI beyond the obvious, know when to trust it, and when to question it. ------------------------------------------------------------------------------------------------------ ⭐ Mission As Head of CRM, you build and lead a customer-centric CRM practice that elevates the function from execution to strategic influence across Qonto’s global markets. You will have a direct impact on our growth toward banking status by shaping the customer experience and advising key stakeholders.   👩‍💻🧑‍💻 As a Head of CRM at Qonto, you will Drive commercial performance: Lead strategic CRM initiatives to boost customer lifecycle performance (MAC, revenue, conversion rates) and increase traffic to our product. Establish strategic influence: Transition the team from an execution mindset to a strategic advisory role, building credibility with stakeholders and taking full ownership of the CRM roadmap. Pioneer AI personalization: Launch and lead our new agentic AI decisioning and personalization capabilities, encompassing segmentation, decisioning, and content timing. Grow and elevate the CRM practice: Lead and develop the team as Qonto scales, raising the bar on customer-centric lifecycle strategy, ways of working, and operational excellence and providing the hands-on support and vision necessary for them to scale and succeed. Manage execution and optimization: Oversee the team’s campaign execution and optimization across email, push notifications, SMS, and in-app communications. 🤔 What you can expect Market/Team Context: You’ll join a fast-scaling, multi-market environment as Qonto progresses on its journey toward becoming a Credit Institution. The CRM team already runs one-shot campaigns and automation; the opportunity now is to raise the bar on customer experience—bringing deeper customer-centricity, stronger lifecycle thinking, and tighter alignment across Marketing, Product, Sales, and Operations. Methodologies, how we work, and what we value: We value a deeply customer-centric and analytical approach, where you will translate market feedback and customer data into actionable, prioritized strategies. Examples of successful projects we recently worked on: You will take the lead on forward-looking initiatives, such as our cutting-edge agentic AI decisioning project designed to pioneer 1:1 personalization at scale. Tools we use: We perform deep, hands-on work with top-tier modern CRM platforms, specifically Braze and Customer.io. 🤝 About your future manager Your manager will be Kim Tran, our VP Marketing. Her background: With a dual background in tech and business, Kim's career is rooted in data-driven customer engagement. After starting at IBM and helping launch the data agency fifty-five in the UK, she held senior marketing leadership roles at Blizzard Entertainment and Ubisoft Mobile before joining Qonto. What does she bring to the team? Kim brings a powerful mix of strategic vision and deep martech expertise. She will provide the technical mentorship and cross-functional leadership needed to help you elevate Qonto's CRM function into a true strategic powerhouse. 🏅 About You Strategic Stakeholder Management: You have a proven track record of elevating a function's positioning, establishing credibility, and advising cross-functional stakeholders (Product, Sales, localized Marketing) using data-driven insights. Customer Journey & Personalization: You combine strong martech foundations with a deep understanding of customer behavior to expand personalization capabilities across channels. You have consistently pushed the boundaries of personalization and measurement at scale (experience with AI decisioning is a plus). Technical Expertise: You possess strong, hands-on administration skills and tactical depth with modern CRM platforms (specifically Braze or Customer.io), including data ingestion and complex tool architecture. Marketing Analytics: You are highly data-driven, with a structured approach to measuring and optimizing lifecycle metrics to directly improve commercial performance (MAC, revenue, conversion rates). People Management: You’ve helped teams evolve their operating model as companies scale (roles, processes, rituals, stakeholder interfaces) and can do so with care and clarity.

Head of CRM (m/w/d)

LaVita

WERDE TEIL UNSERES TEAMS Du möchtest etwas bewegen, gebraucht und geschätzt werden?  Willkommen bei LaVita. Über 200 Mitarbeiter arbeiten mit Leidenschaft für die Gesundheit unserer Kunden. Gibt es etwas Schöneres? Seit mehr als 25 Jahren fokussieren wir uns auf ein Produkt: Unser Mikronährstoffkonzentrat. Als Head of CRM übernimmst du die strategische und operative Verantwortung für unser Customer Relationship Management. Datenbasierte Segmentierung und Personalisierung bilden dabei die Grundlage. Dein Ziel: ein ganzheitliches, kanalübergreifendes CRM-System, das unsere Kunden vom ersten Kontakt bis zur langfristigen Bindung begleitet, begeistert und nachhaltig aktiviert. DEINE AUFGABEN • Entwicklung und Umsetzung einer ganzheitlichen CRM-Strategie entlang der Customer Journey • Konzeption, Testing und Roll-out von Onboarding-, Aktivierungs- und Kundenbindungsmaßnahmen • Steuerung und Weiterentwicklung unserer zentralen CRM-Kanäle: E-Mail, WhatsApp, LaVita App, Online-Kundenkonto, Social Media sowie Printmailings • Aufbau datengetriebener Kampagnenlogiken, Segmentierungen, Personalisierungen und Automationen • Kontinuierliches Monitoring, Reporting und Ableitung von Optimierungsmaßnahmen (KPIs wie CLV, Engagement etc.) • Enge Zusammenarbeit mit Textern, Kreation und Developern • Verantwortung für CRM-Tools, -Systeme und -prozesse • Direkte Berichtslinie an den CMO DEINE QUALIFIKATIONEN • Mehrjährige Erfahrung im CRM, Lifecycle Marketing oder Dialogmarketing – idealerweise in einem wachstumsstarken D2C-Umfeld • Nachweisbare Erfolge im Aufbau und der Skalierung von CRM-Maßnahmen und Kundenbindungsprogrammen • Starkes analytisches Verständnis sowie Erfahrung mit relevanten KPIs und Testingmethoden (A/B-Testing, Cohort-Analysen etc.) • Erfahrung mit CRM- und Marketing-Automation-Tools • Strategisches Denken, gepaart mit Hands-on-Mentalität • Ausgeprägte Kommunikations- und Teamfähigkeit • Sehr gutes Verständnis für Content, Storytelling und nutzerzentrierte Ansprache • Deutsch auf Muttersprachniveau, sehr gute Englischkenntnisse UNSERE BENEFITS * Täglich kostenlose Verpflegung im LaVita Restaurant und im gesamten Unternehmen * Steuerfreier Sachbezug in Form von Gutscheinkarte oder betrieblicher Krankenversicherung  * Betriebliche Altersvorsorge  * Kinderbetreuungszuschuss * Jobrad  * Umfangreiche Möglichkeiten zur beruflichen Weiterbildung  * Teamevents und Firmenfeiern  * LaVita im Kühlschrank zur freien Verfügung während der Arbeitszeit  DAS BIETEN WIR DIR * Eine unbefristete Stelle mit attraktiver Vergütung   * Eine offene und herzliche Kultur in einem ambitionierten Familienunternehmen  * Office First - Kreativität lebt vom Miteinander * Viel Gestaltungs- und Entfaltungsspielraum, kurze Entscheidungswege * Ein erfahrenes und eingespieltes Marketing-Team mit internen Experten in allen notwendigen Disziplinen (Konzeption, Text, Kreation, Video, Development etc.) * Schöne Räumlichkeiten, modernes Equipment (wahlweise PC oder Mac) DEINE ANSPRECHPARTNERIN Teresa Schmid (Head of HR)   Melde Dich bei Fragen gerne jederzeit telefonisch unter +49 (0)871 / 972 17-13 oder per E-Mail über bewerbung@lavita.de bei uns.

