Senior Lead - B2B Marketing, Sneaker and Department Store Key Accounts

On

IN SHORT As the Senior Lead - B2B Marketing, Run Specialty, you will drive the strategic marketing direction for National Run Specialty Key Accounts and the Regional Run Specialty and Outdoor channels, ensuring On remains the most sought-after brand on the footwear wall. You will shape a comprehensive channel strategy that balances the scale of national retail powerhouses with the bespoke, community-first needs of local running shops. Reporting to the Head of B2B Marketing, North America on the Brand Experience team, you will lead a dedicated pod to deliver hyper-local activations and tiered support strategies that accelerate commercial sell-through while safeguarding our premium positioning. YOUR MISSION * Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers * Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity * Partner with Field Technical Representatives and Regional Sales Teams to translate global brand stories into localized tools that empower retail partners on the ground * Act as the senior strategic marketing advisor for Run Specialty account leadership and internal sales directors, synthesizing regional interests to align cross-functional goals * Guide and mentor a pod of marketing specialists, fostering an entrepreneurial mindset that encourages calculated risk-taking in the pursuit of exceptional consumer experiences * Evaluate sell-through metrics and regional performance data to anticipate market shifts, optimization opportunities, and the commercial ROI of community initiatives * Refine sustainable workflows and resource allocation protocols specifically tailored to the fast-paced requirements of the wholesale running ecosystem YOUR STORY * You bring 8+ years of functional experience in B2B marketing, wholesale brand management, or commercial strategy within the Run Specialty or performance footwear industries * You bring 2+ years of direct people leadership experience, with a proven track record of developing specialist talent and managing cross-functional project workflows * You possess deep expertise in the running or outdoor retail landscape, with a clear understanding of the "sit-and-fit" service environment and regional community dynamics * You demonstrate strong relational intelligence, with experience navigating matrixed stakeholder groups and aligning multi-departmental outputs with broader business priorities * You possess a structured approach to decision-making under uncertainty, allowing you to confidently manage difficult commercial conversations and pivot regional account strategies when required * You exhibit an innovative mindset alongside a commitment to operational excellence, utilizing performance data to continuously refine process efficiency and campaign execution * You are agile and open to traveling up to 30% of the time to interface with key account partners, attend field activations, and collaborate across regional hubs YOUR TEAM The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, wholesale partnerships, events, and community activations. Within our dedicated Run Specialty pod, we work in close alignment with Retail Marketing, Visual Merchandising, Events, and Tech Rep teams to establish deep community connections and deliver premium, high-impact experiences that resonate with runners at every single touchpoint.   For a role based in our New York City office: Typical cash compensation range for this position inclusive of base + bonus + equity = $175,000-$215,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. At On we understand cash compensation is just one piece of your total rewards package. In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program. Additional perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!

On

AT A GLANCE Welcome to On! As one of the world’s fastest-growing premium sportswear brands, On is making waves globally and redefining sportswear through pioneering technology, bold innovation, and a commitment to sustainability. Having already inspired millions of runners worldwide, we are now seeking a Brand Comms Specialist to own our narrative across the South subregion. Reporting to the Sub-Regional Brand Comms Lead, this role brings On to life within youth sneaker culture across our key cities. The Senior Specialist builds authentic relationships with creators, communities, partners, and store teams — activating with credibility and driving our ambition to be the most aspirational sportswear brand in youth culture. Operating across channels and head-to-toe product, the role delivers culturally resonant local execution and elevates On’s presence across our most influential cities. YOUR TEAM We are On’s South Europe Marketing Team, united by a clear mission: to amplify On’s brand, ignite brand love and build deep, lasting connections with our fans and communities in South Europe (France, Italy, Spain). In this role, you sit at the intersection of two dynamic forces: the Brand Comms South Team, a forward-thinking group that shapes the overarching brand narrative and creative frameworks across the sub-region and the Brand Activation South Team, your peers supporting our wholesale partners and delivering B2B activation.  Together, we operate as a high-trust, collaborative network. We champion inclusivity and creativity, united by a shared belief that movement has the power to inspire people to dream big and go further. You aren't just joining a department; you are joining a community dedicated to making On the most culturally resonant brand in the South Europe market. YOUR MISSION * Build authentic relationships with creators, communities, partners, and store teams to grow On’s relevance within youth sneaker culture. * Translate the sneaker brand strategy into high-impact local activation — bringing stories to life with cultural nuance and credibility across key cities. * Strengthen our on-the-ground network by connecting with emerging voices, neighbourhood crews, and cultural movements that shape influence. * Show up in the right places, with the right people, in ways that feel natural to both the community and the brand. * Partner with Strategic Partner Marketing and key wholesale accounts to convert brand heat into franchise demand and in-store relevance. * Activate global and regional campaigns locally through head-to-toe storytelling, content, seeding, events, and community moments. * Make frontline retail teams in key wholesale partners true ambassadors for the brand through education, immersion, and consistent touchpoints. * Collaborate with Brand Management, Comms, Brand Studio, Brand Experience, Product, Sales, and Ecom to ensure cultural and sneaker insights shape future plans. * Track cultural signals, local youth trends, and community dynamics — bringing sharp insight to inform the sneaker brand direction. * Drive measurable impact through increased cultural relevance, stronger community connection, and elevated franchise visibility. YOUR PROFILE * Typically, we look for 4–6 years of experience in Brand Communications, Brand Marketing, Partnerships, or a related role, with experience in the sneaker, fashion, or lifestyle industry. * You have a genuine understanding of sneaker culture and the communities, talent, and partners shaping it, with a strong network across sports, sneaker, and movement communities. * You're excited to build something new—proactively identifying opportunities, shaping workstreams, and helping define how On wins in the sneaker space across the South region. * You combine strategic thinking with a hands-on, solution-oriented mindset, delivering integrated marketing initiatives across product storytelling, talent, partnerships, seeding, and community activations. * You have experience working with retail or wholesale partners and understand how brand marketing drives impact with key accounts. * You thrive in fast-paced, evolving environments, taking ownership, working autonomously, and bringing structure to ambiguity. * You communicate confidently, build trusted relationships, and collaborate effectively across teams, partners, and communities. * You are fluent in French (C1+) and proficient in English. As English is our shared professional language. * You're based within proximity to Paris and are excited to travel regularly across key South markets, including Marseille, Milan, and Zurich. * You embody On's entrepreneurial mindset, are a true team player, and live our five Spirits (explore our careers page to learn more).

