Partner Marketing Manager

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. Plaid’s go-to-market Partnerships team drives growth by building and scaling relationships with strategic partners. Through integrations, these partners help extend Plaid’s Credit, Lending, and Banking solutions to more businesses and consumers. Partner Marketing plays a critical role in this ecosystem, enabling partners to attract, engage, and onboard customers at scale—making it one of the most effective levers for accelerating growth across Plaid’s partner network. We're looking for a Partner Marketing Manager to own the design and execution of joint marketing programs with Plaid's partners. This role is responsible for translating business objectives into clear GTM plans — covering propositions, launches, campaigns, enablement, and performance measurement — and acting as the primary marketing contact for partners across key product areas. Sitting within the Growth Marketing organization, you'll report to the Customer & Partner Marketing Lead and work alongside the Partner Marketing Manager. This is a high-impact, highly collaborative role for someone who enjoys building strong partner relationships, influencing across teams, and turning complex product positioning into compelling marketing that drives real pipeline. Responsibilities GTM Strategy & Planning * Partner closely with Partnership Leaders to understand key priorities and identify where we have marketing leverage * Translate business objectives into clear GTM plans covering propositions, launches, campaigns, enablement, and performance measurement * Identify and develop partner-led propositions that meet partner needs while aligning to Plaid's company goals Co-Marketing & Campaigns * Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption * Develop scalable content campaigns to engage a broad range of existing partners * Analyze performance data to optimize campaigns and improve ROI across the partner channel Partner Enablement * Act as the primary GTM contact for partners on propositions, launches, campaigns, and enablement * Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content * Ensure partners are launch-ready and confident to sell effectively Cross-Functional Collaboration * Deeply understand Plaid's product areas across Credit, Lending, and Banking and translate them into partner-relevant messaging * Influence and organise stakeholders across partnerships, account management, product marketing, and communications to deliver against joint marketing plans * Manage timelines, approvals, and dependencies across multiple internal and external stakeholders * Monitor and analyze program performance, preparing clear updates and insights to support optimization and reporting Qualifications * 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing * Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation * Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities * Experience shaping joint messaging with partners and translating product positioning into partner-ready content * Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model * Deep understanding of the partner channel funnel, sales cycle, and product lifecycle * Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications * Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences * Experience at a high-growth technology company * Experience in payments, financial technology, Credit, Lending, or Banking * Background in partner enablement, revenue enablement, or sales enablement * Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce) * Experience working with learning management systems (LetterAI) and employee enablement intranet platforms. * Strong ability to leverage AI (ChatGPT, Claude, Glean) tools and technologies to improve efficiency, automate workflows, and scale impact. Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid! Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com. Please review our Candidate Privacy Notice here. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

WHO WE ARE Notion is the collaborative AI workspace where teams and agents think together. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. ABOUT THE ROLE: Notion is building the collaborative AI workspace teams use to think, plan, and execute. Our partner ecosystem is a key multiplier for our global revenue engine. As our founding Partner Marketing Manager, you’ll build the co-marketing motion with our partners—designing campaigns that show the combined value of Notion + our ecosystem and turning partner enablement into measurable, partner-driven pipeline. You’ll work in lockstep with Partnerships, Product Marketing, and regional sales leaders to ensure partners can tell the Notion story consistently across channels.   This role can be based in either San Francisco or New York City. We work from our offices on Mondays, Tuesdays and Thursdays (our Anchor Days) because we do our best thinking and building together in person. We’re looking for someone who’s excited to work alongside the team during those days. WHAT YOU'LL ACHIEVE: * Set and run Notion’s partner co-marketing strategy across resellers, services partners, and strategic technology/AI partners. * Launch end-to-end joint campaigns (e.g., webinars, whitepapers, case studies, digital events) that drive partner-sourced and partner-influenced pipeline. * Build partner enablement that travels (pitch decks, one-pagers, positioning/competitive guides) so external teams can sell Notion with confidence. * Own a clear MDF operating model (intake, prioritization, budget allocation, approvals) and invest in the activations that produce the highest ROI. * Track performance and report results using CRM + marketing analytics, tying programs to pipeline and revenue. SKILLS YOU'LL NEED TO BRING: * Track record building partner/channel marketing programs from zero to repeatable motion, with clear examples and measurable outcomes. * Strong campaign and content craft: ability to translate product value into crisp partner value propositions that work across channels. * Analytical operating discipline: comfort with pipeline attribution, CRM workflows, and reporting that stands up to revenue scrutiny. * Cross-functional leadership and influence across Partnerships, Product Marketing, and Sales; strong judgment in prioritization and trade-offs. * AI-fluent working style: uses AI tools to plan, draft, analyze, QA, and scale throughput—while maintaining high standards of craft. Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco or New York City, the estimated base salary range for this role is $235,000-$260,000 per year. By clicking “Submit Application”, I understand and agree that Notion and its affiliates and subsidiaries will collect and process my information in accordance with Notion’s Global Recruiting Privacy Policy and NYLL 144. #LI-Onsite A NOTE ON AI You don’t need deep AI expertise for every role, but we do expect every Notino to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement — when that’s the case, we'll say so explicitly in the qualifications. People who thrive here don’t treat AI as a novelty. They use it to think better, and make their work easier for others to build on. EQUAL OPPORTUNITY & ACCOMMODATIONS We hire talented people from a wide range of backgrounds. If you’re excited about this role but don’t meet every bullet, we still encourage you to apply. Notion is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Consistent with applicable law, we will consider for employment qualified applicants with arrest and conviction records. Notion provides reasonable accommodations during the application process; if you need one, please let your recruiter know. Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.