Head of Marketing (B2B/B2G)

Vizzia

🏢 CONTEXTE Vizzia équipe plus de 250+ collectivités locales avec des solutions de vidéoprotection pour détecter les dépôts sauvages et améliorer la sécurité publique. Nous venons de lever 30M€ en série B pour accélérer en France et conquérir l’Europe. Avec deux lignes de produits, une pression concurrentielle croissante et des équipes commerciales qui ont besoin d'outils plus performants et d'un message plus clair, le Product Marketing est un levier clé. ÉQUIPE & RATTACHEMENT Rattaché au Head of Marketing. Tu pilotes le pôle Product Marketing, au démarrage en propre, avec vocation à structurer une petite équipe à mesure que la fonction grandit. Interactions directes et quotidiennes avec les Product Managers, le VP Sales et son équipe, la BDR Manager, le Head of New Markets, Revenue (sur l'offre et le pricing), et les deux autres pôles marketing (Acquisition et Brand), que tu alimentes en messages, preuves et arguments sans en posséder les canaux ni la ligne éditoriale. Rôle charnière entre Produit, Sales et Marché. POURQUOI CE POSTE EST RARE La plupart des postes de Product Marketing consistent à documenter un produit qui existe déjà. Ici, tu as deux terrains de jeu que peu de PMM croisent dans une carrière : accélérer un produit qui a prouvé son product-market fit (Waste, 250+ collectivités), et installer une offre quasiment de zéro (Safety), en France comme à l'international. Tu te situes à l'intersection exacte du Produit, des Sales et du Marché, le point de levier le plus élevé pour transformer une techno en revenu. Tu ne produis pas des contenus : tu construis la raison pour laquelle Vizzia gagne ses deals plus vite, et tu ouvres, sur la base installée, le second moteur de croissance de la boîte. 🎯 MISSION Tu es le pont entre ce que Vizzia construit et la raison pour laquelle le marché l'achète. Tu transformes une technologie en conviction d'achat, une roadmap produit en récit commercial, et une différenciation technique en avantage décisif en rendez-vous. Le rôle s'articule autour de trois piliers : Insights, Positionnement / Offre / Messaging et Enablement & Adoption. Un seul objectif : faire adopter et acheter les produits Vizzia plus vite, sur Waste comme sur Safety. En une phrase : tu fais en sorte que le marché comprenne pourquoi Vizzia est la bonne réponse, que les Sales sachent le prouver en rendez-vous, et que la valeur créée se traduise en pipeline, en conversion et en expansion. CE QUE TU FAIS CONCRÈTEMENT Ta priorité des 12 premiers mois : installer Safety sur le marché et accélérer Waste. Concrètement, ça passe par trois piliers. Insights : tu connais le marché mieux que personne. Personas (élus, DGS, équipes opérationnelles), irritants, cycle de décision et calendrier B2G, paysage concurrentiel, analyses win/loss. Tu recueilles les signaux du terrain et tu en fais une matière exploitable, pour la stratégie marketing comme pour la roadmap produit. Tu es la source de vérité sur l'acheteur, et tu challenges les Sales quand le terrain dit autre chose que le deck. Positionnement, offre & messaging : tu définis ce qu'on dit et ce qu'on vend. Tu poses la proposition de valeur, le positionnement et les messages différenciants. Tu contribues aussi à la construction de l'offre (offer building) : modules, articulation Waste / Safety, logique de packaging (hardware + logiciel + services). Le pricing, lui, reste porté par Revenue que tu alimentes en insight marché et concurrence. Enablement & adoption : tu transformes le message en revenu. Deux motions qui avancent de concert : * Avant-vente : tu armes les Sales et le Marketing. Battlecards, pitch decks, études de cas, one-pagers, objection handlers, argumentaires par persona. Chaque asset est pensé pour closer, pas pour décorer un drive, et tu le testes en rendez-vous avant de le généraliser. * Après-vente : tu pilotes l'adoption et l'expansion sur la base installée. Le levier majeur : le cross-sell Waste vers Safety sur les 250+ collectivités déjà clientes. PROFIL RECHERCHÉ * 8+ ans expérience minimum en Product Marketing B2B (SaaS/tech), avec un track record concret sur le positionnement, le messaging et la mise en marché/lancement/enablement sales. * Capacité à rendre simple un produit complexe : tu transformes une techno (cloud, hardware, VMS) et un cadre réglementaire en un message clair et vendeur. * Expérience de collaboration étroite avec les Sales : tu sais ce qui aide en rendez-vous et ce qui finit dans un tiroir, et tu construis pour le premier. * Obsession de l'impact business : tu ne mesures pas ton succès au nombre d'assets produits, mais à leur effet sur la conversion, l'adoption et le revenu. * Français courant, anglais C1 minimum. Les bonus qui font la différence : B2G ou cycles longs multi-parties prenantes ; produit avec composante hardware ou réglementaire ; lancement d'un nouveau produit ou d'une nouvelle catégorie ; expérience de cross-sell ou d'expansion sur base installée ; GTM à l'international ; premier PMM d'une boîte (tu as créé la fonction, pas seulement opéré dedans). CE QUI TE DÉCRIT * Tu pars toujours du « pourquoi acheter », jamais du « ce qu'on a construit ». * Tu es sur le terrain, dans les deals, pas derrière une slide. Tu apprends plus en écoutant un call Sales qu'en relisant un rapport. * Tu sais faire cohabiter rigueur (tu mesures, tu segmentes, tu structures) et instinct (tu formules un message qui claque). * Tu préfères un asset imparfait testé en rendez-vous lundi à un asset parfait livré dans 3 mois. * Tu es à l'aise pour challenger le Produit comme les Sales, et pour accepter que le terrain te contredise. PROCESS DE RECRUTEMENT * Entretien visio avec la Talent Acquisition Lead (30 à 40 min) * Entretien visio avec le CMO (45 min) * Business case sur site (1 heure) * Entretien final avec les équipes Commerciales et Produit sur site (1 heure) COMPENSATION €75-€85K€ OTE. We remain flexible for exceptional profiles and experience. BENEFITS 🏡 Travail hybride 🏝 Statut cadre et RTT (entre 8 et 12 jours par an selon les jours fériés) 💻 Mac ou PC selon vos préférences 💸 BSPCE 🍜 Prise en charge à 60 % des tickets restaurant d'une valeur de 9 € par jour travaillé 🚃/🚲 Forfait mobilités durables 🏥 Mutuelle (Alan) 💼 Bureaux en plein cœur de Paris (9ème arrondissement) ☀️ Séminaire annuel avec toute l'équipe et de nombreux événements internes If you've read this far, you're probably very interested in the role and/or Vizzia. We'd like to hear from you even if you feel ou don't check every box.