Atominvest

Who is Atominvest Atominvest is the operating system for modern private markets asset managers. Our modular, flexible SaaS technology underpins key investor- and portfolio-management workflows. Our customers are sophisticated private equity, growth equity, and private credit firms managing billions in assets globally. We aim to deliver ongoing high-quality outcomes for them through a long-term partnership mindset. At Atominvest, you’ll be working on something very exciting: the future of work, investments and sustainability/ ethical investing for the world’s best investors and delivering a positive impact through this. Based on the growth we are experiencing, we think we’re on to something big. It won’t be easy. Joining a scale up business is an amazing and rewarding challenge, pushing well beyond the boundaries of natural growth cycles. You’ll move quicker than feels comfortable and be brilliant at continually re-prioritizing what must get done to keep Atominvest growing year over year at the pace of the best SaaS companies on the planet. We’ve gone from zero to ten, now we’re looking to go from ten to one hundred! The Opportunity We're building out the marketing function from the ground up, and this is a rare chance to be the second marketing hire and help shape how the team operates. You'll work closely with the Head of Marketing, taking ownership of the day-to-day execution that drives growth - from events and digital marketing to content and website support - while the HoM focuses on strategy, product marketing, ABM, partnerships, and broader commercial initiatives. It’s a lean team and so this role suits someone who enjoys experimenting to drive growth and who wants ownership across the funnel rather than depth in a single specialism. This is not a coordinator role. We're looking for someone who can take a brief and run with it, manage competing priorities independently, and bring structure and ideas to our marketing operations without needing close oversight. You'll have real ownership over your areas and the autonomy to make decisions, with support and direction from the HoM. Key Responsibilities Events Management (~25–30%) * End-to-end planning and delivery of webinars, conferences, sponsorships, and in-person events, including logistics, vendor management, and on-site support where needed * Manage event budgets, timelines, and post-event reporting (leads, engagement, ROI) * Coordinate speaker and sales involvement, and ensure smooth follow-up into HubSpot and the sales pipeline Digital Marketing & HubSpot Admin (~25%) * Act as primary HubSpot administrator: manage workflows, lists, email campaigns, lead scoring, and data hygiene * Build and send marketing emails and nurture sequences * Support paid campaigns on LinkedIn and Google Ads (campaign set-up, monitoring, basic optimisation, reporting), working alongside agency partners managed by the HoM * Maintain dashboards and reporting on core digital marketing metrics Content & Social (~40-50%) * Partner with internal subject-matter experts to source insight and turn it into content (articles, LinkedIn posts, case studies, newsletters), using AI tools to accelerate production rather than writing everything from scratch * Own the organic social media calendar and posting, primarily LinkedIn * Repurpose long-form content (webinars, whitepapers, reports) into multi-channel assets * Maintain brand and tone consistency across all marketing output Website Updates * Make routine website updates (new pages, blog posts, landing pages, minor content/CMS changes) * Flag larger website or UX projects to the HoM and liaise with developers/agencies as needed What You Bring * 5–6 years' B2B marketing experience, ideally in SaaS, fintech, or financial/professional services * Hands-on HubSpot experience, ideally including admin-level configuration (workflows, lists, reporting) * A genuine generalist: comfortable moving between events, content, paid social support, and website tasks in the same week * Working knowledge of LinkedIn Ads and Google Ads (you don't need to be a paid media specialist, but you should be confident enough to manage day-to-day campaign tasks alongside an agency) * Strong project management instincts: you organise your own workload, set priorities, and proactively flag risks rather than waiting to be told what's next * Experience using AI tools (e.g. ChatGPT, Claude) * Excellent written English and an eye for clear, professional B2B content Mindset * A self-starter: as the first marketing hire, you'll need to build processes as you go, not rely on existing ones * Curious, experimental, and not afraid to challenge assumptions * Energised by building, iterating and improving rather than maintaining the status quo. Nice to Have * Experience marketing into financial services, asset management, or private capital markets * Familiarity with ABM concepts and working alongside a sales team * Basic design skills (Canva, Adobe Express) for quick-turnaround social or event assets What Success Looks Like in the First 6 Months * HubSpot is well-organised, with clean data, functioning workflows, and reliable reporting * A consistent content and social cadence is in place, fed by regular SME input and supported by AI-assisted production. * At least one major event has been delivered end-to-end with minimal HoM involvement in logistics * The HoM can confidently delegate digital marketing execution and trust it's being managed proactively Why Join Now This is a genuine opportunity to shape a marketing function from its earliest stages, with direct mentorship from an experienced Head of Marketing and a clear path to growing the team and your role as the function scales. What we offer * Competitive compensation (fixed base salary + performance incentives) * 25 days of holiday per year + bank holidays * Hybrid working style (a minimum of 3 days in our central London office is required) * Cycle2Work scheme * Employee Assistance Programme (EAP) to support employee wellness * A culture of trust, ownership, responsibility and autonomy in your work * An incredible team of smart and mission-driven people to work with * Fun working atmosphere * Significant growth opportunities * Company-wide socials and events