Head of / Team Lead CRM & Personalisation (m/f/d)

Westwing

JOIN OUR TEAM As a Head of CRM & Personalisation, you will lead an executive growth mandate to define how we target, communicate with, and retain millions of customers across Europe. For Westwing, personalisation means building a connection with our design-loving audience with a unified voice that acts as the digital equivalent of an elite store assistant, deeply understanding our customers' state of mind, knowing when they are ready to buy, and recognizing when they need a gentle nudge. In this role, you will drive the transformation of CRM from traditional broadcasting to true personalisation at scale, leveraging recency signals, behavioural data, and commercial offers across email, push, and onsite channels to turn a broad opted-in base into an activated, highly engaged revenue driver. This role offers a rare opportunity to build a world-class capability from our strong foundations of inspiration and curation, combined with our advanced data and AI capabilities. This position is permanent and based in Munich. WHAT YOU'LL DO * Define how Westwing connects with customers across email, push, and onsite at every stage of their journey, from first discovery to loyal repeat buyer, building CRM and digital personalisation strategies rooted equally in emotion and commercial logic * Translate customer behaviour, psychology, and intent into advanced targeting frameworks, defining the precise messaging, optimal frequency, and specific commercial offers that match the customer's state of mind * Transform our digital (web and app) and CRM touchpoints into the voice of a premium concierge, shaping a cohesive tone and message framing that reflects an authentic understanding of the customer at a multi-million-user scale * Own the personalisation roadmap end-to-end, managing everything from behavioural trigger programmes and recommendation-led flows to lifecycle retention mechanics for high-LTV segments, while leveraging AI and automation to maximise reach and list health * Act as the executive voice of CRM across the organisation, presenting strategy, performance, and investment cases directly to the CEO and senior leadership to drive alignment on priorities across Marketing, Product, and Technology * Lead and scale a high-performing CRM team, establishing operational best practices, raising data and tooling standards, and bringing an equal balance of customer empathy and analytical rigour to everything the function ships * Drive full accountability for CRM channel KPIs, tracking conversion, retention, and lifetime value metrics to turn data insights into compounding, long-term performance improvements YOU COME WITH * 7+ years of experience in CRM, lifecycle management, or customer engagement at scale, ideally within a loved consumer brand,  including leadership experience of managing cross-functional teams in a fast-paced, high-growth environment * Proven track record of delivering personalisation at scale, having taken personalisation from strategy through to live implementation and business impact, with a clear understanding of the requirements across data, tooling, and organisational alignment * Deep expertise in segmentation, behavioural targeting, and commercial messaging strategy, paired with hands-on experience with CRM & data systems (e.g., Braze, Snowflake, or equivalents) at significant send volumes * Strong analytical and commercial acumen, with the ability to size opportunities from raw data, build compelling business cases for executive audiences, and maintain a ROI-driven prioritisation * An entrepreneurial mindset and strong sense of ownership, coupled with the stakeholder management skills to operate credibly at C-level while staying close enough to execution to drive quality outcomes  * Solid understanding of CRM infrastructure and data architecture , including audience pipelines, event-based triggers, and A/B testing frameworks * Fluency in English; German is a plus WHY WESTWING If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it. At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living. Here is what you can look forward to: * A high-performance culture built on trust, feedback and collaboration * An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone * A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen * Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas * A competitive compensation package including salary, benefits, and equity  * 30 days of paid holiday to rest, recharge, and come back ready to create * A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect * Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers * Wellbeing support through mental health resources, sports memberships, and preventive care * Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet * Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl * One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower * Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties ABOUT US Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018. Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd. Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity. DEPARTMENT Technology