Creative Strategist - Wizz

Voodoo

ABOUT VOODOO Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.   TEAM Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.   ROLE Voodoo is looking for a Creative Strategist to join its Creative team, which produces performance-driven ad creatives to attract new users and optimize campaign impact. You will drive the creative vision and strategic direction across our entire portfolio of games and apps—identifying trends, guiding creative decisions, and helping turn great mobile products into global hits. You’ll also be responsible for transforming strategic insights into clear, actionable creative briefs rooted in benchmarking and ideation, enabling Creative Leads and Producers to execute with clarity and impact. RESPONSIBILITIES * Define and lead the creative vision and strategy per game/app in collaboration with Creative Leads. * Generate structured, insight-driven creative briefs based on your benchmark analysis, market intelligence, and strategic ideation frameworks. * Define guidelines, priorities, and execution standards of the production on a weekly basis. * Conduct and continuously update extensive benchmarks by leveraging internal tools and third-party platforms (e.g., MarketIQ, Apptica, Data.ai) to identify high-performing creative trends early. * Analyze and deconstruct top-performing competitor creatives, providing actionable insights and storytelling patterns to inform ideation. * Benchmark across both mobile games (e.g. Match-3, Hypercasual, Hybridcasual) and apps (e.g. Blitz, Wizz, WeMoms, and future products). * Collaborate with Creative Leads, Producers, and the Data Team to ensure effective adoption of benchmarks, streamline reporting, and scale creative learnings across teams. * Audit and improve existing creative workflows and propose strategic enhancements to maximize output and creative impact. * Identify skill gaps in the creative team (e.g. motion design, 3D animation) and actively participate in sourcing and recruitment of new creative talent. PROFILE * Proven experience in a similar role, strategy consulting, or product/creative marketing. * Ability to envision, articulate, and document compelling creative strategies. * Strong skills in strategic planning, market analysis, and insight generation to align creative direction with user acquisition goals. * Confident in using analytics and benchmarking tools to interpret data, draw insights, and optimize performance. * Strong creative ideation skills to turn insights into powerful hypotheses and ideas * Excellent written and verbal communication skills—capable of crafting clear briefs, persuasive recommendations, and actionable plans. * Collaborative spirit and strong ability to challenge the status quo in a constructive and forward-thinking way. * Fast learner with a versatile mindset, eager to innovate and iterate. * Demonstrated track record of leading high-impact, cross-functional projects. * You thrive in an environment that values candor, freedom, and responsibility. BENEFITS Competitive salary and other benefits according to the country you reside in.   Full remote for candidates based abroad, with relocation to Paris subject to discussion. Hybrid for candidates based in France.

Voodoo

ABOUT VOODOO Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz. TEAM Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across various types of games (hypercasual, hybrid, 100% IAP). ROLE As a Growth Manager, you will own the scaling of a top priority game or a portfolio of new titles, acting as the Head of Marketing and strategic counterpart to the General Manager. Your mission is simple: grow the game aggressively. You will leverage our full Performance Marketing engine (User Acquisition experts, Creative Production, internal tools) and activate non-paid growth levers to push performance even further. During the first 6 to 9 months, you will ramp up by building deep expertise in user acquisition, while acting as a performance marketing specialist and ad creative strategist. * Build and own the growth strategy to scale our leading mobile games. * Execute all our acquisition channels: paid UA but also non-paid such as partnerships, featuring, influencer marketing, growth hacking, App Store Optimization, and community building (not exhaustive). * Monitor market trends and competitors to identify emerging high-performing growth channels. * Collaborate with cross-functional teams to ensure flawless execution and maximize the impact of available resources. * Conduct rigorous data analysis to evaluate channel performance, guide decisions, prioritize initiatives, and uncover new growth opportunities. PROFILE * Master’s degree from a top engineering or business school (Programme Grande Ecole). * 2-3 years of experience in fast-paced, analytical environments (strategy consulting, investment banking, high-growth tech environments). * Strong strategic thinking and analytical capabilities. * Genuine interest in mobile gaming and apps and/or performance marketing. * Autonomous, proactive, and comfortable rolling up your sleeves. * Excellent communication and interpersonal skills. * Fluent in English and French. BENEFITS * Premium healthcare (SideCare) for you and your family 100% borne by Voodoo * Swile Lunch voucher * Gymlib (100% borne by Voodoo) * Wellness activities in our Paris office * Flexible vacation policy * Remote days * Child daycare facilities (Les Petits Chaperons rouges)

Voodoo

ABOUT VOODOO Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz. TEAM Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. It is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market. Our core team mission in the Playable Ads team is to create engaging and interactive advertising experiences that captivate audiences and drive conversions. We work with playable developers and strategists who turn a game into a interactive ad experience. Your main mission will be to  produce high-performing ads by creating and uploading them to our different networks. ROLE To succeed in this role, you will need to have a good understanding of the casual mobile game market, a strong sense of gameplay and player engagement but also understand mobile advertising. You will join a high-performing team and your goal will be to coordinate the creative production of playables with internal and external teams, improve performance and drive innovation. Managing your own portfolio of games, you will: * Analyze playable performance to extract actionable insights and drive iterative improvements * Benchmark market trends and ad networks to uncover opportunities for ideation and creative differentiation * Define and craft playable briefs combining performance data, game feel expertise, and strong art direction (including asset guidance) * Monitor and optimize playable performance over time, shaping strategies to continuously improve engagement and conversion * Partner closely with cross-functional teams (Product, User Acquisition, Video, Analytics, etc.) to align ideation, production priorities, and overall playable strategy * Proactively identify and implement process and product improvements to elevate the efficiency and impact of playable development PROFILE * You have at least 3 years of experience in the Creative Production segment * You have exceptional project management skills * You have strong ability to develop detailed playables briefs * You show strong interest and knowledge of the mobile apps industry and know how to benchmark and brainstorm innovative ideas * You have a good eye for design and is capable to articulate design decisions * You have previous experience in a creative or art direction role working with third party providers. Technical background in playables is highly appreciated * You have entrepreneurial mindset and can adapt to a high-paced environment * You are fluent in English BENEFITS * Competitive salary and other benefits according to the country you reside in. Full remote for candidates based abroad, with relocation to Paris subject to discussion. Hybrid for candidates based in France.