Proton

Join Proton and build a better internet where privacy is the default Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we’ve built the world’s largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar—tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives! We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 500+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Join us and do work you can truly be proud of. Check our open-source projects here! Purpose of the role We are seeking a highly skilled and experienced Head of Product Marketing B2B to join our team at Proton. As a lead in our organization, you will play a crucial role in accelerating revenue growth from the B2B segment. Your focus will be on driving direct revenue and generating high-quality leads for our sales team. You will work closely with cross-functional teams, including Sales, Marketing, and Product, to develop and execute effective marketing strategies that align with our business objectives. What you will do * Develop B2B Product Marketing Strategy: Define and execute a comprehensive product marketing strategy for the B2B segment, aligning with the overall company goals. Select target markets, buyer personas, and positioning to maximize revenue growth. * Go-to-Market Strategy: Collaborate with cross-functional teams to create go-to-market plans for new product launches and feature updates. Develop a deep understanding of customer needs and pain points to effectively communicate the value proposition to the target audience. * Pricing and Packaging: Determine competitive pricing strategies and packaging options to drive adoption and revenue growth. Analyze market trends, competitor pricing, and customer feedback to optimize pricing models. * Lead Generation: Develop and implement lead generation programs to generate high-quality leads for the sales team. Utilize various marketing channels such as content marketing, email campaigns, social media, and events to reach target audiences and drive engagement. * Marketing Budget Allocation: Work closely with the Marketing team to allocate budget effectively across different marketing channels. Monitor and optimize campaign performance to ensure maximum ROI. * Sales Enablement: Collaborate with Sales teams to develop sales collateral, presentations, and training materials that effectively communicate the value proposition and competitive differentiation of our B2B products. * Market and Competitive Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and competitor strategies. Stay updated on industry best practices and emerging trends to drive innovation in our marketing approach. Job requirements * Proven experience as a Product Marketing Manager/Lead or similar role in the B2B SaaS industry. * In-depth knowledge of B2B marketing strategies, lead generation, and demand generation. * Strong analytical skills with the ability to leverage data to drive decision-making and measure marketing effectiveness. * Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to both technical and non-technical audiences. * Ability to collaborate effectively with cross-functional teams and manage multiple stakeholders. * Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage budgets. * Excellent command of both spoken and written English * Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus. Why should you join Proton? * Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. The work you do here is real, and the impact is measurable. (read more about our impact here) * Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations, such as MIT, Harvard, Stanford, Caltech, Cambridge, and ETH. * Join a strong brand - Our encrypted email service - Proton Mail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more. * Technology: you'll get the right hardware and the right software you need to do your best work. * Learning & Development: we invest in your growth because sharp people make us better. Proton is one of the fastest ways to accelerate your career because you'll be thrown into real challenges, with real ownership, from day one. * Employee Benefits: your wellbeing isn't an afterthought. We offer strong health coverage, solid retirement options, generous leave, and wellness support so you can bring your best self to work every day * Stock Options: at Proton, we all have the opportunity to be owners of the company. From day one, you have a real stake in what we're building. When Proton wins, you win. * In-Person Collaboration: Amazing things happen when passionate, smart, and purposeful people get together in the same room. With offices across Geneva, Zürich, Barcelona, London and more, you'll spend most of your time collaborating face-to-face with people who genuinely care about what they're building * Food: Lunch and snacks are on us every day in our offices so you can focus on the work and not on what's for lunch. * Transport: getting to the office shouldn't cost you. We cover public transport, bike allowances, or parking, whichever works for you. * Flexible Working: you own your schedule. Set hours that work for you and your team — because outcomes matter more than when the clock says you started. Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton. To learn more about our privacy policy, please visit our privacy policy page. #LI-ONSITE

Qonto

Our mission and customers: We are creating the freedom for SMEs to succeed by delivering Europe's leading finance workspace with banking at its core, augmented by financial tools. We are proud to be rated 4.8 on Trustpilot, based on 55,000+ reviews. Our culture puts customer satisfaction at the core of what we do, as proven by our Net Promoter Score of 75 (more about our culture here). Our journey: Founded in 2017 by Alexandre and Steve, Qonto has grown to 1,600+ Qontoers serving over 600,000+ customers across 8 European countries. We have been profitable since 2023, and we are just getting started. Our beliefs: We hire for skills and potential. With 80+ nationalities, 45% women, of which 56% of women in our leadership team, diversity isn't a program; It's who we are. We've built a discrimination-free hiring process because the best teams are built on merit. AI at Qonto: AI is deeply embedded in how we work (here) - Every Qontoer gets unlimited access to the best AI tools. We want people who experiment without waiting for permission, push AI beyond the obvious, know when to trust it, and when to question it. ------------------------------------------------------------------------------------------------------ Join us as Lead Marketing — Accountants Channel to own Qonto's go-to-market strategy for one of France's most strategic B2B verticals: the accounting profession. Your mandate: strengthen Qonto's credibility in this ecosystem, grow Accountant Hub acquisition, and deliver measurable business impact. You will report to Madeleine, Head of Marketing France, and work closely with Charles Macaire, Director of the Accountant Channel. ➡️ What you'll do Own the GTM strategy for the Accountants segment: Define positioning, messaging, and acquisition roadmap — with the goal of measurably growing Accountant Hub users within 6–12 months. Orchestrate cross-functional marketing: Coordinate SEO, SEA, Website, Brand, CRM, Content, and Events teams to build a consistent, high-impact presence in the accounting ecosystem. You own the roadmap, dashboards, KPI reviews, and prioritisation rituals. Activate new acquisition levers: Identify and launch high-impact initiatives — webinars, white papers, thought-leadership, GEO — to increase inbound reach and directly contribute to the Channel's business targets. Challenge and elevate central teams: Bring deep accounting vertical knowledge to co-design campaigns with SEO/SEA/Website/Brand/CRM. You're the person who makes generic B2B playbooks work for a regulated, expertise-driven audience. Shape Qonto's long-term positioning in accounting: Stay ahead of industry trends, competitive moves, regulatory changes (e-invoicing reform), and AI-driven transformation to inform strategy. ➡️ What we're looking for Accounting ecosystem expertise (non-negotiable): You understand how accounting firms work — their language, pain points, and buying behaviour. You've marketed to this audience before and you're immediately credible. Ideal backgrounds: Pennylane, Tiime, Cegid, Dext, Indy, RCA, MyUnisoft, ACD, Sage. Senior B2B marketing track record: 7–10+ years in GTM strategy, content marketing, lifecycle marketing, and acquisition — ideally in SaaS or Fintech with vertically specialised segments. Cross-functional leadership: You orchestrate complex initiatives across multiple teams, align stakeholders at VP/Director level, and make prioritisation calls with confidence. You make complex market dynamics accessible to non-experts. Acquisition strategy fluency: You don't need to be the technical SEO/SEA expert — but you can challenge one, co-design structured acquisition plans, and drive full-funnel results. Strategic autonomy and AI curiosity: You operate independently at a senior level, think in systems, and are curious about emerging levers — AI indexing, LLM-driven traffic, agentic marketing. ➡️ What we can offer you A strategic mandate, not a polished machine: The accounting vertical is Qonto's most specialised segment. You'll have real ownership over how we win it — positioning, acquisition, performance. A complex, fascinating market in transformation: Accountants are regulated professionals, highly sensitive to expertise and credibility. Generic playbooks don't work here — and you'll build the one that does, at a time when AI and e-invoicing are reshaping the profession. High visibility and senior exposure: You'll work daily with all Acquisition Centres of Expertise, with strong exposure to Charles (BU Director) and Philippine (Managing Director France). AI-first environment: Notion AI, Dust, Claude — you'll experiment daily and bring forward-looking thinking on LLM-based acquisition. ➡️ Your future manager Your manager will be Madeleine, Head of Marketing France. Her path? Madeleine has been at the heart of Qonto's French marketing strategy for years and is the driving force behind the Accountants Channel marketing. 10+ years in B2B Tech Marketing, deep knowledge of the accounting ecosystem — its codes, what credibility means to this audience — and strong expertise across content, events, PR, and 360° GTM strategy. What does she bring to the team? Sharp strategic thinking with hands-on execution. She's a highly visible leader at Qonto, representing the company at external forums and conferences. She brings both the expertise and the influence to help you hit the ground running with real impact from day one.